Company Profile

DCM Shriram Consolidated Limited (DSCL) is a leading business conglomerate with a group turnover of Rs. 5000 crores (approximately USD 1 billion). The business portfolio of DSCL comprises primarily of two types of businesses a. Agri-Rural Business (Urea & SSP fertilizers, Sugar, Farm inputs marketing such as DAP, Crop care Chemicals, Hybrid Seeds, Rural Retail Chain) b. Chlor-Vinyl Business Caustic Soda, Chlorine,Calcium Carbide, PVC resins, PVC Compounds, Power and Cement. Also it has a value added business Fenesta Building Systems.

DSCL, a spin-off from trifurcation of the reputed erstwhile DCM Group in 1990, is managed by Mr. Ajay S. Shriram, Chairman & Senior Managing Director and Mr. Vikram S. Shriram, Vice Chairman & Managing Director, along with a highly professional executive team. Manufacturing Facilities: DSCL has manufacturing facilities of Fertiliser, Chloro Vinyl & Cement in Kota (Rajasthan)). The company operates coal-based captive power, facilities - in Kota rated at 133 MW and 55 MW in Bharuch (Gujrat). The Urea plant in Kota has a Production capacity of 379,000 TPA & Chlor- Alkali capacity of 700 TPD in both Kota & Bharuch.

DSCL Sugar factories are located in Ajbapur, Rupapur, Hariawan and Loni in Uttar Pradesh, with a combined installed capacity of 33,000 TCD (tonnes crushed daily) and a powergenerating capacity of 94.5 MW. The Hybrid seed operations- Bioseed started in Hyderabad (India) and now have a global footprint with presence in Vietnam, Philippines, Thailand and Indonesia.

Fenesta windows fabrication units are located in Bhiwadi, Mumbai, Hyderabad and Chennai. All its main line locations/products have ISO 9001 & 14001(Quality & Environment Systems) and OHSAS 18001 (Occupational Health and Safety Standards) in its facilities.

DSCL has well defined processes in all its manufacturing facilities. improvements are made through global benchmarking, TQM, TPM, etc.

Continuous

There is a strong and proactive focus on safety, health and environment. Some of the facilities have received international recognition such as British Safety Sword of Honour etc. 1

Business strategy DSCL, across its various businesses is strategically diversified yet operationally integrated at a high level. Some of the businesses feed others, thereby lowering operation costs and making DSCL a highly competitive player. DSCL is amongst the most cost efficient producers of products and services in all its businesses and has been continuously striving to lower costs. It also has the unique advantage of low-cost captive power for all the major operations. Technology DSCL has a long history of accessing and employing the best technologies for its projects and has worked successfully with renowned international and domestic technology partners. As a learning organization, DSCL has worked regularly with the national and international consultants of repute, in diverse areas of Business Strategy, Quality, Organizational Development etc.

In a major IT initiative the company has networked all its locations on a Wide Area Network (WAN) and implemented SAP R/3 Enterprise Resource Package (ERP) across the Company in 1998 and has also recently taken a lead to implement Customer Relationship Management (CRM) and Business Information Warehouse (BIW). It is also working on developing mobile based solutions to deliver information to farmers.

Awards DSCL manufacturing facilities at different locations have been recognized and have won various prestigious awards from time to time. Some of them are listed below: DSCL manufacturing facility at Kota, Rajasthan has received the 5 Star Rating consecutively from 2006 to 2011 and Sword of Honour for 2006, 2008, 2009 and 2010 from the British Safety Council for Health & Safety Management System. The Shriram Alkali & Chemicals, Bharuch won AMAI's best managed plant award by Alkali Manufacturers' Association of India for 2010.Also received 5 Star Rating by British Safety Council for Health & Safety Management System for 2010-11. DSCL Sugar won the Green Tech Environment Award Gold Category for the Loni factory and Silver Category for the Rupapur& Hariawan Factory in 2012. Bioseed, Vietnam (Hybrid Seeds) was bestowed the Golden Cup in the field of Agriculture by the Ministry of Agriculture Vietnam in 2009-10. It also received the Golden Dragon Award from the Vietnam Foreign Investment department in 2009-10 and 2010-11.

