2013 IT Market - Trends and Predictions

IT Spend Mobile
Analyst Summary Cloud
Applications Database & Technology
Analytics Hot Topics
2013 IT Market Trends and Predictions
2013 IT Market Trends & Predictions
IT Spend Mobile
IT Market Trends and Predictions for 2013
1 2 3 4
IT Spend
GDP growth falls from 2012 while IT and software growth accelerate
5 6 7 8
2
Mobile
Enterprise mobility moves beyond bring your own device (BYOD)
Analyst Summary
SAPs innovation areas are aligned with 2013 market trends
Cloud
Integration, platform, and services will be pivotal as the cloud market expands
Applications
Industry focus, integration, and user experience redefine the application market
Database & Technology

Big Data evolves into the mainstream in 2013
Analytics
Usability, relevance, and speed will drive adoption of analytics
Hot Topics
Social, business networks, and emerging markets are highlighted for 2013
2013 SAP AG. All Rights Reserved
IT Spend Mobile
IT Spend
GDP growth falls from 2012 while IT and software growth accelerate
2.6% 2.9%
GDP Growth
IHS1
IMF2
IT Market Growth
4.2%
Gartner3
5.4%
Forrester4
6%
IDC5
SW Growth
6.4%*
6.5%
IDC5 Forrester4 Gartner3

