2.1 Phn tch tc ng ca cc yu t thuc mi trng bn ngoi v bn trong ca tp on Vingroup. 2.1.1 Mi trng bn ngoi. 2.1.1.1Cc yu t bn ngoi. A.

Mi trng v m: a) Kinh t. Nn kinh t ca Vit Nam trong nm 2012 vi tc tng trng GDP mc 5,03% y l mc tng trng thp nht trong vng 12 nm qua . Km theo cc ch s v lm pht t 6,81 %. Mc li sut cho vay dao ng trong khong 12-15%. Tnh hnh, th trng tiu dng trong nc m m v cha thy du hiu pht trin. Nhiu doanh nghip b ph sn con s thng k vo cui nm 2012 l khong 55000 doanh nghip. iu ny nh hng ti s gim v khch hng mua v s dng dch v ca cng ty. Th trng bt ng sn chung ang b ng bng bi hng tn kho ln, v chi ph nguyn vt liu gia tng. Tuy bi cnh kinh t c s m m, ni ln trong vn c cc thnh ph ln ang pht trin c tc pht trin cao nh Nng , Bnh Dng. y l cc th trng tim nng ca cng ty. Kt lun: Nn kinh t tng trng chm, v kh kim sot. Th trng doanh nghip, cng ty ang b suy gim. Tim nng pht trin thnh ph ln. b) X hi. Dn s ca Vit Nam khng ngng gia tng trong nhng nm qua, c bit l t l ngi c thu nhp cao ( trn 10 triu ng/ thng) chim 1/5 dn s ang c tc gia tng cao 1,2%/ nm. Vi mc thu nhp cao, ngi Vit Nam bt u ch ti vic i du lch v s dng cc dch v cao cp, ngh dng. iu ny gip m rng th trng ca cng ty. Bn cnh ngun nhn lc cht lng cao c o to ti cc trng i hc mi nm v cc chuyn nghnh thuc xy dng v qun tr c gia tng c v cht v lng. Cng

vi lc lng du hc sinh t bn ngoi m ra 1 th trng lao ng cht lng cao i vi cng ty. Kt lun: Th trng ngi tiu dng c thu nhp cao ang c m rng. Th trng ngun lao ng cht lng cao ln. c) Chnh tr Vic quan h v hot ng vi cc chnh khch l 1 iu quan trng gip cng ty pht trin n inh. Bi vy, cn nh gi v yu t ny. Vit Nam c nh gi cao v mc n chnh tr, iu ny to tin cho vic pht trin kinh t. Bn cnh l cc chnh sch u i v thu v li vay i vi cc doanh nghip Vit Nam hot ng hiu qu c ch trng u t bt ng sn. y l c hi tip xc vi ngun vn gi r v gia tng thu nhp ca cng ty. Bn cnh , nh hng t c ch qun l hnh chnh l 1 nguy c c th nh hng ti hot ng ca cng ty.Nu tn dng tt c th gip cng ty c c cc d n tt. Ti mt s a phng, hot ng ku gi u t pht trin du lch ang c tng cao nh Tha Thin Hu, Qung Nam cc doanh nghip c u i v t ai pht trin du lch Kt lun: Chnh sch u i v thu v li sut. Chnh sch u i v t ai. Tn dng c hi t c ch hnh chnh. d) Cng ngh Cng ngh l yu t gip khng nh v th cung cp sn phm cao cp ca tp on Vingroup. Hin nay, ti Vit Nam phn cc cng ngh hin i u phi nhp khu t nc ngoi. iu ny c th gy cn tr ti s hot ng ca cng ty Kt lun: Kh khn trong vic tip cn cng ngh tin tin. e) T nhin

