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NEWSPAPER 10 June/July 2007 Sponsored by:

SA in the news
The South African newspaper industry is doing well and shows no signs of slowing down.
According to the latest ABC
report (Jan-March 2007), local
According to local publishers,
this target market growth is only
Francois Groepe, CEO, Media24
Newspapers.
journalism. “For newspapers to
attract a younger audience, we
Metrobus fleet. “We found a gap
in the market, as bus commuters
daily newspapers show a 10 per the beginning. “We’re only seeing Peter du Toit, publisher and need to be online. The digital weren’t reading. Citizen Metro
cent growth (1 997 893 in total, the tip of the iceberg when it editor of Soccer Laduma, believes generation are the readers of the fills this deadtime. We also have
including foreign papers). Local comes to the emerging market – that there are big changes on the future,” says Gisele Wertheim advantages over the taxi market
weekly newspapers have grown there is definitely room in way, driven by newspapers and Aymes, general manager, adver- in that 98 per cent of our readers
by seven per cent (726 135 the market for additional motivated by the FIFA 2010 tising strategy & trade marketing, are working and we know where
including foreign titles) and local products. Society is developing World Cup, amongst other Newspaper Division, Johncom they come and go,” he says.
weekend papers by 5.4 per cent extremely rapidly and we haven’t things. “Soccer is sexy and hip. Media Investments. The launch An interesting aspect of this
(2 644 184 including foreign even begun to discover the com- What the rest of the media hasn’t of the new daily, The Times – a news is that as little as a year ago
titles). In total the newspaper plexities of our market yet,” cottoned onto as yet is the fact fully integrated print and digital all publishers shied away from the
circulation for Jan-March 2007 is admits Sampson. that our footballers are megastars title – will demonstrate if the freesheet and announced that it
5 368 212, up from 5 112 879 Arthur Konigkramer, managing and that the World Cup will market is ready for such innova- was not in their plans. Newspaper
during the previous correspon- director of Ilanga, South Africa’s drive a greater demand for tion. Finding the right skillset for 10 has heard rumours of a free
ding period. “We have seen very oldest Zulu newspaper, has been niche newspapers such as full integration remains a major newspaper for the taxi commuter
good growth during the past few busy expanding the publication to Soccer Laduma.” challenge. “As more publications market, although no publisher
years and although three new include new supplements for the The rest of the industry are on launch, our resources remain the has laid claim to it yet.
titles didn’t make it, there are first Sunday Zulu newspaper and the look out for these niche gaps. same. We absolutely have to Nevertheless the attitude towards
others that have proved their for the youth market. While he Afrikaans daily, Beeld, for exam- develop new skills such as writing freebies has made an about-turn.
potential – Sunday Sun, Daily believes that there is still consid- ple, has found geographic niche for print, podcasts, online and “We will probably see more of
Sun, Daily Voice, Ilanga erable growth potential in the gaps. Beeld currently offers mobile – and the industry needs these newspapers being launched.
Langesonto, etc. It’s significant black African market, a similar substantial inserts for Mpumalanga, to work together in order to do I do however anticipate that
that these papers are all tabloids,” potential for growth exists for West Rand, East Rand and this,” says Greg Stewart, publisher, the business models will have
says Sarel du Plessis, general newspapers aimed at Afrikaans Tshwane. “We are launching in The Citizen. to be refined: they will need to
manager, RCP Media. Fergus speakers. The launch of Sondag, the North West and wherever The other big news of the day evolve in order to make these
Sampson, general manager, a new Sunday tabloid, now caters else we find hubs and community – over and above the launch of ventures sustainable locally,”
Northern Newspapers, Media24 to the Afrikaans, Sunday and pockets,” says Lucille van the two new titles, Sondag and says Groepe.
agrees. He believes that because tabloid markets. Niekerk, general manager, Beeld. The Times – is the emergence of Du Toit expects that there will
the industry has had to reinvent Local newspapers are no longer Niche gaps are not the only the first free commuter newspaper. be more free newspapers and that
itself, “over the last five or six able to cover the whole market thing on the cards for local pub- The Citizen has launched Citizen advertisers will drive them. Deon
years, there has been a lot of and therefore products such as lishers. The last year has also Metro (which is not affiliated to du Plessis, publisher of the Daily
excitement and life with regard to the Daily Sun, Son and Soccer brought about an attitude change the Swedish group but to the Sun, agrees that they’re on the
new newspaper projects.” Laduma reach very specific towards incorporating online. name of our bus transportation way, even though a free taxi
Perhaps the most significant niche target audiences. “These Publishers are scrambling to offer company). Publisher Greg paper would go head-to-head
aspect of the latest ABC results is newspapers have added a better designed websites that are Stewart won’t be changing the with his publication. Sarel du
the fact that tabloid Daily Sun is large audience of middle filled with multimedia content initial print run of 45 000 until Plessis on the other hand, is
now the biggest circulating news- income, younger readers,” says and a positive outlook on citizen more buses are introduced to the looking with interest at the free
paper in the country, with over model that The Times (existing
half a million copies. Other subscribers only) is employing.
tabloids that are aimed at the Overall, the South African newspaper is vibrant and growing Overall, the South African
‘emerging black market’ also post newspaper is vibrant and growing
regular and substantial circulation and the next few years should see some interesting innovations and the next few years should see
increases, pointing to the incredible some interesting innovations and
strength that this target demo- and shake-ups. This really could be a case of ‘Who Dares Wins’. shake-ups. This really could be a
graphic is demonstrating. case of ‘Who Dares Wins’.

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4 • NEWSPAPER 10 • JUNE/JULY 2006
News
New Times Ahead
South Africa’s biggest-selling weekend
newspaper, The Sunday Times, has just
launched a daily newspaper that is aptly
tabloid with hard breaking news and trends.
The added bonus is the digital medium that
includes a website with video, blogs, audio
Lucille
named, The Times. Given the recent high- and podcasts. Constant updates will also be
profile failures of Nova and ThisDay, owners filtered through by SMS and e-mail.
Johncom are playing it safe by not launching Readers will constantly be reminded
the newspaper on-shelf. Instead it will be
distributed to its loyal subscriber base. This
throughout the print edition to update
themselves online.
Page 4 Girl:
gives the daily a guaranteed circulation of Engaging with its readers is a huge theme Lucille van Niekerk,
127 000 from its very first issue. If distribu- and Hartley says that The Times will be general manager, Beeld.
tion proves to be a problem for those situated utilising citizen journalism, including video
in areas that are more remote, Roy Hartley, uploads. Content will be included from The
Visit www.beeld.com
editor of The Times, says that they can Times (UK) as well as the New York Times, for more hot news
e-mail a PDF file if necessary. with columnists such as David Kau, David

Fast Facts
Readers
• Fifty-two per cent female, 55 per cent
black, 25 per cent white, 15 per cent
Indian, 5 per cent coloured
• 62 per cent are aged between 16-49 years old
• One in five have a household income of R20 000+ a month

It is this digital attitude that represents Shapiro and Justice Mahlala. A major aim
the most exciting aspect of the launch. It’s for The Times is to grow the subscriber
not the guaranteed circulation as much as base of the Sunday Times, getting younger
the fact that The Times is touted as South readers to migrate to the Sunday paper in
Africa’s first truly interactive newspaper. the future. The Times will not be made
“We have rebuilt our Internet strategy for available through a subscription of its
The Times and we have a converged news- own. Those who are interested in the
room and plenty of multimedia content in daily will instead have to subscribe to the
order to capture the younger market,” Sunday Times.
says Hartley. According to Hartley, advertising is inte-
Designed to compete against established grated – print, online and cellphone –
dailies such as The Star and The Citizen, which will be an interesting challenge for
the theme behind the paper is ‘smart, fast, many advertisers. “They will now have to
fun.’ After extensive research it was found think differently about how to integrate
that a large proportion of the Sunday Times their advertising. We can customise inserts
subscribers do not read a daily newspaper for regions; customise advertising online
and don’t want a heavy broadsheet on a and we’re also looking at barcodes for
daily basis. The aim is to deliver a 48-page special offers on cellphones, for example.”

Local reflections
By Winnie Graham and Lynne Smit
When Maggie M leaves home to The change in reading patterns money than the printed edition,” matters that affect them. is also a tremendous opportunity
catch a bus to work in the has had another effect as well. he says. “The one has not taken He views the growth of black for growth.”
mornings, she stops to buy a While black readership of news- advertising from the other. readership as a natural progression. While the urban youth in
newspaper. This is a new experi- papers has increased significantly Rather a new stream of revenue “It was inevitable that black Africa – who are adept at using
ence for her. Ten or 15 years ago in South Africa in the past 10 has been created. It only requires people would start reading papers their cellphones and computers –
she didn’t bother. She admits that years or more, in many instances a slight adjustment. The two as they moved out of poverty and are perhaps yet to appreciate the
although she would occasionally white readers have tossed their mediums exist comfortably side into the middle class,” Tsedu benefit of newspapers, the
listen to news reports on the papers aside, irritated because the by side.” says. “You become sensitised majority of the older readers are
radio, she wasn’t particularly news focuses too much on ‘black’ Trevor Ncube, president of the when you see issues that affect less likely to be lured away by
interested in them because the issues. Forging a common South Newspaper Association of South you being reflected in a public electronic media.
news did not affect her. African identity is proving difficult. Africa and chief executive and arena. In this way, the paper Coupled with the issue of the
”We lived in a different world While this is a local issue, the owner of the Mail and Guardian, speaks to you and you begin buy- survival of newspapers, is the
then,” she says. “At that time I question of readership is of agrees. “We need to leverage the ing it on a regular basis.” survival of a free press. This right
had problems of my own. Why concern to publishers and editors opportunities that are offered by The emerging black middle is guaranteed by the constitution
should I have worried about a around the world. The growth of new media. We shouldn’t see class is now recognised as a seri- and enshrined in the Universal
war in Bosnia or a rail accident in hourly radio news reports, online blogging or the Internet as a ous target market for newspaper Declaration of Human Rights. In
India when I didn’t have money news services and (more recently) threat. I have great faith in the publishers. Yet despite the grow- all democratic states it is taken
for lunch? I think that newspa- cellphone news flashes, could future of the newspaper industry,” ing black readership, newspaper for granted that citizens have a
pers have changed since then. I well be impinging on circulation. he says. “If we all focus on deliv- penetration in South Africa right to their opinions and to
also have a different job now and These media provide an immedi- ering credible, analytical content stands at only 13 per cent. An express themselves without inter-
I am expected to be informed. acy that newspapers cannot to our readers, I have no doubt enormous potential for growth ference. Yet there is increasing
The paper that I buy looks at match. The question is: are they that we will survive.” exists with regard to the newspa- concern that government, irritated
matters that concern me. It tells the threat to daily newspapers While newspapers cannot pro- per readers of the future. by the views of certain newspa-
me what’s happening in my worldwide that they are generally vide readers with immediacy, Ncube recognises this potential. pers, may introduce legislation to
township – not just what is hap- believed to be? their websites can – and while It is one of the reasons for his curb this freedom as a form of
pening in Joburg.” While some internationally websites are not geared to pro- great faith in the future of the ‘damage control.’ The proposed
Maggie, a mother and office known newspapers have indeed vide lengthy reports, newspapers newspaper industry in Africa. amendments to the Film and
receptionist, reflects the views of closed down, there is a flipside to are able to fulfil this need. This “On the whole, newspapers are Publications Act are causing
the changing newspaper reader- this coin. has prompted a change in the only reaching the urban popula- jitters in many circles.
ship in South Africa. Not that Mathatha Tsedu, editor of City way that news is published. tion,” he says. “We haven’t This raises the question: What
long ago, the readers of most Press, sees the online component According to Tsedu, although exhausted their sales capacity use is a newspaper that is not free
major newspapers in this country as a boon. In many instances the readers may turn to websites for because we have not reached the to state its views – and is the
were white and the content of online version is growing more instant information, they buy rural markets. The majority of struggle for freedom about to
these publications focused rapidly than the newspaper itself. papers for background material Africans have not had access to begin again?
peripherally on issues that were “The online version of the and analysis. They want in-depth newspapers. Although there are Ncube is concerned. “When
of interest to black readers. Guardian in the UK makes more information across a range of problems with distribution, there continued on page 8

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6 • NEWSPAPER 10 • JUNE/JULY 2006 News
The state of the news media 2007 Eye Track 2007
The State of the News rooms now need to make advertising is flat. Another technology and to how this Research undertaken by Poynter has unearthed some quite
Media 2007 by the Project • The Argument Culture is concern highlighted by the has affected the way a con- astonishing facts. The EyeTrack07 survey tracked the eye
for Excellence in giving way to something report, is that online may sumer consumes informa- movements of around 600 people while they read website
Journalism has been new – the Answer never produce the revenues tion. It also criticises news- content, as well as both tabloid and broadsheet newspapers.
released. While the report Culture that print can and that paper publishers for spend- Over 350 elements were tracked, including headlines,
only deals with US media, • Blogging is on the brink newspapers will not be able ing too little on R&D and photographs, graphics, blogs and podcasts.
it provides an insight into of a new phase that will to reduce their traditional for not seriously investigat- The survey was undertaken in the US. Fifty-six per cent of
potential newspaper trends probably include scandal manufacturing cost structure ing new economic models. the sample was 18-41 years old and 44 per cent was aged 42-
for South Africa. and profitability for some, quickly enough. The report expresses con- 65 years old. There were an equal number of male and female
According to the report, as well as a splintering In 2006 the indicators cerns about the news itself, readers. Seventy one per cent of the group read print or
there are seven major into elites and non-elites were negative and circula- as newspapers are the most online four or more times a week and were regular readers of
trends: over standards and ethics tion fell even faster than in likely medium to cover the the publications they were asked to read.
• News organisations need • While journalists are 2005. Industry revenues broadest spectrum of infor- There were some surprising results. Readers read more of a
to do more to think becoming more serious were flat. Print retail, national mation and to provide news particular story online, than they did in print: online readers
through the implications about the Web, as yet no and car classifieds all showed for the Internet and other read 77 per cent of what they chose to read, compared to 62
of this new era of shrink- clear models exist for weakness. Earnings fell. media. The combination of per cent for broadsheet and 57 per cent for tabloid. Two kinds
ing ambitions how to practice online Layoffs at some of the big a reduction in staff and a of reading were found: methodical and scanning. Print readers
• There is mounting evi- journalism – some quali- metro papers were reduction in the physical size tended to be more methodical in their reading than online
dence that the news ties have still only been announced, while others of newspapers, as well as a readers, of whom approximately half were scanners.
industry needs to become marginally explored. closed their national and focus on more targeted and Poynter also released information on its prototype portion,
more aggressive about While generally positive, the foreign bureaus. analytical information (such which demonstrated how readers reacted to alternative story
developing a new eco- newspaper section of the The industry started as the Wall Street Journal), forms. Three versions were made for print and three for online.
nomic model report has also found some looking for positive stories could have serious conse- Each of the stories included identical information, although
• The key question is alarming and worrying by proposing some new quences for news agendas. they were presented in different formats. For both print and
whether the investment trends. The good news is audience measures. Some One final thought from online, respondents who’d read the version with the most alter-
community sees the news that it’s estimated that in the of the new measures the report is that this is the native structure (Q&A, timelines, sidebars etc) answered the
business as a declining US over 50 million people involve combining the total year when numerous most questions correctly when quizzed. As expected, large
industry or as an emerg- still buy a paper on an aver- reach of print, online and redesigns are due to take headlines and photos drew the most attention in print.
ing industry in transition age day – and that 124 mil- niche products, those that place (both online and Mugshots rarely captured any attention and colour photographs
• There are growing ques- lion people still read one. read at least one edition in print). It could well be that a received more attention than black & white. For online
tions as to whether the When the figures for both the course of a week or smaller US newspaper, tar- readers, navigation bars, teasers and story lists drew attention.
dominant ownership online and print readers are how much time someone geted to older, well-educated Poynter is looking for partners to work with EyeTrack
model of the previous combined, the newspaper spends with the newspaper. readers, becomes the norm. studies on various topics, such as news delivery on large
generation – the public audience is larger than ever. According to the report, For the full report visit format screens, high definition and small screens and search
corporation – is suited to However, as far as print goes, journalists and publishers www.stateofthenews ability and interactivity online.
the transition that news- circulation is declining and have reacted slowly to new media.org/2007 For more information, visit www.eyetrack.poynter.org.

The Facts – Not the Myths – About Newspapers in 2007


by Timothy Balding, chief executive officer, World Association of Newspapers
It’s difficult to pick up a newspa- increased by nearly two per cent tive publicity? Much of it is gen- preview of the World Association
per or magazine today (or read a last year, to a total of more than erated in the United States, of Newspapers’ World Press
blog) without seeing negative 510 million paid-for copies. where newspapers are facing Trends survey. This survey was
news about the newspaper indus- • The number of new newspaper numerous challenges (while still presented in its entirety on 5 June
try itself. According to these titles (i.e. paid-for titles that churning out margins that are the in Cape Town, when the world’s
commentators – who claim to see don’t include the new free envy of other industries). However, press gathered for the 60th World
clearly into the future – newspa- newspapers) has grown to more the United States is not a proxy Newspaper Congress, the 14th
pers will soon be extinct and the than 11 000 for the first time in for media markets elsewhere. World Editors Forum and Info
Internet will be the only way that history. With the exception of North Services Expo 2007.
anyone ever gets their news. • More than 1.4 billion people America, newspapers in every These events in themselves
However, there is a serious read a printed newspaper each region, including Europe, showed attest to the vibrancy of the news-
disconnect between the actual day. an overall growth last year. paper industry. Approximately 1
facts about newspapers and the • Free daily newspaper circulation Nowhere is this better illustrated 500 publishers, chief editors and
negative press about the newspa- has more than doubled over the Timothy Balding than in South Africa, where paid- other senior newspaper executives
per industry. Contrary to conven- last five years to a total of 40.8 revenue than the combined for newspapers recorded a from 95 countries will gather to
tional wisdom and existing million copies per day. advertising value of radio, healthy growth in 2006, while examine and discuss the latest
misconceptions, newspapers are • Print is the biggest advertising cinema, magazines and the free newspapers enjoyed double- strategies and cutting-edge innova-
not in a terminal decline. In fact, medium in the world, boasting Internet. digit increases. tions that are making this the most
the opposite is true: newspapers a 42 per cent share. • More than US$6 billion have This picture only represents the exciting time for newspapers in the
are a growing, innovative and Newspapers alone are the sec- been invested in newspaper printed publications – when last 400 years of their history.
vital medium with a bright future. ond largest, representing 29.4 printing and production equip- newspaper websites are added, This is certainly not a picture
percent of global advertising ment during the last 18 newspaper audiences are growing of an industry in decline.
Consider the following: spend. This means that news- months. as never before. More about WAN and its
• Global newspaper sales papers get more advertising So what accounts for the nega- All the above figures are a activities at www.wan-press.org

Sunday Sondag
Finding the niche gaps in the local between the conservative and the
market is a hit and miss affair and sleazy. “It even uses colourful lan-
Media24’s latest addition to the guage that runs between Rapport
stable, Sunday Afrikaans tabloid and Son,” says Vink. Fast facts
Sondag, may just hit the mark. For advertisers Sondag is a wel- • Target: 800 000 readers: 300 000 new readers/500 000 duplicated
The first unclaimed niche for come breath of fresh air. Vink readers (also read Rapport/Son)
Sondag is the missing Afrikaans explains that it’s not constrained • 64 pages
weekend reader who doesn’t buy by the usual rules of newspapers: • Strong emphasis on colour
Volksblad and/or Rapport. The “We can run ads in the middle of • Bigger graphics, less type
second and more important mar- pages if we wish and we challenge • First 20 pages are news, full-colour photos, highlights and news
ket for the future of the Afrikaans advertisers to come up with some- snippets
newspaper is the younger reader. thing exceptional.” Sondag also • The middle of the paper is covered by sports events, mainly rugby
According to Mike Vink, editor of offers the only full page back • The next pages are entertainment
Sondag, the tabloid complements cover in the Sunday market, • The rest of the paper carries features.
Rapport and falls in-between this although as Vink explains, the ad
paper and true tabloid, Son. has to be full size and unique. The Its more modern approach also radio and TV campaign, which
“Sondag will cover the overall front cover of Sondag is region- means that interactivity will be should help to make its target of
Afrikaans market a little better,” alised and has a website to pro- increased through using SMS. 100 000 circulation within the
and it certainly seems to slot in mote interactivity with its readers. The paper is backed by a huge first couple of years.

