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4.

1 DATA ANALYSIS AND INTER PRETATION


Table 1 Table Showing The Age group Of Respondents:

Age Group

NO OF RESPONDEN TS
16 44 22 12 6 0 100

PERCENTAGE

15-20 21-25 25-30 31-40 40-50 50&Above Total

16% 44% 22% 12% 6% 0 100%

Source: Primary data

Table Showing The Age group Of Respondents:


Analysis:

Graph 1

Graph Showing The The Age group Of Respondents:

Inference:

Table 2 Table showing the Gender of the respondents:

GENDER

NO OF RESPONDE NTS
62 38 100

PERCENTAGE

MALE FEMALE Total

62% 38% 100%

Source: Primary data Table showing the Gender of the respondents:


Analysis:

Graph - 2 Graph showing the Gender of the respondents:

Inference:

Table 3 Table showing the Occupations of the respondents:


OCCUPATION

NO OF RESPONDENTS
SALARIED SELF EMPLOYED HOUSE WIFE STUDENT RETIRED OTHERS Total 29 8 9 47 4 3 100

PERCENTAGE
29% 8% 9% 47% 4% 3% 100%

Source: Primary data

Table showing the Occupations of the respondents:


Analysis

Graph 3

Graph showing the Occupations of the respondents:

Inference:.

Table 4 Table showing the Annual Income of the respondents


ANNUAL INCOME (IN LAKHS)

NO OF RESPONDENT S
49 12 12 27 100

PERCENTAGE

<2 2 - 2.5 2.5 - 3 3 & ABOVE Total

49% 12% 12% 27% 100%

Source: Primary data

Table showing the Annual Income of the respondents


Analysis:

Graph 4 Graph showing the Annual Income of the respondents

Inference:

Table 5

Table showing the list of coffee shops usually visited by the respondents
COFFEE SHOPS

NO OF RESPONDENTS

PERCENTAGE

CAF COFFEE DAY

65

65%

BARISTA OTHERS Total

12 23 100

12% 23% 100%

Source: Primary data

Table showing the list of coffee shops usually visited by the respondents
Analysis:

Graph 5 Graph showing the list of coffee shops usually visited by the respondents:

Inference:

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Table 6 Table showing frequency of Visit of respondents:


FREQUENCY OF VISIT

NO OF RESPONDENTS
18 52

PERCENTAGE

EVERY DAY ONCE IN A WEEK ONCE IN A MONTH TWICE IN A MONTH Total

18% 52%

12

12%

18

18%

100

100%

Source: Primary data

Table showing frequency of Visit of respondents:


Analysis:

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Graph 6 Graph showing the frequency of Visit of respondents:

Inference:

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Table 7 Table showing the spending pattern of respondents:

SPENDING PATTERN
<200 200 - 500 500 - 1000 1000 & ABOVE Total

NO OF RESPONDENTS

PERCENTAGE

18 68 12 2 100

18% 68% 12% 2% 100%

Source: Primary data

Table showing the spending pattern of respondents:


Analysis:

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Graph 7 Graph showing the spending pattern of respondents:

Inference:

Table 8

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Table showing the Time spent by respondents in caf coffee day:

TIME
<1 HR 1HR-2HR 2HR-3HR 3& Above Total

NO OF RESPONDEN TS
21 52 21 6 100

PERCENTAGE

21% 52% 21% 6% 100%

Source: Primary data

Table showing the Time spent by respondents in caf coffee day:


Analysis:

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Graph 8 Graph showing Time spent by respondents in caf coffee day:

Inference:

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Table 9 Table showing the type of visits of respondents:


TYPE OF VISIT

NO OF RESPONDENTS
ALONE WITH ONE PERSON 2-3 PEOPLE MORE THAN 3 Total 9 58

PERCENTAGE

9% 58%

22 11 100

22% 11% 100%

Source: Primary data

Table showing the type of visits of respondents:


Analyze:

