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AT&T USES COW TO BEEF UP WIRELESS SERVICE AT ROTHBURY FESTIVAL


ROTHBURY, MICH., June 28, 2013 Electronic and jam band enthusiasts may not recognize it, but there will be a Cell on Wheels (COW) among them for the annual Rothbury Festival held in Rothbury, MICH. In addition to existing cell sites serving the area, AT&T* has brought in a COW to help bolster voice and mobile Internet performance at the crowd-drawing event.

AT&T often rolls in mobile cell sites and makes other network upgrades for large events that generate a spike in network traffic in a specific geographic area. Events like the Rothbury Festival can draw tens of thousands of people, most of whom will be using their devices while there, said AT&T Michigan President Jim Murray. The mobile cell site weve rolled in for the festival will help us provide a much better mobile Internet experience for those in attendance.

AT&Ts 4G Network
AT&Ts innovation and investment has resulted in the nations largest 4G network, covering more than 292 million people with ultra-fast speeds and a more consistent user experience. Our 4G LTE network delivered faster average download and upload speeds than any of our competitors in PCWorld/TechHives most recent 20-market speed tests. AT&Ts 4G LTE network delivers speeds faster than many other mobile Internet technologies, as well as multiple innovations that optimize the network for performance. Our networks radio components are placed close to the antenna at most cell sites, instead of inside the base station, which helps minimize power loss between the base station and antenna and, in turn, improves the performance of our 4G LTE network. The network also is designed with its core elements distributed across the country, which helps reduce latency, or the delay when using the Internet, because your request isnt traveling as far.

Even as AT&T continues to expand its 4G LTE coverage, customers can get 4G speeds outside of 4G LTE areas on our 4G HSPA+ network, unlike some competitors, where smartphone customers may fall back to slower 3G technologies when outside of LTE coverage. AT&Ts focus to deliver the best possible mobile Internet experience goes beyond 4G to embrace additional connection technologies. AT&T operates the nations largest Wi-Fi network**** including more than 32,000 AT&T Wi-Fi Hot Spots at popular restaurants, hotels, bookstores and retailers, and provides access to more than 402,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesnt count against customers monthly wireless data plans.

AT&T also is a leading developer of Distributed Antenna Systems, which utilize multiple small antennas to maximize coverage and speed within stadiums, convention centers, office buildings, hotels and other areas where traditional coverage methods are challenging.

Over the past five years, AT&T invested nearly $98 billion into its operations across the country. Since 2008, AT&T has invested more capital into the U.S. economy than any other public company. In a July 2012 report, the Progressive Policy Institute ranked AT&T No. 1 on its list of U.S. Investment Heroes.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. **4G speeds not available everywhere. Comparison based on U.S. cities and towns with 4G coverage. *** Limited 4G LTE availability in select markets. 4G speeds deliverd by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. Compatible device and data plan required. . LTE is a trademark of ETSI. Learn more about 4G LTE at att.com/network.

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About AT&T AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates AT&T operating companies are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nations largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse and AT&T DIRECTV brands. The companys suite of IP-based business communications services is one of the most advanced in the world. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att. 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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