EXECUTIVE SUMMARY

This project has been a great learning experience for me. At the same time it gave me enough scope to implement my analytical ability. The first part of the project gives the overview of smart phone brands. Here we talk about the various types of factors affecting smart phones purchase and also give an overview of consumer buying behaviour. All the topics have been covered in a very systematic way. The language has been kept simple so that even a layman could understand.

The Second part consists of research and their analysis, collected through a survey done on 75 people. The study was carried out in Kanpur in at various outlets and major markets of the city. The data collected have been well organized and presented. Hope the research findings and conclusions will be of use. The Third part consists of conclusion and recommendation which is actually drawn apart from the result of survey done on 75 peoples. The basic thing that i analyzed from data collected is that there is great variation in the perception of consumers towards smart phones.

History of Smartphones

IBM Simon and charging base (int. August 16, 1994)

HP iPaq h6315 (int. July 2004) Origin of the term Although devices combining telephony and computing were conceptualized as early as 1973 and were offered for sale beginning in 1994, the term "smartphone" did not appear until 1997, when Ericsson described its GS 88 "Penelope" concept as a "Smart Phone". The distinction between smartphones and feature phones can be vague, and there is no official definition for what constitutes the difference between them. One of the most significant differences is that the advanced application programming interfaces (APIs) on smartphones for running third-party applications can allow those applications to have better integration with the phone's OS and hardware than is typical with feature phones. In comparison, feature phones more commonly run on proprietary firmware, with third-party software support through platforms such as Java ME or BREW.[1] An additional complication in distinguishing between smartphones and feature phones is that over time the capabilities of new models of feature phones can increase to exceed those of phones that had been promoted as smartphones in the past.

Some manufacturers use the term "superphone" for their high end phones with unusually large screens and other expensive features. Other commentators prefer "phablet" in recognition of their convergence with low-end tablet computers. Early years In 1973, Theodore George Ted Paraskevakos patented the concepts of combining intelligence, data processing and visual display screens with telephones, outlining the now commonplace activities of banking and paying utility bills via telephone. The first cellular phone to incorporate PDA features was an IBM prototype developed in 1992 and demonstrated that year at the COMDEX computer industry trade show. A refined version of the product was marketed to consumers on 16 August 1994 by BellSouth under the name Simon Personal Communicator. The Simon was the first device that can be properly referred to as a "smartphone", even though that term was not yet coined. In addition to its ability to make and receive cellular phone calls, Simon was also able to send and receive facsimiles, e-mails and pages through its touch screen display. Simon included many applications including an address book, calendar, appointment scheduler, calculator, world time clock, games, electronic note pad, handwritten annotations and standard and predictive touchscreen keyboards. In 1996, Nokia released the Nokia 9000, part of the Nokia Communicator line which became their best-selling phone of that time. It was a palmtop computer-style phone combined with a PDA from HP. In early prototypes, the two devices were fixed together via a hinge in what came to be described as a clamshell design. When opened, the display of 640200 pixels was on the inside top surface and with a physical QWERTY keyboard on the bottom. Email and text-based web browsing was provided via their GEOS V3.0 operating system. In the late 1990s though, the vast majority of mobile phones had only basic phone features so many people also carried a separate dedicated PDA device, running early versions of operating systems such as Palm OS, BlackBerry OS or Windows CE/Pocket PC. These operating systems would later evolve into mobile operating systems and power some of the high-end smartphones. In early 2001, Palm, Inc. introduced the Kyocera 6035, the first smartphone in the United States. This device combined the a PDA with a mobile phone and operated on the Verizon Wirelessnetwork. It also supported limited web browsing.[15] The device was not adopted widely outside North America. In 2004, HP released the iPaq h6315, a device that combined their previous PDA, the HP 2215 with cellular capability.

Operating systems

Symbian

The Nokia N8 smartphone is the first device to run on the Symbian^3 mobile operating system and the first smartphone to feature a 12megapixel autofocus lens

Symbian is a mobile operating system designed for smartphones originally developed by Symbian Ltd. but currently maintained by Accenture. The Symbian platform is the successor to Symbian OS and Nokia Series 60. The latest version, Symbian^3, was officially released in Q4 2010 and first used in the Nokia N8. The first Symbian phone the touchscreen Ericsson R380 Smartphone was released in 2000 and was the first device to be marketed as a 'smartphone'. It combined a PDA with a mobile phone. Later in 2000, the Nokia 9210 communicator was released, also with Symbian. The later 9500 was Nokia's first camera phone and first Wi-Fi phone. The 9300 was smaller, and the E90 Communicator included GPS. In 2007, Nokia launched the Nokia N95 which integrated various multimedia features: GPS, a 5 megapixel camera with autofocus and LED flash, 3G and Wi-Fi connectivity and TV-out. In the next few years these features would become standard on high-end smartphones. The Nokia 6110 Navigator was a Symbian based dedicated GPS phone introduced in June 2007. In 2010, Nokia released the Nokia N8 smartphone with a stylus-free capacitive touchscreen, the first device to use the new Symbian^3 OS. Its megapixel camera able to record HD video in 720p. It also featured a front-facing VGA camera for videoconferencing.

Some estimates indicate that the number of mobile devices shipped with the Symbian OS up to the end of Q2 2010 is 385 million. Symbian was the number one smartphone platform by market share from 1996 until 2011 when it dropped to second place behind Google's Android OS. In February 2011, Nokia announced that it would replace Symbian with Windows Phone as the operating system on all of its future smartphones. This transition was completed in October 2011, when Nokia announced its first line of Windows Phone 7.5 smartphones, Nokia Lumia 710 and Nokia Lumia 800. Nokia committed to support its Symbian based smartphones until 2016, by releasing further OS improvements, like Nokia Belle and Nokia Belle FP1, and new devices, like the Nokia 808 PureView. BlackBerry

A BlackBerry Curve 8900.