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Graph 9

Graph showing the type of visits of respondents::

Inference:

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Table 10

Table showing the influence of CCDs advertisements on consumers Perception toward CCD:
ADVERTISEMEN T STRATEGY

NO OF RESPONDENT S
54 PICTURISATION

PERCENTAGE

54%

EXECUTION INFORMATION OTHERS Total

22 18 6 100

22% 18% 6% 100%

Source: Primary data

Table showing the influence of CCDs advertisements on consumers Perception toward CCD:

Analysis:

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Graph 10 Graph showing the influence of CCDs advertisements on consumers Perception toward CCD:

Inference:

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Table 11 Table showing the response of respondents towards major attraction of caf coffee day:
MAIN ATTRACTION

NO OF RESPONDENTS
26 32 18 24 100

PERCENTAGE

QUALITY AMBIENCE SERVICE BRAND VALUE Total

26% 32% 18% 24% 100%

Source: Primary data

Table showing the response of respondents towards major attraction of caf coffee day:

Analysis:

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Graph 11 Graph showing the response of respondents towards major attraction of caf coffee day:

Inference:

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Table 12 Table showing the respondents response towards the brand influence of CCD:
BRAND INFLUENCE

NO OF RESPONDENTS
78 22 100

PERCENTAGE

YES NO Total

78% 22% 100%

Source: Primary data

Table showing the respondents response towards the brand influence of CCD: Analysis:

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Graph 12 Graph showing the respondents response towards the brand influence of CCD:

Inference:

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Table 13 Table showing the respondents response towards Price level of Caf coffee day
PRICE LEVEL

NO OF RESPONDENTS

PERCENTAGE

CHEAPER REASONABLE COSTLY Total

18 68 14 100

18% 68% 14% 100%

Source: Primary data

Table showing the respondents response towards Price level of Caf coffee day Analysis

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Graph 13 Graph showing the respondents response towards Price level of Caf coffee day

Inference:

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Table 14 Table showing the Changes suggested by the respondents by respondents:


CHANGES SUGGESTED

NO OF RESPONDENTS
18 6 54 22 100

PERCENTAGE
18% 6% 54% 22% 100%

BETTER SERVICE IMPROVED QUALITY MORE QUANTITY ALL OF THE ABOVE Total

Source: Primary data

Table showing the Changes suggested by the respondents by respondents: Analysis:

Graph 14

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Graph showing the Changes suggested by the respondents by respondents:

Inference:

Table 15

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Table showing the respondents response towards the brand associations of caf coffee day:
INFORMATIO N OF OTHER BRANDS

NO OF RESPONDEN TS
79 21 100

PERCENTAGE

YES NO Total

79% 21% 100%

Source: Primary data

Table showing the respondents response towards the brand associations of caf coffee day: Analysis:

Graph 15

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Graph showing the respondents response towards the brand associations of caf coffee day:

Inference:

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Table 16 Table showing the satisfaction level of respondents towards caf coffee day:
SATISFACTION LEVEL

NO OF RESPONDENTS
58

PERCENTAGE

HIGHLY SATISFIED SATISFIED NEUTRAL DISSATISFIED Total

58%

36 6 0 100

36% 6% 0 100%

Source: Primary data

Table showing the satisfaction level of respondents towards caf coffee day: Analysis:

Graph 16

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Graph showing the satisfaction level of respondents towards caf coffee day

Inference:

Table 17

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Table showing the respondents response towards factors to choose CCD:


FACTOR TO CHOOSE CCD

NO OF RESPONDENTS
29

PERCENTAGE
29%

ADVERTISEMENT

RFERENCE OF FRIENDS OWN DECISION PRICE AND BRAND Total

32 18 21 100

32% 18% 21% 100%

Source: Primary data

Table showing the respondents response towards factors to choose CCD: Analysis:

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Graph 17 Graph showing the respondents response towards factors to choose CCD:

Inference:

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