Apple Inc.

Software Developer
Apple Inc., formerly Apple Computer, Inc., is an multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers.

Executive Profiles

Tim Cook
CEO, Apple

Eddy Cue
Senior Vice President Internet Software and Services

Peter Oppenheimer
Senior Vice President and Chief Financial Officer

Board of Directors

Arthur D. Levinson, Ph. D.

Chairman of the Board, Apple Chairman and former CEO Genentech

Bill Campbell
Chairman and former CEO Intuit Corp.

Tim Cook
CEO Apple

Millard Drexler
Chairman and CEO J. Crew

Albert Gore Jr.

Former Vice President of the United States

Robert A. Iger
President and CEO The Walt Disney Company

Andrea Jung
Senior Advisor to the Board of Directors Avon

Ronald D. Sugar, Ph. D.

Former Chairman and CEO Northrop Grumman .

History of Apple Inc.

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after his company Next was bought by Apple. The following year he became the company's interim CEO, which later became permanent. Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998.

With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007. The company is now also known for its iOS range of smart phone, media player, and tablet computer products that began with the iPhone, followed by the iPod Touch and then iPad. As of 2012, Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. Apple Inc's market cap is larger than that of Google and Microsoft combined. Apple's worldwide annual revenue in 2010 totaled US$65 billion, growing to US$127.8 billion in 2011 and $156 billion in 2012.

FULL DESCRIPTION OF APPLE INC.

Apple Inc. (Apple), incorporated on January 3, 1977, designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp. In March 2013, the Company acquired a Silicon Valley startup, WiFiSlam, which makes mapping applications for smart phones. The Company offers a range of mobile communication and media devices, personal computing products, and portable digital music players, as well as a variety of related software, services, peripherals, Networking .
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Company offers its own software products, including iOS, the Company's mobile operating system; OS X, the Company's Mac operating system; and server and application software. The Company's primary products include iPhone, iPad, Mac, iPod, iTunes, Mac App Store, iCloud, Operating System Software, Application Software and Other Application Software. iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the Company's Multi-Touch user interface, iPhone features desktop-class email, Web browsing, searching, and maps and is compatible with both Mac and Windows-based computers. iPhone automatically syncs content from users' iTunes libraries, as well as contacts, bookmarks, and email accounts. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. In September 2012, the Company launched iPhone 5, its latest version of iPhone. The Company offers a range of software products for consumers and for SMB, education, enterprise and government customers, including the Company's iOS and OS X operating system software; server software; professional application software; and consumer, education, and business oriented application software.
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iOS is the Company's mobile operating system that serves as the foundation for iOS devices. iOS supports iCloud and includes features, such as Notification Center, a way to view and manage notifications in one place; iMessage, a messaging service that allows users to send text messages, photos and videos between iOS devices, and Maps, with turn-by-turn navigation. iOS supports Siri, a voice activated intelligent assistant, which is available on qualifying iOS devices. OS X, the Company's Mac operating system, is built on an open-source UNIX-based foundation. The Company also sells various other application software, including Final Cut Pro, Logic Studio, Logic Pro, and its FileMaker Pro database software. The Company manufactures the Apple LED Cinema Display and Thunderbolt Display. The Company also sells a range of Apple-branded and third-party Mac-compatible and iOS-compatible peripheral products, including printers, storage devices, computer memory, digital video and still cameras, and various other computing products and supplies. Apple TV allows customers to watch movies and television shows on their high definition television. Content from iTunes, Netflix,

YouTube, and Flickr, as well as music, photos, videos, and podcasts from a Mac or Window based softwares .

COMPNY CERTIFICATION

Compnys Trends
As you know, all sold phones by Apple are anchored to the specific mobile operator. In the USA it's AT&T, in France the Orange, in Germany T-Mobile, O2 in the Great Britain. You can use iPhone only with a SIM-card of the mobile operators set forth above. It's specific business model of the Apple company. Under the contract the mobile operator is obliged to deduct certain percent from the income of the Apple subscriber. For certain it's not known how many, but approximately no more than 22% from the total profit. Nevertheless, the majority of Mac users prefer the unlock any iPhone than to pay to the Big Brother.

Apple has also produced consumer devices. In 1993, Apple released the Newton, an early personal digital assistant (PDA). It defined and launched the PDA category and was a forerunner and inspiration of devices such as Palm Pilot and Pocket PC.
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The legal iPhone use is represented as:

Apple Store sells the iPhone; o The subscriber comes home and through the Internet concludes the contract with the local mobile operator; o After a while iPhone will activated. Hence, iPhone will function in a network of any mobile operator if to fulfill following actions: 1.To activate the iPhone. 2.To bypass SIM-card check. The 1st step, as one would expect, is named as activation. Its essence consists in getting access to device basic functions. The 2nd step is named as unblocking, or unlock iPhone for all mobile operators of the World.
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It's modification of the software of the GSMmodule which allows to use iPhone, as usual mobile phone, with a SIM-card of any mobile operator. Applications. Probably, as you know, on the native applications the Apple business model was not restricted.
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