In 1999, RIM released its first BlackBerry devices, making secure real-time push-email communications possible on wireless devices. The introduction of Blackberry devices with voice, data, browser, messaging and organizer applications in 2002 marked the first true smartphone. Services such as BlackBerry Messenger and the integration of all communications into a single inbox allowed users to access, create, share and act upon information instantly. There are 80 million active BlackBerry service subscribers (BIS/BES) and the 200 millionth BlackBerry smartphone was shipped in September 2012 (twice the number since June 2010. Popular models include the BlackBerry Bold, BlackBerry Torch (slider and all-touch) and BlackBerry Curve.

Android

Galaxy Nexus Android 4.0 smartphone

Android is an open-source platform founded in October 2003 by Andy Rubin and backed by Google, along with major hardware and software developers (such asIntel, HTC, ARM, Motorola and Samsung, to name a few), that form the Open Handset Alliance. The first phone to use Android was the HTC Dream, branded for distribution by TMobile as the G1. The software suite included on the phone consists of integration with Google's proprietary applications, such as Maps, Calendar, and Gmail, and a full HTML web browser. Android supports the execution of native applications and a preemptive multitasking capability (in the form of services). Third-party free and paid apps are available via Google Play, which launched in October 2008 as Android Market. In January 2010, Google launched the Nexus One smartphone using its Android OS. Although Android has multi-touch abilities, Google initially removed that feature from the Nexus One, but it was added through a firmware update on February 2, 2010. On June 24, 2011, the HTC EVO 3D was released by HTC Corporation, which can produce 3D effects. Samsung Galaxy S III sales hit 8 million with in first weekend in 2012.

iOS

First generation AppleiPhone (int. June, 2007) In 2007, Apple Inc. introduced the original iPhone, one of the first mobile phones to use a multi-touch interface. The iPhone was notable for its use of a large touchscreen for direct finger input as its main means of interaction, instead of a stylus, keyboard, and/or keypad as typical for smartphones at the time. It initially lacked the capability to install native applications, meaning some did not regard it as a smartphone. However in June 2007 Apple announced that the iPhone would support third-party "web 2.0 applications" running in its web browser that share the look and feel of the iPhone interface. A process called jailbreakingemerged quickly to provide unofficial third-party native applications to replace the built-in functions (such as a GPS unit, kitchen timer, radio, map book, calendar, notepad, and many others). In July 2008, Apple introduced its second generation iPhone with a much lower list price and 3G support. Simultaneously, the App Store was introduced which allowed any iPhone to install third party native applications (both free and paid) over a Wi-Fi or cellular network, without requiring a PC for installation. Applications could additionally be browsed through and downloaded directly via the iTunes software client. Featuring over 500 applications at launch, the App Store was very popular, and achieved over one billion downloads in the first year, and 15 billion by 2011. In June 2010, Apple introduced iOS 4, which included APIs to allow third-party applications to multitask, and the iPhone 4, with an improved display and back-facing camera, a frontfacing camera for videoconferencing, and other improvements. In early 2011 the iPhone 4 allowed the handset's 3G connection to be used as a wireless Wi-Fi hotspot The iPhone 4S was announced on October 4, 2011, improving upon the iPhone 4 with a dual core A5 processor, an 8 megapixel camera capable of recording 1080pvideo at 30 frames per second, World phone capability allowing it to work on both GSM & CDMA networks, and the Siri automated voice assistant. On October 10, Apple announced that over one million iPhone 4Ss had been pre-ordered within the first 24 hours of it being on sale, beating the
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600,000 device record set by the iPhone 4. Along with the iPhone 4S Apple also released iOS 5 and iCloud, untethered device activation, backup, and synchronization, along with additional features. Windows Phone

A Windows Phone device produced by Nokia, the Lumia 800 On February 15, 2010, Microsoft unveiled its next-generation mobile OS, Windows Phone. Microsoft's mobile OS includes a completely new over-hauled UIinspired by Microsoft's "Metro Design Language". It includes full integration of Microsoft services such as Microsoft SkyDrive and Office, Xbox Music, Xbox Video, Xbox Live games and Bing, but also integrates with many other non-Microsoft services such as Facebook, Twitter and Google accounts. The new software platform has received some positive reception from the technology press and has been praised for its uniqueness. Palm OS In early 2002, Handspring released the Palm OS Treo smartphone, utilizing both a touch screen and a full keyboard that combined wireless web browsing, email, calendar, and contact organizer with mobile third-party applications that could be downloaded or synced with a computer. Bada The Bada operating system for smartphones was announced by Samsung on 10 November 2009. The first Bada-based phone was the Samsung Wave S8500, released on June 1, 2010, which sold one million handsets in its first 4 weeks on the market. Samsung shipped 3.5 million phones running Bada in Q1 of 2011. This rose to 4.5 million phones in Q2 of 2011. Open-source development The open-source culture has penetrated the smartphone market in several ways. There have been attempts to create open source hardware and software for smartphones.
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In February 2010, Nokia made Symbian open source. Thus, most commercial smartphones were based on open-source operating systems. These include those based on Linux, such as Google'sAndroid, Nokia's Maemo, Hewlett-Packard's webOS, and those based on BSD, such as the Darwin-based Apple iOS. Maemo was later merged with Intel's project Moblin to form MeeGo. Features and applications Display Screens on smartphones vary largely in both display size and display resolution. The most common screen sizes range from 2 inches to over 4 inches (measured diagonally). Some 5 inch screen devices exist that run on mobile OSes and have the ability to make phone calls, such as the discontinued Dell Streak and the current Samsung Galaxy Note and Samsung Galaxy Note II.Ergonomics arguments have been made that increasing screen sizes start to negatively impact usability. Common resolutions for smartphone screens vary from 240320 to 7201280, with many flagship Android phones at 7201280 and the iPhone 5 at 6401136. Popular applications According to a ComScore report released on May 12, 2011, nearly one in five smartphone users are tapping into check-in services like Foursquare and Gowalla. A total of 16.7 million mobile-phone subscribers used location-based services on their phones in March 2011. Some smartphones allow watching television and provide a second screen for media multitasking. Some applications allow the user to protect their privacy, such as preventing unwanted calls from telemarketers. The demand for these apps has increased, as a result of the National Do Not Call Registry. Application stores