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8 • NEWSPAPER 10 • JUNE/JULY 2006 News
Whatever happened to the newspaper ad?
As a staunch advocate of the newspaper medium, The Jupiter Drawing Room founder N10: Have you found that people are sympathetic to
and executive creative director, Graham Warsop, recently completed a European and your plea for the return of copy rich, persuasive adver-
South African roadshow in which he gave a talk entitled Whatever Happened to the tising to the pages of newspapers?
Newspaper Ad? GW: I have – and when you look at the great newspaper
We caught up with him in his offices in Johannesburg and chatted to him about his pas- ads of the past and see that they would still work today,
sion for the newspaper medium. it’s a difficult argument to refute. Newspapers should be Graham Warsop
making a concerted attempt to attract brand advertisers back to their pages. At the
Newspaper 10: What prompted you to give a series of lectures entitled Whatever moment newspaper revenue relies to a significant extent on retail advertising. With the
Happened to the Newspaper Ad? ascendancy of the Internet, retail will increasingly move online. Unless newspapers can
Graham Warsop: Towards the end of last year I traveled to Ireland as a attract the prestigious brands back to their pages, their advertising revenue
guest speaker to launch the National Newspaper of Ireland’s initiative will suffer.
‘the essential pleasure of my newspaper.’ During my stay, I met Gavin
O’Riley and we found that we shared a passion – a love of the newspaper N10: So what would you advise the newspaper industry to do?
medium. Following that meeting, I was invited to a WAN Board meeting GW: One of the things I would recommend is to encourage full page advertis-
in Kiev, as well as to the World Association of Newspapers’ Congress in ing. Sell packages. Unless they are exploiting a tactical opportunity, most brands
Zurich in February, where I delivered the paper Whatever Happened to will need to run ads in newspapers a number of times in order to achieve the
the Newspaper Ad? Largely due to Gavin’s charm, I also agreed to write a desired impact and the required memorability. Newspapers should be more
global advertising campaign for The World Association of Newspapers. proactive in putting together packages for clients, as opposed to selling them one
off ads.
N10: The title Whatever Happened to the Newspaper Ad? suggests that
there are no longer any newspaper advertisements. Surely this is not N10: In your experience, is it difficult to sell clients on newspaper advertising?
the case? GW: Generally speaking, no. As an agency that believes in the power of newspa-
GW: In my talk I make it clear that I’m not referring to classified ads, per advertising, we normally try to ensure that newspapers have a role to play in
recruitment ads or retail ads. I’m referring to those big (normally full the communications mix. Having said this, newspaper advocates (such as myself)
page) brand ads that were commonplace in newspapers 20 years ago. If can only do so much to persuade clients to place their advertising in newspapers.
one looks back through annuals of the great print work that has been Clients are unlikely to pay the premium if the cost per thousand is significantly
done in the world, one will see that a large variety of brands used news- more expensive in newspaper than it would be to achieve the same reach in
papers to advertise themselves. It was an era of copy rich, persuasive another medium. Newspaper advertising needs to be priced competitively.
advertising that worked tremendously hard to build brands and to
increase sales. N10: In addition to being a medium through which to advertise brands, newspapers
also offer tactical opportunities, do they not?
N10: To what do you attribute the demise of these great newspaper ads of the past? GW: Absolutely. There have been many excellent examples of tactical ads that have been
GW: Creatives in agencies have fallen prey to the ‘print advertising as poster’ trend. put together quickly to take advantage of events occurring in the media. I remember one
Creating print advertising without words helps work to succeed at international award fantastic ad for Flora margarine that appeared the day after Van Gogh’s Sunflowers went
shows (where the jury is composed of judges of several nationalities). A picture is universal. on auction. It was a full page ad that showed a picture of the Flora sunflower margarine tub
In the UK’s Campaign Press Awards, one currently has the ridiculous situation in which sitting at the foot of the vase in Van Gogh’s famous painting. The Flora tub was made to
the Grand Prix for press has just gone to the same piece of work that won the Campaign look as though it had been painted by the artist himself. The line simply read ‘Very tasty if
Poster Awards several months ago! you’ve got the bread’ (the painting had sold for an amount in excess of £20m.).

N10: Isn’t there also the argument that people aren’t prepared to read advertising anymore? N10: In your experience, do newspapers seek to attract a better quality of advertising?
GW: Yes, I’ve heard that argument but I think its nonsense. People have and will always GW: Frankly, in my experience they don’t, which is strange because advertising is not ‘just
read what interests them. I don’t think that people are not prepared to read ads anymore. advertising.’ The quality of the advertising also raises or lowers the tone of the editorial.
It’s more that we no longer seem to be building a generation of copywriters who are Newspaper advertising sales people need to understand that they’re not simply selling
capable of writing ads that people want to read anymore. space. They should desire something that enhances the aesthetic content of the newspaper.

N10: Is this trend of ads without copy restricted to newspapers or is it true of N10: What other suggestions do you have to encourage agencies and clients to
magazines as well? produce newspaper advertising?
GW: The death of copy impacts most on the newspaper medium, which is also the one GW: I think it’s important that newspapers promote their own unique advantages. They
where copy works best. Glossy magazines on good quality stock better lend themselves to truly are the ideal medium to house persuasive arguments in favour of a client’s brand. It’s
images that rely on photography or illustration. Newspapers are more workman-like. important that newspapers do not simply align themselves with magazines under the ‘print
They are the ideal medium to use words and pictures to persuade readers into a particular medium’ banner. Newspapers need to distance themselves from magazines and promote
point of view. Magazine advertising doesn’t need to rely on words. My contention is that their own unique advantages.
the best newspaper advertising does.
N10: Is this what the advertising campaign you’ve developed for the World
Association of Newspapers is meant to do?

Follow the money


GW: The campaign is there to increase creative awareness of the fact that newspapers
today are still one of the most vital mediums in existence. Last year the headline ‘Who
Killed the Newspaper?’ appeared on the front page of the Economist. The article was not
Newspaper readership has been impacted by developments in the black middle class. up to the normal high standard that one would have expected from the magazine, so we
The Black Diamond study (conducted by TNS Surveys and the UCT Unilever Institute have a dig at it in the first ad in the new campaign. The headline says ‘People say the silli-
of Strategic Marketing) reveals that the black middle class has increased by 30 per cent in est things.’ Below this are a series of amusing quotes of silly things that people have said.
the last year to an estimated 2.6 million. It is now worth R180 billion. Spending power is The last one is a quote from The Economist article that says ‘Newspapers are now an
also hefty within the townships – for example, according to www.compas24.co.za, it is endangered species.’ Given that newspaper sales have never been higher globally, this is a
estimated that the Soweto market has R4.3 million in retail spend. pretty silly remark, don’t you think?
Daily newspapers have increased their reach into the middle income market since the
launch of Daily Sun and Son, according to Francois Groepe, CEO, Media24 Local reflections from page 4
Newspapers. These papers, along with Soccer Laduma, have added a large audience of politicians propose legislation of this nature, we must never be naïve and think there’s no
middle income, younger readers to their demographic profiles. “Ad revenue is increasing agenda,” he warns. He follows this statement with: “However, perhaps we should give
and will continue to do so as black spending power rises, provided we produce them the benefit of the doubt. The legislation as it is currently formulated is never going
quality and relevant newspapers,” says Arthur Konigkramer, managing director, Ilanga. to see the light of day because it is unconstitutional and something that we don’t need in
He also says, “Without Daily Sun on a schedule, an advertiser loses a third of the our democracy.”
newspaper audience.” Tsedu is less worried about these concerns. “All governments are alike when it comes
The Daily Sun is perhaps the most interesting case in point, having grown 12 per cent to freedom of the Press,” he says. “They don’t like criticism. Fortunately, we have the
in the last year, according to Deon du Plessis, the paper’s publisher. “What overrides protocols in place that ensure the freedom of the Press and freedom of speech. It is part
everything is the changing of the broad public opinion. It’s now in the hands of the of our ongoing battle to fight to keep these in place.”
middle class black guy. This is a megatrend and the black middle class market are the Tsedu says that the constant in depth reporting on crime by certain papers is a way of cap-
opinion makers,” says du Plessis. While all this bodes very well for the newspapers that italising on the public’s concern in this regard. These papers create a niche for themselves
target the middle classes, Ingo Capraro, editor-in-chief, Son, maintains that middle class and as a result turn every little crime into a big issue. While this is not to suggest that reports
does not necessarily translate into more highbrow reading habits. of crime should not be published, greater efforts should be made to create a balance.
However, Fergus Sampson, general manager, Northern Newspapers Media24, goes on He is also upbeat about the future of newspapers and about their overall quality.
to say that since the Daily Sun’s entry into the market, it has evolved to include more “Given the circumstances, we are doing very well,” Tsedu says. “Although there is a
women and more LSM 4-7 readers. “One million readers are in LSM 8-10 – now that’s movement out of the industry (much of our journalistic talent has been lured away into
amazing. The opportunity is ripe in this market: there is an influx from rural areas and a high-paying jobs), I believe that 10 years from now South Africa will be producing its
strengthening of the townships.” best newspapers ever.”

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Local reflections from page 4
10 • NEWSPAPER 10 • JUNE/JULY 2006 Community News
Roots 2007
The National Advertising Bureau (NAB), Caxton and TNS Surveys recently released its ship, technology, furniture, money, and importantly media. An overview of the report
third Roots Survey (ROOTS 2007) report detailing retail and readership in South Africa. shows clearly that each community has a character – language, wealth, shopping habits
Over 22 000 face-to-face interviews were conducted in 92 communities across all nine etc. Editors and journalists need to ensure that the editorial in the community papers are
provinces. For the first time, some of South Africa’s largest townships were included: speaking to those people and media planners and advertising need to understand what
Soweto, Alexandra, Gugulethu and Khayelitsha. In total, 35 new urban areas were included, language and tone to use. This is easier said than done, as the changes occurring in
representing around 2.2 million households and 4.3 million purchasing decision makers. South Africa’s urban areas are incredible and moving quickly. The racial profile of com-
The full content of the report delves into demographics, health, clothes, home owner- munities is the most significant finding.

Gauteng Beeld and Huisgenoot. In Centurion, 21 per cent have e-mail, Internet. Mamelodi is
Soweto/Alexandra 100 per cent black with 52 per cent SePedi speaking. In Pretoria East, 32 per cent have
Soweto and Alex weren’t measured on the same criteria as other urban areas. Some vital e-mail/Internet and 38 per cent are LSM 10.
stats: 48 per cent is LSM 7-10 in Protea, Dobsonville, Diepkloof – R8 400 a month. Zulu
is the predominant language in Protea and Diepkloof. Setswana is the predominant Vaal (Meyerton, Sasolburg, Vereeniging, Vanderbijlpark)
language in Dobsonville, Sepedi in Pretoria Central. The top shopping destinations are the Vaal Mall and Vaalgate. Average issue readership
The overwhelming majority of the communities are female, aged 35+. The majority of for local community papers is 71 per cent, followed by Daily Sun and Huisgenoot. Over
the community is black (95 per cent) with 38 per cent speaking Zulu and 19 per cent half the community is black with 53 per cent speaking Afrikaans and 35 per cent an
Sotho. The average monthly household income is around R5 200. The top shopping African language. Average monthly household income is around R13 300.
destinations are Southgate Mall, Johannesburg CBD and Protea Gardens Centre.
Average issue readership for community papers is 70 per cent, with 40 per cent for Daily Limpopo (Polokwane, Tzaneen)
Sun and 14 per cent for Sowetan Sunday World. Average issue readership for local community newspapers is 69 per cent, followed by 39
In Alex, 63 per cent are female, 98 per cent black with 31 per cent speaking Zulu. per cent for a weekly newspaper and 46 per cent for a weekly magazine. The top shop-
Average issue readership is higher for the Daily Sun than the Alex News and 10 per cent ping destinations are Savannah Mall and Checkers Centre. The community is 63 per
for the Sunday Times. Five per cent have e-mail/Internet and they should at Balfour cent white, 61 per cent Afrikaans with an average monthly household income of around
Park and Sandton City. Forty-seven per cent are in LSM 6 and 43 per cent aged 16-34. R16 400. The majority of the community is 35-49 years old and a relatively high Internet
In Diepkloof, 12 per cent have e-mail/Internet and one-third speaks Zulu with 20 per and e-mail penetration at 25 per cent.
cent Setswana. Average issue readership for the Diepkloof Urban News is 83 per cent.
Almost half of the community is aged 50+. North West (Brits, Hartebeespoortdam, Klerksdorp, Mafikeng, Rustenburg)
In Dobsonville, the average monthly household income is around R6 600. Eldorado The community is 56 per cent female in the North West, mainly in LSM 8-9 and 16-49
Park is 89 per cent coloured and 74 per cent Afrikaans speaking. In Protea, 9 per cent years old. The top shopping destinations are Game Centre and Mega City. The average
have e-mail/Internet with an average monthly household income of R8 400. Average issue readership of local community newspapers is 71 per cent with 49 per cent weekly
issue readership for the Protea Urban News is 66 per cent and 88 per cent shop at the newspapers and 41 per cent for dailies. The racial profile is 52 per cent white and 46 per
Protea Gardens. cent black with 46 per cent speaking Afrikaans and 36 per cent SetSwana. The average
monthly household income is around R13 300.
East Rand (Brakpan, Benoni, Bedfordview & Edenvale, Boksburg, Germiston, In Brits 42 per cent are aged 16-34, 75 per cent are white and 77 per cent are
Heidelberg, Kempton Park, Nigel, Springs) Afrikaans. Average monthly household income is around R16 000. In
Fifty-five per cent of PDMs in the East Rand are female; 56 per cent of PDMs who read Hartebeespoortdam, 34 per cent have e-mail/Internet, 90 per cent white and 76 per cent
the local community newspapers are female. The top two shopping destintations are East Afrikaans. Average monthly household income is R19 500. In Rustenburg, average issue
Rand Mall and Eastgate Centre. Sixty-eight per cent of the community is white with readership of the Rustenburg Herald/Heraut is 80 per cent and there is no one in the
44 per cent English speaking. Average monthly household income is around R17 600. community in LSM 1-5. In Mafikeng, 50 per cent of the community is aged 35-49 years
The local community newspapers enjoy an average issue readership of 73 per cent with old and it is 93 per cent black with 83 per cent speaking Setswana.
23 per cent for the Sunday Times and 13 per cent for You magazine.

Northern Joburg
(Fourways, Killarney, Midrand, North Eastern Joburg, Northcliff/Melville, Randburg,
Sandton) Community glamour
Fifty-six per cent of PDMs in Northern Joburg are female with 58 per cent of PDMs who Free community magazines (MyWeek and Get It) broke
read the local community newspapers also female. The biggest age group is 35-49 years onto the scene approximately a year ago and have since
old with a high proportion of the community in LSM 9-10. Forty-one per cent have made their presence felt. (According to the latest figures
e-mail/Internet. The top shopping destinations are Cresta and Sandton City. The area is it’s a very strong presence, with a circulation of over half a
64 per cent white and 67 per cent English speaking with an average monthly household million, Jan-March 2007). They have a community
income of around R21 400. The average issue readership for local community newspapers lifestyle focus and cover community news and events,
is 68 per cent, with 36 per cent for Sunday Times and 27 per cent for The Star. decor, shopping and food, as well as local celebrity (com-
In Sandton, 41 per cent of the community is LSM 10 and 57 per cent female. In munity leader) interviews. They offer advertisers the
Randburg 50 per cent have e-mail/Internet. In Northcliff/Melville, most people shop at ability to target consumers in specific regions, who want
Cresta and 45 per cent have e-mail/Internet. In Midrand, 54 per cent are black and a slightly more glamorous edge than the community paper.
61 per cent speak English with 44 per cent aged 16-34. In North Eastern Johannesburg, “We’re seeing new advertisers coming in at a local level who
it’s 60 per cent female and 36 per cent LSM 9. In Rosebank and Killarney a huge 59 per can’t afford to go into the mainstream media (TV, radio,
cent have e-mail/Internet, a high proportion of 35-49 year olds and no LSM 1-5. In Cosmopolitan etc). Community magazines have filled a gap, giving these advertisers
Fourways, 64 per cent are in LSM 9-10. the magazine environment at an affordable price,” says John Bowles, joint MD,
Newspaper Advertising Bureau (NAB). As a result, the response from advertisers has
West Rand (Krugersdorp, Randfontein, Roodepoort and Ruimsig) been very good.
The community is majority white (80 per cent), 57 per cent Afrikaans speaking with an The magazines are growing fast, as publishers identify regions and areas that hold
average monthly household income of around R16 900. The top shopping destinations potential for advertisers (and the communities that are served by them). Initially
are Westgate Mall and Clearwater Mall. Fifty-four per cent of PDMs in the West Rand consumers were not too sure about free community magazines or their role. Bowles
are female as well as those who read the local community newspapers. The largest age says that it took a while before consumers realised that ‘free’ doesn’t mean ‘cheap’ and
group is 35-49 years old followed by those 50+. There are no members of the communi- that these magazines now have a huge appeal. “Although they don’t have the same
ty in LSM 1-5. Over a third of the community have access to e-mail and Internet. numbers as free community newspapers and they don’t offer total market cover in the
In Roodepoort, over 80 per cent is LSM 8-10 and 34 per cent have e-mail/Internet. same way that these papers do, they have a longer lifespan – they can be placed on
coffee tables (in reception areas etc),” says Bowles.
Southern Joburg (Alberton and Johannesburg South) Whereas free community newspapers must deal with challenges around distribution
The top shopping destinations are The Glen and Alberton City. The community is and access to gated suburbs, community magazines have less to worry about. They are
49 per cent white and 35 per cent black. Almost half speak English and the average generally distributed to shopping centres (and placed in front of stores and restaurants).
monthly household income is around R15 700. The largest LSM group is those in 6-7 and Furthermore, publishers can build relationships with the body corporates of gated sub-
the biggest age group is 35-49 year olds. Average issue readership of local community urbs or complexes and arrange for access and delivery of the free magazines, says Bowles.
newspapers is 67 per cent with 19 per cent reading Sunday Times, followed by the Daily Publishers are looking to take these magazines online and into the growing township
Sun. market in the near future. “At the moment, we are still growing our township newspa-
pers – we will look at taking the community magazines into the townships further
Pretoria (Centurion, Gezina, Hatfield, Montana, Mamelodi, Pretoria East, Pretoria down the line,” says Bowles.
West) Media24’s MyWeek is available across Gauteng, Cape Town, Bloemfontein and KZN
Pretoria is predominantly white (66 per cent) and Afrikaans speaking (59 per cent) with (with a total of 34 magazines).
an average monthly household income of around R16 100. Fifty-five per cent of PDMs Caxtons’s Get It has 20 magazines in its stable, most of which are Johannesburg
are female and the top shopping destinations are Menlyn Park and Kolonnade. There’s based. Joint ventures in Bloemfontein (with OFM) and Cape Town (with publishers,
an average split between all ages groups 16-50+ with the highest proportion in LSM 6- Ramsay Son & Parker) facilitate their distribution processes in these regions.
7. Average issue readership for local community newspapers is 65 per cent followed by

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Community News NEWSPAPER 10 • JUNE/JULY 2007 • 11

Community growth
While the dailies and weeklies of the newspaper world developed areas are evolving into self sufficient commu- While this increase is to be applauded, it’s not without
fret over the pressures of online and free news, communi- nities and therefore there is a need for more clearly its challenges, some of which could seriously hamper
ty newspapers are enjoying growth and development. defined community newspapers,” says Gill Randall, joint future growth. The biggest challenge for community
Loyal readers, growing ad revenues and the subsequent managing director, NAB. During the last few months, papers is gaining access to complexes and cluster devel-
circulation growth are driving community papers forward. NAB’s community papers have expanded into areas such opments. “The massive challenge is distribution,
In the US, newspapers are narrowing their focus to as the Zululand region of KZN and the Lowveld in especially in boomed off areas,” says Bowles. While
local news, in an attempt to create the kind of content Mpumalanga. According to Hill, Independent industry sources will not reveal much at present about
that is not available online or through the mass media. Newspapers Cape has seen growth in areas such as the their plans to overcome these issues, solutions are being
Large publishers are looking to buy out small community Boland and Cape Town city centre. worked on. However, this doesn’t seem to be a problem
papers to cash in on it all. The major township developments (new shopping in all distribution areas. Hill maintains that in the Cape,
Locally, the community press industry is now at 459 malls, commercial nodes, housing, etc) are creating for example, demand for community newspapers is such
465, an increase of just over 60 000 copies (Jan-March excellent opportunities for community papers. “There is that residents of gated complexes make arrangements
2007) compared to the previous corresponding period. growth in the emerging sector and it is kicking in with Independent to receive them.
The free distribution community papers are at an all- amongst LSM 4-5 and above. They are more educated In spite of the challenges, community papers are see-
time high. The free newspaper figures from the latest ABC and their literacy levels are higher,” says John Bowles, ing exciting innovations. NAB is planning to go mobile
report (Jan-March 2007) are standing at 4 506 039, an joint managing director, NAB. Randall adds that at the within the next two years and is currently studying rev-
increase of 595 910 in the last year, including an addition- end of March 2007, NAB saw a notable incline in enue models. “We will also be online when it becomes
al 20 new newspapers. “Readers love our local newspapers national advertising sales throughout their 10 Soweto more affordable for everyone – we have the infrastruc-
and clearly advertisers get a good response from spending offerings. She anticipates that with six shopping centres ture in place already,” says Bowles. For Independent’s
their money with us,” says David Hill. Independent up and running in Soweto (and more developments to papers, the move online is expected to be seamless once
Newspapers Cape division publishes 14 titles, with a total follow), advertising interest is likely to continue its the group’s community papers have switched to the
distribution of 595 368. The National Advertising Bureau upward trend. Thus far, NAB is reaching 80 per cent of Prestige editorial system (something that is set to happen
(NAB) boasts 120 community papers. Soweto (and is therefore tapping 80 per cent of the in the near future). “We’re looking forward to a synergy
In order to keep up the astonishing growth, free com- household expenditure). Independent Cape’s township between our papers and the Internet,” says Hill.
munity paper publishers are finding gaps in their existing offering, Vukani (which is bi-lingual English-Xhosa) is Beyond this, community papers appear to be focusing
distribution areas, as well as new potential footholds in also in high demand. “Pagination has grown by 25 per on getting the relevant publications to their communi-
newly developing areas (eg townships and Midrand in cent in the past two years. We expect this growth to ties, so that they can deliver the right product to their
Gauteng). “Nationally we are seeing a trend where newly continue,” says Hill. advertisers.

