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Unit 1
Grammar: Prepositions of Time Pronunciation: v / b / w Business Etiquette point: Using a BlackBerry Functional Vocabulary: SWOT analysis Listening: The BlackBerry Reading: BlackBerrys success Role Play: SWOT analysis
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www.businessenglishstudy.com INTRODUCTION: Discuss these questions: What do you know about the BlackBerry? Why is the product so popular?
LISTENING 1:
Visit www.businessenglishstudy.com for the free MP3 listening file What do these words mean? You will hear them in the listening exercise. To dominate - wireless - fruit - strawberry - threat - patent - dispute 1. What company produces the BlackBerry? 2. How many people used the BlackBerry in 2007? 3. What was $7billion? 4. Why is it called the BlackBerry and not the Strawberry? 5. What threats does RIM have?
PRONUNCIATION PRACTICE v / b / w
Pronounce these phrases with your tutor: 1. When Victor visits Vienna he never wears a winter vest 2. William always goes on walking vacations in Venezuela 3. Bessie lives in a very big villa in the village of West Beverly
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the morning.
Speaking Practice:
In pairs, ask each other questions to practice Prepositions of Time e.g. When is your birthday What time is the meeting How long did you live there?
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www.businessenglishstudy.com Introduction: Do you know what a SWOT analysis is? What do these words mean? Strength, Weakness, Threats, Opportunities
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LISTENING 2:
Visit www.businessenglishstudy.com for the free MP3 listening file You will hear these words in the listening do you know what they mean? Handheld device screen download - addictive nickname - to check for Now listen to the audio and answer these questions. 1. When was the BlackBerry first introduced? 2. Why is it popular with executives? 3. What is push technology ? 4. What is the BlackBerrys nickname? 5. What is a sign that an executive is addicted to the BlackBerry?
ROLE-PLAY
Background: Choose a company, a product or a service and discuss its the Strengths, Weaknesses, Opportunities and Threats. Role Play: In groups, create a SWOT report and then present it to the class. Practice: Use the pronunciation, vocabulary and functional language you have studied in this unit.
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Unit 2
Listening: Coca-Cola - the company history Pronunciation: /k/ - sounded and silent Cultural Awareness Point: Americanisation Grammar: The Present Simple tense Functional Vocabulary: Business expressions Reading Text: Coca-Cola brand Role Play: Invest in water
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www.businessenglishstudy.com INTRODUCTION: Discuss these questions: What do you know about the Coca-Cola Company? Do you drink Coca-Cola? If no, why not? Vocabulary: Can you explain the meaning of these words you will hear in the listening exercise? logo power headquarters soda caffeine - diet obesity to own ranks addictive - beverages
Listening 1:
Visit www.businessenglishstudy.com for the free MP3 listening file A spokesperson talks about Coca-Cola. Answer the questions below. 1. How many Coke drinks are consumed in the world every day? 2. What were the Coca-Cola Company revenues in 2007? 3. Coca-Cola is criticized for what? 4. What other drink brands does the Coca-Cola Company own?
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Sample Sentences: Every year Coca-Cola produces 600 billion drinks. (Positive) Does Coca-Cola sell a lot of drinks in Pakistan? (Questions ) No, it doesnt sell a lot of drinks in Pakistan. (Negative) Form: 1. Positive 2. Negative - with the 3. Question - with the auxiliary verb do auxiliary verb do I work I dont work Do I work? You work You dont work Do you work? He/she/it works He/she/it doesnt work Does he/she/it work? We work We dont work Do we work? You work You dont work Do you work? They work They dont work Do they work? When to use the Present Simple
a. General action and habits e.g. I drink Coca-Cola. b. Facts e.g. I dont have blue eyes. c. Long-term situations e.g. Do you live in London?
NOTE: The verbs to be (I am) and to be able to (I can) do not use the auxiliary verb do in the negative and question forms e.g. Are you Spanish? No Im not Spanish, Im English. Can you fly an airplane? No, I cant, but I can drive a car
Exercise: Fill the gaps with the correct form of the verb in the present simple (positive, negative, question) e.g. Do you drink (drink) Coca-Cola? 1. I 2. 3. We 4. She 5. 6. They 7. you he not (be) your boss, I you (be) your colleague.
(live) in London? (want) to speak to the manager. (work) for Coca-Cola. (drive) a BMW? (not work) on Sunday. That (be) when they rest. (think) Coca-Cola is a good business?
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