Store Apple App Store

2009 (millions U.S.) 2010 (millions U.S.)] $769 $1782 $165 $105 $102

Blackberry App World $36 Nokia Ovi Store Google Play $13 $11

Total

$828

$2155

The introduction of Apple's App Store for the iPhone and iPod Touch in July 2008 popularized manufacturer-hostedonline distribution for third-party applications focused on a single platform. Before this, smartphone application distribution was largely dependent on third-party sources providing applications for multiple platforms, such as GetJar,Handango, Handmark, PocketGear, and others. The iPhone's platform is officially restricted to installing apps through the App Store, through "B2B" deployment, and on an "Ad Hoc" basis on up to 100 iPhones. Through jailbreaking it can install apps from other sources. Other platforms may allow application distribution through additional sources outside of their manufacturer-provided app stores, such as thirdparty app stores and downloads from individual websites. Following the success of Apple's App Store other smartphone manufacturers quickly launched application stores of their own. Google launched the Android Market in October 2008. MiKandilaunched the first adult app market for smartphones in 2009. RIM launched its app store, BlackBerry App World, in April 2009. Nokia launched its Ovi Store in May 2009. Palm launched its Palm App Catalog for webOS in June 2009. Microsoft launched an application store for Windows Mobile called Windows Marketplace for Mobile in October 2009, and then a separate Windows Phone Marketplace for Windows Phone in October 2010. Samsung launched Samsung Apps for its Bada based phones in June 2010. Amazon launched its Amazon Appstore for the Google Androidoperating system in March 2011. The relatively high revenue of U.S. $5782 million in 2012 for Apple's App Store compared to competitor's stores can be attributed to a combination of factors. In large part this can be attributed to having the largest number of apps available and the highest download volume of any mobile app store in 2010, but besides that only 28% of the apps in Apple's App Store were free apps, compared to over 57% in the Android Market. Similarly, Nokia's Ovi Store and the BlackBerry App World both had only 26% of their apps available for free, but both generated higher revenues than the Android Market despite having much lower download volumes.

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Market share

Smartphone usage For several years, the demand for smartphones has outpaced the rest of the mobile phone market. According to a 2012 survey, around half of the U.S. mobile consumers own smartphones and could account around 70% of all U.S. mobile devices by 2013. In the 2534 age range smartphone ownership is reported to be at 62%.NPD Group reports that the share of handset sales that were smartphones in Q3, 2011 reached 59% for consumers 18 and over in the U.S. The European mobile market, as measured by active subscribers of the top 50 networks is 860 million. According to an Olswang report in early 2011, the rate of smartphone adoption is accelerating: as of March 2011 22% of UK consumers had a smartphone, with this percentage rising to 31% amongst 24- to 35-year-olds. In China, smartphones represented more than half (51%) of handset shipments in the second quarter of 2012. In profit share, worldwide smartphones far exceeds the share of non-smartphones. According to a November 2011 research note from Canaccord Genuity, Apple Inc. holds 52% of the total mobile industry's operating profits, while only holding 4.2% of the global handset market. HTC and RIM similarly only make smartphones and their worldwide profit shares are at 9% and 7%, respectively. Samsung, in second place after Apple at 29%, makes both smartphones and feature phones but doesn't report a breakdown separating their profits between the two kinds of devices. Up to the end of November 2011, camera-equipped smartphones took 27% of photos, a significant increase from 17% in 2010. For many people, smartphones have replaced Pointand-shoot cameras.
A study conducted in September 2012 concluded that 4 of 5 smartphone owners (85.9M U.S. users) are actually using the device to shop. 11

By Manufacturer Smartphone Customer Satisfaction by J.D. Power and Associates Manufacturer Apple 2010 Apple 2011 HTC 2010 HTC 2011 Industry Average 2010 Industry Average 2011 Samsung 2010 Samsung 2011 Motorola 2010 Motorola 2011 RIM 2010 RIM 2011 LG 2010 LG 2011 HP/Palm 2010 HP/Palm 2011 Nokia 2010 Score 810 838 727 801 753

788

724

777

N/A

775 741 762 N/A 760 712

733 720

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Nokia 2011

721

Rankings are based on a possible top score of 1000 From the launch of their Communicator model in 1996 until 2011 Nokia was dominant in the smartphone market, though has more recently been joined by other competitors in the market. Based on a report by Strategy Analytics, Samsung overtook Nokia in smartphone shipments with an estimated 27.8 million units shipped in Q3 2011 (Samsung does not publicly disclose the numbers of their smartphone shipments and sales). Apple surpassed Nokia worldwide by revenue and profit for the first time in Q2 2011, with Apple's profit share of the total worldwide smartphone market increasing to 66.3% while Nokia reported a loss. Between Q2 2010 and Q2 2011 Nokia's worldwide Symbian smartphone sales dropped significantly from 38.1% to 15.2%, while Samsungsmartphone sales increased significantly worldwide from 5% to 17.5%. As of Q1 2011, Nokia had already announced plans to switch to Windows Phone. Samsung smartphones use a diverse portfolio of operating systems, including their own Bada operating system along with Android and Windows Mobile. Market share among smartphone manufacturers does not equate to OS market share since some OSes are available only to one manufacturer and others are licensed across multiple manufacturers. Apple's iPhone, Nokia's Symbian, and RIM's BlackBerry smartphones are currently only available from single manufacturers. Google's Android OS and Microsoft's mobile OSes are platforms that are licensed and used by a variety of manufacturers. As a result, manufacturers of smartphones using licensed OSes all split the total market share of that OS between them, while the total share for a single-manufacturer OS is held by that manufacturer alone. Nokia's Symbian OS was previously available from several manufacturers under a licensed model, then later predominantly only by Nokia itself. In Q1 2012, after 14 years in the market, Samsung surpassed Nokia in units sold. Samsung also taking pole position in smartphones with 44.5 million smartphones sold or 30.6 market share, while 35.1 million iPhones sold or 24.1% market share. Currently the vast majority of smartphones are manufactured in China, Taiwan and Mexico, for companies based in the U.S. (Apple, HP, Motorola), South Korea (LG, Samsung), Canada (RIM), Finland (Nokia), Taiwan (HTC) and the U.K. (Sony Ericsson). By Operating system 2010 saw the rapid rise of the Google Android operating system from 4% of new deployments in 2009 to 33% at the beginning of 2011 making it share the top position with the since long dominating Symbian OS. The smaller rivals include Blackberry OS, iOS, Samsung's recently introducedBada, HP's heir of Palm webOS and the Microsoft Windows Phone OS which is now supported by Nokia. In the UK, which currently has one of the highest penetrations of smartphones in the World, Android achieved 50% market share in October 2011.