Eastern Cape (Port Elizabeth and East London) Cape Town


The top shopping destinations are Green acres and Vincent Park Centre. The average Cape Town North (Brackenfell, Bellville, Durbanville, Goodwood, Melkbosstrand,
issue readership for local community papers is 62 per cent with 46 per cent for daily news- Milnerton)
papers and 42 per cent for weeklies. Fifty-eight per cent of PDMs are female, 41 per cent Seventy four per cent of the population is white; 51 per cent is Afrikaans, and 50 per cent
are white with 33 per cent coloured, 46 per cent speak Afrikaans and average monthly is English. The average monthly household income is around R18 400. Thirty two per
household income is around R10 800. In Port Elizabeth, 44 per cent of the community is cent of the population has access to e-mail/Internet access. 74 per cent read the local
over the age of 50. Its racial profile is 50 per cent white and 37 per cent coloured. community paper while 53 per cent of PDMs are female. Forty-two per cent are above the
Afrikaans speakers are at 54 per cent and English 40 per cent. In East London, 60 age of 50 years, and one per cent fall into LSM 1. The top four shopping destinations in
per cent are female, 54 per cent aged 35-49, 55 per cent speak Xhosa and 28 per this area include Canal Walk/Century City, Tygervally Shopping Centre, Cape Gate, and
cent Afrikaans. the N1 City Mall.
In Milnerton/Melkbosstrand, 81 per cent of the community is white, and 86 per cent
Garden Route (Mossel Bay, George, Knysna, Plettenberg Bay, Sedgefield, Wilderness speak English. The average monthly household income is around R18 900 and 41 per
and Grootbrakrivier) cent has e-mail. Seventy-eight per cent read the Tabletalk community newspaper. In
Fifty-eight per cent of PDMs are female with a racial profile of 55 per cent coloured and Parow/Goodwood, 75 per cent of the population is white, with 56 per cent speaking
37 per cent white. The majority speak Afrikaans (81 per cent) and the average monthly Afrikaans and 29 per cent fall into LSM 9. The average monthly household income is
household income is R9 200. The top shopping destinations are Garden Route Mall and approximately R16 700 and 61 per cent reads the Tygerburger.
Pick ’n Pay Centre. The biggest LSM grouping is LSM 6 with an even split across age
groups. Average issue readership is 55 per cent for local community newspapers and 48 Cape Town Central (Cape Town, Athlone, Gugulethu, Belhar, Kuilsrivier, Blue Downs,
per cent for weekly newspapers. In Sedgefield/Wilderness/Grootbrakrivier, 40 per cent of Michell’s Plain and Khayelitsha).
the community is aged 50+, 60 per cent are white, 87 per cent speak Afrikaans and Ninety-six per cent of the population is coloured, with 65 per cent speaking Afrikaans
37 are in LSM 6-7. and 46 per cent are over the age of fifty years. Seventy seven per cent read the local
community newspapers.
KwaZulu-Natal In Athlone, 98 per cent is coloured, 58 per cent speak Afrikaans and 49 per cent are
Durban over the age of 50 years. Fifty-seven per cent are female and seven per cent have
Top shopping destinations are The Pavilion and Gateway. Fifty-five per cent of PDMs are e-mail/Internet access. In Mitchell’s Plain, the community is 98 per cent coloured and 60
female with 77 per cent speaking English. The racial breakdown is 54 per cent white and per cent are Afrikaans speaking. The average monthly household income is about R7 700.
26 per cent black. Average monthly household income is around R14 600. Average issue Fifty four per cent are female, and half the population is over the age of 50 years. Thirty-
readership of local community papers is 70 per cent with 46 per cent for weekly newspa- six per cent fall into LSM 7 with 78 per cent reading the Plainsman. Gugulethu has a 98
pers. The majority of the community is 35+. per cent black population with 97 per cent speaking Xhosa and 44 per cent between the
In Berea, 38 per cent have e-mail/Internet, 38 per cent are also over the age of 50 and ages of 16 and 34.
39 per cent are aged 16-34. In Highway, 77 per cent are aged 35 and older. In
Chatsworth, the community is 90 per cent Indian, 92 per cent are English speaking and Southern Seaboard (Constantia, Fish Hoek, Hout Bay, Seapoint, Southern Suburbs)
the Chatsworth Rising Sun has an average issue readership of 82 per cent. The majority (57 per cent) of the population is white, and 30 per cent is coloured. Eighty-
On the South Coast, 30 per cent have e-mail/Internet and 42 per cent are aged 50+. six per cent speak English. They shop primarily at Cavendish Square and Canal
In Amanzantoti, 38 per cent have e-mail/Internet. In Ladysmith, the community is 41 per Walk/Century City. The average monthly household income is around R15 800; 42 per
cent black and 36 per cent Indian and 26 per cent are LSM 9-10. cent are between the ages of 16 and 34 years. Forty six per cent of the population has e-
mail/Internet access. In Constantia, 44 per cent are over the age of 50 while 37 per cent
are between 16-34 years old. Thirty-nine per cent have access to e-mail/Internet. In the
Mpumalanga (Witbank, Bethal/Secunda, Middelburg, Ermelo, Nelspruit) Southern suburbs, 57 per cent of the population is white, and the majority of the popula-
There is an almost even split between white and black in Mpumalanga with 43 per cent tion is English-speaking. Twenty eight per cent fall into LSM 8, and the average monthly
speaking Afrikaans and 30 per cent Zulu. The top shopping destinations are Pick ’n Pay household income is around R16 900 with 56 per cent having access to e-mail/Internet.
and Shoprite Centre. Average issue readership for local community newspapers is 79 per In Hout Bay, 44 per cent has e-mail/Internet.
cent with 48 per cent for weeklies and 47 per cent for daily newspapers.
Witbank has a community whereby 44 per cent are aged 35-49, 69 per cent are
white and 55 per cent speak Afrikaans. In Ermelo, 65 per cent are Zulu speaking, 87
Somerset West
per cent are black, 46 per cent are in LSM 6, 61 per cent are female and 56 per cent Eighty-four per cent of the population is white, and the majority are Afrikaans speaking
are aged 16-34. and almost half are in LSM 10. Forty seven per cent have e-mail/Internet access. The
average monthly household income is almost R19 000.

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12 • NEWSPAPER 10 • JUNE/JULY 2006
International Special Report

 Most major newspaper report circulation declines in the latest UK ABC results. The Guardian was
the biggest loser in the national daily market. The Sun also fell but retained its number one spot.
 The Financial Times redesigned and was one of the few national dailies to post an increase for
the latest ABC figures.
 The Guardian News & Media will cut jobs over the coming year whilst adding jobs in digital
media.
 thelondonpaper leads London Lite in the latest ABC figures, but both papers are being watched
carefully after video footage of dumping was reported.
 Free newspapers across the UK have posted increases in circulation.
 The Sun website claims 56 million new readers from around the globe in 2006.

 The Wall Street Journal announces its capability to publish scented ads.
 USA Today, the country’s biggest newspaper states that ad revenue is
down 14 per cent in February compared with February 06.
 The New York Observer redesigns from a broadsheet into a tabloid.
 The Washington Post reduces cost in the newsroom by shrinking and
focuses on its website.
 Two journalists have been killed in China in the last  The latest ABC figures show a decline in paying customers and circulation
year, both at the hands of the police, albeit in com- figures.
pletely separate and unrelated incidents. (WAN)  The New York Times employs a ‘futurist in residence’, Michael
Rogers, to help it with new technology developments. The paper
opens permanent access to TimesSelect in a bid to attract students.
Publisher of the New York Times, Arthur Sulzberger Jr, doesn’t know,
 Eight journalists have been shot and killed in the or care, apparently whether the paper will be in a printed format in  One journalist has
last year in the Philippines. (WAN) the future. been killed in
 The New York Post runs its first front page ad. Guatemala. (WAN)
 According to a recent Gallup poll, 44 per cent of Americans use a
daily newspaper, a figure that has remained steady since 2004.  Four journalists
Thirteen per cent say they use a newspaper several times a week while have died in
seven per cent of Americans read a national newspaper every day. Columbia. (WAN)

 Freelance reporter, Herliyanto was


murdered in Indonesia. (WAN)
 Raúl Sanchez Sandoval and
José Luis León Desiderio were
killed in Ecuador. (WAN)

 Circulation figures for Australian daily newspapers show a


decrease but an increase in Sunday papers, from 1995-2005.

 According to major Australian news organisations, press freedom


is under threat and wants government to lift restrictions.

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International Special Report NEWSPAPER 10 • JUNE/JULY 2007 • 13

 The oldest known newspaper in circulation, Sweden’s Post och Inrikes


Tidningar, has gone digital and will only be available online.

 Bi-lingual and bi-monthly (English


and Polish) freesheet, Gazeta z
Highland is launched by Scottish
Provinical Newspapers

 Three journalists were killed in


Russia last year: Anatoly Voronin,
 Ogulsapar Muradova died in jail in Ashgabat,
Anna Politkovskaya and Yevgeny Turkmenistan last year after serving less than one
Gerasimenko. (WAN) month of a six-year sentence. The time and circum-
stances of her death remain unclear. (WAN)

 Axel Springer launches daily  Three journalists were killed in


Afghanistan last year. (WAN)
newspaper, Dziennik, in Poland

 Iran lifted a ban on the Shargh newspaper in


 Layal Nagib and Suleiman March after being shut down in September.
 Boston gets another free al-Chidiac were killed in July in  Ayfer Serce, a female Kurdish journalist work-
daily – Boston Now.
Lebanon during missile and air ing in Iran was killed in July 06. (WAN)
stikes from Israel. (WAN)
 Six journalists in
Mexico were murdered  The Palestine Times was  Forty five journalists have been killed in
in the last year. (WAN) launched in Palestine in the last year whilst in Iraq. (WAN)
November and is printed
in English.  Bellal Hossain Dafadar was killed in Bangladesh in
September last year. (WAN)
 Two journalists were shot last year in
the Dominican Republic. (WAN)  Mohammed Taha Mohamed  Four journalists have been murdered in Pakistan within
Ahmed was murdered in  The Emirates Evening the last year – three of the four were shot. (WAN)
September last year in Post has been closed
Khartoum, Sudan. (WAN) down in the UAE.
 The Xpress weekly
 Six journalists have  Freelance journalist tabloid freesheet was
been killed in the last Bapuwa Mwamba was launched in the UAE  A total of five journalists have been
year in Guyana. All murdered in the in March killed in Sri Lanka. (WAN)
were shot. (WAN) Democratic Republic of
Congo last July. (WAN)  Abed Al-Usaili was  Rumours abound regarding Rupert Murdoch’s launch of an
 Seventy-three year old free- killled in Yemen in English tabloid in India.
lance journalist, Ajuricaba  Benicio Wedeinge and July last year. (WAN)  The Wall Street Journal and HT Media launch Mint, an
Monassa de Paula was beaten Augusto Sebastiao English language newsapaper in India.
to death in Brazil. (WAN)  Martin Adler was  Three journalists in India were murdered in the last year.
Domingos Pedro were
killed last year in (WAN)
killed last year in Mogadishu,  Associated Newspapers inks deal with the India Today group
Angola. (WAN) Somalia. (WAN) to launch newspapers into the Indian market.

 A Zimbabwean court refuses an application to restart two sister


newspapers that were shut down four years by the government.

 New Afrikaans Sunday paper, Sondag,


launches in South Africa.
 The Times, a new daily newspaper
owned by the Sunday Times, launches
 Three journalists have been killed to subscribers in South Africa.
in Venezuela. (WAN)

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14 • NEWSPAPER 10 • JUNE/JULY 2006 Australian News

The Media Revolution By Richard Duncan, Sydney, Australia, lduncan@bigpond.net.au

In an interview with group marketing director Joe Talcott of News Limited, Sydney Australia, we get an insight into the mind of one of the world’s biggest news
corporations and we learn about the new kind of thinking that is spreading through the media world, as newspapers face some of the greatest circulation threats
of the last century.
History has shown that the media can therefore excuse newspaper While this still seems to be the the Australian newspaper’s content directly, something that
are a vital barometer of progress in executives if they adopt a measure case today, Talcott is adamant that ‘Confidential’ gossip, entertain- was once the sole domain of the
the modern world. This is still the of pessimism regarding the future the marriage between newspapers ment and movie section shouldn’t editor, the publisher and the
case today, as newspapers face their of their business. After all, this and the Internet has not yet deliver the same message on TV producer.
greatest challenge in the last cen- traditional medium has its physi- arrived where he thinks it should and the Internet. Similarly, the This dynamic is changing
tury. It is one of such epic propor- cal limitations. It shares none of be. The challenge, as he sees it, is New York Post has its own ‘Page communications. Companies like
tions that unless they revolutionise the freedoms that the Internet, to determine the right place and Six,’ which possesses huge credi- Lego, for example, now outsource a
the way in which they think and radio, cellphone or TV offer. the right manner in which to bility as a turn-to section that big portion of their research and
operate, they too will go the way of During the Gulf War for example, deliver certain messages, in ways offers a guide to what’s happening development to their customers,
the dinosaurs, in a no less spectac- history was being created so that are relevant to readers. in New York. They also publish an rather than relying on six Danish
ular fashion. quickly that the ink had barely This can be seen in the explo- annual issue – a big seller – that scientists who are locked in a room
While this may seem to be an dried on the newspapers at the sion of freesheets both here and shows that the right content can building models. They now have
unnecessarily alarmist statement, presses before the published infor- abroad, as the newspaper business live in many different places. thousands of people all around the
newspapers currently face a great mation had changed and become seeks to meet the public’s seem- The challenge is to provide con- world experimenting with their
many more challenges in retaining old news. ingly insatiable hunger for news. stant value and connectivity for products and building new
their circulation than ever before. In spite of this Talcott believes News Limited gained first mover news customers. In this way the creations. McDonald’s has put
Gone are the days when newspa- that the newspaper business will advantage when they launched a readers of the morning paper can together a community of young
pers were consumers’ sole source not only survive, it will prosper, as free newspaper called MX in check the website for comments mothers in the UK who speak
of information. They now have a the various channels continue to Melbourne and then again in on articles that they have read and openly and assist the company in
multitude of opportunities and converge and the drivers of the Sydney as a commuter paper. they can provide their own feed- navigating its way through impor-
sources from which to get the news business evolve. History sup- They capitalised on a distribution back. They are also able to turn to tant health and nutritional issues
news that they once relied on ports his confidence. When televi- opportunity to reach large vol- the paper the next morning to (this may be the key to the compa-
obtaining from the morning paper. sion was born, there was a fervent umes of people as they left the read the online comments that ny’s recent radical product develop-
The proliferation of competition belief that it would replace radio. city in the afternoons, through a have been published. This means ment). P&G is another company to
that the opportunity exists to have come up with its own co-creation
a brand that intersects with peo- model by utilising two online con-
ple’s lives in different places, sumer panels, ‘Tremor’ and
“I think (certainly in Australia) that there is a misconception that newspapers which is of enormous appeal to ‘Vocalpoint’ to canvass the opinions
are dying and that all the people who have been reading newspapers advertisers and marketers alike. of over 750 000 customers.
This also provides the necessary Similarly, the millions of MySpace
have migrated to the Internet to get their information. The evidence platform for newspapers to con- members and YouTube uploaders
clearly doesn’t support this theory.” nect directly with their readers – are evidence that the masses are
– Joe Talcott, group marketing director, News Limited, Sydney, Australia something that has hitherto not the media now – and that you can
been possible because the tradi- have a vibrant media on the
tional distribution model requires Internet without having a media
newsagents. It is this new level of company involved.
and the plethora of media chan- This was not the case. It did, how- relatively small number of distri- connectivity and collaboration In a similar vein, Tom Friedman
nels have increased their volume ever, act as a catalyst for change in bution points. The launch was a that will shape the future of the has said that the next break-
of choice. When consumers go both mediums. Both radio and TV good example of marrying context news media landscape, just as through in biochemistry is likely
about their daily business, they have continued to evolve with the and content, as the paper was iTunes has done in the music busi- to originate with a Romanian high
can watch the TV over breakfast, times, to the point where they designed to be a 20-30 minute ness and amazon.com has done in school student rather than com-
turn on the radio in the car or lis- now provide exciting formats – read to match the average com- the publishing world. In the same ing from a university. With so
ten to their iPods on the way to such as talk shows and reality muter time. Its content was heavi- way, we can expect the traditional many millions of publishers on the
work. They can also log onto the shows – that make the most of ly entertainment driven and distribution models for news to net, hundreds of thousands of
Internet at work or at home or their mediums. They have joined included information on news change along with the times. producers and millions of
when they go out for a cup of forces with the other mediums that had broken after the other While speech developed in the researchers and contributors to
coffee. The news business today is rather than opposing them. They papers had gone to bed. The time of the caveman, the second Wikipedia, the media of tomorrow
truly 24/7. It’s on-demand in employ the Internet to offer their paper served the additional pur- advance in human communica- will have the challenge of harness-
every room in the house and it’s information hungry viewers and pose of reaching a younger audi- tion – writing – took place only a ing the power of connectivity and
even available on household listeners access to more data via ence for whom free news was the few thousand years ago. Writing delivering news in such a way that
appliances such as the fridge! SMS, enabling the passionate to accepted norm, thanks to the allowed people to preserve knowl- it creates a continued demand for
Given the growing familiarity and interact with their programmes by Internet. This made its free status edge and thoughts from genera- their products. The traditional
popularity of innovative cellular casting their votes, asking their all the more important and tion to generation and acted as a model will change forever. Whilst
technology amongst today’s questions and entering their com- appealing. This is not a new phe- time machine of sorts, as it per- content will remain important
modern consumers, it will be a petitions. If this is anything to go nomenon. Many of the factors mitted communication with the (with millions of channels to
small wonder if newspapers sur- by, we are dealing with a case of that motivate newspaper purchas- future. The next significant choose from), the key differentia-
vive the cold winter that is ahead. media convergence rather than es are lifestage driven, which is advance (which only came into tors will be talent, context and
So what has changed in the media divergence. why few young people read news- being a few hundred years ago) brand strength.
news business? For a start, it is Central to the survival of each papers (as was the case in the was publishing, which allowed one For years the media have grown
now more closely related to the media channel is the value that it 1940s). They have other things to person to communicate with along their path, sometimes quietly
entertainment business than its delivers to the consumer. In do, even if they do seem to find many people. In this way educa- and sometimes not. However it
purist founders might have hoped Talcott’s own words: “We used to the time to scan the Internet. tion was democratised and science seems to that the last few years
or envisaged. Consumers today talk about Content is King and Change within the newspaper was made available to the masses. have revealed a new kind of energy
also have a voracious appetite for while I still think that this is so, I business has come about in many Cinema, television, radio and out- and drive for change deep within
the news and consume far greater believe that context is even more ways. While previously executives door are all part of the third the industry. Clearly they don’t
amounts of information than their important.” Just as radio and TV knew that their newspapers advance, as they are a small group want to be left behind. They are
forefathers did. In addition, rapid channels have evolved their weren’t just products, they didn’t communicating with many. driven by hard nosed owners with
change and speedy technology thinking and formats to maximise think of them as brands either. Talcott believes that we are only keen entrepreneurial minds and
also mean that we don’t have to their strengths and value to the They saw them as newspapers and just entering the fourth advance, an instinct for survival that is
wait for the news, as we can get consumer, the same holds true for mastheads at best. They now which has been enabled by the fueled by new entrants into the
the latest up-to-date reports 24/7. newspapers and their upstart chal- realise that they own some power- Internet. This allows people to executive ranks, who hail from
Rather than wait for the morning lenger, the Internet. When news- ful brands, which if managed cor- connect individually and en the fields of retail, FMCG and
or evening paper, today’s news papers adopted the Internet they rectly, can live in other places as masse. It has revolutionised the consumer marketing. One has the
consumers can sign up for bul- fell into the same trap as the fore- well. This represents a significant publishing model since all these sense that the giant has been
letins that will discreetly update fathers of the radio and TV busi- shift in the cultural attitude with- individuals are publishers and woken and that this time he is
them via SMS, e-mail or RSS ness: they regarded the Internet as in the newspaper business. For content generators. Now people determined not to let Jack get
Feeds throughout the day. One just a newspaper on the web. example, there is no reason why truly have the power to influence away with the golden egg.

