Apple change Impact of the Apple management change

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Strategic Management Case Analysis:apple Inc.

March 9, 2011

The 2008 Harvard Business Case Study on Apple Inc, describes the very popular corporation with 24 billion in revenue as of 2007 and how the company has had some problems yet sustainability over the years. The status of the company was examined in detail by the article which revealed a number of strategic moves under the leadership of several CEOs in marketing, not only the PC industry, but also the consumer electronics industry. This will be discussed in the first five sections of the Process of Strategic Management. The final section will offer recommendations of some difficulties Apple, Inc faced as it made successful changes (Slind & Yoffie, 2008). I. Mission Statement The very first stage of the strategic management process is for the corporation to evaluate its mission statement. The purpose of this mission statement is to define in simple terms the organizations reason and purpose for its existence. This can be very complex to construct because it requires one to have a clear and concise understanding and vision of the organization and ultimately understand why the company exists at all (Mello, 2006/2011). Apple Incs Mission Statement was to bring easy to use computers to the market and envisioned changing the world through technology (Slind & Yoffie, 2008). II. Analysis of Environment The second stage of the Process of Strategic Management is to analyze the external environment in which an organization operates parallel with the Industrial Organization model (I/O) of Strategic Management whereas decision makers analyze the various components of the external organization, identifying the key players, and are aware of the opportunities and challenges with the environment. This involves analyzing

regulations, chief competitors, economic trends, market trends, technological...

Apple's Strategic Management

Apples Mobile Future: Corporate and Business Strategy June 16th, 2010

For my final undergraduate business paper, I wrote an analysis of Apple as it transforms into a mobile company. I am posting it here in its entirety (except for financial exhibits) below.

Especially since they released the iPhone in 2007, Apple has been spectacularly successful. In 2009, sales totaled more than $36 billion, compared to just $5.3 billion in 2001, and their market capitalization is nearing Microsofts. This growth is driven by incredible iPhone and iPod touch sales and Windows users switching to Macs. In second quarter 2010, for example, Mac sales increased by thirtythree percent.

Mac sales, though, offer little future opportunity. The PC is a mature market with little growth and innovation potential. Therefore, Apple should be looking toward other markets to offer their next growth opportunity. Apple started down this road with the iPhone in 2007 and it has proved to be the next growth market. In 2010, just three years after its release, iPhone sales now account for a greater percentage of Apples net sales than Macintosh sales. As such, since the PC is mature and mobile devices are the future, Apple should shift to a mobile focus. Their goal should be to define what these mobile devices are and take a controlling share of the market.

This paper will consider Apples purpose, briefly look at what Apple has done recently, what corporate strategy they need to achieve success in the mobile market, and finally what their mobile business strategy should be. Changing Things

In Apples 1997 Think Different ad campaign, the narrator declared, And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. The ad was referring to a number of the twentieth centurys great minds, but it aptly captures Apples purpose: to change the world for the better. Bill Gates spoke of a...

http://www.apple.com/privacy/ Apple support communities https://discussions.apple.com/index.jspa

Change Management HD
By My Training Solutions LLC
View More By This Developer Open iTunes to buy and download apps.

Description
**30% OFF!** Get an understanding of how to implement change, achieve better acceptance and manage reactions to change.

Change is a constant in many of our lives. All around us, technologies, processes, people, ideas, and methods often change, affecting the way we perform daily tasks and live our lives. This training will give any leader tools to implement changes more smoothly and to have those changes better accepted. This training will also give all participants an understanding of how change is implemented and some tools for managing their reactions to change.

Training Objectives -List the steps necessary for preparing a change strategy and building support for the change -Describe the WIFM the individual motivators for change -Use needed components to develop a change management and communications plans, and to list implementation strategies -Employ strategies for gathering data, addressing concerns and issues, evaluating options and adapting a change direction -Utilize methods for leading change project status meetings, celebrating a successful change implementation, and sharing the results and benefits -Describe the four states of Appreciative Inquiry, its purposes, and sample uses in case studies -Use strategies for aligning people with a change, appealing to emotions and facts

-Describe the importance of resiliency in the context of change, and employ strategies the change leader and individual change participant can use to foster resiliency -Explain the importance of flexibility in the context of change, and demonstrate methods the change leader and individual change participant can use to promote flexibility

Table of Contents I. Introduction II. Preparing for Change III. Identifying the WIFM IV. Understanding Change V. Managing the Change VI. Gaining Support VII. Making it All Worthwhile VIII. Using Appreciative Inquiry IX. Bringing People to Your Side X. Building Resiliency XI. Building Flexibility XII. Conclusion

Features - English/Spanish language option - Text size increase/decrease controls for easier reading - Background and font color switch as preferred - Orientation changes for better viewing - Participate in discussions at TrainOnTheMove Forums, free of cost - Powerful quotes by renown figures

*iOS 5 Recommended* Change Management HD Support

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It Just Works: How Apples Planning & Strategy Create Intuitive Interactions for Consumers

By Adam on May 19, 2007 http://adamp.com/college/it-just-work-how-apples-planning-strategycreate-intuitive-interactions-for-consumers/