Brij Mohan Institute of Management & Technology MBA I Semester I (2011-2013) Business Communication Skills

Paper Code: MBA 107 Course Instructor: Deepak Lalchandani Objective: To train students to enhance their skills in written as well as oral Communication through practical conduct of this course. This course will help students in understanding the principles & techniques of business communication. The objective of this course is also to bring about personality development with regard to the different behavioral dimensions that have far reaching significance for the students. Pedagogy: The Methodology adopted in teaching this course will be through: Lecture-cum-discussions Group Discussion Training Games Case Analysis Presentations

Learning outcome: By the end of the course, participants are expected to acquire the following skills and competencies: Interpersonal Relationship Skills Leadership Skills Personal Grooming Communication Time Management Presentation Skills Building Self-image and Self-Efficacy

Sessions Plan: No. of Session(s) 01-02 Reading Material Kaul, Asha Purpose and Process of Communication; Myths and realities of communication, Paths of communication pp. 18-28 Kaul, Asha Oral communication: Noise, Barriers to Communication; p.21, p.23, pp. 39Listening Listening process, Types of Listening, 50, pp. 85-86, pp. 89-94 Kaul, Asha Deterrents to Listening process, Essentials of good pp. 95-98, pp. listening, Telephonic communication 101-105 Case Analysis Silence is Deadly Kaul, Asha Prerequisites of effective presentation, Format of presentation, Assertiveness indicators of assertive pp. 121-122, pp. 139-140, pp. 159behaviour, strategies of assertive behaviour 166 Kaul, Asha Communication skills for group discussion and Interviews pp. 216-239 Kaul, Asha Non verbal communication: Gestures, Handshakes, Gazes, Smiles, Hand movements pp. 183-193 Case Analysis At the Holiday Inn Kaul, Asha Style of working, Voice modulations, Body sport for interviews pp. 202-204 Business etiquettes: business dining, business manners of Notes will be people of different cultures, managing customer care provided Kushal, Sri Jin; Written communication: Mechanics of writing, Report Ahuja, Sunitti writing pp. 141-148 Case Analysis From Campus to Corporate Kushal, Sri Jin; Circulars, Notices, Memos, Agenda and Minutes Ahuja, Sunitti pp. 197-203 Kushal, Sri Jin; Business correspondence business letter format, style of Ahuja, Sunitti letter arrangement, types of letters pp. 150-181 Telex manages, Facsimiles, Electronic mail; Diary Notes will be writing; Developing resume provided Case Analysis Communication Challenge: A case study Topic

03 -04

05-06 07

08-10

11-12 13-14 15 16-17 18-19 20-21 22 23-24

25-26 27-28 29-30

Note: Each class carries 60 mins. Presentations (group) work will be allocated within first three classes and date of submission will be after 20 days tentatively. The exact date of submission will be announced after allotment. Tests will be taken accordingly.

Evaluation Criteria:

Components

Weightage (Marks)

i) Seminar presentation and class participation ii) Case analysis and presentation iiii) Test(s)

10 marks 05 marks 05 marks

Term End Exam

80 marks

Suggested Readings

Text Book Kaul, Asha Business Communication, PHI Learning Private Ltd.

Reference Books Kushal, Sri Jin; Ahuja, Sunitti Business Communication, V.K. (India) Enterprises McGrath, E.H., Basic Managerial Skills for All, Prentice Hall of India, New Delhi

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