Apple Computer: Research How Apple Managed To Reinvent Itself Over The Years. 1.

What were some of Apples biggest successes and failures? Describe why.

I would say the biggest success of apples product are;

Apple II ( unit sold 5-6 million) ( $1298)

Powerbook 140 (Units sold 300,000) ($1649)

Ipod ( Unit sold +220 million) ($399)

Macbook (Units sold +10million) ($1099)

iphone ( Units sold +4million) ($299 w/ contract)

Worst products and Biggest Failures

Apple III- so pricey (started $4500 and ran up to$8000) and it is bad. They replaced 14000 units. This unit grew so hot inside its fan less, cramped interior that chips would literary pop out of their sockets. Consumers rejected this unit and it just had 75000 unit sold over its 3yrs lifespan.

Apple Lisa- It is again a hell a lot of money ($10,000). Apple asked customers to cough up for its impressively innovative but otherwise unspectacular Lisa. It is not fast, and it wasnt particularly hardware front. By that time, IBM-based PCs were substantially more affordable compare to Lisa. Lisa was dead and buried on 1985.

Apple Newton- Scorned in comic strips such as Doonesbury, and suffering from a digital glandular problem that kept the unit nearly as bulky as a small notebook, Apples Newton widely considered to be the first tangible PDA wasnt an immediate failure. Indeed, the Newton was considered by many to be ahead of its time. But its oft ballyhooed handwriting recognition feature flopped initially (though it was later improved upon) and its price point, like so many other Apple products, kept it out of the hands of all but the wealthy. With a ton of third-party enhancements and an active online community, the device has done very well in the aftermarket. But such was deservedly not the case back in 1993.

2. How much of Apples success can be linked directly back to its culture? Why?

As many of people saying that you cant innovate like apple, and nearly everyone believes the equation of Apple= Innovation. The question is why? Well first apples five key point.

 Apple thinks good design is a present

Pixel-perfect mockups are critical- means the designers of a piece of apple software create an exact image- down to the very pixel for every single interface screen and feature

Paired design meetings

Brainstorm meeting

Production meeting

Here are other things that Apple do differently

Apple does not do market research- because everything Apple designs is based on Jobs and his teams perceptions of what they think is cool

Has a very small team who designs their major products

Owns their entire system

Focuses on a select group of products

Has a maniacal focus on perfection