Outlook In an increasingly competitive global business environment, DSCLs vision is to continue to strengthen and grow its commodity businesses as well as its customer & knowledge based products & services.

DSCL has been working in the agriculture sector with a vision to increase productivity and profitability of the farmers through its various businesses: Farm Solutions, Bioseed (Hybrid Seeds), DSCL Sugar, Hariyali Kisaan Bazaar. DSCL aims to achieve its vision by adding value to farmers through its large farm extension programmes and last mile delivery activities. Fenesta UPVC windows is a customer focussed brand of DSCL, where the customer is assured of design support, offsite fabrication, firm commitments on deliveries and a trained installation team, to ensure consistent quality. The company is in the process of scaling up these operations and believes that these businesses would be its growth drivers in future. Our Core Values and Beliefs Customer Focus 3 Be sensitive to customer needs; develop superior customer insight Commitment to surpass expectations and deliver superior value

Innovation and Excellence Think differently and promote creativity Make continuous improvement a way of life; drive excellence

People Development Continuously improve and upgrade the skills and competencies of our people Support people to realize their potential

Team Work Work closely as a cohesive, well knit team Inculcate a spirit of openness and collaboration

Relationships and Human Dignity Value people and partnerships Nurture understanding, compassion, trust and respect in all relationships

Social Responsibility and Ethics Be a socially responsible corporate, addressing the needs of the community and environment Conduct business ethically Maintain highest standards of personal integrity

DSCL - BEST STUDENT AWARD APPLICATION FORM

1. Name Nitika Goel __________________________________________________________________ 2. B-School International Management Institute, Delhi________________________________________ 3. Specialization PGDM____________________________________________________________ 4. Age 25_________________________________________________________________________ 5. Grades a. Xth 87%________________________________________________________________________ b. XIIth 92.4%______________________________________________________________________ c. Graduation 79.5%______________________________________________________________________ d. CGPA (till date) Result Waited ____________________________________________________________________ 6. Live/Academic Project a. Organization name (if applicable) Wipro Technologies ________________________________________________________________ b. Project Title Business Intelligence and reporting ___________________________________________________________________________ ______________________________________________________ c. Project synopsis (Not more than 150 words) As lead of reporting module, I was responsible for developing quarterly, annually sales report for the clients insurance policies. Also, assisted in developing dimensions for OLAP module, where I had to perform various calculations to provide the desired variables like YTD, MTD, QTD, Average sales area-wise to judge the companys and its sales executives 4

performance. The above mentioned modules served as inputs to prepare dynamic reports using Microsoft Business Intelligence. The project was based on data warehouse prepared by me as per companys standards

7. List down five most significant achievements and contributions. My journey of achievements started at an early age. I had been an academic topper throughout my schooling days. Then, it was a really proud moment for me when I received State-level mathematician wizard trophy from then State Education Minister, Mr. A.K Walia. Then carrying forward the past trend of excellent academics, I also topped the XII board exams in my school. Bagging the job at Wipro Technologies was another achievement for me. During my tenure at Wipro, I received a number of laurels like Best Performer, feather in the cap, best team player, etc. Reaching a premier institute like IMI, Delhi was the biggest achievement for me. 8. Having gone through the company profile, which DSCL core value do you relate with the most and why? I feel very much associated with DSCLs core value of Innovation & Excellence. As I believe that in todays dynamic world. It is imperative to keep yourself updated with happening around, adapt yourself with the excellent opportunities available to you. This can be achieved through innovation and excellence. 9. What do you find unique about the organization? List down and briefly describe DSCL is one of Indias leading business house, diversifying its operations across various sectors like Agri-Rural Business and Chlor-vinyl. What fascinated me about the company its ability recognize huge potential in rural market, supplementing it with latest technology.