BRIEF 5/5

SAM EDWARDS

BOARD 1/5

S G I N N I C R E E 1 V 9 I 90 L E D

PACKAGING The Design Bridge competition brief was to reinterpret a famous brand. I chose Parcel Force Worldwide due to the overtly corporate nature of the company and the business service sector as a whole. Through the design process I wanted to create a personal, amusing and friendly tone of voice to the consumer, by covering the range of consumer facing deliverable. With the aim of increasing brand familiarity and consumer interaction.

PARCEL FORCE FINAL BOARDS MATE.indd 1

27/05/2013 13:27

BRIEF 5/5

SAM EDWARDS

BOARD 2/5

CONCEPT The Design Bridge competition brief was to reinterpret a famous brand. I chose Parcel Force Worldwide due to the overtly corporate nature of the company and the business service sector as a whole. Through the design process I wanted to create a personal, amusing and friendly tone of voice to the consumer, by covering the range of consumer facing deliverable. With the aim of increasing brand familiarity and consumer interaction.

PACKAGING The range of cardboard box packaging is designed to have a high impact. The brand colour, which is an adaptation of the current parcel force colour, is designed to give a more playful recognisable identity. The iconography running through out the identity, again has the aim of portraying the personal, friendly nature of the brand. The icons are based on things that consumers may send using Parcel Force. The logo itself has a hand rendered feel to it, moving away from the corporate nature of the business sector and making Parcel Force stand out from competitors..

PARCEL FORCE FINAL BOARDS MATE.indd 2

27/05/2013 13:27

BRIEF 5/5

SAM EDWARDS

BOARD 3/5

your exS THINGS.

your exS THINGS. THE MOTHER IN LAWS PRESENT.

DELIVERING THINGS, SO YOU DONT HAVE TO.

DELIVERING THINGS, SO YOU DONT HAVE TO.

CONCEPT The Design Bridge competition brief was to reinterpret a famous brand. I chose Parcel Force Worldwide due to the overtly corporate nature of the company and the business service sector as a whole. Through the design process I wanted to create a personal, amusing and friendly tone of voice to the consumer, by covering the range of consumer facing deliverable. With the aim of increasing brand familiarity and consumer interaction.

ADVERTISING The Advertising is designed to amuse potential users of Parcel Force. This is done by taking a blunt and simple approach, highlighting the nature of parcel being send, specifically looking at things of a more personal nature that are considered universally awkward or embarrassing. This back up by the simple strap line Delivering things, so you dont have to which highlights the service Parcel Force provides; adds a personal touch to the consumer and will help to create an affiliation with the brand. The brand identity also runs strongly through the advertising, which will increase brand familiarity.

PARCEL FORCE FINAL BOARDS MATE.indd 3

27/05/2013 13:27

BRIEF 5/5

SAM EDWARDS

BOARD 4/5

worldwide delivery in less than 12 hours. more info

delivering things, so you dont have to. more info

search

search

NEXT DAY SERVICE

Faster next day delivery by close of play. Up to 30kg per parcel Same price anywhere in the UK

TIMED SERVICE
Next day AM delivery . Up to 30kg per parcel Same price anywhere in the UK

existing customer
login password

NEXT DAY SERVICE

Faster next day delivery by close of play. Up to 30kg per parcel Same price anywhere in the UK

existing customer
login password

express 24 hour

from 30.00
BUY NOW

express 9 hour

from 30.00
BUY NOW customer alerts

express 24 hour
BUY NOW

from 30.00
BUY NOW customer alerts

PARCEL TRACKER
LOCATE YOUR DELIVERY

HOME PARCEL TRACKER SEND WORLDWIDE SEND UK INFO MY ACCOUNT

CONCEPT The Design Bridge competition brief was to reinterpret a famous brand. I chose Parcel Force Worldwide due to the overtly corporate nature of the company and the business service sector as a whole. Through the design process I wanted to create a personal, amusing and friendly tone of voice to the consumer, by covering the range of consumer facing deliverable. With the aim of increasing brand familiarity and consumer interaction.

WEB/APP The digital deliverables have a stronger focus on the iconography used with in the identity this pushes a sense of playfulness as well moving away from the overall corporate nature of the service sector. The website is designed to be simple and easy to use following simple grid systems with a consistent colour palette to the identity. Where as the parcel tracking App gives the consumer a sense that their individual needs are considered creating a personable feel to the brand. The header typeface of the Web design to consistent with the brand where as the body is a simple Helvetica to improve the on screen appearance.

PARCEL FORCE FINAL BOARDS MATE.indd 4

27/05/2013 13:28

BRIEF 5/5

SAM EDWARDS

BOARD 5/5

CONCEPT The Design Bridge competition brief was to reinterpret a famous brand. I chose Parcel Force Worldwide due to the overtly corporate nature of the company and the business service sector as a whole. Through the design process I wanted to create a personal, amusing and friendly tone of voice to the consumer, by covering the range of consumer facing deliverable. With the aim of increasing brand familiarity and consumer interaction.

RANGE The range is designed push the identity across the consumer facing platforms from Stationary, Uniforms to Vans. The brand identity enables a strong high impact, recognisable design across the range and it helps to change the perception from the consumer of Parcel Force the Brand reinterpreting a small part of the service sector.

PARCEL FORCE FINAL BOARDS MATE.indd 5

27/05/2013 13:28