MAXIMIZING SOCIAL MEDIA

Na#onal Conference on Ending Homelessness

July 15, 2011

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I AM
Andrew Cohen
Forum One Communica.ons

@AndrewJCohen acohen@forumone.com
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OUR PANEL
Kate Akalonu
Manager of Volunteer and In-Kind Services

Catherine An
Communica.ons and Media Rela.ons Specialist
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STORY TIME!

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June 30, 2010

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Just Right

Too Long
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www.twi?er.com/VeryShortStory

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STEP 1: PUBLISH

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STEP 2: SUMMARIZE

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STEP 3: PICK YOUR CHANNEL

what suits your message? where is your audience? where are you most comfortable?

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MOST POPULAR SOCIAL NETWORK?

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STEP 4: MULTIPLY

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FACEBOOK
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WHAT IS IT GOOD FOR?

Sharing links, photos, video Building audience Events Photos Simple collabora#on
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www.facebook.com/pages/create.php

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FACEBOOK: GROUPS VS. PAGES

New Groups Purpose Privacy Vanity URLs Engagement Metrics
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Pages Marke:ng Always open

Small groups Open, closed or Secret

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WHAT IS IT GOOD FOR?

Asking ques#ons Professional networking Collabora#on Building credibility

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LINKEDIN GROUPS: OPEN OR MEMBERS-ONLY

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LINKEDIN GROUPS: OPEN VS. CLOSED

Open Group Discussion visibility Indexing by search engines Sharing to TwiBer and Facebook Anyone on LinkedIn Manager op:on can contribute
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Member-only Group Members Only

Anyone

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WHAT IS IT GOOD FOR?

Link sharing Field reports Simple conversa#ons Finding out what people are saying Reaching inuen#als

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Case Study

Kate Akalonu | kakalonu@nstreetvillage.org

www.nstreetvillage.org | @nstreetvillage | www.facebook.com/NStreetVillage
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About N Street Village

Who We Are OrganizaAonal Outcomes Who Am I?

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Why Did We Join?

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Deciding what plaIorms to use & how to best manage them

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540 followers | 637 tweets| 418 following

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542 likes| 510 monthly ac:ve users | 17,306 monthly post views
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Benets to Joining the Social Media Conversa#on The soL touch Taking N Street Village naAonalinternaAonal Improves search engine prominence Many plaIorms = free; low cost/free webinars, training sessions, etc.

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Where is N Street Village Going? Increased investment in communicaAons Establish goals for social media Expand?

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www.naeh.org | @naehomelessness www.facebook.com/naAonalalliancetoendhomelessness

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SOCIAL MEDIA HISTORY

Started 2009 Main challenges
Resistance, apathy from leadership Grassroots vs. grasstops Aligning with goals

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GOALS
Disseminate informa#on Engage supporters Connect with like-minded organiza#ons Explain and discuss key concepts

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PERFORMANCE
We tweet a handful of Ames everyday. We facebook one or two Ames a day. We have 2 sta members who devote part of their Ame to social media (maybe a total of 3/4 FTE).

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QUESTIONS & ANSWERS

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RESOURCES
google.com/real.me: Real-:me search of status updates whaKhetrend.com: Find out what a hashtag means facebook.com/pages forumone.com/facebook-resources www.linkedin.com/groupsDirectory: LinkedIn Groups Directory HootSuite.com

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THANK YOU!
Kate Akalonu
@nstreetvillage kakalonu@nstreetvillage.org

Catherine An
@naehomelessness can@naeh.org

Andrew Cohen
@AndrewJCohen acohen@forumone.com
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