Note: All growth rates in constant currency * Different methodologies used by IDC and Gartner to determine software growth Sources: 1IHS Top 10 Economic Predictions for 2013 Dec 2012; 2IMF World Economic Outlook Database Oct 2012; 3Gartner Market Data Book 4Q 2012 Update Dec 2012; 4Forrester Research Inc Global Tech market Outlook 2013-2014 Jan 2013; 5IDC Black book Q3 2012 Nov 2012
IT Spend Mobile
Analyst Summary
SAPs innovation areas are aligned with 2013 market trends
Source IDC1 Trend #1 Trend #2 Trend #3
M&A in cloud SaaS Actionable analytics
Trend #4
Social network sprawl
Trend #5
Rapid growth in discovery and predictive analytics
New generation of Mobile proliferation industry solutions Big Data meets social
Gartner2
Internet of things
Mainstream inMobile apps and memory computing HTML5
Saugatuck3
Mobility will dominate
Velocity of business
Integrated, Analytics in cloud vertically optimized offerings cloud solutions Demand for consulting services Reinventing ERP engine
Evolution of IT organization
Forrester4
iPads in enterprise Mobile only (and beyond)
Cloud and smart computing Social reengineering and beyond
Emerging markets Design as discipline
Finding the face of your data
Deloitte5
Sources: 1IDC IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 2Gartner Top 10 Strategic Technology Trends for 2013 Oct 2012; 3Saugatuck Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary Free Enterprise Dec 2012; 4 Forrester Research Inc Global Tech market Outlook 2013 and 2014 Jan 2013; 5Deloitte Technology trends 2013 Dec 2012; 6UBS Global I/O: Technology Nov 2012
IT Spend Mobile
Applications
Industry focus, integration, and user experience redefine the application market
Enterprises will spend $65 billion on industry-specific solutions in 20131 58% of new investments in 2013 will involve direct participation by LoB executives1 Enterprise gamification will eclipse consumer gamification in 2013 and gamification market will grow 10x over next four years2 Application integration spend will increase by 33% from 2013 to 20163 User experience will be one of the most important criteria for product selection in 20134 Microsoft may strengthen its CRM/ customer experience offerings by acquiring a community management platform3 Investments in sustainability solutions will be influenced by challenging market conditions and volatile energy prices5 IT spend will grow fastest in healthcare, utilities, oil and gas, and mining verticals. Slowest growth will be in government6
Sources: 1IDC Predictions 2013: Competing on the 3rd platform Nov 2012; 2Gartner Predicts 2013: PPM leaders must embrace constant innovation and change Nov 2012; 3Gartner Predicts 2013: Application Integration Nov 2012; 4Ovum 2013 Trends to Watch: Business Process Management Oct 2012; 5Ovum 2013 Trends to Watch: Sustainability technology Oct 2012; 6IDC Insights Predictions 2013: Cross Industry Overview Dec 2012
IT Spend Mobile
Analytics
Usability, relevance, and speed will drive adoption of analytics
Data discovery market will grow 28% to reach $1 billion in 20131 40% of BI purchasing will be led by LoBs by 20141 54% of users will be actively using, planning, or piloting mobile BI in 2013 (20% in 2012)1 Analytics and smart process apps will grow by 17% in 20132 BI/analytics cloud adoption in SMB will grow 20% YoY3 VC funding and M&A activities are expected in visual discovery, predictive analytics, and text/rich media analytics4 Packaged analytic applications will gain traction and be offered by SIs, vertical providers, and traditional BI vendors3 Ease of use and implementation will become key criteria for purchasing BI5 Context-aware data will drive demand for analytics1 Predictive analytics will extend into unstructured data leveraging Big Data tools5
Sources: 1Gartner High- Tech Tuesday Webinar: BI and Analytics Market Trends: 2020 Vision Dec 2012; 2Forrester Research Inc Global Tech market Outlook 2013-2014 Jan 2013; 3Gartner The SMB market in 2013 Drivers, Trends & Predictions Nov 2012; 4IDC Predictions 2013: Competing on the 3rd platform Doc #: 238044 Nov 2012; 5Ovum 2013 Trends to Watch: BI and Analytics Nov 2012
IT Spend Mobile
Mobile
Enterprise mobility moves beyond bring your own device (BYOD)
Proliferation of smart technology (M2M) will drive a 25% increase in software spending by 20141 SMBs mobile connectivity to enterprise business will grow 25% in 20132 33% of all new apps will target a mobile platform3 Tablet market will grow by at least 42% in 20134 Smart mobile devices will generate 57% of overall IT market growth in 20134 Developer adoption will be crucial for RIM and Microsofts mobile platforms in 20134 Mobility will be a game changer in retail, government, healthcare, and oil and gas verticals5 Mobile wallets and POS integration solutions will be key battlegrounds among vendors5 MDM market will consolidate and move toward mobile application management6 Enterprise content management vendors will increasingly compete to support mobile collaboration7
Sources: 1Gartner Top Technology Predictions for 2013 and Beyond Nov 2012; 2Gartner The SMB market: trends, drivers and predictions for 2013 Nov 2012; 3IDC Insights Predictions 2013: The CIO Agenda Dec 2012; 4IDC Predictions 2013: Competing on the 3rd platform Doc# 238044 Nov 2012; 5IDC Insights Predictions 2013: Cross Industry Overview Dec 2012; 6Ovum 2013 Trends to watch: Mobile Consumerization Oct 2012; 7IDC Role of Collaboration In Mobile Enterprise Doc # 237858 Nov 2012
IT Spend Mobile
Cloud
Integration, platform, and services will be pivotal as the cloud market expands
More than $25 billion will be spent in SaaS acquisitions by mid 20141 Integration services (iPaaS) market will grow ~34% in 20132 By the end of 2013, 90% of consumer connected devices will have access to the personal cloud3 Cloud security services will grow ~30% from 2012 to 20134 Two-thirds of mid-size firms will use cloud services in 2013, compared with just half in 20123 Industry-specific PaaS offerings will show rapid growth generic PaaS will be commoditized1 Cloud first strategy will double to 70% over the next four years among CIOs5 Cloud governance and integration will emerge as a top priority6 Cloud services will be more strategic and transformational in 2013, encompassing the nexus of cloud, mobility, and data6 IT organizations will play a key role in providing cloud brokerage services7
Sources: 1IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 2Gartner Market Trends: Platform as a Service, Worldwide, 2012 -2016, 2h12 Update Oct 2012; 3Gartner Emerging Technology Analysis: How Consumer Device Technologies Can Support Cloud Adoption Mar 2012; 4Gartner Forecast: Public Cloud Services, Worldwide, 20102016, 3Q 12 Update Sep 2012; 5IDC Insights Predictions 2013: The CIO Agenda - Doc # 238464 - Dec 2012; 6Ovum 2013 Trends to watch: Cloud Services Oct 2012; 7Gartner Top 10 Strategic Technology Trends for 2013 Oct 2012
IT Spend Mobile
Database & Technology