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Historical sales figures

World Wide Smartphone Sales (%) Figures in millions. Androi IPhon Windows Palm/WebO Symbia Bada d Blackberr e Linu Mobile/Pho Othe Year S n (Samsun (Googl y (RIM) (Apple x ne r (Palm/HP) (Nokia) g) e) ) (Microsoft)

2007

11.77

3.3

11.7 6

1.76

77.68

14.7

2008

23.15

11.42

11.2 6

2.51

72.93

16.5

2009

6.8

34.35

24.89 8.13

1.19

80.88

15.03

2010 67.22

47.45

46.6

111.58

12.38

2011 219.52

51.54

89.26

93.41

8.77

14.2 4

2012 81.07 -Q1

9.94

33.12

12.47

2.71

3.84

1.24

2012 104.8

7.4

26.0

3.5

6.8

5.4

0.1

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Androi IPhon Windows Palm/WebO Symbia Bada d Blackberr e Linu Mobile/Pho Othe Year S n (Samsun (Googl y (RIM) (Apple x ne r (Palm/HP) (Nokia) g) e) ) (Microsoft) -Q2

2012 122.5 -Q3

9.0

23.6

4.4

4.1

5.1

0.7

Enterprise share by operating system In a worldwide study of 2,300 workers at 1,100 businesses by iPass it was reported that Apple's iPhones have displaced RIM's BlackBerry devices in enterprise adoption in 2011. The share for iPhones increased to 45% from 31.1% in 2010, while the Blackberry share dropped to 32.2% from 34.5% in the previous year. Android phones also increased in share, to 21.3% from 11.3% in 2010, exceeding Symbian for the first time, which dropped to 7.4% from 12.4%. Windows Mobile and all other smartphone OSes also dropped in 2011 compared to 2010. Customer loyalty by operating system According to a survey of more than 6,000 smartphone users through 2010 by mobile analytics firm Zokem, the top five loyalty scores for smartphone platforms are the iPhone at 73%, followed by Google's Android at 40%, Samsung's Bada at 33%, RIM's BlackBerry at 30%, and Symbian S60 at 23%. Windows Mobile and Palm follow at 10% each. Customer loyalty gauges the likelihood that the user of a smartphone platform whose contract has expired or who has broken or lost their phone will repurchase another one that uses that same platform. Malicious software attacks

As smartphone adoption increases, these devices become more appealing to attackers who try to infect them with malicious software (malware). Smartphone security literature suggests that smartphone malware can be written even by average developers. Smartphone malware is more easily distributed through application stores that have minimal or no security mechanisms, such as app kill switch (aka remote app removal), review process for their content, etc. Often malware is hidden in pirated versions of legitimate apps, which are then distributed through 3rd party app stores. Malware risk also comes from what's known as an "update attack," where a legitimate application is later changed to include a malware component, which users then install when they are notified that the app has been updated. Additionally, the ability to acquire software directly from links on the web results in a distribution vector called "malvertizing," where users are directed to click on links, such as on ads that look legitimate, which then open in the device's web browser and cause malware to be downloaded and installed automatically.
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Typical smartphone malware leverages platform vulnerabilities that allow it to gain root access on the device in the background. Using this access the malware installs additional software to target communications, location, or other personal identifying information. A common form of malware on mobile phones is the SMS trojan, which sends premium SMS messages, possibly while unknowingly running in the background of a legitimate application. These premium SMS messages run up charges on the owner's phone bill which cannot be recovered. In August 2010, Kaspersky Lab reported detection of the first malicious program for smartphones running on Google's Android operating system, named TrojanSMS.AndroidOS.FakePlayer.a, an SMS trojan which had already infected a number of devices using that OS. Over the spring of 2011 Android malware increased 76%, according to McAfee. A report from Juniper Global Threat Center notes that malware on the Android platform increased 400% from 2009 to the summer of 2010, and then saw a 472% increase between July and November 2011. The Juniper report indicates that 55% of Android malware acts as spyware, and 44% are SMS trojans. While there have been and continue to be potential security flaws in iOS, as of at least August 2011 there were no known malware or spyware apps in Apple's App Store, according to security firm Lookout. There are however commercial spyware applications available, outside the App Store, for jailbroken iOS devices. In June 2011 Symantec's 23-page report "A Window Into Mobile Device Security" characterized (non-jailbroken) devices running iOS as having "full protection" against malware attacks. Symbian and older versions Windows Mobile have had to contend with a degree of malware in the past, but as legacy systems it is believed that the people who previously targeted them have shifted their focus to Android. There were also a few Palm OS viruses. The only mobile platform other than Apple's iOS without reports of malware so far is HP's (formerly Palm's) webOS, but this may be explained by its relatively low adoption rate. The best way to reduce a device's vulnerability to malware attacks is to install the most recent versions of operating systems which include security patches. This can be complicated by long delays in software updates for many devices which have had their software modified with custom "skins," services, or promotional on-deck apps by their manufacturer or mobile carrier. In some cases a device may no longer be receiving updates from its manufacturer or carrier, leaving it vulnerable to exploits that have been patched in an OS version that's more recent than the device's last supported one. Social impact A University of Southern California study found that the unprotected adolescent sexual activity was more common amongst possessors of smart phones. There are numerous smartphone applications that have positive social and environmental benefits. For example, smartphones have been shown to be a useful tool for encouraging energy conservation by assisting crowd sourcebuilding energy audits.

