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Mission Statement:

To market a unique employee reward programme through an HR Benefits Card that will help corporates reward and retain employees through an employee loyalty scheme. The scheme will reach out to employees according to the following time-frame: Year 1: Year 2: Year 3: 4 lakh corporate employees in Mumbai. 2 million corporate employees in the 4 Indian metros. 5 million corporate employees across India.

Executive Summary
Our Offer:
The project involves marketing a unique basket of benefits through an employee benefit card. The scheme will be sold to Chief Executive Officers, General Managers and HR Managers of corporates and other firms having more than 100 employees. They will be required to purchase the employee benefit card from The Promoters to distribute to their employees. Simultaneously, The Promoters will enter into agreement with third party vendors who will offer attractive discounts to holders of the HRbenefits Card. It is envisaged that this offer will boost up the sales of the third party vendors, in return for which they will pass on an agreed commission to the promoters.

Target Market:
The typical target market of the project will be a business house having more than 100 employees, with an annual turnover of Rs 1 crore. During the first year, the service will be offered within Mumbai city limits. In the second year it will expand to the four metros, and in the third year the project aims to reach businesses across India.

Benefit to Customers:
The customer will be the Chief Executive Officer, General Manager, HR Manager or a person with decision-making ability within the above market segment. The beneficiaries of this project will be senior, middle and junior executives, officers, staff, skilled and unskilled workers of establishments as described above. The project offers a cost-effective option to Managements to offer their employees attractive buying options for everyday purchases as well as luxury items.

Measure of Success:
The project will be deemed successful if: Earnings are realised as per the projections in the Business Plan. Customer base increases as per the projections in the Business Plan. Positive feedback is received from customers, beneficiaries and merchant-members. Competitive products enter the market within 3 years of the launch of this project, since competition implies growth.

Promoters Profile:
Loyalty HR Benefits Private Limited is registered under the Companies Act, 1956 and will operate within the jurisdiction of the Registrar of Companies, Maharashtra. The Directors of Loyalty HR Benefits Private Limited are Mr Ameerul Hasan Siddiqui, an MBA from the University of Mumbai and Mr Noorul Hasan Siddiquee.

Background Information
Environment Survey:
Over the past few years, it has been observed that employers have faced increasing levels of attrition amongst their staff. It is now harder for organisations to be able to engage the right talent for their operations, and more importantly, retain this talent once it has been procured. The reasons for this could be manifold: Cultural Change: The days when people were advised by well-wishers to stabilise their career with one employer are over. Competition: Today, employees are faced with numerous choices; there is no dearth of competing employers who offer attractive packages that the employee finds hard to resist. Dynamics of the marketplace: The market is subject to rapid changes and employees react to these changes, making horizontal and vertical moves as they see fit. This is also an easy option for employers with a short-term view, who find it easier to recruit new talent rather than re-skill their tried, tested and loyal employees. Employee Dissatisfaction: With so many opportunities available, and with so much pressure to perform, stress levels are at an all time high and employees are more likely to take impulsive decisions to quit when they find it hard to cope. On the other hand, in a slowing economy, where job losses are dominating several sectors and salary increases are becoming a rarity, employees are feeling increasingly insecure. The result of this is that in the long run, rapid employee turnover leads to rapid attitudinal changes, leading in turn to reduced customer satisfaction and therefore reduced business success. To avoid these problems, it is necessary for both employer and employee to be able to operate in an atmosphere of trust, where the employer becomes a unique brand that is then able to attract and retain the right employees. One factor closely linked with all of the above is the rewards and benefits that the employer offers to the employees. This, when applied in the right manner, goes a long way in making the employee feel valued, containing attrition and retaining employee loyalty, performance and trust. Traditionally, the benefits offered by an employer are broadly as follows: Tax-free meal vouchers Medical reimbursement Health insurance Tie-ups with fitness companies that offer discounted services to employees Tour packages

Rationale:
Businesses are known to entice customers to avail of their services and products by various offers, such as: Stamps for groceries and petrol Frequent flyer, frequent player, frequent buyer, frequent diner points

It is possible, with technology now available, to combine an employee loyalty scheme with a customer reward scheme. Such a scheme will be a win-win option for employers, employees and third party providers.It is for this purpose that Loyalty HR Benefits Private Limited has been set up.

