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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007 linkedin.com/in/jonporterstone

Education
Boston University Graduate School of Management
Jonathan is a design, marketing and business professional experienced in coordinating multidisciplinary projects merging the creativity of a trained designer with the sensibility of an analyst.

2010 - 2012

Master of Business Administration (MBA) in Marketing, 2012 Master of Science in Information Systems (MSIS), 2012 with honors
Managed student operated consulting program for non-prots, led two project teams. Multidisciplinary CPG branding and business strategy project.

Boston University College of Engineering

Late Entry Accelerated Program (LEAP) Full Time, 2009

2009 - 2010

Courses: Product Design; Statistics & Quality Eng.; Intro to Engineering Computation

Boston Architectural College

Bachelor of Architecture, 2008
Intern owner representative for landmark hotel renovation in Los Angeles Alpha Rho Chi Medal; 2008 Recognizes leadership, service, & professional merit. Vice-President, Student Government

Professional Experience
Farmstead Mercantile LLC
Co-owner and founder of rebranded family-owned retail concept

2012 - pres.
Warren, RI

Software

Increased year over year revenue by 50%. Manage a staff of four focusing on skill development. MS Access, Excel & MS Ofce Responsible for all P&L, marketing, merchandising strategy, and customer service. Visio Marketing Edge Consulting Group LLC 2011 - pres. Adobe Creative Suite Senior researcher and consultant, 2012 present Boston, MA Autocad 2011 & Sketchup Market research and industry analysis intern, 2011 2012 SPSS and SAS SQL, HTML, CSS Identify market opportunities for B2B and B2C clients. & others Industries include manufacturing, infrastructure, and retail.

Accredidation

Freelance Consulting

LEED Accredited Professional (Leadership in Energy and Environmental Design) NCARB IDP completed

Worked with several small businesses on feasibility and marketing projects.

2010 - pres. 2006 - 2009

Boston, MA

Elkus Manfredi Architects

Designer, Job Captain, Construction Administrator

Schematic and design development of mixed-use buildings and lifestyle centers. Design coordination and construction administration for three complex projects. Interests & Activities Reduced design error by creating a room and inventory data management system. Mentor with Big Brother Big Space planning of complex work environments, mostly research laboratories. Sister; 2005 - present Developed a database for construction documents, standardized format. Volunteer Boston By Foot Tour Traveled frequently to client sites. Guide; 2007 - 2008 Worked closely with rm Vice President. Rock climbing Neshamkin French Architects, Inc. 2004 - 2006 Choral performance Designer, Job Captain, Construction Administrator Boston, MA Eagle Scout Led redesign of a 50-unit adaptive re-use residential development; client contact. Cultural Designed 3-unit residential building on complex urban site, satised historical review. Personal travel throughout Job captain for large urban residential project, primary draftsperson. China, Mexico, Europe, and Led construction management meetings at client site. Aores Worked closely with rm owner.

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Farmstead Mercantile Retail Concept

In additon to creating the brand concept for my familys new retail store, I was responsible for all design aspects including signage and tout. The second oor tout and new connecting stair were designed to maximally support a retail stores needs while keeping the building easily divisible and within the landlords tight budget. The previous store owned by my mother, in the same location, had developed a country store reputation, which appealed to a very loyal yet shrinking customer segment. The new concept, while still decidedly country in theme tells a much more relatable story about the farm and farmhouse. The introduction of vintage wares and antiques, as well as broadening of the merchandise color pallete opened the store to a younger demographic while largely maintaining the previous customer base. New signage was designed to be low cost and to mimick a farm stand. The exterior was rehabbed with new siding, windows, and paint. Marketing campaigns are simple using the icon of the barn as often as possible. Depending on the outlet and time of year, a specic product may be featured.

Introducing the Bistro Zinc Dining Table

Featuring chic solid wood tapered
 legs
 nished
 in
 a
 bistro
 walnut stain. The zinc top is made of 100% zinc with an antique acid wash. Crafted in Rhode Island to
 your
 specication.
farmsteadri.com (401) 289-2102 Tues - Sat, 10 to 5 Sunday, 12 to 4 384 Market Street Warren, RI 02885 farmsteadri.com (401) 289-2102

2012 Farmstead Mercantile LLC, All Rights Reserved

Butch Lombardi

 Located in Warren, RI Antiques & Vintage

Recent ad in a local lifestyle magazine

384 Market Street (Rt. 136) Warren, RI 02885 Conveniently located near Exit 2 I-195(MA). Hours: Tues - Sat 10am to 5pm Sunday 12pm to 4pm (401) 289-2102 farmsteadri.com *Offer expires July 31. Must spend $30 or more on participating dealers only.

Save $5 with this ad.

Join us this season for unique garden accessories, outdoor decor, and more for your home.

Enjoy the summer with us in Warren!

