BAHRIA UNIVERSITY KARACHI CAMPUS MBA/BBA COURSE OUTLINE ENTREPRENEURSHIP

SPRING-2013 INSTRUCTOR Aamir Firoz Shamsi

"Entrepreneurs are not 'born'.rather they 'become' through the experiences of their lives." Professor Albert Shapiro, Ohio State University Background: In a world where ideas drive economies, it is no wonder that innovation and entrepreneurship are often seen as inseparable bedfellows. The governments around the world are starting to realize that in order to sustain progress and improve a countrys economy, the people have to be encouraged and trained to think out-of-the-box and be constantly developing innovative products and services. The once feasible ways of doing business are no longer guarantees for future economic success! In response to this inevitable change much emphasis is being put on the need to train future entrepreneurs through infusing entrepreneurship components within the educational system. Course Objectives: To assist students/participants in understanding practical strategies for establishing, promoting the idea of entrepreneurship leading to a bright future possibility. And to encourage a more pragmatic style of leadership and management practice that works with and through staff to ensure successful transformation to entrepreneurial attributes like critical thinking, strategize and give way to creativity and innovation. S. No.
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LECTURE OUTLINE Entrepreneurship and The Entrepreneurial Mind-Set

LEARNING OUTCOME Entrepreneurship Today and Future. What Is Entrepreneurship? Where Is Entrepreneurship? What is the Entrepreneurial Process? How Entrepreneurs think? Their Decision Making. Ethics, Intentions, Managerial Vs. Entrepreneurial Decision Making, Orientation, Conflict of Interests New Entry Opportunitys Analysis and Strategies for Risk Minimization. Idea; Sources and Generation. Innovation. Opportunities; Recognition, Planning and Analysis. Why Write a Business Plan? Elements of the Business Plan. Critiquing the Plan. Format and Presentation. Marketing Research; Marketing Mix, Marketing Strategy, Steps in Planning.

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Entrepreneurial Intentions and Corporate Entrepreneurship Entrepreneurial Strategy: Generating and Exploiting New Entries Creativity and the Business Idea Identifying and Analyzing Domestic and International Opportunities The Business Plan: Creating and Starting the Venture The Marketing Plan

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The Organizational Plan The Financial Plan Sources of Capital Strategies for Growth and Managing Implications of Growth

Mgt. Teams Development, Legal Forms, Tax Attributes, Role of BOD, Advisors. Financial Statements Overview and Budgeting. Sources of Financing and Role of Financial Institutions. Growth Strategies and Dealing with Business Environment, Factors and Circumstances.

GRADING PLAN: 25%, Final-40%.

Quizzes/Assignments/Class Participation-35%, Mid Term-

Surprise Quizzes and Assignments Many An Assignment or a Quiz missed for any reason will not be retaken Recommended Book: Entrepreneurship, Robert Hisrich, Michael Peters, Dean Shepherd Reference Book: Dollinger Entrepreneurship: Strategies and Resources, Mark

Attention: Rigorous reading and participation is required!