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Smartphones a boon to the elderly

One can never underestimate the importance of cell phones in people's lives today. Many people are so reliant on their cell phones that the devices have become inseparable part of their everyday lives. It's fair to say that cell phones are now squeezing the time from people's non-cell phone activities. With today's hectic lifestyles cell phones, especially smartphones, are serving as people's integrated communication platform. The use of cell phones among Chinese citizens is occurring at an increasing pace. And the popularity of smartphones, facilitated by the third-party development of various applications, has greatly increased. With the improvement of the general living standards of people, the availability of more and more easy-to-use apps, whether they are functionally useful or just recreational in nature, has attracted an increasing number of those who were traditionally non-users or light users of cell phones. For example kids and the elderly are increasingly becoming the heaviest users of smartphones, particularly when it comes to playing games. In the early stages of Internet development, a typical Internet user was a well-educated youth, and the main concern was the digital divide. Two key factors affecting people's adoption and eventual use of the Internet are the cost of access and the ease of use. The continuous drop in access fees, combined with the development of increasingly user-friendly apps in the recent years, has facilitated the flourishing of the Internet in China, both in urban and in rural areas. There have long been controversies regarding the consequences of computer and Internet use, but one thing is sure, cell phones are increasingly carrying much of their owner's life and dreams and people are spending more and more time in this private territory. Considering today's fast-paced and busy world, as more and more elderly people are left alone, the prevalence of social media and their numerous attached apps seems a natural shelter for the elderly against boredom and loneliness. The increasing affordability of cell phones, together with the persistent efforts toward the user-friendliness of smartphones and their various apps, have greatly empowered the previously marginalized group of elderly people to embrace them as new recreational activities. Mobile games enable senior citizens to play games which effectively alleviates their perception of loneliness and isolation. This reinvigorates their vitality by helping them reconnect with the world that they, in many cases, have reluctantly retired from.

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What was once strictly a youthful domain is now becoming theirs as well. Playing such games also gives the elderly the confidence to better exploit the new possibilities and life experiences facilitated by the prevalence of new information and communication technology. Therefore, we can reasonably assume that the adoption of cell phone games and other userfriendly apps will bridge the gap between generations, at least to some extent. The elderly and the young will have some common interests to talk about. This exchange of experience will help facilitate socialization. During the process, elderly people's often negative self-perception of being isolated or excluded by society will be substantially mitigated, and a feeling of connectedness with society will arise. Last but not least playing these games will keep them mentally active. That said, however, the smartphone world is a double-edged sword. Being able to make full use of cell phones is becoming a requisite skill for contemporary life and, accordingly, a failure to grasp its use could isolate the elderly even more. It is therefore very important for our society in general, and the younger generation in particular, to encourage the elderly to overcome any technology anxiety.

During the years of the Great Depression, household penetration of radios rose steadily, shooting from 10 percent of homes in 1925 to 67 percent in 1935 (Smith, Wright, Ostroff 1998). According to Pew's recent report on home broadband adoption (June, 2009), a similar commitment to technology is taking place with broadband penetration. Broadband services penetration increased from 55 percent of U.S. households in May, 2008 to 63 percent in April, 2009. The highest growth rates occurred among population segments which traditionally have below-average usage rates, including senior citizens and low-income households.

Separately, Apple reported that it sold a million iPhone 3GS units during its launch weekend. There also are bullish estimates surrounding the Palm Pres performance since its introduction, with numerous reports that the handset has been sold out in many locations. Some analysts estimated that between 50,000 and 100,000 handsets were sold in the first weekend it was available.

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Analysis:

As internet access becomes increasingly integrated into our lifestyles, broadband connectivity has moved from being a luxury to a necessity. It is widely recognized that the Internet has become the central information sharing and gathering place, and that improvements in infrastructure and advancements in technology have enabled faster and faster Internet speeds. It also has been acknowledged that people are becoming increasingly dependent on the internet, even in the face of an economic recession. The new Pew study underscores just how important the Internet has become, finding that, as the economy forces spending reductions, Americans are more open to cutting back or cancelling other services, such as mobile phones or cable TV, than their Internet services. The number of survey respondents who either reduced or cancelled their cell phone/cable TV service in the past year was double those who reduced or cancelled their internet access services. This trend existed despite increases in rates as the survey also found that the average spending on basic broadband services increased from $34.50 to $39.00. The mobile phone market, specifically the smartphone industry, continues to grow despite the recession. Following the introduction of the iPhone 3G S (priced at $200-$300 depending on storage with a two-year commitment), Apple slashed the price of its older iPhone to $99. The Palm Pre sells for $200 after a mail-in rebate, similar to its iPhone rival. Many analysts were shocked at the performance of the two companies and the rate of consumer uptake for their new devices. Reports emerged that the Palm Pre and pre-orders for the iPhone 3G S were sold out after their first weekends on the market, indicating that demand for smartphones continues to be strong despite the economic pressure on spending. The traditional phone is the odd line out. As we have covered in recent DATALINEs, consumers also are more likely to drop their landlines than their wireless services, and economic conditions are driving greater migration toward wireless-only spends. Hence, while broadband access may be the last to go for some consumers, wireless services remain valuable. The emerging picture does not bode well for traditional landlines over the longterm, especially when factoring in VoIP and other solutions that can be used over the Internet have now become ultra-important broadband connections. The industry has long recognized diminishing long-term value in the basic wired connection, especially among residential consumers (which is why the Bells wisely invested in wireless and, now, in programming assets). The economic downturn appears to be accelerating the timeline to this longanticipated outcome.