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16 • NEWSPAPER 10 • JUNE/JULY 2006
Advice
Legal Column
Criticism of the films and publications amendment bill. 2006
The Films and Publications Act (“the Act”) was promulgated in 1996. The primary of the Amendment Bill, creators and publishers must submit materials for classification if the
objective of the Act is to regulate the distribution of certain publications, as well as the material contains presentations or descriptions of, inter alia, sexual conduct.
exhibition and distribution of certain films, through the following: Therefore (in terms of clause 16 of the Amendment Bill), publishers of newspapers will be
i) classification required to submit proposed articles for classification if the articles, for example, describe
ii) imposing age restrictions the manner in which a victim was raped or sexually harassed.
iii) providing consumers with guidelines in respect of certain material. Accordingly, reporting on stories such as the Jacob Zuma rape case or the rape allega-
The Act therefore aimed, amongst other things, to set distribution standards for films tions against Judge Desai, may be subject to the scrutiny of the classification office. This
and publications. amounts to a violation of the media’s right to the press freedom prescribed in Section 16
It appears that the Films and Publications Amendment Bill, 2006 (“the Amendment of the Constitution and introduces pre-publication censorship.
Bill”) now seeks to further broaden the objects of the Act, to include the regulation of The requirement that the material be submitted to a classification panel prior to publi-
what may or may not be published or broadcast. Its purpose is to protect children from cation is likely to disrupt the deadline system involved in processing news. This require-
being exposed to potentially disturbing, harmful and inappropriate materials in, inter alia, ment will make it difficult for newspapers to meet their publication deadlines in particu-
publications, films and the Internet. lar, resulting in readers not receiving news and information in good time, which will be to
Clause 16 of the Amendment Bill provides that “any person who, for distribution or exhi- the detriment of the public as a whole.
bition in the Republic, creates, produces, publishes or advertises any publication that con- The pre-publication classification requirement may also have an impact on the type of
tains visual presentations, descriptions or representations of or amounting to: news that is delivered to the public. Editors and journalists may begin to censor their
• sexual conduct; own work, in an attempt to meet the deadlines imposed by the newspaper and to avoid
• propaganda for war; having to seek pre-publication classification. This will compromise the standard and
• incitement to imminent violence; or quality of the news that reaches the public.
• the advocacy of hatred based on any identifiable group characteristic shall submit in While I acknowledge and support the legislature’s intention to protect children from
the prescribed manner such publication for examination and classification to the classifica- being exposed to potentially harmful material, I am of the view that the legislature has
tion office before such publication is distributed, exhibited, offered or advertised for distri- taken for granted the role that is played by parents in protecting their children. In
bution or exhibition.” attempting to achieve its objectives, the Amendment Bill is over-regulating the films and
The Act clearly distinguished between publications and films, in that publications were publications industry, resulting in the violation of the media’s right to the press freedom
generally not required to be submitted for classification prior to publication. The general that is entrenched in the Constitution. The Amendment Bill is interfering with the
view was that written publications were less likely to fall foul of the provisions in the Act. media’s obligation to provide citizens with news and information. The result is that the
Furthermore, the perception was that there was a lesser need to censor publications public’s right to receive information is also severely curtailed.
because they generally serve to inform the public of the issues of the day. Consequently pub-
lications operated on the principle, ‘publish and be damned.’ However in terms of clause 16 By Portia Mngomezulu, attorney, Webber Wentzel Bowens

2006 Killed Arrested Physically Media outlets


Press Freedom In 2006: attacked or censored
• 81 journalists and 32 media assistants were killed
threatened
• at least 871 were arrested
• 1 472 attacked or threatened
Africa 3 258 300 101
• 56 kidnapped Americas 16 65 476 74
• 912 media outlets censored. Asia 16 328 517 478
Those at the bottom of the Press Freedom Index haven’t really changed – North Europe 5 112 98 183
Korea, Eritrea, Turkmenistan, Cuba, Burma and China are still the worst
offenders. While this is no surprise, the US (53rd), France (35th) and Japan Middle East 41 108 81 76
(51st) have dropped significantly down the index. Kuwait is at the top of the list Total 81 871 1 472 912
for the Middle East (73rd). Bolivia (16th) and Bosnia-Herzegovina (19th) have 2005 63 807 1 308 1 006
now broken into the top 10.
In Africa, Benin (23rd) still leads the pack, followed by Namibia, Mauritius,
2004 53 907 1 146 622
Ghana, Mali and South Africa has dropped 13 places and is now in 44th, only
slightly ahead of Cape Verde and Mozambique. Source: The 2006 Round-Up – Reporters Without Borders for Press Freedom.

Worldwide PressFreedom Index 2006 – Reporters without Borders Source: www.rsf.org


The ranking
N° Country Score N° Country Score N° Country Score N° Country Score
1 Finland 0,50 43 Taiwan 10,50 85 Moldova 19,17 127 Swaziland 40,50
- Iceland 0,50 44 South Africa 11,25 86 Mongolia 19,25 128 Kazakhstan 41,00
- Ireland 0,50 45 Cape Verde 11,50 87 Haiti 19,50 - Rwanda 41,00
- Netherlands 0,50 - Macedonia 11,50 88 Tanzania 19,82 130 Afghanistan 44,25
5 Czech Republic 0,75 - Mozambique 11,50 89 Georgia 21,00 131 Colombia 44,75
6 Estonia 2,00 - Serbia & Montenegro11,50 90 Guatemala 21,25 132 Mexico 45,83
- Norway 2,00 49 Chile 11,63 91 Angola 21,50 133 Egypt 46,25
8 Slovakia 2,50 50 Israel 12,00 92 Malaysia 22,25 134 Palestinian Authority 46,75
- Switzerland 2,50 51 Japan 12,50 93 Comoros 22,50 135 Azerbaijan 47,00
10 Hungary 3,00 52 Dominican Rep 12,75 - Zambia 22,50 - Israel (extra-territorial)47,00
- Latvia 3,00 53 Botswana 13,00 95 Niger 24,50 137 Bangladesh 48,00
- Portugal 3,00 - Croatia 13,00 - Seychelles 24,50 - Equatorial Guinea 48,00
- Slovenia 3,00 - Tonga 13,00 97 Morocco 24,83 139 Sudan 48,13
14 Belgium 4,00 - USA 13,00 98 Bhutan 25,00 140 Zimbabwe 50,00
- Sweden 4,00 57 Uruguay 13,75 - Côte d’Ivoire 25,00 141 Sri Lanka 50,75
16 Austria 4,50 58 Fiji 14,00 - Turkey 25,00 142 DRC 51,00
- Bolivia 4,50 - Hong-Kong 14,00 101 Armenia 25,50 - Philippines 51,00
- Canada 4,50 - Poland 14,00 - Malawi 25,50 144 Maldives 51,25
19 Bosnia & Herzegovina5,00 - Romania 14,00 103 Indonesia 26,00 - Somalia 51,25
- Denmark 5,00 62 Central African Rep 14,50 - Sierra Leone 26,00 146 Singapore 51,50
- New-Zealand 5,00 - Cyprus (North) 14,50 105 India 26,50 147 Russia 52,50
- Trinidad & Tobago 5,00 - Guinea-Bissau 14,50 - Ukraine 26,50 148 Tunisia 53,75
23 Benin 5,50 - Honduras 14,50 107 Lebanon 27,00 149 Gambia 54,00
- Germany 5,50 66 Madagascar 15,00 108 Cambodia 27,25 - Yemen 54,00
- Jamaica 5,50 - Togo 15,00 109 Guinea 27,50 151 Belarus 57,00
26 Namibia 6,00 68 Ecuador 15,25 - Jordan 27,50 152 Libya 62,50
27 Lithuania 6,50 69 Nicaragua 15,50 111 Bahrein 28,00 153 Syria 63,00
- United Kingdom 6,50 70 Burkina Faso 16,00 112 Cameroon 28,25 154 Iraq 66,83
29 Costa Rica 6,67 - Kosovo 16,00 - Peru 28,25 155 Vietnam 67,25
30 Cyprus 7,50 - Lesotho 16,00 114 Gabon 28,50 156 Laos 67,50
31 South Korea 7,75 73 Congo 17,00 115 Venezuela 29,00 157 Pakistan 70,33
32 Greece 8,00 - Kuwait 17,00 116 Uganda 29,83 158 Uzbekistan 71,00
- Mauritius 8,00 75 Brazil 17,17 117 Tajikistan 30,00 159 Nepal 73,50
34 Ghana 8,50 76 Argentina 17,30 118 Kenya 30,25 160 Ethiopia 75,00
35 Australia 9,00 77 Mauritania 17,50 119 USA (extra-territorial) 31,50 161 Saudi Arabia 76,00
- Bulgaria 9,00 - Senegal 17,50 120 Nigeria 32,23 162 Iran 90,88
- France 9,00 - United Arab Emirates17,50 121 Djibouti 33,00 163 China 94,00
- Mali 9,00 80 Albania 18,00 122 Thailand 33,50 164 Burma 94,75
39 Panama 9,50 - Qatar 18,00 123 Kyrgyzstan 34,00 165 Cuba 95,00
40 Italy 9,90 82 Paraguay 18,25 124 Chad 35,50 166 Eritrea 97,50
41 El Salvador 10,00 83 Timor-Leste 18,50 125 Burundi 39,83 167 Turkmenistan 98,50
- Spain 10,00 84 Liberia 19,00 126 Algeria 40,00 168 North Korea 109,00

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18 • NEWSPAPER 10 • JUNE/JULY 2006
Business News & Technology

Blogged out of journalism? Google ads


Taking a step forward (or is it a
By Ken Daniels
step back?) Google is now offering
As the digital age continues to of the weaknesses of the so-called ads that will appear in the print
influence all aspects of modern citizen media is its non-adherence editions of 50 major newspapers in
life, one of the fiercest debates is to the formal standards and ethics the US. Already in beta testing,
whether online publications and of mainstream journalism. Print Ads, according to the news-
blogging by individuals will have “Citizen journalists are not able to paper companies involved
any significant effect on the access resources in a coordinated (including Gannett, the Tribune
print media. manner, such as those that are Company, The New York Times
The question draws a wide required to tackle a big investiga- Company and the Washington
range of responses. On the one tive article, for example. This is Post Company) is doing well, so far.
hand, there are those who believe the benefit which mainstream Approximately 100 advertis-
that the access provided by elec- media brings, that citizen media ers, including some of Google’s
tronic advances to the main- cannot. I think that blog aggrega- favourite online partners, have
stream media will sink print media tors, Technorati’s authority been asked to take part. Once
institutions for good. On the weightings and search engines like out of beta, the project is aimed
other hand, there are those who Google have a role to play in at getting those that have taken
believe that the printed word is so helping us to sort the good stuff their advertising away from
ingrained in our society that it will from the rubbish.” newspapers, as well as smaller
never disappear entirely. However, industry are subdued because of relationship – one that is both Buckland adds that while the advertisers who wouldn’t nor-
the main body of thinking sug- our stage of development. Few competitive and complementary. role of citizen media will grow, it mally be able to afford it, into
gests that it does not have to be a people in rural Africa have com- Mainstream media online publish- will never replace traditional media print. While Google is not tak-
head-to-head contest in which puters or access to the Internet.” ers need bloggers, as they link to models. “Organised, corporate ing any revenue during the test
only one player survives. Matthew Buckland firmly believes that articles and provide traffic and structures with incentives (such as phase, revenue sharing will be
Buckland, publisher, Mail & even in the developed world there commentary. They also fulfil an salaries) produce quality and get decided upon after the test
Guardian Online, believes that will always be a niche market for important watchdog function and the best out of human beings. It’s phase is complete.
the two can definitely work in a people who will want to consume are able to tackle niches that are worked for centuries,” he says. One The process works on a bid-
complementary way. their news on paper. “It’s a simple often ignored by big media. of the most successful players to ding system. An advertiser
“I think that media companies question of preference. Even Bloggers are able to convey useful tap into the power of electronic chooses a newspaper, days of the
these days are not too concerned though I am a new media evan- commentary with a brutal and media is Craig Newark, founder week, preferred section and ad
about whether their online edition gelist, I still consume my news via often acerbic honesty that is not and creator of Craigslist, a global size, etc; putting in a price it is
will ‘replace’ their print properties. a mixture of websites and newspa- constrained by the corporate civili- online classifieds system. Writing in willing to pay. Publishers then
A media company is about dis- pers. In the future, however, news- ties of a big media organisation.” the report of the Nieman respond and either accept or
seminating information on a vari- papers and online will eventually One of the problems with blog- Foundation for Journalism at reject the price – and the hag-
ety of platforms and capturing converge and newspapers will be ging at present appears to be a Harvard University, Newark attrib- gling begins. A number of news-
audiences. It doesn’t really matter read on cheap, flexible digital lack of the structures or guidelines utes the success of his business to papers can be chosen and cre-
whether this comes from its boards that are always connected that ensure standards of quality, building a sense of trust in the ative can be uploaded for multi-
online, print or broadcast entity,” via wireless. Websites and newspa- taste and credibility. Easy accessi- community in which he operates. ple newspapers at the same time.
he says. He also believes that print pers will become the same thing.” bility and almost negligible cost “We all wonder whom and what to Naturally, there are concerns
will not die out – especially in According to Buckland, we have have virtually created an open trust and want to know how infor- regarding the programme, which
developing countries on the entered the ‘age of the reader.’ season for anyone who feels that mation is verified. And we can include the effect on advertising
African continent, where the Audiences are increasingly becom- they have something to say. only hope that people have the and media agencies, as well as
printed word is a cheaper medium ing ‘small media owners’ and are However, among the hundreds of opportunities, as I’ve had, to really ad rates. Only time will tell how
than the Internet. participating in the publishing thousands of frivolous blogs, there think about a how a free press pre- successful Print Ads will be.
Trevor Ncube, president of the game. This is so even in the adver- are those that are operated by serves democracy. I’m hopeful that Unfortunately for local newspa-
Newspaper Association of South tising arena, where ads are placed people with significant standing, what I’ve learned about trust in pers, the service is only available
Africa and chief executive and by blogs via Google, for example. who have a major contribution to our online community can help in the US. However, knowing
owner of the Mail & Guardian, “Big media and the blogosphere make to the global flow of infor- journalism to achieve this in their Google, it may not be too long
agrees: “Any threats to the print have a mutually-dependent symbiotic mation. Buckland agrees that one digital enterprises.” before it’s available worldwide.

Packaging news to appeal to young audiences


The Associated Press creates a unique news vehicle to reach young web users by implementing a multimedia approach.

By Ted Anthony
In the months since the launch of in mind. We do stories that are tures on the latest must-have
asap, the new Associated Press entirely video, stories that are a technology.
(AP) multimedia service for readers combination of photographs and And we do entertainment and
in their 20s and 30s, the operative audio packaged in a Flash interac- popular culture like no one else –
word has been ‘evolution’. tive presentation, pieces that are everything from full and exclusive
In its pilot phase until the end audio-driven, and stories driven coverage of the Oscars to explo-
of 2006, asap aims at taking the by the design of custom-built rations of the oddest corners of
best of the AP resources and web pages American culture.
directing them toward a multi- We are doing podcasts and The form that the journalism
media service for the 18-to34- video mini-documentaries regu- takes is limited only by the make them come alive. More Instead, it will keep changing
year-old demographic. larly now. Song downloads are just creativity of asap’s staff. The creativity conceived Flash presen- with the times, making sure that
To do that, we currently employ around the corner. material that appears on asap is tations that turn the news in to a it brings AP values and strong AP
26 staffers, including the editors We have done hard news to exclusive – it appears nowhere visual experience. journalism to whatever it takes to
and designers at New York head- first-person diaries of reporters on else in the AP’s report. But above all, we are doing grab this valuable audience.
quarters and journalists in New the scene, which gets the insights Since our launch on September more video – something we have Ted Anthony is editor of the
York, Los Angeles and Denver. of the world’s AP correspondents 19, 2005, asap has changed, as it heard over and over that pilot Associated Press’ asap found at
We also draw heavily on AP jour- to our readers quickly. should. We have listened to feed- participants want. http://asap.ap.org. He is based in
nalists from around the world. We have done sports, from the back from pilot participants and AP recognises that for asap to New York City, USA and reached
They use video, audio, interac- X Games to the Olympics to focus groups, and we have honed achieve and maintain its maxi- by e-mail at tanthony@ap.org.
tives, graphics and photographs to gonzo poker. Our business and what we do. mum relevance, it must never This article first appeared
make stories come alive and actu- technology coverage includes a We are doing more ‘chunky’ stop evolving. The best hope we in ideas magazine June/July
ally conceive their stories from personal-finance column for text and ore items off the news. have for asap is that it will never 2006 (p.39). For more information,
the idea phase with those media young adults and frequent fea- More audio used with stories to get to where it wants to be. visit www.inma.org.