Farmstead is a country shop with a twist with

 two
 oors
 of
 shopping;
 antiques,
 vintage,
 furniture,
 candles,
 gifts,
 garden,
 original
 art,
 &
 more! Open year round Multi-dealer
 second
 oor Located
 in
 picturesque
 Warren,
 RI Just
 off
 I-195,
 15
 min
 to
 Providence

384
 Market
 Street


 Warren,
 RI
 02885 (401)
 289-2102









 farmsteadri.com Tuesday

 to

 Saturday
 10
 -
 5





 Sunday
 12
 -
 4
fb.com/farmsteadri @ farmsteadri

A magical
2013 Farmstead Mercantile LLC

A fun place to shop!

Recent ad in Providence Journal Summer Guide Rack card front

Rack card back

East Bays most eclectic shopping destination

 --
 lled
 with
 everything
 for
 your
 home including eclectic antiques, furniture, lighting, art, and decor -- a country shop
 with
 a
 twist!

Outdoor Decor & Large Selection of Candles

experience during the holidays.

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience www.farmsteadri.com

As part of the brand relaunch for my familys store, I developed a new web site that serves as an extension of our local marketing, an e-commerce site for non-local customers, and a platform for consignment vendor management. Emphasis is placed on consumable products as well as unusual or one of a kind decorative items. The site adapts a pre-designed template to save costs. Much of the copy and product photography not supplied by vendors are mine. Behind the scenes, the web site and in-store databases were linked to prevent overselling online. This is especially important for the one-of-a-kind vintage wares that the shop sells. Additionally, I developed a web-based vendor system to streamline uploading consignment vendor inventory to the shops point of sale. It allows vendors to submit inventory at their leisure and for shop employees to batch upload items and to print price tags on a periodic basis. The implementation of both systems has saved countless hours of data entry and has greatly reduced the opportunity for error.

Design Components

Photography not provided by vendors Template selection Site Architecture All copy not provided by vendors Proprietary vendor tools system

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Objective: To design a promotional trade show widget promoting a new line of biodegradable plastics. I worked with a fellow engineering student at Boston University and was advised by company representatives on features and cost. The result was a series of LED illuminated interlocking blocks that form an impactful display wall. As the blocks are given away, the display biodegrades providing an opportunity to engage the customer on the brands key attribute. Paired with a low cost dock, the blocks reilluminate on the customers desk. Key design challenges were cost, electrical design, and creating a latch that had maximum exibility. For this project, I contributed the conceptual framework, renderings, and worked with my partner on technical details and costing. Our team exceded project expectations and considered the booth environment as part of the product design.

Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Academic: Promotional Product Design

Sample
 booth
 conguration.

 Sales
 staff
 remove blocks from wall to give away. Rapid prototyping helped us to resolve structural issues.

Encapsulated magnets rotate depending on block(s) conguration. Select combinations will form a perfect cube. Concept rendering Base acts as business card holder.

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Academic: New Venture, SpexWorx

For a new venture class, my project team, which included two engineers and a lighting contractor, pitched a collaboration software concept for the design services industry. I initially brainstormed an earlier version of the idea while working in architecture. The nal version built upon the insight of each teammember and their experience with design collaboration. The presentation slides shown below were created by me.

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Academic: Branding, Privateer Rum

For a branding class, my project team was tasked with recommending a new product for a local rum company and to dene a brand architecture. We chose to take a niche position with an endorsed brand. Calvados was an example product that we proposed t this strategy. Endorsement is provided by bottle shape, label structure, as well as the American history theme. In addition to work throughout the project I provided all graphics and layout for the presentation slides shown below.

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Academic: Conjoint Analysis, Womens Jeans

My market research project team chose to do a conjoint analysis of womens jeans and to make recommendations on how JCPenney might be able address those customer segments within their stores. The result (based on primarily a student sample) were four segments, fashion focused, casual wearer, value seeker, and comfort prioritizer. Within the stores we proposed improving the shopping experience by separating jeans into two categories comfort and style. A selection kiosk helps customers nd what they are looking for. The pictured slides are an excerpt from the presentation that I designed.

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Academic: MBA Semester 14'R/)1821!80R%&1!/>!1<%!()8290!49%21416!m!1<%!1:)W%6K!! Integrated Project

! !

The integrated project is a key component of the BU MBA program -- requiring rst year teams to synthesize the core curriculum. Assigned the packaged meats industry, we chose to propose acquiring and revitalizing the Louis Rich brand which is now owned by Oscar Mayer/Kraft Foods. We felt the brand had decreasing importance to Kraft due to overlapping products. I contributed to all aspects of the
 project
 (nancial,
 strategic,
 and marketing) but especially helped brainstorm brand and marketing methods and produced visual content.

The proposed logo is color independent and emphasizes turkey rather than what appears to be non-descript meat slices.

We chose all natural as a key attribute and developed retail and guerilla campaigns around 2!8!'4&)/P85%K!!I<%!R8)14&4R821!829! the idea of Make A Sandwich and print campaigns emphasiz16!1/!1801%!829!1/!899414/28==6! ing All Natural.

POP display organizes cheese, bread, meat, and toppings.

!! Print and other traditional campaigns focus on all-natural attribute.