Big Data evolves into mainstream in 2013
Application integration and DBMS will contribute more than 50% of Big Data IT spend in 20131 Big Data deployments in U.S. government are expected to grow 30% in 20132 The digital universe will reach 4 zettabytes (~4B TB) by 2013 (50% YoY growth)3 Hadoop MapReduce ecosystem software revenue will grow by ~81% in 20134 Demand for data scientists will continue to exceed supply5 Real-time integration initiatives are heating up and will help drive adoption of composite data frameworks5 Data governance, data quality, and stewardship will emerge as key issues for enterprises6 Operational efficiency will drive Big Data demand in utilities, financial services, and manufacturing7 At least one-third of companies will adopt in-memory computing to grow revenue and improve margin8
Sources:; 1Gartner Big Data Drives Rapid Changes in Infrastructure and $232B in IT spending through 2016 Oct 2012; 2IDC IDC Government Insights Predictions 2013: Government Dec 2012; 3IDC IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 4IDC Worldwide Hadoop-Mapreduce ecosystem software 2012-2016 Forecast Doc #234294 May 2012; 5IDC Worldwide data integration and access software by segment 2012-2016 forecast and 2011 vendor shares Doc # 237752 Nov 2012; 6Ovum 2013 trends to watch: Big data Oct 2012; 7IDC IDC Insights Predictions 2013: Cross Industry Overview Dec 2012; 8Gartner Predicts 2013: In-Memory Computing: Growing Gains, but Also Growing Pains Nov 2012
IT Spend Mobile
Social
Social technologies proliferate across the enterprise
Social Business Networks Emerging Markets
35% of government organizations will evaluate or implement social analytics tools in 2013 for collaboration and sentiment analysis1 Team collaboration applications market will grow to ~$1.5 billion in 20133 A vast majority of SMB retailers plan to spend up to 24% of their IT budget on social media in 20134 15% of BI deployments will combine BI with collaboration and social software into decision-making environments in 20132
Enterprises will use consumer social networks identity management systems as a new foundation for enterprise authentication5 Social software platform spend will increase as organizations shift from point offerings to integrated suites6 Oracle will likely acquire a more robust social networking tool with an existing customer base in 20135 Businesses will struggle with enterprise social network sprawl as more businesses move from experimentation to integration5
Sources: 1IDC IDC Government Insights Predictions 2013: Government Dec 2012; 2Gartner Predicts 2013: BI and analytics need to scale up a support explosive growth in data sources Dec 2012; 3IDC Worldwide Collaborative Applications 2012 2016 Forecast Doc # 235279 Jun 2012; 4IDC Perspective: The 3rd platform provides advantages for SMB retailers Doc # GRI237483 Oct 2012; 5IDC IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 6Gartner Market trends: Community and suite applications flourish in enterprise social software marketplace Dec 2012
10
IT Spend Mobile
Business Networks
Networked supply chains will become a critical part of B2B collaboration
Integration brokerage will grow 17.3% in 2013 to $1.8 billion1 B2B e-commerce traffic will increase 10x in the five years ending in 20132 50% of B2B collaboration will take place through Web APIs by 2016 with the widespread adoption of cloud, mobile, social, and data3 Cloud hubs, accounting for 18% of U.S. government cloud market, will continue to grow in 2013 and create new business models for IT procurement4
End user supply chains will improve upstream (suppliers) and downstream (customers) collaboration to compete better in a faster world5 Networked supply chain will dramatically improve business process opportunities in the manufacturing industry6 As service excellence becomes a priority in 2013, supply chains will take a holistic lifecycle view integrating disparate systems (PLM, ERP, CRM, SRM) across the globe5 Community-based clouds will be the preferred cloud model in financial services6
Sources: 1Gartner Competitive landscape: Integration brokerage Nov 2012; 2Gartner Predicts 2013: Application Integration Nov 2012; 3Gartner Predicts 2013: Application Development Nov 2012; 4IDC IDC Government Insights Predictions 2013: Government Dec 2012; 5IDC IDC manufacturing insights: top 10 2013 predictions Dec 2012; 6IDC IDC Financial Insights Predictions 2013: Financial Services Dec 2012
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IT Spend Mobile
Emerging Markets
Emerging markets will continue to be a growth engine in 2013
IT spending in emerging markets will grow by 8.8% to exceed $730 billion in 2013, 2x developed markets growth1 Software market in China will grow 14% in 20132 Russias banking market for enterprise software is expected to grow 10% in 20133 Mobile phone market in India will grow 14% in 2013, reaching 251 million units4 Enterprise application software in SubSaharan Africa is expected to grow ~8.4% in 20135
Increasing adoption of mobile devices and services will spur new opportunities in telecom and retail sectors in Indonesia6 Social and mobile will experience strong growth in Brazil, driven by rapid growth of middle class7 Financial institutions will primarily use Big Data for online analysis of client behavior data in Latin America8 Reverse innovations emerging market developments translated to solutions for developed countries will increase in 20139
Sources: 1IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 2 Forrester Research Inc China tech market outlook: 2012 to 2013 Oct 2012; 3Gartner Emerging market analysis: IT, Russia, 2012 and beyond Apr 2012; 4Gartner Predicts 2013: Indian IT industry set to embrace uncertainty to secure the feature Nov 2012; 5Gartner Market Statistics Online Dec 2012; 6Gartner Market trends: IT services Asia/ Pacific and Japan 2012 2013 Oct 2012; 7Gartner Predicts 2013: Brazil, a new IT giant Nov 2012; 8IDC Financial insights predictions 2013 Financial services Dec 2012; 9Global Trends Report 2013 Strategy Dynamics Global SA Dec 2012
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IT Spend Mobile

Analyst Summary Cloud

Applications Database & Technology

Analytics Hot Topics