Objective:
Loyalty HR Benefits Private Limited (hereinafter referred to as The Promoters) will market a unique basket of benefits through an employee benefit card (hereinafter referred to as an HRbenefits Card). The primary objective of the company will be to promote, encourage, establish, develop, manage, programme, provide, organise or market concepts such as loyalty cards, discount cards, smart cards, executive cards, corporate cards, credit cards, benefit cards, savings cards, discount coupons and concessional coupons. The scheme will be sold to Chief Executive Officers, General Managers and HR Managers of corporates and other firms having more than 100 employees. They will be required to purchase HRbenefit Cards from The Promoters to distribute to their employees. Simultaneously, The Promoters will enter into agreement with third party vendors such as dealers in paintings, automobiles, home & dcor, stationery, travel and tourism, apparel, home appliances, electronics, jewellery, automobiles, car rental firms, shopping centres and malls, real estate companies and service providers such as specialty services, financial consultants and others, drawing on the following developments in the marketplace: The market is currently replete with various modern trade outlets which offer corporate customers special discounts and benefits. HR departments of corporates are becoming more employee-centric The offer is attractive, and will serve as a tool for corporates to attract and retain talent. Smart card technology is now available

These third party vendors will offer attractive discounts to holders of the HRbenefits Card. It is envisaged that this offer will boost up the sales of the third party vendors, in return for which they will pass on an agreed commission to The Promoters.

The Promoters:
Loyalty HR Benefits Private Limited is registered under the Companies Act, 1956, under Corporate Identity Number U74990MH2008PTC188304 (2008-09). The registered office of the company is currently situated at Shop No 27, Penta Galaxy Building, SPPL MHADA Colony, Near Fire Brigade, Antop Hill, Mumbai 400 037, Phone (022) 32160794; e-mail: info@clubbenefits.in; website: www.clubbenefits.in .

The company will operate within the jurisdiction of the Registrar of Companies, Maharashtra. The Directors of Loyalty HR Benefits Private Limited are Mr Ameerul Hasan Siddiqui, an MBA from the University of Mumbai and Mr Noorul Hasan Siddiquee.

The Team:
A professional, coherent and integrated team will manage the business of Loyalty HR Benefits Private Limited, under the leadership of its two directors. 1.

The Business Proposition


Our portfolio of services:
The following products and services will be on offer: Personalised customer service on clients premises. Presentations will be made to the employees of corporate clients, explaining how they can use the card and maximise the benefits derived from it. HR Benefits Card (Rs 200.00 per card) . Personalised login id and password for each employee to avail of e-purchase against card. Personalised card design with company logo on request. Basket of third party providers offering attractive discounts on select products. Some tieups with third party vendors have already been completed, and many more are in the offing. Examples of tie-ups already agreed are: Trained IT professionals to monitor and update online transactions round the clock Specialised software that offers high degree of security on all online transactions Regular monthly or quarterly generation of statements as per customers choice Easy renewal option at the end of a rolling 12-month period

Market segment:
Loyalty HR Benefits Private Limited will cater to a wide variety of businesses. The typical market segment that it will serve will be a business house having more than 100 employees, with an annual turnover of Rs 1 crore. The business could be in the form of a proprietorship, partnership, limited company, joint venture, subsidiary, liaison office, representative office, project office or branch office. During the first year, the service will be offered within Mumbai city limits. In the second year it will expand to the four metros, and in the third year the project aims to reach businesses across India. Our preliminary discussions in the market-place indicate that a number of firms are ready to invest in this service. These firms have an average of 3000 to 5000 employees. Based on this information, Tthe Promoters are convinced that this business will be well-received in the Indian market.

Customer profile:
The customer will be the Chief Executive Officer, General Manager, HR Manager or a person with decision-making ability within the above market segment. S/he will be forward-thinking, believing in employees as a key resource that needs to be retained and cultivated. S/he will be techno-savvy, aware of the latest developments in the market-place and glad to be part of a win-win situation where the only cost to the company is Rs 200/= per employee.

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