Vi lnh vc hot ng v bt ng sn ca tp on Vingroup th t ai c xem l yu t quan trong bc nht i vi hot ng ca cng ty. c bit l cc v tr p v phong thy tt. Vit Nam l 1 quc gia c nhiu a im p v hp dn, iu ny to nn c hi pht trin cc sn phm bt ng sn ca cng ty, hin ti vn cn nhiu im cha c khai thc hoc c khai thc m cha cao. Nh ti cc thnh ph ven bin min trung, nam Ph Yn, Ninh Thun, Bnh Thun. Kt lun: C nhiu v tr p. B. Mi trng tc nghip. a) i th cnh tranh Vi 1 doanh nghip hot ng trong lnh vc u t bt ng sn cao cp cc yu t quyt nh s thnh bi ca cng ty l: Quy m cng ty ln. Kh nng huy ng vn . Lc lng qun l hiu qu. Nhn vin chuyn nghip. R&D u t cao. Sn phm cht lng cao, tin nghi. Kin trc c o. Thi gian hon thnh d n ngn. Thn thin vi mi trng. Th trng ln. Khch hng ng cp. Thng hiu uy tn.

Hin ti tp on Vingroup ang ng u trong linh vc bt ng sn cao cp m cng ty tham gia, v th ny mang ti cho Vingroup 1 th trng rng ln v y tn cao trn th trng bt ng sn. Bi vy, cn cng c vng chc v tr ny v pht trin hn na Cc i th cnh tranh hin ti ca Tp on Vingroup l cc cng ty c cc d n u t bt ng sn cao cp( Kappell land, Kumho, Parkson) u l cc i th ln t chu . Tuy vy, v kinh nghim hot ng Vit Nam ca h vn cha cao, th hin bng s d n cn t.

Vi ming bnh bo b hin ti phn khc bt ng sn cao cp mang s gy s nhm ng ca cc nh u t ln c bit l cc nh u t nc ngoi, h c tim lc ti chnh v kinh nghim lu nm trong lnh vc ny. C th k ti l chui casino ca Sheldon Adelson . Bi vy y s l mi e da vi cng ty. Kt lun: V th ngi tin phong. Mi e da t cc i th nc ngoi. b) Nh cung ng. Vi lnh vc bt ng sn cc nh cung ng ng vi tr quan trng trong hot ng ca cng ty. Cc nh cung ng l : Nh cung ng nguyn vt liu: Vi tnh hnh gi c hin ti ang leo thang nh hin nay, gi nguyn vt liu cng ang gia tng ng k. Nh cung ng ti chnh: Cc sn giao dch chng khon ca Vit Nam trong nm 2012 tri qua 1 nm m m, kh khn. iu ny, lm kh khn ti vic tip cn ngun vn. Kt lun: Ga c nguyn vt liu gia tng. Kh tip cn ngun vn trn th trng chng khon Vit Nam. c) Khch hng. Vi nhng khch hng VIP c thu nhp cao, h khng xem yu t ti chnh l th nht m i vi h sn phm mang ti cho h s tha mn nhu cu mi l quan trng nht. Bi vy, trong qu trnh hot ng ca mnh p p ng nhu cu ca khach hng mc tiu c th l 1 kh khn cho cng ty. Sc khe l yu t ang c ng o ngi Vit Nam ch . Kt lun: Th trng s dng cc dch v chm sc sc khe gia tng. Th trng du lch ngh dng gia tng.

2.1.1.2Ma trn EFE v CPM Cc yu t ch yu bn ngoi C hi Gia tng ngi tiu dng c thu nhp cao Kh nng tip cn ngun lao ng cht lng cao Chnh sch u i v li sut Chnh sch u i v t ai Nhiu v tr t p Th trng du lch ngh dng gia tng. Th trng chm sc sc khe gia tng Tim nng pht trin cc thnh ph ln C hi t c ch hnh chnh Mi e da 1 2 3 4 5 6 Nn kinh t tng trng chm 0.04 Th trng doanh nghip, cng ty tng trng chm 0.09 Kh tip cn cng ngh hin i 0.06 Mi e da t i th nc ngoi 0.07 Ga c vt liu gia tng 0.07 Kh tip cn vn trn th trng chng khon 0.05 Tng cng = 1 Ma trn cc yu t bn ngoi EFE ca tp on Vingroup 2 4 3 2 3 2 0.08 0.36 0.18 0.14 0.21 0.1 3 H s quan trng 0.05 0.05 0.05 0.07 0.09 0.09 0.08 0.07 0.07 Phn loi 3 3 2 2 4 4 4 3 2 S im quan trng 0.15 0.15 0.1 0.14 0.36 0.36 0.32 0.21 0.14

