2.

4 HYPOTHESIS

H0: Marketing is effective for sales of Non-durable products in selected villages of

Sabarkantha district.

H1: Marketing is not effective for sales of Non-durable products in selected villages of
Sabarkantha district.

H0: Marketing is effective for sales of Durable products in selected villages of Sabarkantha
district.

H1: Marketing is not effective for sales of Durable products in selected villages of
Sabarkantha district.

2.4.1 FOR NON-DURABLE PRODUCTS

(Rs. In Lakhs) VILLAGE NAME SALES BEFORE MARKETING SALES AFTER MARKETING PREMPUR JADAR JAMLA KADOLI 0.8 1.25 1.10 0.95 1.30 1.35 0.65 1.05

The level of Significance is 5% H0 : Marketing is effective for sales of Non-durable products.

=0

H1 : Marketing is not effective for sales of Non-durable products. 0

VILLAGE NAME PREMPUR JADAR JAMLA KADOLI

SALES BEFORE MARKETING 0.8 1.10 1.30 0.65

SALES AFTER MARKETING 1.25 0.95 1.35 1.05 TOTAL 0.45 -0.15 0.05 0.4 0.75 0.203 0.023 0.003 0.16 0.388 d d2

Now,

Table Value of t on n-1 = 3 degrees of freedom and at 5% level of significance = 3.183 1.30 < 3.183

tcal < ttab

2.4.2 FOR DURABLE PRODUCTS
(Rs. In Lakhs) VILLAGE NAME BEFORE MARKETING SALES AFTER MARKETING SALES PREMPUR JADAR JAMLA KADOLI 9 13 15 20 13 16 11 9

The level of Significance is 5% H0 : Marketing is effective for sales of Durable products.

=0

H1 : Marketing is not effective for sales of Durable products. 0

VILLAGE NAME PREMPUR JADAR JAMLA KADOLI

SALES BEFORE MARKETING 9 15 13 11

SALES AFTER MARKETING 13 20 16 9 TOTAL 4 5 3 -2 10 16 25 9 4 54 d d2

Now,

Table Value of t on n-1 = 3 degrees of freedom and at 5% level of significance = 3.183 1.6078 < 3.183

tcal < ttab