Professional Documents
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C a c i a
Table of Contents
Ta r get Audience and History Co lors and Fonts Logo Package Final Box Direct Mailer 1 2 3 4 5 6
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aromatherapy to your everyday life with our unparalleled selection of essential oils and ready-to-use skin care products formulated from 100% pure essential oils, to provide true aromatherapy benefits for the mind, body, and spirit.
experience when using their 100% pure essential oils. The package should ensure an experience as well. In the redesign, there will be four 15mL glass bottles bundled together in a bold, modern and elegant housing. This stylish housing will hold the four bottles on the bottom snug. On the top coving all four bottles will be another housing. These two holders will be connected in a twine-rope keeping the package tight and the glass bottles secure. The new display will attract the elegant shopper. The new packaging alongside magazine advertisements will increase awareness pushing an increase in sales.
Colors
Prussian Blue
Grey Asparagus
Zinnwaldite
Burnt Coral
Powder Marine
Fonts: Package
Labtop Superwide Boldish Franklin Gothic Book Italic Helvetica Regular Brie Light
Logos on packaging should utilize Labtop Superwide Boldish. The tagline should use Franklin Gothic Book Iralic. All other copy, ingredients, and suggested usages should be written in Helvetica Regular.
Logos
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should only be used when necessary (B&W Print, Fax, etc.). The color logo for Aura Cacia should be used on the primary packagaing and n most marketing. The placement of logos on packaging should be no less than double the hight of the uppercase A in Aura Cacua.
Logos: The color logo will be used in neary all forms of print. The greysclae
Package
Bottom
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I N G R E D I E N T S SUGGESTED USAGE
Cupressus sempervirens (cypress) oil ORGIN Spain AROMA Foresty REFRESHING MINT 5 drops cypress, 4 drops lavandin, 9 drops grapefruit, 1 oz. water in a mister.
4 bottle count
NET 2 FL OZ (60mL)
CAUTION: IF PREGNANT, SUFFERING FROM ANY MEDICAL CONDITION, OR TAKING MEDICATION, CONSULT A HEALTH CARE PRACTIONER BEFORE USE. AVOID EYES AND MUCOUS MEMBERS DILUTE PROPERLY- MAY IRRITATE SKIN NOT FOR INTERNAL USE KEEP OUT OF REACH OF CHILDREN
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Top Top
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Note: Top and bottom are same size Note: Top and bottom are same size
Final Box
Direct Mailer
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A R O M A T H E R A P Y
100% Oil 100% Relaxation Available at WalMart
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