STT 1 2 3 4 5 6 7 8 9

Nhn xt: Qua ma trn EFE trn ta thy, hot ng trong lnh vc bt ng sn. Ta thy cc yu t mi trng trong nm 2012 va qua m ra nhiu c hi cho tp on Vingroup. Cc yu t quan trng nh khch hng thu nhp cao, nhu cu v ngh dng v cc v tr t p c s pht trin mnh. y l c hi ln cho cng ty.Bn cnh cng phi ch ti cc yu t kinh t v i th cnh tranh c bin php phng. Cng c v tr tin phong trn th trng Bt ng sn cao cp ca mnh.

SST 1 2 3 4 5 6 7 8 9 10 11 12

Cc yu t mi trng cnh tranh Quy m cng ty ln. Kh nng huy ng vn . Lc lng qun l hiu qu. Nhn vin chuyn nghip. R&D u t cao. Sn phm cht lng cao, tin nghi. Kin trc c o. Thi gian hon thnh d n ngn. Thn thin vi mi trng. Th trng ln. Khch hng ng cp. Thng hiu uy tn. Tng cng

Mc quan trng 0.08 0.09 0.08 0.08 0.07 0.09 0.09

Tp on Tp on Keppel Tp on Kumho Tp on Parkson Vingroup Land Phn s Phn s Phn s loi im Phn loi s im loi im loi im 4 0.32 4 0.32 4 0.32 3 0.24 3 0.27 3 0.27 3 0.27 3 0.27 4 0.32 3 0.24 3 0.24 3 0.24 3 0.24 3 0.24 3 0.24 3 0.24 3 0.21 4 0.28 3 0.21 3 0.21 4 3 0.36 0.27 3 3 0.27 0.27 2 2 3 3 3 3 3 0.18 0.18 0.24 0.18 0.24 0.3 0.3 2.9 3 2 2 3 3 3 2 0.27 0.18 0.16 0.18 0.24 0.3 0.2 2.73

0.08 3 0.24 3 0.24 0.06 3 0.18 3 0.18 0.08 3 0.24 3 0.24 0.1 4 0.4 4 0.4 0.1 4 0.4 3 0.3 1 3.45 3.25 Ma trn hnh nh cnh tranh CPM ca tp on Vingroup

Nhn xt: t ma trn hnh nh cnh tranh trn ta thy im s ca Vingroup l cao nht t 3.45 . Cc yu t quyt nh trong cnh tranh ca ngnh ca Vingroup u mc tng tc cao. y chnh l minh chng cho v th ca ngi dn u trong lnh u t bt ng sn m Vingroup ang tham gia .Tuy vy nhng i th ln t nc ngoi nh Keppel Land ( singapore) s im 3.25 vi li th v vn l 1 mi e da cho v th dn u ca Vingroup. Bi vy cn c cc chin lc c th thch nghi vi mi trng cnh tranh ngy cng gia tng hin nay.