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GOT IT COVERED 2006/2007

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Letters & Agonia
Letters to the editor
Dear Ed Dear Editor Dear Editor
I need your help. There’s a tidal wave of hype around this whole blogging Thank God for your black print and head- Newspapers started the entire advertising
thing. Look, I’m not even sure that I know what it’s all about. It seems to me lines. From the short news ‘n coffee break industry back in the good old days when
that all these ‘bloggers’ are just ordinary folks telling stories and sharing ideas snatched out of a busy day in the office, to a people still talked to each other. People read
online. They also share videos, pictures and personal details on social weekend indulgence (in a house filled with newspapers in order to be honestly and fac-
networking sites. Strange. Gimme a fax anyday! kids), newspapers provide me with a break tually informed about what was happening
It’s funny though, in spite of all the rubbish out there, every now and again I from the helter skelter of life. beyond their immediate surroundings, as
stumble across a real literary gem. I wonder if these ‘ordinary folks’ would While news and information are pretty they had stopped trusting messengers who
ever have bothered to write if not for blogs? This is where I need your much a given, my newspaper fix is also about tended to embellish the stories. Or was it the
opinion. Do you think I can trust these unfiltered, unedited sources? opinion. It’s my window onto what is going on other way around? Then some clever brokers
I mean, these guys and girls are just people like me – and what do I know both at home and abroad. It offers me a way started placing adverts in those newspapers –
about journalism? to watch the turning of the world and make and hey presto! So what has changed?
Still I feel drawn to the human tone of these sites. They speak the way I up my mind about what it all means and if it I have often wondered what Alexander
speak. It feels more intimate than I’m used to. I can identify with these digital means anything at all. Graham Bell would have said if he had seen
strangers. It’s fast too! I thought you guys were fast but these people publish I’m not the only one who feels this way. In a cellphone. Is this what he had in mind all
their stuff in seconds. It really is a new world – and I get to speak back! They the course of our insight work with along? Did the creators of computers
let me comment on their stuff. consumers, we’ve heard people talk about envisage that some day people would walk
I love your publication. There is an old romance to flipping open my weekend your pages as a source of many things: around with computers in their pockets that
edition over a cup of steaming hot coffee. I’m beginning to need these new education, career advice, social planning, would have the same capability as the
channels… the new interactions too. I look forward to watching you adapt trusted financial advice, independent opinion original that filled an entire building?
and evolve. and consumer protection. They are a link into So what do our newspaper editors and
the communal joys and woes of living in our publishers believe will happen to their
Your faithful reader crazy country. beloved newspapers? They have survived the
Time and again, people across all levels of onslaught of thousands of radio stations,
Mike Stopforth the social divide speak of the ritual of their hundreds of magazines and a multitude of
MD, Cereba daily or weekly fix. For each one it is unique TV stations that provide everything imaginable.
www.cerebra.co.za and personal: the taxi ride tabloid; the Now the biggest threat of all is about to be
Sunday in bed or the breakfast business unleashed – fast and affordable (if not free)
report. Each fix is folded or divided or Internet access.
sectioned in a particular, idiosyncratic way. The rich will move away from newspapers
Dear Editor
Some read from cover to cover; some read first and the rest will follow gradually. The
When driving down a busy suburban road there’s no way I can miss your bold,
from comics to obituaries and some read from only people left to read newspapers will be
quirky (sometimes concerning) but always catchy newspaper headlines
sports page to movie listings. All readers have the very poor, who require them for every-
displayed on street poles, garages, corner cafes and presented by street sellers as
something to turn to (sometimes squabbling thing other than the news! How they will
I jostle through morning and afternoon traffic. It entices me to buy the prod-
over the pickings). keep warm under a cellphone or for that
uct, piques the curiosity to read about that story and at the same time, catch a
Not surprisingly, consumers connect with matter what they will use for their fish and
more in-depth view of the other news items I saw on TV last night.
your brands, usually choosing those that make chips, is uncertain. This is sad – but true.
Needing to be situationally aware at all times means I have a continuous
them feel closest to the way they want to feel: So here’s a stab at the newspaper of the
relationship with the newspaper medium. It’s the one platform that’s always
informed, connected, in the know – or deli- future: ‘The Daily Brain.’ Have this conven-
available to inform, electricity or not!
ciously shocked. ient microchip inserted in your ear lobe
If I want to see what movies are on over the weekend? Check the paper.
While editorial emphasis may change and (which makes it reusable) at any of our con-
Want more in-depth reports on that juicy business story or are if I’m more
opinion may shift, newspapers will continue venient ear piercing or tattoo outlets and we
interested in what my local municipality is or isn’t doing? It’s all there in black
to adapt. It seems to me that they will always will transfer all the breaking news directly
and white.
have a place in our lives: they keep us into your brain at 4am each day. In this way
Tangible, entertaining, informative and credible, a newspaper as a resource
grounded in the world. you will awake inspired, informed and intelli-
has the ability to give me as much or as little information as I need.
gent (and ready to buy).
Take it with you anywhere, consume it when you want to, read it
I’m glad – I’m not ready to give up this Imagine what the brain brokers are going
back-to-front or front-to-back but face it, the newspaper is here to stay.
Sunday indulgence just yet. to do with this capability.
Chirene Campbell
Yours sincerely Wayne Parry
Account Director
Keith Stevens Momentum McCann MD
Owlhurst Communications
MD, Added Value McCann Worldgroup

Ask Agonia:
Dear Agonia, The fact that you’ve published it on the company website blog means
I fear that I have missed my calling in life. I have recurring that company employees, partners, shareholders and potential clients
dreams about working as a veterinarian and I wake up have access to it. To top it all you now look like a terrible employee.
feeling very nostalgic. Although I enjoy my current job as a So yes, you have good reason to be sweating. Remove the post imme-
newspaper reporter, I feel that it lacks the emotion and diately. If you are confronted about it admit that you are a hair-
personal reward that make veterinary practice so engaging. brained, childish twit who cannot control his temper tantrums. In
Should I leave my job and become a vet instead? the meanwhile, invest in some lip balm (… you’re going to be doing a
Dilemma lot of arse-kissing).

Dear Dilemma Dear Agonia


Have you lost your mind? The last time I took my beloved I have a rather embarrassing habit – it’s becoming a bit of a problem,
pooch to the vet, he had to squeeze certain glands … actually. I’m in the habit of reading the whole Mail & Guardian (in
neither he nor my pooch gained any personal reward from itself a good thing) whilst on the toilet. It’s not that I have lengthy
this experience. Stick to journalism… it smells better. bowel movements – I just really love to read the paper in the comfort
Besides, nothing beats the thrill of getting the scoop (and I’m of the loo and once I start, I can’t stop. This means that I am away
not referring to the poop scoop either). from my desk and unavailable for hours every day. Please help!
Pooh Bear
Dear Agonia,
I have really put my foot in it this time. I’ve vented my frustrations regarding my boss’s new Dear Pooh Bear
policies and stupid morning meetings rather creatively on my blog and I’m afraid that he I am wiping tears of laughter from my eyes as I read your letter! I’m inclined to think that
might have seen it while surfing the company website. What should I do? I think he’s your habit is rather disgusting but before I launch into a lecture about your personal
planning to fire me. hygiene, let me address your problem. You simply cannot be away from your desk during
Sweating the week whilst you take in your daily M&G. Consider subscribing to their online newspaper
– you can read it from the comfort of your desk. You can also subscribe to RSS feeds that
Dear Sweating will alert you to updates and interesting news stories. Now I do understand that it may take
Yes, blogs are there for the expression of personal opinions and experiences. (Seems harmless some time for you to feel comfortable reading at your desk (and not on the potty). However,
enough until you consider just how quickly that blog entry can be e-mailed around the I’m certain that in no time at all you will come to love online news as much as you love your
office.) In this instance, your opinion is damaging to your boss’s reputation and standing. toilet reading.

NEWSPAPER 10 • PRINTED ON MONDI ENVIROTEXT 60 gsm


22 • NEWSPAPER 10 • JUNE/JULY 2006
Business News & Technology

A shift in attitude
What a difference a year makes. would be certain columnists, South Africans are blogging away
SEO challenge
Newspaper 10 interviewed many of crosswords, dating services etc. and over 3 500 ‘reporters’ are
While there are still challenges ahead, some of them can be made
South Africa’s newspaper editors “The answer here is unique con- registered on Johncom’s
easier. The Online Publishing Association figures demonstrate that
and publishers last year and the tent. You can sell content that www.reporter.co.za. The next step
there is an international audience for local newspapers, which can
response to online, while generally nobody else has,” says Ingo for newspapers will be to create
only grow as South Africa heads towards the FIFA 2010 World Cup.
positive and enthusiastic, was that Capraro, national editor, Son. social networking sections on their
Search engines can create a major flow of traffic, from which
it wasn’t a major priority. Come Buckland agrees: “Paid content websites, allowing users to upload
browsers will head for South African websites. Simple training for
2007 – and the attitude of the vast works for publications that are their own video clips and sound
journalists and editors on Search Engine Optimisation (SEO), as
majority has changed. “I see it as highly niched, although I am of bites. Now that’s interactivity and
well as learning new techniques for entering headlines online in
an opportunity to provide content the opinion that paid content promoting loyalty.
order to jump up the search engine list, can drive more traffic to
in a variety of platforms. Should doesn’t work as far as generalist Still, not everyone is convinced.
websites. Many of the international newspapers employ SEO tech-
paper products decline, online and news sites are concerned.” Local tabloids such as Son and
niques in order to achieve traffic. Other helpful hints on improving
new media will take up those read- Of course, giving away free con- Daily Sun are reluctant to go with
SEO results include: linking stories that are related; checking out
ers,” says Sarel du Plessis, general tent is one of many ways to drive online (although Son does have a
the most popular keywords on search engines at any given time;
manager, RCP Media. traffic to a website. Giving editorial paid for website for its girls) and
adding keywords to the headline and opening paragraphs and pro-
The online agenda has definitely power to readers is another. could potentially be caught off
viding keyword titles for images.
moved up a few notches, although guard, should the online adoption
selling as many copies as possible RSS Feeds curve suddenly spike upwards in
and improving the print product is online is not a burning issue in we have found a new medium the future, as many expect it to.
naturally at the top of the list. their target market right now. through which we can do what we Beeld, Cape Argus, Cape “Online demographics are growing
This is evidenced by the amount Nevertheless, it is something that do well.” Erken also straddles one Times, The Citizen, Daily in the lower LSMs and younger
of mobizines, RSS feeds, blogs, they will be attending to in the of the main challenges of paid for News, The Herald, age groups,” says Francois Groepe,
podcasts and video clips that are months ahead. and free content, by offering most Isolezwe, The Mercury, CEO, Media24 Newspapers, “and
starting to appear on newspaper While the shift in attitude content on a paid for basis and Pretoria News, The these readers are already using or
websites. Online news sites also towards online is positive, the giving some away for free. “We Mercury, The Star, Mail & beginning to use online. If you
rank as some of the country’s most industry must still battle with a keep experimenting with the Guardian, The Post, don’t provide it, a competitor will.
visited websites. number of challenges, not least of balance until we get it right.” Independent on Saturday, Access from the workplace also
While online innovation would which is the battle for ad revenue. Sunday Independent, plays a big role in these market
go even faster if South Africa was- However, as Matthew Buckland, Video Sowetan, Sunday Times, segments. Regrettably, due to the
n’t hampered by slow and expen- publisher, Mail & Guardian Online Sunday Tribune monopoly, one has to accept that
Sowetan
sive broadband offerings as well as points out, ad revenue is growing Sunday Times the Internet’s growth (in this
relatively low access to the at a pleasing rate as advertising Die Burger Weekly football newspaper, country) will be slower than in the
Internet, newspaper publishers are agencies increasingly buy into the Beeld Soccer-Laduma is intending to do rest of the world.”
finally trying to put themselves concept. Newspapers are also offer- this with the launch of its Still, despite the gripes regarding
ahead of the curve in preparation ing print and online package deals, Paid for or free content has revamped website. The new web- the slow penetration of the
for the inevitable. For a start, we providing the opportunity to intro- become one of the great online site will have all the bells and Internet and broadband, publish-
have the launch of The Times – duce new advertisers (who would debates. The majority of local whistles and according to owner ers are pushing forward with mul-
‘SA’s first truly interactive newspa- normally shun newspaper advertis- publishers provide free content, and publisher, Peter du Toit, “there timedia platforms. Recent months
per’ – a sure indication of the shift ing) into the mix. Wertheim while Independent Newspaper’s will be a lot of content – stories have seen many websites offering
in mindset. Even the new Aymes points out: “Right now, iol.co.za website is one of the few and opinions voiced by our readers podcasts, blogs, video and audio
Afrikaans Sunday tabloid, Sondag, print is strong and online offerings that has paid for content. “Access – on the website.” Du Toit also clips. All of these functions can
has a website: its aim according to make it even stronger.” to the full news articles and pages points out that while Soccer- help to provide the all-important
editor Mike Vink, is to promote that appear in our paid titles, are Laduma’s readers are mainly from exclusive content that news sites
interactivity with its readers. Blogs available to our subscribers via the the black market, it is clear that require, although the marketing of
Interactivity is the buzzword for Die Burger IOL website,” says Michael Vale, they are moving up on the LSM these assets seems to have fallen
newspaper publishers and most are Mail & Guardian marketing manager, Independent scale. “While we are still getting slightly behind the actual intro-
striving to achieve this, not only Newspapers Cape. letters and faxes, we receive more duction of the digital innovations.
with their readers but within their Innovative ideas that incorpo- The overwhelming majority of e-mail. Added to the blogs, SMSs “We are innovating and launching
own newspapers as well. rate readers, advertisers, newspa- newspaper publishers are of the etc (and the proposed new web- new products but we’re not being
The Western Cape’s daily pers and online, such as opinion that while news itself site), these provide us with even given the credit for it,” says
Afrikaans newspaper, Die Burger, Independent’s online event auc- should be provided free (after all, more loyalty from our readers, Wertheim Aymes, although as Van
has developed the first multimedia tions, represent one of the ways to you can find the same stories by keeping them with us for a longer Niekerk points out, “newspapers
newsroom, putting both their attract interest from all parties. using search engines), it is possible period of time,” he says. were (previously) in a comfortable
online and print editorial teams While this is not a new concept to block off certain content that Locally, citizen journalism is a position – now we really have to
together in one space. Beeld has from an international point of has to be paid for. Examples of this growing market. Thousands of market ourselves.”
now followed suit with a cultural view, the event last October, pair-
mindset that says that every depart- ing the Sunday Tribune and The
ment on the newspaper has to work Mercury, was a first on the African The State of Online in the US
together. “We all have to follow the continent. The next one is to be According to The State of the New Media 2007 report from the Project for Excellence in Journalism, while
same strategy and the online divi- held in July between The Star and news websites are gaining in popularity, overall news consumption leveled off in 2006. Some exceptions were
sion is now under the publishing the Pretoria News and retailers noted, such as the number of Americans who go online for election news and the readership of blogs. It is
division,” says Lucille van Niekerk, will pledge their goods or services estimated that in 2006 approximately US$40 million was spent online for political advertising. According to
general manager, Beeld. for the auction. These will be dis- research conducted by PQ Media, this figure represents a 38 per cent increase over the 2004 elections.
Deals are being negotiated with- played on the The Star/Pretoria 2006 was a record-breaking year for online advertising, with ad revenue reaching $12.1 billion during the
in the media houses themselves to News bidnsave website, as well in first nine months. Online video generated approximately $410 million. In 2005 US marketers spent about
bring online into the fold. A case the two newspapers’ catalogue $763 million on news and current events websites, compared to $1.1 billion spent on portals such as MSN,
in point is the Sunday World supplements on go-live day. When Yahoo and AOL. Four websites dominated online news: Yahoo News, MSNBC, CNN and AOL. According
newspaper and CareerJunction the goods are sold, the retailers to Nielsen//NetRatings, TV news websites experienced the largest gains last year: CBS News was up by
collaboration last year, which fol- will be given the full value of the 29 per cent, ABC News by 22 per cent and Fox News by 17 per cent.
lowed on the success of the goods in advertising credits, as The good news is that trust in the Internet is rising. Fifty-five per cent of Americans aged 12+ who go
Sowetan deal. This partnership well as a database of all the bid- online consider the Internet to be reliable and accurate. Research conducted by Pew Research Center for the
sees all of CareerJunction’s jobs ders that expressed an interest in People and the Press, found that 39 per cent of Americans say that convenience and accessibility are why
displayed on the Sunday World them. Readers are able to obtain they prefer the Internet to other news platforms. Younger Americans express more trust in traditional media
website. “Online is the way to go: the goods and services at auction sources than they do in blogs. A survey conducted by the Knight Foundation found that 45 per cent of stu-
interactivity must be achieved,” prices. dents say that TV provides accurate news, followed by newspapers (43 per cent) – blogs came in at only 10
says Gisele Wertheim Aymes, gen- According to Felix Erken, pub- per cent.
eral manager, advertising strategy lisher of JobMail and JunkMail, A survey conducted by the Online News Association found that online managers valued content-related
and trade marketing, Newspaper they became successful when he skills such as news judgement, grammar and copy-editing skills, over technology-related skills such as audio
Division, Johncom Media realised that they were no longer and video. The report stated that it had found that the news industry was ‘moving towards digital journal-
Investments. Even Ilanga, SA’s traditional publishers. “We ism with new seriousness… and that attitudes had begun to change.’ The report mentions that one reason
oldest Zulu newspaper, has a web- brought buyers and sellers togeth- for this shift is that online activities are finally beginning to pay off and that news companies are starting to
site, although managing director, er and print was one of the meth- see revenue growth. It found The Washington Post website to be one of the best that it had studied. The
Arthur Konigkramer, admits that ods we used to achieve this. Now report’s content analysis also found that some papers were still simply using websites to post their old copy.
they havn’t advanced very far, as there are other ways to do this and For the full report visit www.stateofthenewsmedia.org/2007

NEWSPAPER 10 • PRINTED ON MONDI ENVIROTEXT 60 gsm


24 • NEWSPAPER 10 • JUNE/JULY 2006
Business News & Technology
Newspaper Reader
Microsoft has launched a new
On the move
South Africa’s entry into the cellphone market to build a brand and putting more money into Who offers what?
software application, using Vista’s has been nothing short of dramatic. Although newspaper publishers’ coffers. Francois Groepe,
Windows Presentation there are no official figures (the existing num- CEO of Media24 Newspapers, explains: “This Mobizines
Foundation, which allows news- bers differ), it is estimated that at least half of technology provides us with two things: Firstly, Cape Argus, Cape Times, The Citizen,
papers to build unique digital the population uses a cellphone. For this rea- it creates a feedback loop that is much more Daily News, Isolezwe, The Mercury,
readers. Already in use – by publi- son, the potential for newspapers on cellphones immediate and interactive than anything we Pretoria News, The Mercury, The Star,
cations such as the New York is immense, with most newspapers already have had to date, which leads to a greater Mail & Guardian, The Post, Independent
Times (Times Reader), offering mobizines. “Mobile is a strong growth knowledge and understanding of our readers. on Saturday, Sunday Independent, Sunday
Associated Newspapers (Mail area for online news,” says Matthew Buckland, This is far more than just developing a responsive Times, Sunday Tribune
eReader), Forbes (Forbes.com publisher, Mail & Guardian Online. strategy in order to present them with content
Reader) and Hearst (news reader) While most publishers currently offer that they value: it also gives us a better under- Podcasts
– the applications allow publishers mobizines, those that don’t, such as Beeld, are standing of their worldview and their micro Mail & Guardian
to provide users with abilities seriously considering the concept. “We will have needs and requirements. Secondly, it enhances Sunday Times
such as navigating story lists, Afrikaans content on the cellphone, with break- our role as a facilitator of communication on The Citizen
picture galleries and viewing ing news etc,” says Lucille van Niekerk, general and around topics of interest. Our ability to
content offline, with online info manager, Beeld. Podcasting, which is only provide our readers with a platform through cent have browsed WAP or the Internet from
continually being updated. Users offered by a few newspapers at present, is also on which they can participate in the sharing of their cellphones. As cellphones manufacturers
of the digital readers can cus- Beeld’s radar. Even the mighty Daily Sun is not information across all levels, is what will set begin to provide bigger and better screens –
tomise their digital newspaper by averse to mobizines, although given its ‘blue us apart.” particularly if Mobile TV (DVB-H) comes to
choosing fonts, layout, content overalls’ readers, this is going to take some time. The potential for growth is huge and what’s fruition – this could further boost the use of
relevance etc. “While the online audience for the Daily Sun is even more exciting is that the mobizine era has mobizines in South Africa.
Currently the software only miniscule right now, cellphones are enormous. only just begun. Local research company, Across the world, newspaper groups are looking
works for laptops and PCs, We’re not saying that we’ll never go electronic, African Response, recently hosted Steve at ways of enhancing mobile offerings. Recent
although Microsoft says that it will especially when it comes to cellphones,” says Garton, global head of media at Synovate, who news reports indicate that News Group is
become available for use with cell- Deon du Plessis, publisher, Daily Sun. talked about media trends that included the working at enabling consumers to upload cell-
phones at a later stage. While the Those that have taken the plunge seem to be ‘third screen’ – the small screen found on a phone videos onto The Sun website. News of
use of electronic newspapers is not quite content with their progress. One of the cellphone, iPod or PSP. Research conducted in the World is looking at Qode technology,
new, the best part of Microsoft’s latest newspapers to add a mobizine is The Asia, where third screen usage is high, found which links special bar codes in print to the
new software for publishers is that Citizen. According to The Citizen publisher, that it was used for ‘deadtime’ and that mobile Internet.
the digital reader application can Greg Stewart, although progress is slow, there favourite content included real time news, In the US, Cellsigns, a mobile applications
be customised. A publisher starter are over 100 000 mobizines being downloaded music videos and sports. Using AMPS 2006 company, launched Cellifieds multi-medium
kit will be available free of charge on a regular basis – and advertisers are happy data, African Response found that locally mobile solution for newspapers at NEXPO.
shortly. Questions have, however, so far. Stewart also believes that mobile and 16 per cent of the total population sent SMSs Cellifieds links offline, online and mobile
been raised in various blogs with online will become the biggest areas of compe- weekly and that it’s especially popular with channels. One of its most innovative aspects
regard to having to download tition for newspapers over the next two years. 25-34 year olds. With regard to using a cell- is that a website browser is able to send a
different applications for different Mobizines have uses beyond merely provid- phone for the Internet and e-mail, only 0.8 per coupon, story or ad from a particular website
newspapers. ing advertisers with another platform on which cent of the population used e-mail and 1.2 per to his/her cellphone.