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The Bottom Line:

Similar to the household radio of the 1930s, broadband adoption thus far has been impervious to the larger effects of recession, which have led to reductions in other areas of consumer spending. Americans seem to be unaffected by broadband price increases as many choose to keep their current internet plans and instead opt to reduce or cut spending or subscriptions for other telecom services. It will be interesting to see how further investments in broadband infrastructure, backed by the Obama Administrations broadband stimulus package, will further affect the rate of broadband adoption in the United States. Wireless devices, for their part, are playing an increasingly bigger role in todays world, driven by the need for always-on connectivity. The impressive performances of both iPhone and Palm Pre indicate that the mobile smartphone market is still an emerging market that is up for grabs. As potential smartphone competitors see the impact (or lack thereof) of recession on demand for smartphones, we look forward to seeing how they leverage the situation and play into the vibrant smartphone market. Increased broadband penetration, coupled with enthusiasm for new, advanced wireless devices, demonstrates that even in difficult economic conditions, people place high value on communications services. The recession has brought about increased competition among various types of connections, with the traditional land line that has long been the industry's bread and butter beginning to make the inevitable slide toward the back of the pack. This new research from Pew comes as no surprise to our clients as it reinforces trends long predicted in our forecasts. If anything, it serves as a reminder that all players in this technology-driven industry need to keep their eyes on the horizon and develop strategies in tandem with emerging trends and forecasts even as they face near-term challenges and distractions.

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Types of Smartphones: Whats Out There?

When you look at buying a good cell phone, one of the first things you will notice is just how many types of smartphones are around. The incredible success of these little pocket computers means that new and improved ones are coming out all the time. While this means that you have a huge amount of choices, it can also make picking one more difficult as the sheer variety can be enough to confuse anyone. While they all start off from the basic idea of a cell phone with advanced features there are some other points that you need to take into account in order to make the right decision.

1. iPhone or Android? These are the two most popular types of smartphones around. iPhone is made by Apple and had a big head start on the Android devices. It still has a much larger market share but Android is making headway into that. If you go for the iPhone there are various different releases available, each with enhancements on the older versions. The most current version is number 4, and each new release is greeted with a frenzy of excitement among smartphone enthusiasts. The Android business model is a bit different in that. It is an operating system owned by Google and other phone firms use it as the system for their own phones. This means that there are far more different phones running on this operating system than on the Apple one. The latest version is 2.3 and new phones on this version are starting to be released in early 2011. 2. The most up to date model? As we have just seen, new versions and new phones are constantly being released, meaning that your choice is getting bigger all the time. If you choose the most up-to-date model you will obviously get all of the new features but will almost certainly have to pay more for it. Choosing a slightly older model will get you a less eye-catching model perhaps, but a better price and the knowledge that it is a phone that has been around for a while, and that has been tried out and tested by many people. 3. How big a screen do you want? If you are going to be playing a lot of games or you have poor eyesight, then you will probably want to pick one with a really big display. Generally speaking, the difference between screen sizes is pretty small on paper but can make a big difference if you plan to use it a lot. The iPhone 4 for example, has 3.5 inch screen and the Samsung Galaxy model has a 4 inch screen. The HTC HD2 is the current model with the largest screen, at 4.3 inches.

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4. How slim and lightweight does it have to be? The difference between types of smartphones phones is, as with the screen size, minimal so for most people this really depends on whether you want a really cool, modern look more than any issues with portability or storage. In general terms the newer models offer a sleeker and slicker style.

Best smartphones
Smartphones have become incredibly advanced, with multicore processors and cameras that almost make us want to abandon our point-and-shoot cameras for good. We've gathered together the best of the best, with any carrier. Motorola Droid Razr Maxx (Verizon Wireless) The Motorola Droid Razr Maxx proves that a powerful Android superphone can remain thin yet still promise marathon-worthy battery life. If you can live without Ice Cream Sandwich and have big hands, the Maxx is extremely compelling. Samsung Galaxy Nexus (Verizon Wireless) As the first U.S. phone with Ice Cream Sandwich, Verizon's Samsung Galaxy Nexus takes a coveted, solitary step forward. However, once other premium handsets receive the updated Android OS, the Galaxy Nexus will lose some of its competitive edge. Apple iPhone 4S The iPhone 4S isn't the king of cell phones, but it's part of the royal family nonetheless. Even without 4G and a giant screen, this phone's smart(ass) voice assistant, Siri, the benefits of iOS 5, and its spectacular camera make it a top choice for anyone ready to upgrade. Samsung Galaxy S II Skyrocket - black (AT&T) If you live in an area that gets AT&T's LTE network, we highly recommend the powerful and beautiful Samsung Galaxy S II Skyrocket. HTC Rezound (Verizon Wireless) While it may have a hefty build, the HTC Rezound's beautiful display, commendable performance, and multimedia-rich features make it a top phone for Verizon customers.

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Smartphones For Cheap Prices - Enjoy The Best Smart Phone Deals Online

The good popularity of smartphones undoubtedly shows the growing craze of technology in us. Nevertheless, the better the computing and the connectivity functions, the pricier the gadget is. Yet there is certainly a way! The online smart phone deals are available and mobile users like it since they don't only offer smartphones for cheap prices but they are also preloaded with amazing gifts. When you want to get a smart phone, you should buy it online simply because by doing so you can see many smartphones for cheap prices and you can get some great smartphone deals that may help you save money. Some Smartphones That Have Great Online Deals An intensive study shows that due to the demand of smartphones every famous company today is busy in developing the most recent gadget of all. Based on the studies, Blackberry is at the top of those varieties of smart phones. Many of these smart phones fall in the business category. Nokia and Apple smartphones are also so popular. A big selection of Nokia smartphones feature about 5 mp to 12 mp camera, and a top speed internet connection due to 3G, 3Gs, 4G, Wi-Fi as well as HSDPA. Such smart phones found today come with many offers and deals that can truly amaze you. You can even opt for checking out the deals of LG smart phone. They are not just great in appearance but will impress you with complete features. By checking most online mobile deals today, you may enjoy this hi-tech journey successfully without spending much. Other handset brands that you may consider are Samsung and Sony Ericsson. The most exciting part of purchasing a smart phone online is the chance to make a good comparison of services and prices. Your comparative research will let you make the most ideal deal. It indeed lets you find out the best smartphones for cheap prices.

