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H o w t o : S e t U p a n E m a il N e w s le t t e r O p t - in F o rm o n Y o u r W e b s it e
p o ste d b y jd b ra d le y | o n E m a il M a rke tin g , In te rm e d ia te , M a il C h im p , T u to ria ls |
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If yo u d o n t ye t h a ve a n e m a il ca p tu re o p t-in fo rm o n yo u r w e b site a n d b u ild in g a list o f e m a il su b scrib e rs its e a sily o n e o f th e b ig g e st a n d e a sie st im p ro ve m e n ts yo u ca n m a ke to yo u r b u sin e ss.
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W h e n a visito r to yo u r site a g re e s to g ive yo u th e ir e m a il a d d re ss th e y a re g ivin g yo u p e rm issio n to co n ta ct th e m in th e fu tu re . T h is is w h y its ca lle d a n o p t-in b o x , p e o p le a re o p tin g in fo r m o re in fo rm a tio n fro m yo u , th e y a re sa yin g th e y w a n t to sta y u p to d a te w ith yo u r co n te n t.
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Its e sse n tia l to u se a n e m a il list m a n a g e m e n t to o l o r a p p to h a n d le th e co lle ctio n o f cu sto m e r e m a ils, th e se n d in g o f a u to m a tic th a n k yo u e m a ils, to m a n a g e d iffe re n t lists a n d to se n d o u t e m a ils to yo u r su b scrib e rs. M o st e m a il list to o ls a lso p ro vid e a n a lytic d a ta , sta tistics a n d o th e r h a n d y th in g s like th e a b ility to se n d e m a ils to d iffe re n t se g m e n ts o f lists.
By th e e n d o f th is m a rke tin g tu to ria l yo u w ill h a ve a n e m a il ca p tu re fo rm in sta lle d o n yo u r w e b site re a d y to co lle ct th e d e ta ils o f yo u r visito rs a n d sta rt b u ild in g yo u r su b scrib e r list, th is tu to ria l w ill g ive yo u a ll th e in fo rm a tio n yo u n e e d .
In th is g u id e w e w ill co ve r;
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W e w ill b e u sin g M a il C h im p fo r th is tu to ria l a s it h a s a n ice , cle a n a n d e a sy in te rfa ce to u se , a n d th e y p ro vid e a f r e e s t a r t e r p a c k a g e th a t a llo w s fo r 2 ,0 0 0 su b scrib e rs, w ith th e se n d in g o f u p to 1 2 ,0 0 0 e m a ils p e r m o n th .
O n ce lo g g e d in to M a il C h im p fo r th e first tim e yo u w ill b e a ske d to fill in so m e d e ta ils a b o u t yo u r b u sin e ss, su ch a s yo u r a d d re ss. Y o u h a ve to p ro vid e th is in fo rm a tio n to co m p ly w ith a n ti sp a m la w s.
Y o u m a y th e n b e a ske d to p ro vid e e x tra se cu rity in fo rm a tio n to p ro te ct yo u r a cco u n t, sta n d a rd stu ff n a m e o f p e t, b e st frie n d in sch o o l e tc. Bu t yo u ca n skip th is ste p a n d p ro vid e it a t a la te r d a te .
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N o w w e a re re a d y to d e sig n a n o p t in fo rm .
O n e o f th e g re a t fe a tu re s in M a il C h im p (b e sid e s b e in g fre e o f co u rse ) is th e e a sy to u se fo rm b u ild e rs, yo u ca n u se th e te m p la te s th e y p ro vid e o r cu sto m ize th e m to yo u r re q u ire m e n ts.
H e re w e a re g o in g to cre a te a fo rm fo r yo u r w e b site , th e first fo rm yo u se e o n th is p a g e is h o w yo u r M a il C h im p h o ste d fo rm w ill lo o k like it in clu d e s E m a il A d d re ss, F irst N a m e a n d La st N a m e . W e d o n t n e e d to u se th is h o w e ve r, so yo u ca n skip e d itin g th is fo rm a n d g o stra ig h t to clickin g th e S h a re It b u tto n .
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O p t i o n A : E m b e d th e H T M L fo rm b y p a stin g th e co d e so m e w h e re o n yo u r site .
F o r th o se w ith a site b u ilt w ith th e W o rd P re ss C M S th e re a re a ra n g e o f P lu g in s a va ila b le th a t w ill w o rk w ith M a il C h im p , th e y ra n g e fro m fre e a n d b a sic (b u t u sa b le ) to p a id ve rsio n s w ith a lo t o f sn a zzy fe a tu re s. F o r th is tu to ria l th o u g h w e w ill b e ke e p in g th in g s fre e , so w e w ill b e u sin g th e M a ilC h im p W id g e t p lu g in b y Ja m e s La ffe rty.
In sta ll th e p lu g in a n d a re d b a r w ill a p p e a r a t th e to p o f th e W o rd P re ss scre e n a skin g yo u to co n fig u re th e p lu g in . Y o u w ill n e e d yo u r A P I ke y to m a ke th e p lu g in co m m u n ica te w ith M a il C h im p , th is ca n b e fo u n d in yo u r M a il C h im p d a sh b o a rd b y clickin g o n A cco u n t a n d th e n u n d e r E x tra s click A P I K e ys & A u th o rize d A p p s.
N e x t, click th e b lu e A d d a n A P I K e y b u tto n , th e fo llo w in g p a g e w ill g ive yo u a lo n g A P I co d e w h ich w ill lo o k sim ila r to 0 g 9 p 2 9 7 6 1 2 e 4 3 f9 h je d c0 0 zte 3 8 3 fd 4 d 1 -u j7 .
Y o u m a y cu sto m ize ce rta in th in g s fro m th e w id g e t su ch a s w h ich fie ld s to a sk fo r a n d th e ca ll to a ctio n (title ). W h e n yo u a re h a p p y w ith th e se ttin g s, h it sa ve a n d g o to yo u r w e b site .
Y o u n o w h a ve a n e m a il ca p tu re fo rm in yo u r sid e b a r.
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S o , n o w yo u h a ve a n e m a il o p t in fo rm in sta lle d o n yo u r w e b site (Y a y! ) b u t th is is ju st th e sta rt. F ro m h e re yo u ca n e x p e rim e n t w ith cu sto m iza tio n , m a ke th e fo rm lo o k p re tty w ith e x tra co d e o r a lte rn a tive p lu g in s a n d o f co u rse yo u sh o u ld n o w sta rt to p la n o u t w h a t yo u w ill e m a il to yo u r n e w su b scrib e rs.
I w ill b e co ve rin g h o w to u se M a il C h im p to se n d o u t e m a ils to lists in a n o th e r tu to ria l co m in g so o n . If yo u e n jo ye d th is g u id e a n d w a n t to b e th e first to kn o w w h e n n e w o n e s a re p u b lish e d , th e n w h y n o t su b scrib e to th e D ig ita l M a rke tin g H Q n e w sle tte r? E n te r yo u r e m a il a d d re ss b e lo w to jo in .
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