• Using the restrictions of All Media Split and Excluding SP • Report covers the time period from 01-Jan-06 to 31-Dec-06

2006-01 2006-01 2006-02 2006-03 2006-04 2006-05 2006-06


Expenditure Expenditure Expenditure Expenditure Expenditure Expenditure
AIRPORTS 14,229,918 14,321,470 15,259,460 14,483,302 13,012,753 13,252,804
BILLBOARDS 51,645,653 55,168,750 49,636,785 52,109,178 55,861,897 58,634,094
BUSINESS&TECHNICAL MAGS INSER 34,401 137,895 58,780 151,000 187,526 43,020
BUSINESS&TECHNICAL MAGS ROP 5,736,669 14,308,224 18,418,233 11,104,721 17,531,256 18,297,145
CINEMA - INLINE 471,033 438,404 426,937 627,335 140,534 662,948
CINEMA - THEATRE 45,715,585 37,255,671 45,263,490 41,687,016 28,830,752 30,032,472
COMMERCIAL REGIONAL 86,008,870 104,650,554 108,925,958 107,017,390 110,907,113 124,709,825
COMMERCIAL STATIONS 76,012 111,040 76,609 87,179 150,532 174,492
COMMUNITY NEWSPAPER SOLD INSER 1,340,133 981,307 1,610,918 1,167,959 1,453,440 1,446,982
COMMUNITY NEWSPAPER SOLD ROP 8,250,695 14,134,042 17,509,974 13,741,740 14,822,403 19,644,913
COMMUNITY NEWSPAPER VFD INSERT 13,832,114 14,404,403 24,251,050 14,814,378 16,364,188 17,334,460
COMMUNITY NEWSPAPER VFD ROP 47,922,581 72,397,132 91,060,012 66,052,002 79,880,018 93,789,959
COMMUNITY RADIO 787,168 1,307,186 1,229,544 1,124,818 1,163,834 1,123,654
COMMUTER PROMOTIONS 299,839 145,945 136,858 36,056 119,911 263,231
CONSUMER MAGAZINES ROP 107,688,170 112,866,621 127,092,217 138,246,299 139,221,739 149,384,590
CONSUMER MAGS INSERTS 5,361,123 5,059,870 7,222,324 7,164,750 6,311,813 6,969,598
CSN TV 4,094,355 3,384,361 3,879,017 5,174,462 4,315,944 5,084,966
DAILY NEWS INSERTS 7,910,632 9,160,393 10,945,183 8,594,597 11,933,269 12,066,785
DAILY NEWS ROP 148,968,855 216,305,749 236,733,477 184,420,963 241,171,603 251,604,338
DIRECT MAIL UNADDRESSED 10,456,402 8,634,692 10,180,459 11,525,431 12,102,139 11,007,456
DSTV 33,090,837 33,217,969 51,491,890 65,311,559 64,230,650 88,880,820
E-TV 80,125,970 79,231,127 102,993,452 117,874,420 121,159,702 133,101,362
ELECTRONIC 79,815 68,815 68,815 28,152 69,152 69,152
INTERNET 12,173,343 13,350,491 12,920,383 12,213,336 14,571,311 13,908,424
METROPOLITAN COMMERCIAL 27,026,386 31,083,669 35,322,219 30,071,743 29,659,522 32,574,418
MNET 47,545,592 57,678,845 65,869,989 70,827,399 75,682,636 80,825,233
NATIONAL RADIO 8,487,392 11,490,195 12,637,920 11,155,145 10,809,685 10,924,089
PREMISES SIGNAGE 918,317 928,607 939,447 346,567 668,317 753,067
PUBLIC BROADCASTER 35,491,004 47,389,238 48,966,994 44,440,985 46,562,769 47,760,335
RETAIL STREET FURNITURE 5,853,929 5,841,987 6,280,828 6,293,038 8,568,371 8,494,207
SABC TV 217,236,199 244,297,127 337,349,402 331,139,726 342,021,467 372,983,291
TRADE MAGAZINES ROP 20,203,439 25,785,014 27,695,840 27,492,578 28,407,381 30,021,852
TRADE MAGS INSERTS 190,592 274,974 235,530 242,866 155,153 214,314 152,140
TRANSIT MEDIA 1,699,140 1,503,679 1,058,343 1,057,850 1,148,098 1,632,898
WALLS & MURALS 1,065,325 1,045,301 942,458 892,648 1,113,937 976,803
WEEKLY NEWS INSERTS 2,315,187 2,726,774 5,099,828 4,082,471 3,553,240 5,723,421
WEEKLY NEWS ROP 65,535,160 97,676,418 92,928,128 106,560,488 101,750,979 106,012,365
Grand Total 1,119,867,835 1,338,763,939 1,572,718,751 1,509,361,547 1,605,615,034 1,750,383,783

NEWSPAPER 10 • PRINTED ON MONDI ENVIROTEXT 60 gsm


Business News & Technology NEWSPAPER 10 • JUNE/JULY 2007 • 25

Online Publishing Association Q1 results


Top websites SA only Profile of SA’s Internet Users: 1 287 941 unique browsers and
again comes fifth with 1 287 941
SA’s richest netizens
The leading website for Q1 2007, April 2007
page impressions. Once again, this According to Nielsen//NetRatings, SA Market Intelligence
news24.co.za (part of Media24) Sex M: 54% F: 46%
is for the news portal of both com- report, almost one quarter (24%) of SA’s Internet population
once again emerged at the top of Age 18-29: 34% 30-39: 31%
panies and not for the individual comes from high-income households – R400 000+.
the list with an average of 726 175 Education Degree: 37% Post
newspaper websites. Mail & Online brands with the greatest affinity for R400 000+ income
unique browsers, although it came Graduate Degree: 15%
Guardian moves up to seventh households
in third in terms of page impres- Income: Household income >
place with 457 261 unique Brand R400 000+ HHI Business
sions, with an average of 16 293 R400K: 17%
browsers and posts an average of Moneyweb 38.7% Financial info
012. Independent Newspapers Source: Nielsens//Netratings April 2007
3 399 290 page impressions. Runner’s World 34.6% Running magazine
iol.co.za came third, with an aver-
435 page impressions. Business Sunday Times comes in at 16th Golf Digest 34.6% Golf portal
age of 487 742 unique browsers
Day recorded 66 855 unique place with 226 636 unique Mining Weekly 34.2% Mining magazine
for Q1. Iol.co.za moved into fifth
browsers and 736 004 page browsers and 2 455 205 page Business Day 33.3% Business newspaper
place in terms of page impressions,
impressions. The Star brought impressions. Business Report posts SuperGolf 32.5% Golf news
with an average of 8 250 837. It
home 66,407 unique browsers and 197 492 unique browsers, with ITWeb 31.4% Technology news
must be noted however, that – for
391 533 page impressions and The 725,998 page impressions. Mineweb 31.1% Mining news
both news24.co.za and iol.co.za –
Sowetan posted 46 778 unique Junkmail-za has 171 257 unique WINEmag 30.2% Wine magazine
these figures are for the news
browsers, with 1 083 635 page browsers and an impressive 4 376 SuperAthletics 28.8% Athletics news
portal and not for the individual
newspapers that each media impressions. After its redesign in 446 page impressions, while
house owns. February, SA only unique browsers Business Day follows close behind According to Alex Burmaster, Internet analyst, Nielsen//NetRatings,
The Mail & Guardian came rose by over 7 000 in March. with 168 034 unique browsers and few other online markets display the close correlation between wealth
tenth with an average of 184 083 The Q1 average unique a much lower average page and sport that occurs in South Africa.
unique browsers and an average of browsers total was 3 290 585 for impression figure of 1 154 377. SA Internet Population by household income
1 962 809 page impressions. Junk all 46 websites. The above- men- The Star’s website star.co.za man- Up to R50 000: 13%
Mail racked up an average of 147 tioned websites totaled 1 976 279. ages 126,192 unique browsers and R50 001-R100 000: 12%
988 unique browsers and an aver- 624,064 page impressions, while R100 001-R200 000: 21%
age of 3 898 028 page impressions. Top websites local and international Jobmail posts 114,958 unique R200 001-R300 000: 17%
Sunday Times had 111 554 When local and international browsers and 3 224 322 page R300 001-R400 000: 13%
unique browsers and 1 485 746 traffic is taken into consideration, impressions. The Sowetan’s web- R400 000+: 24%
page impressions. Business Report Media24’s news24.co.za still tops site sowetan.co.za offers 63 480
posted an average of 105 669 the list with an average 1 722 041 unique browsers and 1 449 934 Please note: SA’s Internet population is not representative of the
unique browsers for Q1 and unique browsers, earning second page impressions. Independent’s country’s entire population.
484,705 page impressions, while place with 22 984 624 page ioldating.co.za posts results of 56
impressions. Independent’s page impressions – perhaps iol has take 4 409 099 out of an average
Jobmail scored an average of 99 635 (bottom of the table) but
iol.co.za again comes second with hit on something here. In total, Q1 total of 7 735 454 and a total
435 unique browsers and 2 872 racks up an impressive 1 267 831
all the above- mentioned websites of 49 websites.

2006-07 2006-08 2006-09 2006-10 2006-11 2006-12 Grand Total


Expenditure Expenditure Expenditure Expenditure Expenditure Expenditure Expenditure
12,741,196 13,474,326 12,280,789 16,684,718 17,542,312 17,309,698 174,592,746
57,859,065 60,278,415 63,463,133 66,528,093 65,436,875 62,316,528 698,938,466
51,143 174,228 58,200 0 8,400 0 904,593
15,386,544 18,298,145 21,047,059 23,164,567 23,293,364 10,429,210 197,015,137
743,946 951,808 1,550,842 522,730 497,521 704,702 7,738,740
24,502,067 32,522,254 23,897,244 21,265,651 23,221,099 31,337,084 385,530,385
117,170,190 129,899,095 132,939,019 144,367,764 169,487,924 134,670,231 1,470,753,933
169,876 127,088 81,993 135,484 163,935 131,010 1,485,250
1,394,368 1,208,095 1,515,861 1,205,411 1,928,646 1,691,598 16,944,718
15,219,847 16,253,149 19,566,519 18,566,718 21,507,552 21,543,596 200,761,148
16,672,548 15,562,264 18,631,725 16,304,877 26,963,989 17,667,051 212,803,047
77,652,594 87,226,124 97,332,865 87,114,144 101,417,073 84,456,965 986,301,469
1,021,658 957,749 1,331,680 1,642,006 1,633,306 1,326,450 14,649,053
321,870 322,018 205,636 108,682 113,668 0 2,073,714
145,723,018 142,713,789 168,693,785 177,292,444 194,356,568 164,404,049 1,767,683,289
4,602,008 8,388,963 9,136,805 9,128,047 12,519,334 9,753,508 91,618,143
5,059,943 4,654,720 5,553,227 4,624,005 5,872,904 4,713,000 56,410,904
11,761,255 11,272,377 11,104,869 11,152,778 15,863,505 11,288,224 133,053,867
218,769,843 247,248,356 229,610,630 260,141,291 292,617,332 219,678,628 2,747,271,065
10,569,400 11,567,664 10,236,733 12,975,159 12,932,212 14,156,998 136,344,745
89,081,810 80,662,707 95,774,672 113,093,542 140,728,429 123,902,012 979,466,897
138,196,895 139,839,077 148,896,549 159,708,410 181,972,464 158,756,567 1,561,855,995
41,152 41,152 41,152 60,292 104,492 133,841 805,982
13,300,552 14,792,781 16,736,931 16,772,626 17,118,475 16,215,540 174,074,193
31,300,172 36,739,942 38,535,804 40,030,967 45,851,624 41,697,645 419,894,111
83,849,199 83,686,816 87,323,047 88,500,175 99,531,810 78,059,545 919,380,286
9,825,677 13,156,820 12,067,487 14,394,453 14,564,067 12,940,014 142,452,944
865,067 1,634,362 1,159,275 973,639 828,989 1,233,514 11,249,168
41,693,484 52,765,866 50,819,984 58,167,337 62,761,091 59,852,423 596,671,510
8,446,032 8,403,258 8,123,894 8,222,132 8,850,290 9,766,183 93,144,149
360,719,725 365,716,776 361,391,461 396,019,895 459,911,704 398,062,088 4,186,848,861
28,428,749 34,034,646 29,772,895 33,575,939 23,831,439 23,196,106 332,445,878
167,888 267,824 114,604 76,490 59,949 2,152,324
2,189,035 2,541,756 2,003,249 4,197,767 4,240,887 4,554,159 27,826,861
1,269,195 1,144,350 2,070,681 1,354,710 1,272,048 1,526,836 14,674,292
4,309,720 4,394,556 5,360,244 1,688,135 3,011,812 2,680,759 44,946,147
116,603,824 97,248,544 109,724,967 144,855,440 144,066,477 108,955,459 1,291,918,249
1,667,664,807 1,740,071,924 1,798,308,730 1,954,654,632 2,196,100,107 1,849,171,170 20,102,682,259

Copyright © 2007 Nielsen Media Research. All rights reserved.


NEWSPAPER 10 • PRINTED ON MONDI ENVIROTEXT 60 gsm
26 • NEWSPAPER 10 • JUNE/JULY 2006 TV Guide

Celebrityssip
go TV E xtr a !
Your favourite newspaper has a lot more on offer than just the news.

Margaret Fuller (1810-1850) Daily:


Margaret Fuller was America’s first female war correspondent and book review editor. Beeld:
A transcendentalist and womens’ rights activist, her classical education and precocious Sport-Beeld: local and international sports news and results.
curiosity won her admission to the male-only halls of Harvard University’s library. She
Sake24: local and international business news
served with famed US poet, Ralph Waldo Emerson, as an editor on The Dial, a literary
and philosophical journal. In 1844 Fuller was invited to join the New York Tribune as a Kampus Beeld: student supplements, targeted to individual universities
literary critic, after founder Horace Greenley read her book, Summer on the Lakes. Motor-Beeld: weekly motoring, and motorsports news.
She became the first female journalist to work on the staff of a major newspaper and it Plus: music arts, movies, fashion, TV, lifestyle and entertainment.
was here that she developed her reputation as a literary critic. In 1846 she was sent to Jip: teen supplement
Europe as the paper’s foreign correspondent, where she covered current events and
interviewed political and artistic leaders. Die Burger:
Sake24: national and international business news.
Buite: nature, tourism, tourism in Africa, and outdoor life.
Leefstyl: lifestyles, food, health, wine and gardening.
Katharine Graham (1917-2001) NJ (NaweekJoernaal): arts and entertainment.
Katharine Graham took over the Washington Post after the death of her husband (who Motors: aimed at motoring enthusiasts.
was also the Post’s publisher) and became the first woman to lead a Fortune 500 company. Eiendomme: property guide for the Southern Cape.
Under her leadership, the Post printed the Pentagon Papers and broke the Watergate Kleinburger: aimed at the tweens.
scandal (which earned the paper a Pulitzer Prize). By (with newsreview): Saturdays; topical features and news items.
Graham’s father, Eugene Meyer, bought the Washington Post in 1933 and her mother, LandbouBurger: aimed at the agricultural community.
Agnes, worked as a newspaper reporter. Katharine herself began to work for the Post as a
Netads: daily classifieds, radio and TV guides and entertainment info.
journalist in 1938. She married law graduate, Philip Graham, two years later and he took
over as the Post’s publisher in 1946. In 1959 he became chairman of the Washington Post
Funda: aimed at the development of reading and writing.
company, which expanded its empire to include TV channels and Newsweek Magazine. Leer-en-Presteer: a bi-weekly educational supplement.
In 1963 Philip committed suicide and Katharine took over the Washington Post,
although she only formally assumed the title of publisher in 1979. Two major cases Business Day:
defined both her career and the Washington Post. In 1971 she ignored government pres- Appointments: job listings, and new appointments.
sure (and the advice of her lawyers) and published the Pentagon papers (the secret history Management Review: business management supplement; news, info, advice.
of the Vietnam War). In the following year The Post pursued the Watergate scandal – Real Business: business case studies, news and resources.
once again amidst government pressure – and it is believed that this coverage played a
Property: all the news, advice and info on the property markets.
major role in President Nixon’s decision to resign. The Washington post was awarded a
Pulitzer Prize for their reporting of the scandal. In 1973 she assumed the title of
Homefront: focused on homes, decor and home renovations.
Washington Post Company Chairperson, where she served until 1991. In 1997, the book Motor News: motoring news and info
containing her memoirs, Personal History, was awarded the Pulitzer Prize. Technology@Work: info, news and opinions
on new technology and media.
The Tourist: tourism news and info
Wanted: lifestyle magazine supplement
Carl Bernstein (1944- ) The Golfer: explores the golfing industry.
Carl Bernstein is remembered as the Washington Post journalist who covered the Business Law and Tax Review
Watergate scandal, together with his colleague, Bob Woodward. At the age of sixteen, he Health News: medical and health news.
used his typing skills to apply for a job as a copy boy for the Washington Star. As they SA Exporter: all the import and export news.
refused to employ him without a university degree, he applied for a position at the Auctions: news and info on auctions
Washington Post, where he was successful. He quickly established his reputation as a good
reporter and was assigned to cover the Watergate story, along with fellow Post reporter, Cape Argus:
Bob Woodward. Their reporting won the Post a Pulitzer Prize for outstanding public serv-
Jobshop: recruitment and job listings
ice. They later published two books that contained the details of the scandal (All the
President’s Men and The Final Days).
Tonight: TV schedules, film reviews, gossip and
In 1977 Bernstein left the Post and took a position as senior correspondent for ABC horoscopes.
News. Bernstein has written for several high profile publications (including Time, Classifieds
Newsweek, the New York Times and Vanity Fair). Puzzles: 16-page supplement, full of crossword puzzles,
sudoku puzzles, etc.
Business Report
Robert ‘Bob’ Woodward (1943- ) Cape Times:
Bob Woodward is the assistant managing editor of the Washington Post, where he has also
Career Times: career advice,
served as an investigative reporter. Woodward helped to uncover the Watergate scandal,
working with co-reporter, Carl Bernstein. Following his service as a naval officer Woodward
recruitments and job listings.
persuaded the Washington Post to give him a two week trial period of employment on an Life Times: entertainment guide.
unpaid basis. The Post subsequently decided that he lacked the necessary experience and Property Times: property guide.
he was assigned to work as a reporter for the Montgomery County Sentinel. In 1971 how- Drive Times: motoring supplement.
ever, he joined the staff of the Post. During his career as an investigative reporter, he earned Top of the Times: lifestyle, food, entertainment.
the Post a Pulitzer Prize on two occasions. The first was the Pulitzer Prize for Public Business Report: business reports, finances.
Service, which he earned as a result of his work with Bernstein. The second was the
Pulitzer Prize for National Reporting (2002), which he won for his work on the aftermath The Citizen:
of the September 11 attacks. Woodward has also authored more than 12 non-fiction books,
many of which have made it onto the bestseller lists. He is regarded as one of the top
Citizen Business: financial news.
reporters of his time. Vibe: food and recipes, health, home and entertainment.
Motoring: motorsport news, car releases and tests
Citizen Racing Express: daily racing update.
Hammer and Gavel: listing of legal and auctioneer advertisements.
Trucking and Transport: the road transport sector
Rudyard Kipling (1865-1936) Citigaming: online casino news.
Rudyard Kipling, the British author and poet, is perhaps best known for his children’s books Citibike: focused on motorcycles.
(namely The Jungle Book). Kipling was raised in India and England. As a young man, Kipling Citicollege: educational information for school-goers and students.
settled in India in 1882 to become the assistant editor of the Civil & Military in Lahore.
While working at this newspaper, Kipling began writing short stories and verses. In 1884
Kipling left India and travelled home to England via San Francisco, Singapore, Hong Kong Daily Dispatch:
and Japan, writing articles for The Pioneer en route. In 1907 Kipling was awarded the Nobel Indabazethu: lifestyle supplement, written in Xhosa and English.
prize for literature, making him the first English language writer to receive it. He was also
regarded as the peoples’ Laureate poet (he had been offered both the Laureateship and a Daily News:
knighthood, although he had declined both). Motoring: new car reviews, product launches etc.
Between 1898 and 1908, Kipling and his family travelled to South Africa, visiting with their Business Report: business news, finances.
friends, Cecil Rhodes, Lord Milner and Dr Jameson. During this period Kipling helped to start
the newspaper, The Friend, for British troops in South Africa. The Kiplings travelled a great
deal and Rudyard Kipling died at the outset of one of their many trips in 1836. Daily Sun:
Sun Money: weekly financial news.
Sun Houses: DIY, the how to of property ownership and finance etc.