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Introduction

Apple EY COMPETITORS Strong competitor in the prosumer customer segment 15% of current smart phone market share Advantages: Brand awareness and variety of application downloads Disadvantages: Price point and limited to AT&T GSM network

Blackberry Low cost OS with open development Advantages: Scalable and flexible functions on a variety of smart phones Disadvantages: Low adoption and low number of available apps (both are rapidly increasing). Blackberry and Apple are the two major smart phone manufacturers of the world, and both has a huge number of fan following and users. Though it is a matter of personal choice and preference, as to what to choose. In this study we are going to analyse customer preferences and characteristics in order to better define customer segments, determine which customers to focus marketing efforts on, and what features are most important to those customers. Globally, RIM holds 15% of the smart phone market share. Although this is a rather substantial portion of the available market, RIM faces threats from close smart phone competitors and is constantly rivalling to stay on top. Smart phone competitors consist of: High Tech Computer (HTC), Apple, Nokia, Googles Android, Samsung and Palm. Apples smart phone net sales for the fiscal year end September 2009 was $11.8 billion. In 2010, research shows that Apple smart phones seized 13.3% of the global market share as their 3GB iphone is growing in popularity selling for $199 with a service contract (Data monitor, 2009; Toronto Star, 2009). Additionally, the iPhone provides a competitive advantage, as the device is able to run upwards of 85,000 applications providing higher utility for customers.

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HTC: HTC Corp, (TAIEX: 2498) produces powerful handsets that continually push the boundaries of innovation to provide true mobile freedom. Founded in 1997 by Cher Wang, Chairwoman, HT Cho, Director of the Board & Chairman of HTC Foundation, and Peter Chou, President and CEO, HTC made its name as the company behind many of the most popular operator-branded devices on the market. It has established unique partnerships with key mobile brands, including the leading five operators in Europe, the top four in the US, and many fast-growing Asian operators. It has also brought products to market with industry leading OEM partners and, since June 2006, under its own HTC brand. HTC is one of the fastest-growing companies in the mobile sector and has achieved remarkable recognition over the past couple of years. Business Week ranked HTC as the second best performing technology company in Asia in 2007 as well as giving the company the number 3 spot in its Global listing in 2006. Since launching its own brand 18 months ago the company has introduced dozens of HTCbranded products around the world. Products & Innovation HTC is known for its innovation. It is constantly broadening the range of devices it offers introducing devices to support specific applications and new form factors that meet the increasingly diverse needs of its customers and partners. HTC's product portfolio offers easy-to-use solutions that embrace the full range of mobile multimedia resources, wireless anytime and Internet on the go.

First Microsoft Windows 5.0 Smartphone (2006) First Tri-band UMTS PDA First intuitive touch screen to allow finger tip navigation (June 2007)

In early 2006, HTC launched a powerful new device with a groundbreaking form factor: the HTC Advantage. The HTC Advantage is the worlds most powerful office, boasting a 5" screen and full detachable QWERTY keyboard. This was followed in early 2007 with the introduction of the HTC Shift. Equipped with Windows Vista this device includes a brilliant 7-inch widescreen touch display and a 40 gigabyte hard drive. HTC launched the HTC Touch in June 2007 as the result of extensive R&D and the conviction that fingertip control would enable more intuitive navigation. The groundbreaking HTC Touch is equipped with TouchFLO so that consumers just sweep their finger across the screen to get access to the most commonly used content, contacts and features in a simple finger flick. HTC aims to continually develop smart new devices that empower users on the go, providing more freedom in the way they live their lives.

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SAMSUNG: From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world's leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognized. This timeline captures the major milestones in Samsung's history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world. The digital age has brought revolutionary change and opportunity to global business, and Samsung has responded with advanced techno-logies, competitive products, and constant innovation. At Samsung, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world's recognized leaders in the digital technology industry. Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more.

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OBJECTIVE To study consumer motivation for buying a smart phone. To analyze the consumer preference for brands of smart phone. To determine whether there is a significant difference between preferences for features of smart phones on the basis of gender. To identify the most effective medium for advertisement of smart phone.

Hypothesis Hypothesis-1: Ho: There is no difference between preferences for features of smart phones on the basis of gender. H1: There is a difference between preferences for features of smart phones on the basis of gender. Hypothesis-2: Ho: There is no association between gender and consumer method of buying a Smart phone. H1: There is association between gender and consumer method of buying a Smart phone. Hypothesis 3: Ho: There is no association between consumer method of buying and future purchase options for buying smart phone. H1: There is an association between consumer method of buying and future purchase options for buying smart phone.

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Research Methodology Research Design: It is the plan, structure of investigation conceived so as to obtain answer to research question. It is the specification of methods and procedures for acquiring the information needed.

It is concerned with: Overall operational pattern Framework of the project Stipulates what information is needed

The first step that undertakes in the report was the selection of research. The research design, which was adopted for the study was descriptive in nature.

The two types of research are as follows:

Exploratory research: It is to generate new ideas. Descriptive research: They are well structured. It can be complex, a high degree of scientific skill on the part of the demanding a high degree of scientific skill on the part of the researcher. It can be taken in certain circumstances. When the researcher is interested in knowing the characteristics of certain groups such as, gender, profession, a descriptive study may be necessary.

In this I did descriptive research also because I want to know the consumer buying behaviour and preferences towards smart phone.

Primary Data The descriptive nature of research necessitated collection of primary data from smart phone users through survey. Personal Interview method will be used and interview would be conducted through structure questionnaire.

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Secondary Data RIM Marketing Presentation. websites

RESEARCH INSTRUMENTS I prepared a structured questionnaire to collect the data and it consisted of Multiple-choice questions, direct questions and open-ended question.

