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Reassessing and restructuring your tra-digital marketing strategies to provide you with the ammunition to better engage and build trusting relationships with your consumers for better ROI.
If you do what you've always done, you'll get what you've always gotten.
Tony Robbins
Digital Marketing is fast moving away from the focus being about the brand to catering to the consumers needs and wants. 2010 is the rise of the sceptical, cynical, and often critical consumer, whos open about sharing their thoughts with others. Refining and restructuring your digital marketing strategies this year will enable you to better engage and effectively communicate and build trusting relationships with your consumers, leading to an increase in profits.
Sean Smith Head of Brand and Communications HotelClub Caroline Brunel Marketing Manager Tourism Ireland Magda Walczak Head of E-Commerce Real Insurance Lisa Womersley Senior Mobile Product Web Analyst Sensis Stella Haros Associate Director Digital Marketing Paul Foster Digital Marketing Manager Swinburne University of Technology
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Session Eight Case Study Comparison of Social Media Marketing (SMM) v.s Social Influence Marketing (SIM) Building your Social Media Marketing (SMM) online presence Mastering how to overcome the fear of Brand Bashing by your target market and turning a negative marketing response to a positive one Merging SMM with other digital marketing strategies to provide users with a richer real time experience Magda Walczak Head of E-Commerce Real Insurance Closing remarks from Chair and end of Day One
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Formed over 15 years ago The Marketing Association is one of the most influential and highly respected professional and educational bodies for marketers in the Asia Pacific Region. MAANZ offers both Personal and Corporate membership packages to provide you with the opportunity to achieve career advancement and enhanced credibility in the profession through profession development programs and access to the latest information on marketing practice. Membership of MAANZ also gives you substantial discounts on many major marketing conferences. More Information www.marketing.org.au
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Point of Purchase Advertising International (POPAI) is the only global, not-forprofit, industry association exclusively dedicated to serving the interests of all those involved in retail marketing. POPAI has 19 national offices covering 45 countries and more than 1,700 members worldwide. The organisation works to establish and maintain excellence in all aspects of retail marketing communications, raise standards of business practices and provide its' membership with information to ensure its continued position as a vital part of the marketing mix. www.popai.com.au
marcus evans would like to thank everyone who has helped with the research and organisation of this event, particularly the speakers and their staff for their support and commitment.
The Media Federation of Australia (MFA) was formed in 1997 with an objective of supporting those Agencies that specialised in media services (ie. media research, strategic planning, media negotiation and placement). Today the MFA has a total membership base of 19 Media Agencies who are collectively responsible for over 72% of media billings in Australia.
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Contact Marketing at marcus evans Tel +603 2723 6736 Fax +612 9223 2352 Email estherw@marcusevanskl.com
Session Five Half Day Workshop Tracking, measuring and monitoring data from digital marketing strategies for higher conversion rate Data capture and measurement What tools to use to effectively measure digital marketing performance and maximise ROI How to capture behavioural data of consumers and prospects for later re-targeting Impact of increasing website traffic from mobiles and smart phones Impact of online on offline sales and vice versa Deciphering data and generating insights Developing metrics frameworks in order to avoid drowning in meaningless data Making data accessible and actionable, the greatest challenge for today's businesses Measuring and optimising campaign performance in a multi-channel environment What you can do to measure the effectiveness of social media marketing Measuring online video and how to best integrate it into the digital mix Online insights influencing offline marketing strategies Taking action and increasing profitability How to define ROI in digital? Increased revenue, reduced costs or improved customer experience? The keys to success: Adequate internal resourcing, knowledge sharing and effective agency cooperation Accessing media performance and developing media attribution models to optimise budget allocation Strategies to widen the conversion funnel - at the top and at the bottom! Facilitated by: Christian Bartens Managing Director Datalicious Christian Bartens is passionate about the power of data and how it can help shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, he established Datalicious; a new breed of agency that strives to makes data accessible to non-analysts and provides actionable insights to marketers. As a data evangelist and pioneer in digital marketing and web analytics, Christian is lecturing at the University of Sydney and has spoken at numerous industry events and conferences about the power of data in optimising marketing communications. He works closely with leading industry bodies and solution providers such as ADMA and regularly gets invited to industry councils, customer advisory boards and beta testing programs. Originally from Germany, Christian has worked with some of Europe's leading mobile and digital technology companies before coming to Australia to study at the University of Queensland. Upon completion of his studies, Christian went to work for Tourism Australia in London and Sydney, defining the organisation's web analytics strategy and integrated global search marketing campaign. Workshop schedule 1330 Workshop begins 1500 Afternoon refreshments & networking break 1530 Workshop resumes 1700 Close of workshop
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