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TV Guide NEWSPAPER 10 • JUNE/JULY 2007 • 27

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TV Celebrityssip
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Sun Wheels: motoring supplement. Jackson Northman Anderson (1922-2005)
Sun Shopper: a consumer guide that highlights the latest trends and Jack Anderson, as he was known, was an American newspaper columnist, who is today
developments in fashion, music, technology, music, etc. regarded as one of the fathers of modern investigative journalism. He was hired by the
Washington Post in 1947 to write for Drew Pearson’s Washington Merry-Go-Round
The Herald: column. He took over Pearson’s column after his death in 1969 and relinquished it in
La Femme: a supplement for women 2004, when Parkinson’s disease left him too ill to write. His aggressive and tenacious
reporting earned him a place on President Nixon’s ‘enemies list’ and many politicians
Tales From Abroad: (online) expats share their stories.
regarded him as a very dangerous man.
Anderson is best known for his reporting on the Watergate scandal; J. Edgar
Pretoria News: Hoover’s ties to the Mafia; the John F. Kennedy assassination and the CIA plot to
Motoring: motorsport news, car price guides. assassinate Fidel Castro. In 1972 he was awarded the Pulitzer Prize for National
Tshwane News: community news and events. Reporting, after he had investigated the secret American policy decision-making
Tonight: TV guides, cinema schedules, movie reviews and gossip. between the US and Pakistan, during the Indo-Pakistan War.
Business Report: business news and info; financial reports.

Sowetan: Mark James Cameron (1911-1985)


James Cameron is the British journalist, broadcaster and author, in whose memo-
Sowetan Sports Voltage: local weekend sports news, school sports, international news.
ry the annual James Cameron Memorial Lecture is delivered. He witnessed the
Sowetan Job Market: advice and recruitment Vietnam and Korean wars, amongst others.
Sowetan Travel: travel focusing on local destinations. Cameron began his journalistic career in 1935 by working at the Weekly News
Road Rave: provides readers with info on the latest buys, new products and road safety. as the office dogsbody. He later worked for Scottish newspapers, as well as for the
Sowetan Happy People: focused on community. Daily Express in Fleet Street. He was rejected for military service in World War
Time Out: entertainment focused. II and after the War he reported on the Bikini Atoll nuclear experiments – an
Sowetan Education: targeted to school-goers in grades 10-12. experience which prompted him to help found the Campaign for Nuclear
Disarmament. He continued to work for the Daily Express until 1950, when he
transferred to the Picture Post. Here he joined forces with photographer, Bert
The Star:
Hardy, in covering the Korean War (the photographs of Inchon won them the
Motoring: motorsport news, test drives, and product launches. Missouri Pictures of the Year Award). In 1952 Cameron moved to the News
Travel: travel reviews and information. Chronicle, where he spent the next eight years as a reporter. With the advent of
Tonight: TV schedules, cinema schedules and celebs. television he became a broadcaster, producing a number of television films on
Workplace: jobs and career advice. contemporary subjects (he also presented several series’ for the BBC).
Business Report: business news and info; finances.

Saturday Star: Paul Mackintosh Foot (1937-2004)


48 Hours: weekend entertainment guide. Paul Foot was a British investigative journalist and radical activist for the socialist
movement. He was a graduate of the Shrewsbury School and University College in
Oxford, where he met his friend, Richard Ingrams (who was later to found and edit
Volksblad: Private Eye). After graduating in the early 60’s, Foot began writing for the Daily
Joernaal: arts and entertainment Record in Glasgow, which led him to join the International Socialists. He began to
Volksblad-Sake: business news. write for the Socialist Worker, something he would continue to do throughout his
Volksblad-Motor: aimed at motor-vehicle enthusiasts. career (he edited the paper between 1972 and 1978). In the mid-1960s he wrote for
Huis en Tuin: homemaking, interior decorating and gardening. the Sunday Telegraph on a part time basis and in 1967 he joined Ingrams and Peter
Kontrei: news and events from the Free State countryside. Cook at Private Eye. In 1979 the Daily Mirror editor, Mike Molloy, offered him a
Jip: youth supplement weekly investigative column of his own. He remained at the Mirror for 14 years, after
which he fell out with the new editor, David Banks, over the story of Robert
Maxwell’s death. He rejoined Private Eye in 1993 and began writing a regular column
The Witness: for The Guardian. During his career, Foot was best known for his work as a campaign
Home Improver: monthly supplement; home DIY and decor. journalist. He brought to light the corruption of architect, John Poulson; overturned
Farm Focus: price guides, product reviews and launches aimed at the agricultural community. the convictions of the Birmingham Six and the Bridgewater Four and he exposed the
Motoring: new cars, price guides, road tests. framing of former British intelligence officer, Colin Wallace. He also campaigned for
the pardon of James Hanratty, who was later proven guilty of the A6 murder.
Weekly: Following his death, The Guardian and Private Eye joined forces to set up the Paul
Foot Award, offering an annual £10 000 prize for outstanding investigative/campaign-
ing journalism.
Ilanga:
leTheku: supplement covering music, theatre, fashion, travel, and entertainment; aimed at township
and city dwelling contemporary youth. Written in a mixture of informal Zulu, Ronan B.M.E. Keenan (1942-2007)
English and Tsotsi Taal. Ronan Keenan was born in Queens, New York. He immigrated to South Africa with
his family in 1940 and began his writing career at the age of 14, when the now
Mail & Guardian: defunct Natal Herald published his boxing article. He went on to establish a stellar
M&G Campus: quarterly student supplement. career as a sports writer in South Africa. In 1956 he published the book, Boxing’s
Greening the Future: 8 June 2007; honouring Greatest Wars, which was nominated for the South African Writer’s Association Book
and celebrating the achievements by companies of the Decade award in 1960. In 1965 Keenan became editor of Sporting Affairs
Magazine, where he remained until 1976. He wrote about black athletes at a time
and organisations which are playing a role in the efforts to ensure a sustained and
when the South African media were ignoring sportsmen who were not white.
healthy planet for all people. Although Keenan wrote academic pieces (under the name B.R. Keenan), he contin-
Higher Learning: 8 June 2007: the first of a monthly supplement on ued to write about sports, namely boxing, for various online publications (including
Higher Learning; dogshouseboxing.com and sportsbook.com) until his death in 2007.
Youth Day: 15 June 2007; the centrepiece will be a round table dis-
cussion between people from both sides of this debate (ie. ANC
Youth League and Cosatu on one hand, and the Solidarity trade Walter Winchell (1897-1972)
union on the other). Walter Winchell is regarded as the inventor of the gossip column. Born in New York,
150 + Young South Africans: 15 June 2007; will be used to intro- he spent his youth performing in vaudeville troupes. He wrote gossipy bulletin board
duce different sectors of South African society to each other. notes about his fellow troupe actors and in the early 1920s he began to write for the
Vaudeville News (a Broadway publication). In 1924 he approached the New York
BEE: 22 June 2007: exploring the vital areas of the BEE arena.
Evening Graphic – a tabloid paper – and was given a job as a columnist and a drama
National Arts Festival: 29 June 2007; exclusive supplement on the critic (his Broadway experiences had lent him the right credentials and the right con-
National Arts Festival. tacts). He then moved to the New York Mirror, where he started to write the gossip
columns that would change tabloid journalism forever. In the early 1930s he began
presenting a weekly radio show that made him immensely popular. It’s estimated that
Weekend: he reached 50 million US households through his newspaper columns and his weekly
radio show. During the 1950s, Winchell’s luck turned and he began to be perceived
as cruel and ruthless. His public image soured as the advent of TV dimmed the New
Sunday Times: York social scene that had fed his talents for over two decades. Winchell became
Sunday Times Read Right: educational supplement for school-goers. increasingly political in ways that alienated him from his fans and supporters.
Lifestyle: lifestyle supplement including news from the New York Times. Winchell’s popularity was in part due to the style of his reporting. He developed a
Sunday Times Magazine: celeb interviews and TV guides. language full of New York slang, forever changing the American vernacular.
Sunday Times Sport: sporting news, reports, opinions and info.
NEWSPAPER 10 • PRINTED ON MONDI ENVIROTEXT 60 gsm
28 • NEWSPAPER 10 • JUNE/JULY 2006

Travel & Books

27 Sept 2007 Business Models for Newspaper It combines workshops and seminars on
INMA Web 2.0 Seminar Publishers industry topics as well as a showcase of
28 September 207 Lisbon, Portugal the industry’s products and services.
Africa Europe www.inma.org 25-26 October 2007
World Congress on Global ethics for Media Events, Globalisation and www.ifra.com Classified Advertising Conference
the Media in the 21st Century Cultural Change INMA Europe Conference The focus is on future developments in Naples, Florida, USA
Lusaka, Zambia Bremen, Germany Vienna, Austria both technology and media markets. August 23-24 2007
30 August-1 September 2007 July 6-7 2007 1-4 October 2008 www.nna.org
www.kasomamediafoundation.com www.mediaevents.uni-bremen.de www.inma.org
Keynote speakers, panel debates and The keynote speakers are Daniel Dayan, India
National Newspaper Association’s
workshops will result in a formal state- Eric Rothenbuhler and Ingrid Volkmer. Restrictions and Possibilities. The Ifra India 2007
121st Annual Convention & Trade
ment on global media ethics for the Topics to be discussed include: sport games Media in Discourses of Migration, Chennai, India
Show
21st century. and media events, political communica- Citizenship and Belonging in Africa 4-6 September 2007
tion as media events, digital media events Norfolk, Virginia, USA
Uppsala, Sweden www.ifra.com
26-29 September 2007
Asia and media events and future research. 5-7 October If you’re interested in the Indian newspa-
www.nna.org
Asia Pacific Publishing Convention www.nai.uu.se per market, Ifra now has an exhibition
The Future of Newspapers The workshop invites research papers that focused entirely on the Indian newspaper
Kuala Lumpur, Malaysia Society of News Design Annual
Cardiff, UK critically discuss aspects of the media and market to coincide with the conference,
2-3 August 2007 Workshop & Exhibition
12-13 September media texts in discourses of migration, which includes a publishers and techni-
www.publishingconvention.com
www.tandf.co.uk citizenship and belonging in contemporary Boston, USA
The theme of this year’s conference is cal forum.
The conference will focus on the highly societies in Africa and its diasporas. 11-13 October 2007
Integrate Publishing with Digital
contested future of newspapers with www.snd.org
Technology Profitably. USA
contributions from the international 2nd World Digital Publishing This year’s speakers include Mark
community of academics, along with Conference & Expo/10th World NEXPO 08 Porter, Sara Quinn and Pegie Stark
Australia newspaper executives, trade unionists, Editor and Marketeer Conference & Expo Washington, DC, USA Adam from the Poynter Institute
PANPA 2007 Annual Conference journalists and regulators. Amsterdam, The Netherlands 12-15 April 2008 Eyetrack study, Archie Tse and
Melbourne, Australia 17-19 October 2007 www.nexpo.com Stig Ørskov.
6-8 August 2007 INMA Classified Advertising www.wan-press.org NEXPO is the world’s largest annual
www.panpa.org.au Warsaw, Poland newspaper exhibition and conference.

Book Corner
Analysing Newspapers: An Approach from Critical Discourse Analysis Blood and Sand by Frank Gardner (Bantam)
by John E. Richardson (Palgrave Macmillan) Imagine watching as your friend is killed instantly by gunmen – and then
In this book, which is aimed at journalism and communications students, John having those same gunmen shoot you repeatedly, while people stand around
you waiting for you to die. This happened to Frank Gardner while he was
E Richardson, a lecturer in the Department of Journalism Studies at the
filming a report on Al-Qaeda with his cameraman in Riyadh in 2004.
University of Sheffield, offers a practical guide to the way the language of jour- Incredibly, Gardener survived. This is his story of how a chance encounter
nalism works. Using case studies, Richardson provides an easy framework to with Wilfred Thesiger led to his immense interest in the Arab World and to
use for applying critical discourse and analysis to newspapers from around the becoming a BBC journalist. Gardener has a unique insight into this world
world, while studying the effect and power of language. after spending much time in North Africa and in the Middle East. He cre-
ates a perspective on the ‘war on terror’ and what it means, from a well-informed point of
Ripper Notes: How the Newspapers Covered the Jack the Ripper view. A must-read.
Murders by Dan Norder (Inklings Press)
The Insider: The Private Diaries of a Scandalous Decade by Piers
Any book related to Jack the Ripper is worth reading and this collection of Morgan (Ebury Press)
essays regarding the newspaper coverage of the case is especially interesting. It doesn’t matter who you are – everyone loves skinner and scandal.
Ripper Notes covers many aspects of the murders, including foreign cover- Piers Morgan is a master gossiper, who became editor of the UK’s News
age, the inaccurate reporting of the facts and their cultural impact on of the World at the age of 28. During the 90’s the extraordinarily
Victorian society. media-savvy Morgan kept his own diaries on celebrities, political secrets
and top-level meetings in the UK. This enthralling and entertaining
book is filled with juicy details about Rupert Murdoch, Princess Diana
Spy: The Funny Years by Kurt Anderson, Graydon Carter, George Kalogerakis and Tony Blair, as well as everyone who was anyone during his time at
(Miramax Books) the News of the World and The Mirror, which he later edited.
The original satirical magazine is back, this time in book form. It celebrates
everything there was to adore about the magazine, still regarded as one of the Another Bloody Love Letter by Anthony Loyd (Headline Review)
most influential in America in its time. The book includes Separated at Birth, Anthony Loyd is an award-winning foreign correspondent for The Times
Naked City and Fine Print, as well as some examples of the magazine’s best and has covered numerous conflicts that include Iraq, Afghanistan, Sierra
Leone and Bosnia. His memoirs relate to the coverage of these wars. The
writing, investigative journalism, photography and illustrations. book is also about his very personal battle with heroin addiction and having
to cope with the deaths of close friends and family. An intense but extremely
Writing for Comics by Peter David (North Light Books) rewarding read.
Writing for, or developing a comic, is an absolute skill. Peter David, a
writer on Spider-Man, Wolverine, Hulk, Star Trek and Babylon 5 amongst Words and Deedes: Selected Journalism 1931-2006 by William
many others, is one of the top comic writers in the world. This book is the Deedes (Macmillan)
William Deedes is one of the greatest journalists ever to put pen to
ultimate guide to writing for this genre and in it David teaches one how to
paper. This is a collection of his very best columns, leaders and
create a comic from beginning to end. This is a valuable resource for both articles, spanning 70 years of British, European and world events – a
beginners and seasoned writers. It’s an easy how-to guide, featuring illus- remarkable achievement and an even more remarkable read.
trations and comics from major publishers.
Rolling Stone 1, 000 Covers: A History of the Most Influential
P. S.: On a Life in Newspapers by Peter Stephens (Melrose Books) Magazine in Pop Culture
Peter Stephens has seen and done it all on his way up from the city papers to by Jann Wenner (Harry N. Abrams, Inc)
This is the stunning second edition of the pictorial history of pop culture
Fleet Street. He is credited with helping to turn Rupert Murdoch’s The Sun from Rolling Stone, the leaders in this genre. This revised and updated
into the UK’s top tabloid, while working closely with the man himself. This is edition presents a collection of Rolling Stone covers in full Technicolor –
about Stephens’ journey. It covers his travels in journalism and coping with along with excerpts from the magazine – from 1967 onwards. Of course, the
Parkinson’s disease. It will inspire anyone who reads it. stunning photography is enhanced by the fact that the world’s best photographers,
including Herb Ritts and Annie Leibovitz, did so many of the covers.
News and the Net by Barrie Gunter (Lawrence Erlbaum Associates
Advertising in the News: Paid-for Content and the South African
Inc, US)
Print Media By Adrian Hadland, Lesley Cowling and Bate Felix Tabi Tabe (HSRC Press)
News and the Net, as the title suggests, is an in-depth examination of
Increased commercialism has led to increased competition for ad revenue; print media
newspapers, the newsroom and the implications of the Internet. Author have responded by incorporating increasing amounts of paid-for content
Barrie Gunter takes a holistic look at how newspapers have developed (supplements, advertorials, etc). Through interesting local case studies, the
online; how some news organisations have developed their strategies authors question the consequences that paid-for content has for the South
and how the Internet has developed as a source of information for both African print media (for media ethics, profitability and editorial integrity, for
journalists and consumers. Gunter takes a critical look at the lack of new models that effec- example). They question to what extent the commercial media regulate and
tively explain the impact of online communication. He also examines and discusses the manage paid-for content. This is a must read for anyone involved in the
opportunities that online presents for news organisations. media or advertising.