2.1.2 Mi trng Bn trong 2.1.2.1Cc yu t bn trong. a) Ngun nhn lc VinGroup c 1 i ng ban lnh o giu kinh nghim v tham vng. Ch tch hi ng qun tr l ng Phm Nht Vng tt nghip trng i hc a cht Moscow Nga. ng tng tham gia nhiu d n kinh doanh ln v l ngi sng lp ra cng ty m n lin technocom Ukraine sau ny bn li cho tp on Nestle vi gi 100 triu la m. Bn cnh , i ng cc gim c qun l cng l nhng ngi c trnh hc vn cao. c o to ti cc trng i hc ln trn th gii. Tuy vy vic o to ngun nhn lc cht lng cao k cn vn cn ang thiu ht v cn u t thm. Kt lun: Ngun nhn lc trnh cao. Hn ch trong cng tc o to ngun nhn lc b) Ti sn ca cng ty. L cng ty i u trong lnh vc u t bt ng sn cao cp ni ting vi cc d n nh Vinpearl land Nha Trang, Bnh vin 5 sao Vinmec ti H Ni v hng lot cc spa v trung tm thng mi ln khc. u l nhng ti sn c t sut sinh li cao v trong thi gian di. Hn na, Vingroup l 1 trong nhng tp on u t vo bt ng sn m vn thnh cng. iu ny, 1 phn l nh doanh thu t cc ti sn trn, nm ti cc v tr trng yu. Tng gi tr ti sn nm 2012 ca tp on Vingroup t 55.825 t ng ( tng hn 20.300 t ng) y l minh chng cho s pht trin vng mnh ca cng ty. Kt lun: Khi ti sn c gi tr sinh li cao. Tc tng trng nhanh. c) Kh nng thc hin d n. Va qua, Vingroup vinh hnh nhn gii bt ng sn khu vc ng Nam 2012 vi d n Vincom Village. Vt qua hng lot cc i th ln n t ng Nam v Trung Quc. iu ny l minh chng cho kh nng thc hin d n v cng hiu qu nht l tiu

ch ca cuc thi nhn mnh vo tnh hiu qu v mt thi gian m vn gi c cht lng v s c o ca sn phm. Kt lun: Kh nng thc hin d ng hn trong thi gian ngn. Cc d n cao cp c kin trc c o. d) Ngun vn. Ngun vn ca tp on c m bo bi 3 ngun l: Vn gp t cc c ng. Tn dng ngn hng. Huy ng tri phiu trn sn giao dch Trong t pht hnh tri phiu quc t nm 2012, Trong bi cnh kinh t m m, th trng bt ng sn Vit Nam b ng bng. Tp on Vingroup huy ng c 115 triu USD mc 5% , iu ny cho thy cc nh u t quc t nh gi cao v tp on ny. Kt lun: Uy tn cng tn ln mnh Ngun vn d huy ng. e) Kh nng tip cn cc d n mi. Hin nay, ngoi cc d n ln ang c. Tp on Vingroup vn ang cn gp kh khn trong vic tip cn cc d n mi cc v tr c a trn c nc. Cng vi l vic u t a ngnh chuyn sang cc ngnh khng thuc ngnh li ch ct li nh dch v chm sc sc p, qun l y t, ang gy 1 s thit hi cho tp on. Kt lun: Kh khn trong vic tip cn d n mi. u t tri ngnh cha mang li hiu qu

2.1.2.2Ma trn IFE. STT Cc yu t bn trong ch yu Mc quan trng Phn loi S im 0.4 0.36 0.21 0.3 0.3 0.36 0.24 0.18 0.18 0.52 3.05

1 2 3 4 5 6 7 1 2 3

im mnh Ngun nhn lc trnh cao 0.1 4 Khi ti sn gi tr sinh li ln 0.12 3 Tc tng trng nhanh 0.07 3 Kh thc hin d n trong thi gian ngn 0.1 3 Sn phm cht lng v c o 0.1 3 Ngun vn d huy ng 0.12 3 Uy tn cng ty ln mnh 0.08 3 im yu Hn ch trong o to ngun nhn lc 0.09 2 Kh khn trong tip cn d n mi 0.09 2 u t tri ngnh cha mang li hiu qu 0.13 4 Tng Ma trn cc yu t bn trong IFE ca tp on Vingroup.

Nhn xt: Qua ma trn trn ta thy im mnh ca Vingroup chnh l nhng li th cnh tranh trong nghnh u t bt ng sn cao cp. iu ny cho thy cng ty ang i ng hng vi nghng ct li ca mnh. Vic ch trng u t cho nghnh ct li to li th cnh tranh ln cho tp doanh. Tuy vy cng phi ch tc cc yu t nh Ngun lc k cn, hiu qu u t tri ngnh, Tip cn d n mi. Cc yu t ny c xem nh yu im ang tn ti bi vy cn c cc bin php khc phc cc yu im quan trng ny. 2.2 Phn tch v la chn chin lc bng cc ma trn kt hp ca tp on Vingroup. Sau khi c cc d liu u vo : cc c hi , mi e doa, im mnh,im yu ca Tp on Vingroup. xc nh cc chin lc ph hp , tip theo bng vic s dng cc ma trn kt hp phn nh r rng cc li th v kh khn m cng ty ang c t tkt hp vi im mnh, im yu ca tp on a ra hng i ph hp v ng n. Ta c ma trn tng hp cc yu t nh sau:

Cc yu t mi trng

Mc quan Tc ng Tnh trng ca cc i vi cht tc yu t vi cng ty ng nghnh Mi trng v m

im tng hp

Kinh t GDP Tng trng thp Lm pht thp Li sut cho vay thp Doanh nghip ph sn nhiu Cc thnh ph ln c tng trng cao X hi Ngi dn c thu nhp cao tng nhanh Nhu cu ngh dng, du lch Lc lng ngun nhn lc i hc cao Xu hng thn thin vi mi trng Chnh tr n nh chnh tr C ch qun l phc tp u i v t ai u i v thu v li vay Cng ngh Trnh cng ngh tng cao Kh tip cn cng ngh mi T nhin Nhiu v tr t p

2 3 3 2 3 3 2 3 2 3 3 3 3 2 2 2

3 3 4 4 3 3 3 2 2 2 2 3 0 3 3 4

-1 1 1 -1 1 1 1 1 1 1 -1 1 -1 -1 -1 1

-6 9 12 -8 9 9 6 6 4 6 -6 9 0 -6 -6 8

Cc yu t mi trng

Mc quan trng ca cc yu t vi nghnh Mi trng cnh tranh

Tc ng i vi cng ty

Tnh cht tc ng

im tng hp

i th cnh tranh Kinh nghim Vit Nam Ngun vn di do C cu gi cha linh hot u i ca nh nc vi d n FDI Cnh tranh cao i th tim n C kinh nghim trong cc dch v cao cp H thng qun l d n Nh cung ng Ga nguyn vt liu tng cao Huy ng vn trn sn chng khon Khch hng Xu hng thch i du lch ngh dng Nhu cu cc dch v chm sc sc khe

3 3 2 2 2

0 3 0 0 3

1 1 -1 -1 -1

0 9 0 0 -6

2 3 3 3 2 2

3 3 3 2 3 4

1 1 -1 1 1 1

6 9 -9 6 6 8

Cc yu t mi trng

Mc quan trng ca cc yu t vi nghnh Mi trng bn trong

Tc ng i vi cng ty

Tnh cht tc ng

im tng hp

Ngun nhn lc Ngun nhn lc cht lng cao i ng qun l lm vic hiu qu Ngun lc k cn Ti sn c gi tr ln Tng trng nhanh Cc v tr bt ng sn c a Kh nng thc hin d n Thi gian hon thanh nhanh Sn phm cht lng Kin trc c o Ngun vn Vn hin c ca ch s hu ln Huy ng vn d dng Uy tn trn trng quc t cao K hoch ti chnh Kh nng tip cn d n mi Vn hnh chnh u t tri ngnh vo y t, chm sc sc p Marketing Qung b thng hiu Mi quan h vi mi gii bt dng sn Tm kim khch hng mi Thng hiu c khch hng a thch

3 3 3 3 2 3 2 3 2 3 3 3 3 3 2 3 3 3 3

3 3 2 3 3 3 3 3 3 3 3 3 3 2 2 3 3 3 3

1 1 -1 1 1 1 1 1 1 -1 1 1 -1 -1 -1 -1 -1 -1 -1

9 9 -6 9 6 9 6 9 6 -9 9 9 -9 -6 -4 -9 -9 -9 -9

2.2.1 Ma trn SWOT

Ma trn SWOT

C hi.-O 1. Nhiu v tr t p 2. Thu nhp ngi dn tng cao 3. Nhu cu ngh dng gia tng Phi hp S-O 1S;2S-1O;2O Huy ng thm vn u t cc d n bt sn ti cc v tr c a cc thnh ph ln Phi hp W-O 1W-3O Gia tng u t vo ngnh du lch ngh dng