Make-A-Sandwich Mobile

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Academic: Nicaraguan School House

Watertight Storage

Covered Play/Lunch Area

Kitchen

Objective: To create a shelter that could be constructed by a team of students that is designed to withstand hurricane forces
 and
 ooding.
 It
 is
 to
 serve as a schoolhouse, community meeting place, and emergency shelter. Interior View: 1. Canted roof structure direct 2. Clerestory openings. 3. Low voltage wall sconces. 4. Low energy up/down lights. 5. Stairs help circulate air. 6. Hidden in a closet right off the hallway is the battery stack and controls for the solar array. 7. Computers using low voltage and low energy processors are connected to the solar energy system. 8. A library section provides the students and public a repository of books. Exterior View: 1. 1000 cubic foot of water storage supports 50 people for 2 weeks. 2. A 100-200 square foot solar array provides enough power for 4 computers, 2 printers, a TV, DC refrigerator, evening lighting needs, and powers the well pump. 3. Dual ush toilets. 4. Gray water tank. 5. Anchored shade canopy. 6. Stairway acts as spine. 7. Shade trees at playground.

Playground Storage

Admin

Covered Entry

First Floor

Second Floor
Caretaker Classroom 2

Bath 1 Library/ Hall Bath 2 Classroom 1

Teachers

Second Floor

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience B.Arch Explorations Academic: Miscellaneous

eveihcA

Axonometric
Derived from the drawing at the left, this axonometric drawing

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As a capstone at Boston Architectural College, I was assigned a dorm and academic facility for the school. The site bridges over half of the Massachusetts Turnpike and the citys western train corridor. The resulting building was informed by the sites unique structural limitations and an exploration of voyerism in urban interstitial spaces. A diverse student population required housing for families as well as traditional students. Student housing is located in the tall cantelievered structure. Academic and public functions are in the ground level volume. The modular layout of the student housing borrows from my experience as a research laboratory designer, adapting to changing student needs.

Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Academic: Dorm and Academic Facility

Hynes Convention Center

BAC Main Buildings Bridge over interstate and train corridor

Structural strategy
The structure is designed to distribute the load to either side of the commuter rail. Since loads trans fer above the ground plane, a compelling form can be realized. This air transfer allows for dramatic cantelivers and emphasizes a barrier free facade at the public level.

A rain screen, operable windows, and doors to adjoining Structural housing modules allow inhabitConcept ants to reveal as much or little about their lives as they wish. This mimicks the interplay of privacy offered by Back Bays alleyways and the intrigue of occasional passersby. Inversely, the studio spaces were intentionally public to engage Sample Modular Floorplan. passerby in a design process Each module can be a studio that is often not shared. with a shared bathroom or combined to form multi-space apartments.
Metal Mesh Rain Screen Brick Veneer

Mass. Ave.
0 32 64 128

Dalton Street

Cam

bria

Stre

et

Site Plan

Boylston Street

Common Studios Media Wall

North Elevation

Operable Wall

West Elevation

ICA

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Elkus Manfredi Architects

My work at Elkus Manfredi was primarily focused on three technically complex projects, two research laboratories and a utilities project. I worked largely independently with construction and consulting engineer teams. Additional work included photoshop rendering and documentation for large mixed-use developments. An example is shown below. The longest term project was a t-out for Johns Hopkins School of Medicine where I was responsible for the majority of the project from design development through construction administration and occupancy. The lab bench and safety stations that the team designed early on was repeated in other projects at the university. While working on the Johns Hopkins project, I developed a database system designed to match MEP services with equipment room by room. Scientists provided dimensional and service needs for all of their equipment and the target room/zone in the new facility. The resulting room datasheets were used to verify space planning and as a coordination tool. Working largely independently with a utility company and an MEP engineering rm, I solved a complex safety problem at the site of a terrible utility accident. Throughout the project, the 20 story tower was under temporary power until new ventilation, transformers, and switchgear were installed and tested. The only visual reminder of the project is a sign concealing new ductwork required by the project. Core and shell of laboratory building at Johns Hopkins University.

Rendering (by others) of sign at utilities project. Photoshop rendering of lifestyle development.

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Jonathan Stone
83 Harvard Street, Apt. 23 Brookline, MA 02445 jonathan.stone@gmail.com (617) 642-4007

Architectural Experience Neshamkin French Architects

I worked on primarily two projects while at Neshamkin French - as job captain of an urban inll project and as job captain, designer, and construction administrator of an adaptive reuse of a downtown shoe factory in Stoneham, MA. Both were primarily residential. I also assisted with other urban and adaptive reuse projects.

Rendering of 303 Columbus Street in Boston (by others)

303 Columbus is a complex project on a tight urban site in Bostons South End. I joined the project during design development at Neshamkin French Architects and acted as job captain for the last iteration of the document set. Maximizing ceiling height and a late change to cast-in-place concrete structure from steel made coordination of all of the building systems challenging. The section cut below is of a new construction annex that I designed as part of the Stoneham project. I researched zoning and building codes to maximize land use. It has 4 residential units and two commercial spaces. A connection to the third oor deck shared with the main building is provided.

Section cut of Stoneham Annex above. Photos of Stoneham Main building at right.