NEWSPAPER 10 • PRINTED ON MONDI ENVIROTEXT 60 gsm


30 • NEWSPAPER 10 • JUNE/JULY 2006
Crossword, Weather & Horoscopes
The Headbanger Stumper

Crossword Clues
ACROSS DOWN
2 Easy as 1,2,3 national Spanish daily 1 Oldest Zulu newspaper
7 Joburg’s daily 3 Cape Town’s afternoon read
10 SA capital’s newspaper 4 Healthy Hong Kong newspaper
12 Pro-Islamist daily from Bangladesh 5 SA’s only football focused newspaper
13 Popular morning paper in the 6 Early morning Pakistani newspaper
Mother City 8 Australia’s biggest daily
14 An everyday newspaper 9 UK biggest redtop
15 New Afrikaans Sunday tabloid 11 Bulgarian daily and the favourite of
20 Largest newspaper in the world Sonic the Hedgehog
22 Daily broadsheet based in Kiev 13 Distinctly African newspaper
23 Biggest Afrikaans daily 16 SME news you can use for SA’s
25 Afrikaans Sunday paper richest province
26 Weekend Zulu paper 17 Biggest selling newspaper in Europe
28 Afrikaans sleaze 18 Popular leader of newspapers
34 Associated’s London freebie 19 US capital’s newspaper
36 Popular intellectual Slovakian daily 21 Trevor Ncube’s newspaper
39 Newspaper Advertising Bureau 24 Dow Jones’s own
41 New Polish daily 27 NI’s London freebie
42 English daily in Palestine 29 Wish upon it everyday
44 Indian newspaper found in KZN 30 SA’s business read for the weekend
45 Latest Zulu paper 31 Wanted, to buy section
46 Named after SA’s most famous 32 The world’s greatest newspaper
township 33 A neighbourhood read
47 New free daily in SA 35 SA’s paper for the everyman
36 Largest SA weekend paper
38 Biggest-selling paper in SA
40 Different newspaper versions
43 Japan’s leading national quality
daily; part of the Shimbun family

Weather Report

Daily forecast:
Fair weather for most of the country although somewhat cloudy by the coast, where
temperatures will drop.
Weekly forecast:
Sunny, clear skies, with a gentle breeze. Temperatures moderate and pleasant in most
parts of the country.
Weekend forecast:
Larger cities and towns will experience warm, sunny conditions.

Aries (21 March-20 April) Libra (24 September-23 October)


As the first born, pioneering Ram of the zodiac family, you’re extroverted and smug. You spend Hamlet’s ‘to be or not to be’ soliloquy defines your bipolar personality. You may be a super trendy
most of your life charging into situations head-on and with reckless bravado – no wonder you fashion slave, but you cannot decide what to wear without first consulting your therapist. You
spend so much time complaining about your head injuries. You’re definitely a Son reader (bold can’t decide which paper to read either, so you listen to the radio instead. You’re constantly wor-
headlines, juicy content). You have a volcanic temper that flares up and explodes with great ener- ried about what other people think and you panic under the mildest scrutiny (you invented para-
gy, although it also cools quickly. You’re easy to pick out amongst the crowd: always first in line, noia). Fortunately, you make a great mediator as you are both diplomatic and very laidback.
displaying a lot of guts (and delusions of glory). It’s a pity that you never finish what you start. Scorpio (24 October-21 November)
Taurus (21 April-20 May) You are titillated by conspiracy theories and alien abductions: it’s no surprise that Halloween
This is a stubborn beast with a brooding and emotional disposition. Although you’re tough to fig- occurs during your birthday month. You like to think of yourself as the most mysterious personal-
ure out (you answer questions with questions), this doesn’t mean that you are interesting. You ity in the zodiac but the truth is that no one else can tolerate your delusions of mystique. You’re a
can be resentful and petty. Your love of the ‘good life’ explains your rounded figure. As far love is borderline sex addict, which explains why you subscribe to the Sunday Times (you simply loved
concerned, you are both possessive and impatient. While you like to think of yourself as the the online video that showcased a Brazilian wax). You are vengeful and stubbornly hold grudges
‘strong, silent type,’ everyone else thinks you’re obstinate, boring and inflexible. Your paper of if scorned.
choice is Die Volksblad: no mess, no frills. Sagittarius (22 November-21 December)
Gemini (21 May-20 June) This is the zodiac’s philosophising adventurer and party planner. You have a weird ability to put
Everyone loves a Gemini because everyone loves a schizophrenic (you believe that Isolezwe sits up tents in the wild with no instructions (and no pegs). Rather than doing something the easy
on the end of your bed at night). You’re the duplicitous, inconsistent and two-faced twin of the way, you prefer to sustain an injury by doing it the hard way. You’re also completely tactless and
zodiac, with a childish streak that endears you to your friends (and drives them crazy at the same will tell your friend that ‘her bum looks fat in those jeans.’ You’re generally trendy which may
time). Although very outgoing and progressive, you are also prone to a pushy and overbearing explain why you read Beeld.
manner. Gemini’s are often caught talking to themselves (usually in a high pitched voice in the Capricorn (22 December-20 January)
bath tub). Arguing is your real strength, as you possess a quick wit and are prone to artful retorts. You’re hard working and reliable and will carry out your responsibilities with absolute attention
Cancer (21 June-22 July) to detail. You’re also duller than a fat free, wheat free, gluten free cracker. Whilst you think
You’re the home-body, book-club-loving housewife of the zodiac: you love knowing what’s going on you’re charismatic, you’re actually a nit-picky, tight-fisted geek – your parents probably gave you
in the lives of other people. You enjoy nurturing those that surround you (in fact you’re such a law books so that you could underline legal loopholes. You love to read Business Day for its
mummy that you would breast-feed the world if you could). You read The Post (gossip, recipes and market reports and financial jargon and like to be seen talking on your cellphone (even if you’re
gardening). You’re easily manipulated and although you won’t admit it, you feel useless if nobody faking it, since you have no real friends).
wants to use you as a doormat. You are naturally defensive and have a wild inferiority complex. Aquarius (21 January-18 February)
Leo (23 July-22 August) You are the epitome of the eccentric party animal and love being naked in public (it should
You’re the drama queen of the zodiac, grabbing attention in any way you possibly can and sulking come as no surprise that Paris Hilton is an Aquarius). You adore social gatherings that allow you
when ignored. You’re the ultimate narcissist and spend hours kissing your reflection in the mirror. to pull out all your party tricks. You read the Daily Sun because it’s full of crazy stories that some-
While Leos seldom marry (no one is good enough for them), they adore receiving physical how make perfect sense to you. You’re the only sign in the zodiac to allow yourself every possible
affection. You are stubborn, pompous and snotty when you’re not in the limelight. You read the vice on the planet (while not giving it a second thought). You make great rock stars but poor
Sunday World, largely because you’re convinced that you will see yourself on the celeb pages. lovers, due to your frequent hangovers and your strange concept of romance.
Virgo (23 August-23 September) Pisces (19 February-20 March)
You give new meaning to the term ‘obsessive compulsive.’ You take your job as critic of the You are a pretentious, cry-baby, artsy fartsy dreamer, deeply confused by the idea of sex. You like to
zodiac very seriously, subscribing to Mail & Guardian and returning each copy with corrections think the nonsense you write is poetic and meaningful. You use community newspapers to make
marked in red. You use pointers and elaborate charts to explain simple concepts and you don’t papier-mâché sculptures (but love reading inserts and supplements). You’re extremely sensitive:
hesitate to clean everyone else’s desk so that you can feel better about your working environment. even when you ask for honest criticism, you break down in tears (or try to commit suicide) when
Brainy and methodical, you’re a perfectionist in the most uptight way imaginable. you receive it. You consider Narnia to be your ideal home and you’re perpetually zoned out.

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Sport NEWSPAPER 10 • JUNE/JULY 2007 • 31

DAILY NEWSPAPERS
– AND AWAY THEY GO

Jan-March 2007 Jan-March 2006


Beeld 105 363 103 714
Oct-Dec 2006 July-Sept 2006 Apr-June 2006
Die Burger 90 279 95 208
Beeld 99 162 Beeld 104 932 Beeld 105 114
Business Day 41 976 41 623
Die Burger 91 216 Die Burger 92 319 Die Burger 99 288
Cape Argus 75 935 75 860
Business Day 41 914 Business Day 41 981 Business Day 42 022
Cape Times 52 044 51 794
Cape Argus 73 414 Cape Argus 73 417 Cape Argus 75 714
The Citizen 74 077 72 472
Cape Times 49 647 Cape Times 49 718 Cape Times 51 405
Daily Dispatch 32 363 32 508
The Citizen 71 432 The Citizen 71 858 The Citizen 71 582
Daily News 52 106 52 023
Daily Dispatch 31 666 Daily Dispatch 31 027 Daily Dispatch 32 583
Daily Sun 508 512 452 368
Daily News 50 229 Daily News 52 339 Daily News 60 738
Diamond Fields Adv 10 105 10 075
Daily Sun 494 875 Daily Sun 467 681 Daily Sun 463 691
The Herald 28 383 28 738
Diamond Fields Adv 9 364 Diamond Fields Adv 9 093 Diamond Fields Adv 9 431
Isolezwe 98 990 97 370
The Herald 26 860 The Herald 26 979 The Herald 27 245
The Mercury 38 857 38 614
Isolezwe 96 485 Isolezwe 88 456 Isolezwe 91 316
Pretoria News 28 560 28 502
The Mercury 40 683 The Mercury 38 246 The Mercury 43 097
Son 80 994 –
Pretoria News 29 776 Pretoria News 27 584 Pretoria News 28 104
Sowetan 143 167 131 458
Son 72 049 Son – Son –
The Star 177 899 177 665
Sowetan 134 818 Sowetan 133 195 Sowetan 131 562
Volksblad 28 708 27 844
The Star 163 332 The Star 168 776 The Star 168 878
The Witness 23 692 23 755
Volksblad 28 476 Volksblad 28 004 Volksblad 27 669
The Witness 23 089 The Witness 22 729 The Witness 23 603

Beeld Daily Sun


Going: Wet-Fast Going: Fast
Beeld is certainly going all out from the starting gate and its persistent This stallion shows no signs of slowing. Celebrating its fifth birthday this
driving has paid off. A bobble at the end of 2006 however, does not diminish year, it continues to set track records. Now it’s the fastest front runner
and leads by a good few furlongs. Its latest winning streak put the
the achievements the Afrikaans daily has made over the last year.
graduate at 508 512 (Jan-March 2007).
Die Burger Isolezwe
Going: Heavy Going: Good
Die Burger is going all-out but is constantly bearing in and out with its This Zulu filly is now working at a breeze as it matures. Although it has
handicap for Jan-March 2007 sitting at just over 90 000. gained over 27 000 over two years, the last year has seen a definite slow-
down. Its current status is 98 990 (Jan-March 2007).
Business Day
Going: Frozen The Mercury
Going: Frozen
Day
Bu

Business Day is hung with very little variation from race to race.
sin

ss

Another even run for The Mercury, a favourite with KZN’s elite, and it
ess

ine
Da

Bus
y

is racing in hand.
Cape Argus
Going: Frozen Pretoria News
The afternoon paper for the Western Cape is running evenly since its Going: Frozen
gain in 2006. The latter half of the year tends to falter although it Few falters and an even temperament make for good odds, but it is
remains steady. neither extended or driven giving it a run of 28 560 (Jan-March 2007),
an increase of only 58 copies over the corresponding race period.
Cape Times
Sowetan
Going: Frozen
Going: Fast
The Cape’s morning paper has the blinkers on to avoid any distractions,
With a lot of driving from its owner, Sowetan is easily running. It’s got
and it works. Like its sister, the first half of the year runs more evenly over its early hurdles and is now a great stretch runner. Its current
than the second half but overall, it’s a consistent steady runner. winnings sit at 143 167 (Jan-march 2007).

The Citizen The Star


Going: Firm Going: Frozen
The Citizen is going all-out and racing evenly over the last year A steady performer for many years, it’s still a front runner despite it
with small incremental gains. Its recent winnings state 74 077 being under wraps. The last two years over the corresponding periods
have seen blanket wraps of around 200 copies a time. The Star is
(Jan-March 2007).
currently sitting at 177 899 (Jan-March 2007).
Daily News Volksblad
Going: Firm Going: Good
Daily News is an even bet and breezing through the course. Its latest This mare still has life left in her and while it’s not setting a blistering
Da

three month stretch shows 52 106 (Jan-March 2007). pace, it is a closer. In the last year, it’s gained almost 1 000 copies to pass
ily

s
ew
Ne

yN
ws

the finish post at 28 708 (Jan-March 2007).


Dail

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34 • NEWSPAPER 10 • JUNE/JULY 2006
Sport
WEEKEND NEWSPAPERS

Jan-March 2007 Jan-March 2006


Beeld 88 299 85 706
Die Burger 108 056 112 787
The Citizen 54 516 55 593
City Press 201 235 185 540
Ilanga Langesonto 74 878 46 501
Independent on Sat 53 764 53 626
Pretoria News 17 250 16 879
Rapport 318 359 312 561
Sat Dispatch 25 249 26 608
The Sat Star 148 599 148 374 Oct-Dec 2006
Southern Cross 10 857 10 482 Beeld 84 305
The Sun Independent 42 807 42 001 Die Burger 103 862
Sunday Sun 209 474 183 045 The Citizen 52 217
Sunday Times 499 033 504 013 City Press 183 101
Sunday Tribune 109 509 109 428 Ilanga Langesonto 70 291
Sunday World 193 584 153 822 Independent on Sat 59 905
Volksblad 24 381 24 399 Pretoria News 19 761
Weekend Argus 108 399 108 371 Rapport 300 338
Weekend Post 30 230 30 930 Sat Dispatch 24 431
Weekend Witness 29 804 31 195 The Sat Star 137 196
The Weekender 9 752 – Southern Cross 11 171
The Sun Independent 42 617
Sunday Sun 200 315
Sunday Times 504 475
Sunday Tribune 113 681
Beeld The Saturday Star Sunday World 185 772
This Afrikaans racer is Holding its position over the last season, The Saturday Volksblad 23 877
revving its engines and moving slowly but steadily up the Star is performing at a steady pace but it’s not rising Weekend Argus 104 013
grid again. However, it must watch out for those tight cor- through either the constructor or driver’s table with just a Weekend Post 28 788
ners and hairpin bends if it wants to carry on making it few wins. Currently has 148 599 points (Jan-March 2007). Weekend Witness 29 521
into the top eight for some points. Current points in the The Weekender 9 368
drivers table are 88 299 (Jan-March 2007). The Sunday Independent
Only moving up a couple of
Die Burger places, The Sunday Independent is holding its position Jul-Sept 2006
Die Burger is slipping with 42 807 points (Jan-March 2007). Beeld 86 444
down the table after a number of chassis failures and driver Die Burger 109 218
errors. Still, its technical team is working on a brand new Sunday Times The Citizen 52 002
engine, so we’ll see what happens for the rest of this year. Still at the top of the table for both constructors’ and City Press 186 224
Current points are 108 056 (Jan-March 2007) driver’s although a few engine Ilanga Langesonto 58 391
failures and crashes have Independent on Sat 53 574
The Citizen dropped its normal high Pretoria News 17 000
Sitting in the middle number of points down 499 033 (Jan-March 2007). Rapport 311 573
of the drivers’ and constructors’ tables, The Citizen is Sat Dispatch 24 625
falling behind slightly this season. However, a host of new Sunday Tribune The Sat Star 136 335
drivers and new body work should rev up the team. Reliability is never an issue for the Southern Cross 10 700
Present points: 54 516 Sunday Tribune although it could The Sun Independent 44 020
(Jan-March 2007). do with some pole positions and podiums to increase its Sunday Sun 216 686
points which have remained constant for over a season. Sunday Times 504 376
City Press Currently sitting on 109 509 (Jan-March 2007). Sunday Tribune 106 863
With a new manage- Sunday World 181 090
ment team and race director in place, City Press is Sunday World Volksblad 23 763
moving rapidly up the drivers table. It has also managed a Weekend Argus 104 275
Squealing out of the pit lane with
few choice pole positions in the last few months. In fact Weekend Post 29 033
the quickest car on the grid, Sunday
this has gained them sorely needed points of 201 235 Weekend Witness 29 265
World is zooming up the drivers’ table with 193 584 (Jan-
(Jan-March 2007). The Weekender 7 548
March 2007).

Ilanga Langesonto Volksblad


A recent entrant on to the circuit and already Ilanga Dropping a couple of Apr-June 2006
Langesonto is setting a strong race pace. A huge jump up places down the table due to tyre problems, Volksblad is a Beeld 90 176
the driver and constructors’ tables should spur it on to constant and steady race team with 24 381 points Die Burger 109 926
greater heights. It’s currently sitting pretty on 74 878 (Jan-March 2007). The Citizen 53 507
points (Jan-March 2007). City Press 187 741
Weekend Argus Ilanga Langesonto 52 224
Independent on Saturday After a shaky season a Independent on Sat 60 375
A steady season overall sees the Independent on Saturday couple of years ago, a new team combination produced a Pretoria News 16 746
in the middle of the table on 53 754 points (Jan-March result that sees the Weekend Argus holding a steady Rapport 313 528
2007) although it needs some podiums to increase its position on 108 399 points (Jan-March 2007) although it Sat Dispatch 25 969
standing. hasn’t moved up the driver’s table since last season. The Sat Star 141 859
Southern Cross 10 745
Pretoria News Saturday Weekend Post The Sun Independent 45 867
Rising slowly up the table, Pretoria News Saturday has Weekend Post is in the same Sunday Sun 195 850
managed a few pole positions and now sits on 17 250 position as last season with 30 230 Sunday Times 504 301
points (Jan-March points. Sunday Tribune 119 300
2007). Sunday World 178 620
The Weekender Volksblad 24 363
Rapport The Weekender is the Lewis Weekend Argus 108 013
Burning rubber, Rapport Hamilton of the F1 scene. The newcomer has got off to a Weekend Post 29 519
has finally found the traction it needs and is revving up the flying start with a couple of podium finishes but still has Weekend Witness 31 294
table. Currently sitting second in the table with 318 359 to prove itself. So far, it’s doing pretty well for a niche The Weekender 5 076
points (Jan-March 2007). audience with 9 752 points on the board.

NEWSPAPER 10 • PRINTED ON MONDI ENVIROTEXT 60 gsm


Sport NEWSPAPER 10 • JUNE/JULY 2007 • 35

WEEKLY NEWSPAPERS

Jan-March 2007 Jan-March 2006


Ilanga 103 965 103 044
Mail & Guardian 47 133 42 116
The Post 46 556 46 208
Soccer-Laduma 322 865 283 593
Son 74 082 189 045
UmAfrika 28 509 24 858

Oct-Dec 2006 Apr-June 2006


Ilanga 100 906 Ilanga 97 822
Mail & Guardian 48 292 Mail & Guardian 43 050
The Post 47 151 The Post 46 641
Soccer-Laduma 303 461 Soccer-Laduma 295 833
Son 76 830 Son 184 179
UmAfrika 32 978 UmAfrika 32 288

July-Sept 2006
Ilanga 97 072
Mail & Guardian 43 102
The Post 46 700
Soccer-Laduma 311 621
Son 192 757
UmAfrika 35 262

Ilanga Soccer Laduma


Although Ilanga dropped from the top of the Castle Premiership to the Soccer Laduma is at the top of the league and holding the
Mvela Golden League for the season 2005-2006, it has since stabilised Premiership title. Its unprecedented goal scoring ability of 322 865
in the league and playing a steady albeit unspectacular game. Its (Jan-March 2007) is not due to any new signings or exclusive
current score is 103 965 (Jan-March 2007), around 900 branding deals, but simply investing in and honing the skills of its
points up on the corresponding previous period. team. Unbeatable.

Mail & Guardian Son


The M&G is climbing the Premiership with a number of hefty This Afrikaans team has let in too many goals this year although its own goal scoring
goals scored (against at the SABC in particular) which has ability has kept it in third position. A few key strikers leaving the team and major injuries
pushed its position further and further up the table. As a result, has resulted in a goal scoring average of 74 082 (Jan-March 207), a huge loss of over
the number of fans has grown to 47 133 (Jan-March 100 000 from the corresponding previous period.
2007).
UmAfrika
The Post The team of highly educated Zulu footballers are definitely is
An overhauling of the team a few years ago has paid off and new clawing their way up the Premiership although the start to this
signings put it back on track and moved it from the bottom of the new season there have been a few missed penalties. Having said
Premiership. Although The Post has only scored a few goals in the last that, the team is playing much more tightly together compared to
season, it’s still comfortable in the middle of the table with a score of the corresponding previous period. UmAfrika is sitting with
46 556 (Jan-March 2007). 28 509 goals scored (Jan-March 2007).

Newspaper 10 Smile

All comics copyright of WAN/Cambon


NEWSPAPER 10 • PRINTED ON MONDI ENVIROTEXT 60 gsm

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