Mi e da-T 1. i th nc ngoi 2. Th trng doanh nghip tng trng chm. Phi hp S-T 3S-2T Xy dng k hoch pht trin mi cho phn khc nh cho gii vn phng Phi hp W-T 3W-1T Xy dng mi quan h vng chc vi h thng mi gii

Mt mnh.-S 1. D huy ng vn 2. Sn phm cht lng cao 3. i ng qun l cht lng cao Mt yu.-W 1. u t tri ngnh. 2. Vn v hnh chnh 3. Mi quan h vi mi gii

Nhn xt: T ma trn SWOT bng vic s dng cc im mnh v tn dng c hi mang n 1 chin lc u t vo cc thnh ph tng trng cao nh Nng, Bnh Dng. Chin lc ny s c xem xt k hn cc ma trn tip theo. V 1 chin lc na cho vic u t v ngnh ngh khc ca cng ty l nhu cu v ngh dng ang tng cao y cng s l 1 la chn ng lu ca cng ty hin nay. Bn cnh khc phc cc yu im v hn ch cc mi e da cng ty cn ra cc gii php mi cho th trng vn phng v xy dng mi quan h vng chc vi h thng mi gii.

2.2.2 Ma trn TOWS Ma trn TOWS Mt mnh.-S 1. Cc v tr bt ng sn c a 2. Ti sn gi tr ln 3. Tc tng trng nhanh 4. Sn phm cht lng 5. Sn phm c kin trc c o Phi hp O-S 1O-1S Tn dng kinh nghim u t bt ng sn u t vo cc thnh ph tim nng ( nng, Bnh dng) Phi hp T-S 1T-1,2,3S Chin lc dn o th trng Mt yu.-W 1. Qun l ti chnh cha tt 2. Thiu ngun lc k cn 3. Tm kim khch hng mi cha tt 4. Thng hiu cha mnh

C hi-O 1. Cc thnh ph ln c tng trng cao 2. Cc u i v t ai 3. Xu hng tiu dng thn thin vi mi trng Mi e da-T 1. Cnh tranh cao 2. Cng ngh mi 3. Vt liu mi.

Phi hp O-W 3O-4W Xy dng thng hiu gn vi hnh nh thn thin mi trng Phi hp T-W 1T-2W Ch trng tm kim ngun nhn lc cht lng cao.

Nhn xt: T ma trn TOWN trn ta thy. Thm 1 ln na khng nh chin lc pht trin ti cc thanh ph ln ( Nng, Bnh Dng ) Cng vi hn ch cc mi e da t mi trng gii php c a ra l tr thnh ngi dn u tin phong, tc l cng c v tr hin ti m Vinngroup iu ny c th hin bng vic u t cc d n hiu qu v cung cp cc sn phm cht lng Bn cnh , Ma trn TOWN cng a ra cc bin php khc phc yu im ca tp on bng cch nh v thng hiu thn thin vi mi trng v ch trng u t vo ngun nhn lc cao.

2.2.3 Ma trn BCG

20% Vinpearl(40%) Vinmec(12%) Vincharm(18%) Vincom( 30%) 10%

0% -5x -2x 0 2x 5x

Nhn xt: Vi 4 n v chin lc hin ti v tr ca cc n v ny ang tt tt ( v tr ngi sao) y l lc gt tri ngt m cng ty u t trong thi trc . Bn cnh cng cn ch ti s suy gim ca ngnh bt ng sn ang ko Vincom xung ( gn vi v tr b sa). 2.2.4 Ma trn bn trong IE

Tng im ma trn EFE

3 2 1 3 2 Tng im ma trn IFE 1

Nhn xt: vi ma trn IE ta thy tp on Vingroup nn tp trung v cc chin lc tng trng. Vic tn dng cc c hi s lm gim thiu cc mi e da m cng ty c th phi i mt.

