Academy of Economic Studies Faculty of Business Administration English Section

Decision Making Process Choosing a Smartphone

Coordonator:
Shahrazad HADAD

Autor:
Andrei CHIRU

Table of contents
Introduction Saaty Scale Ma-Zheng Scale Linguistic Scale

Introduction
This project was made in order to see what are the user preferences when choosing a Smartphone and what are the most important criteria and alternatives in the process. There are a large number of criteria of course, but for the purpose of this project I have chosen the ones that I think are the most important in the use of a Smartphone: performance(screen, processor, storage capacity), social networking(here including mails, chat services, available applications, etc) and pricevalue ratio(perceived by the respondents). The chosen alternatives are 3 of the newest and most popular Smartphones from 3 different manufacturers: LG(LG Optimus L8), Apple(iPhone 5) and Samsung(Samsung Galaxy S4).

Choosing a Smartphone

Performance

Social Networking

Price-Value Ratio

LG Optimus L8

iPhone 5

Samsung Galaxy S4

The following criteria are set in order to establish the different characteristics of the Smartphone: C1 Performance C2 Social networking capabilities C3 Price-Value Ratio These are 3 alternatives for it: A1 LG Optimus L8 A2 iPhone 5 A3 Samsung Galaxy S4

1. Compare C1 and C2 a. Which of the following criteria do you consider more important? i. C1 ii. C2 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

2. Compare C1 and C3. a. Which of the following criteria do you consider more important? i. C1 ii. C3 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

3. Compare C2 and C3. a. Which of the following criteria do you consider more important? i. C2 ii. C3 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

4. Regarding performance compare A1 to A2. a. Which of the following criteria do you consider more important? i. A1 ii. A2 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

5. Regarding performance compare A1 to A3. a. Which of the following criteria do you consider more important? i. A1 ii. A3 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

6. Regarding performance compare A2 to A3. a. Which of the following criteria do you consider more important? i. A2 ii. A3 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

7. Regarding Social Networking compare A1 and A2. a. Which of the following criteria do you consider more important? i. A1 ii. A2 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

8. Regarding Social Networking compare A1 and A3. a. Which of the following criteria do you consider more important? i. A1 ii. A3 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

9. Regarding Social Networking compare A2 and A3. a. Which of the following criteria do you consider more important? i. A2 ii. A3 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

10. Regarding Price-Ratio value compare A1 and A2. a. Which of the following criteria do you consider more important? i. A1 ii. A2 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

11. Regarding Price-Ratio value compare A1 and A3. a. Which of the following criteria do you consider more important? i. A1 ii. A3 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

12. Regarding Price-Ratio value compare A2 and A3. a. Which of the following criteria do you consider more important? i. A2 ii. A3 b. How much more important is the chosen opinion in comparison to the other one?
Equally important About the same importance A little more important Sufficiently more important Moderately more important More important Much more important Very Much more important Extremely important

Saaty Scale
C1 1 0.2 6 A1 1 7 9 A1 1 4 6 A1 1 0.125 3 C2 5 1 8 C3 0.166 0.125 1 C1 1 0.142 5 A1 1 0.5 8 A1 1 7 3 A1 1 0.2 6 C2 7 1 6 A2 2 1 3 C3 0.2 0.166 1 A3 0.125 0.333 1

C1 C2 C3 C1 A1 A2 A3 C2 A1 A2 A3 C3 A1 A2 A3

C1 C2 C3 C1 A1 A2 A3 C2 A1 A2 A3 C3 A1 A2 A3

A2 A3 0.142 0.111 1 0.166 6 1 A2 A3 0.25 0.166 1 5 0.2 1 A2 8 1 7 A3 0.333 0.142 1

A2 A3 0.142 0.333 1 6 0.166 1 A2 5 1 9 A3 0.166 0.111 1

Ma-Zheng Scale
C1 1 0.555 2.25 A1 1 3 9 C2 1.8 1 4.5 C3 0.444 0.222 1 C1 C2 C3 1 3 0.555 0.333 1 0.444 1.8 2.25 1 A1 A2 A3 1 1.125 0.222 0.888 1 0.778 4.5 1.285 1 A1 A2 A3 1 0.333 0.778 3 1 2.25 1.285 0.444 1 A1 1 0.555 2.25 A2 1.8 1 9 A3 0.444 0.111 1

C1 C2 C3 C1 A1 A2 A3 C2 A1 A2 A3 C3 A1 A2 A3

C1 C2 C3 C1 A1 A2 A3 C2 A1 A2 A3 C3 A1 A2 A3

A2 A3 0.333 0.111 1 0.444 2.25 1

A1 A2 A3 1 0.666 0.444 1.5 1 1.8 2.25 0.555 1 A1 1 0.222 1.285 A2 4.5 1 3 A3 0.778 0.333 1

Linguistic Scale
C1 S0 s-4 S5 A1 S0 S6 S8 A1 S0 S3 S5 A1 S0 s-7 S2 C2 S4 S0 S7 A2 s-6 S0 S5 A2 s-3 S0 s-4 A2 S7 S0 S6 C3 s-5 s-7 S0 A3 s-8 s-5 S0 A3 s-5 S4 S0 A3 s-2 s-6 S0 C1 S0 s-6 S4 A1 S0 s-1 S7 A1 S0 S6 S2 A1 S0 s-4 S5 C2 S6 S0 S5 A2 S1 S0 S2 A2 s-6 S0 s-5 A2 S4 S0 S8 C3 s-4 s-5 S0 A3 s-7 s-2 S0 A3 s-2 S5 S0 A3 s-5 s-8 S0

C1 C2 C3 C1 A1 A2 A3 C2 A1 A2 A3 C3 A1 A2 A3

C1 C2 C3 C1 A1 A2 A3 C2 A1 A2 A3 C3 A1 A2 A3