2.2.5 Ma trn QSPM

Cc chin lc thay th Xy dng trung tm thng mi Pht trin d n Phn loi ti cc thnh dch v ngh ph Nng, dng Bnh Dng AS TAS AS TAS 3 3 2 3 2 3 3 2 2 3 3 3 3 3 2 2 3 3 3 3 4 3 2 3 3 3 2 2 2 3 4 3 3 3 3 1 3 3 3 3 12 9 4 9 6 9 6 4 4 9 12 9 9 9 6 2 9 9 9 9 155 2 2 4 2 3 2 3 2 3 3 2 2 3 3 2 3 2 2 3 3 6 6 8 6 6 6 9 4 6 9 6 6 9 9 4 6 6 6 9 9 136

Cc yu t quan trng

C s hp dn

Cc yu t bn ngoi. Cc thnh ph ln c tng trng cao Ngi dn c thu nhp cao tng nhanh Nhu cu ngh dng, du lch u i v t ai Nhiu v tr t p Cc i th cnh tranh ang thm d C ch qun l phc tp Kh tip cn cng ngh mi Xu hng thn thin vi mi trng Li sut cho vay thp Cc yu t bn trong i ng qun l lm vic hiu qu Sn phm cht lng Uy tn trn trng quc t cao Huy ng vn d dng

Vic pht trin cc TTTM ti Nng , Bnh Dng: s tn dng c kinh nghim u t; Tn dng c uy tn ang ln cao vay vn. S hu c cc v tr c a ti cc thnh ph ny trc cc i th.

Tng trng nhanh

u t tri ngnh Qung b thng hiu Mi quan h vi mi gii bt ng sn Tm kim khch hng mi Thng hiu c khch hng a thch Tng cng

Nhu cu ngh dng ca ngi dn ang tng cao; y l cng l nghnh m Tp on ang u t nhiu vi tham vng mang ti cht lng quc t cho ngi Vit

Nhn xt: T cc phn tch cc ma trn trn ta rt 2 chin lc l u t trung tm thng mi ti Nng, Bnh Dng v u t d n dch v ngh dng. Tuy vy vi

ngun lc v vn v nhn lc c hn v th cn c s cn nhc la chn ra d n ti u. Qua ma trn QSPM ta thy s im ca d n 1 ; xy dng trung tm thng mai hp dn hn bi vy ( s im 155> 136) . La chn chin lc cho tp on l Xy dng trung tm thng mi ti thnh ph Nng, Bnh Dng. Chng III Cc gii php chin lc c a ra. Bng vic phn tch cc yu t mi trng v cc yu t ni lc ca tp on kt qu c rt ra l. Tp on s pht trin cc d n xy dng trung tm thng mi ti cc thnh ph ln: Nng, Bnh Dng Hot ng ca 4 n v chin lc ang c mc tng trng cao. Cn cng c v tr ny Vi n v Vinpearl v Vincharm ph trch mng dch v du lch cn nng cao hn na cc dch v ngh dng ca cc n v chc nng. Khng c m rng u t thm d n mng ny. Vi n v Vinmec ph trch mng cung cp dch v sc khe bn cnh vic pht trin dch v y t cht lng cao, n v ny cn c nhim v h tr 2 n v Vinpearl v Vincharm a ra cc gi ngh dng tt hn. Vi n v Vincom ph trch v cc d n cn h cao cp, vn phng cho thu. Ngoi d n u t vo vo 2 thnh ph Nng v Bnh Dng. Th n v ny cn c nhim v kch hot th trng vn phng cng s ang sa st hin ti. Kt lun: Qua bi tp thc hnh ny, gip em hiu r hn v tm quan trng ca vic qun tr chin lc trong cng ty. y l 1 cng vic tuy kh nhng v cng cn thit nht l i vi cc cng ty, tp on ln. Hiu v vn dng cc phng php thit lp chin lc gip cng ty , tp on c ng i r rng tn dng c cc c hi trnh cc mi e da. Pht huy sc mnh v ci thin im yu ca chnh cng ty , tp on. y l yu t quyt nh s thnh bi trn trng kinh doanh . Rt cm n thy mang ti cho lp chng em nhng bi ging qu gi v chin lc y s l hnh trang bc vo i sau ny ca chng em.