SURVEY LIMITATIONS Time Constraint - Sampling was not a perfect representation, could have been larger. Survey Length - Questions, wouldve liked more to capture more critical data but there were concerns about the impact on participation.

Research Instruments

I prepared a structured questionnaire to collect the data and it consisted of Multiple-choice questions. The main function of the questionnaire was to know the consumer behavior towards smart phone.

Sample Plan:

A part of a population or a subset from a set of units which is provided by some process or other. Sample Size:

The sample size considered was 75 for consumers.

Method of Sampling: Convenience sampling.

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DATA INTERPRETATION AND ANALYSIS

1). Motivation Factor For Buying a Smart phone: Statistics N Valid Missin g 75 0 1.8800 Valid Required for Work Features Status Symbol Multitasking Reasonforpurchase Total Reasonforpurchase Frequenc y 27 36 6 6 75 Percent 36.0 48.0 8.0 8.0 100.0 Valid Percent 36.0 48.0 8.0 8.0 100.0 Cumulative Percent 36.0 84.0 92.0 100.0

Mean

Reasonforpurchase

40

30

Frequency

20

10

0 Required for Work Features Status Symbol Multitasking

Reasonforpurchase

30

Interpretation: 48% of consumer said that the reason for purchase of a smart phone is its features followed by its utility for work (36%).

2).Most Preferred Brand: Statistics Mostpreferredbrand N Valid 75 Missin 0 g Mean 2.3200 Mostpreferredbrand Frequenc y 31 8 17 19 75 Valid Cumulative Percent Percent 41.3 41.3 10.7 22.7 25.3 100.0 52.0 74.7 100.0

Valid Apple Blackber ry HTC Samsung Total

Percent 41.3 10.7 22.7 25.3 100.0

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Mostprefferedbrand

40

30

Frequency

20

10

0 Apple Blackberry HTC Samsung

Mostprefferedbrand

Interpretation: Apple (41.3%) is the most preferred brand by consumers followed by Samsung (25.3%) and HTC (22.7%).

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3). Features Preferred while purchase of a smart phone:

1).Touch Screen Statistics Touch Screen N Valid Missin g Mean Touch Screen Frequenc y 4 16 12 28 15 75 Valid Cumulative Percent Percent 5.3 5.3 21.3 16.0 37.3 20.0 100.0 26.7 42.7 80.0 100.0

75 0 3.4533

Valid Least Preferred Somewhat Preferred Neutral Preferred Most Preferred Total

Percent 5.3 21.3 16.0 37.3 20.0 100.0

TouchScreen

30

20

Frequency
10 0 Least Preferred Somewhat Preferred Neutral Preferred Most Preferred

TouchScreen

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Interpretation: 37.3 % of consumer said that touch screen is preferred as a feature while 21.3% of consumer prefers it somewhat. 2).Wi Fi Statistics Wifi N Valid Missin g Mean

75 0 3.5867 Wifi Frequenc y Valid Percent 22.7 21.3 30.7 25.3 100.0 Cumulative Percent 22.7 44.0 74.7 100.0

Percent 22.7 21.3 30.7 25.3 100.0

Valid Somewhat Preferred Neutral Preferred Most Preferred Total

17 16 23 19 75

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Wifi

25

20

Frequency

15

10

0 Somewhat Preferred Neutral Preferred Most Preferred

Wifi

Interpretation: 30.7% of consumer preferred Wifi and 25.3% of consumer said it is most preferred for them. 3).Apps: Statistics Apps N Valid Missin g Mean

75 0 3.5067

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Apps Frequenc y 19 1 14 5 36 75 Valid Cumulative Percent Percent 25.3 25.3 1.3 18.7 6.7 48.0 100.0 26.7 45.3 52.0 100.0

Valid Least Preferred Somewhat Preferred Neutral Preferred Most Preferred Total

Percent 25.3 1.3 18.7 6.7 48.0 100.0

Apps

40

30

Frequency

20

10

0 Least Preferred Somewhat Preferred Neutral Preferred Most Preferred

Apps

Interpretation: 48% of consumers said that Apps is the most preferred feature for them.

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4).G.P.S: Statistics GPS N

Valid Missin g

75 0 1.6133 GPS Frequenc y 43 22 6 4 75 Valid Cumulative Percent Percent 57.3 57.3 29.3 8.0 5.3 100.0 86.7 94.7 100.0

Mean

Valid Least Preferred Somewhat Preferred neutral Preferred Total

Percent 57.3 29.3 8.0 5.3 100.0

GPS

50

40

Frequency

30

20

10

0 Least Preferred Somewhat Preferred neutral Preferred

GPS

Interpretation: 57.3% of consumer said that they prefer the GPS technology the least in smart phone and 29.3% of consumer prefer it somewhat.

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4). Information Source: (a).Where did you look for the information before purchasing a smart phone? Statistics Info Source N Valid Missin g Mean

75 0 2.6133 Info Source Frequenc y Valid Percent 14.7 36.0 22.7 26.7 100.0 Cumulative Percent 14.7 50.7 73.3 100.0

Percent 14.7 36.0 22.7 26.7 100.0

Valid In store Promo Display Internet retailer/ review/ technology websites Television/ Newspaper Word of mouth Total

11 27 17 20 75

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InfoSource

30

20

Frequency
10 0 In store Promo Display Internet retailer/ review/ technology websites Television/ Newspaper Word of mouth

InfoSource

Interpretation: Mostly consumer collects the information from internet websites (36%) and then they trust word of mouth (27%). (b). Did you take advice from someone else? Statistics Advice N Valid Missin g Mean

75 0 2.1467 Advice Frequenc y Valid Percent 29.3 37.3 22.7 10.7 100.0 Cumulative Percent 29.3 66.7 89.3 100.0

Percent 29.3 37.3 22.7 10.7 100.0

Valid Someone Tech Savvy Someone Recently Bought the same Someone already used Can't Say Total

22 28 17 8 75

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Advice

30

20

Frequency
10 0 Someone Tech Savvy Someone Recently Bought the same Someone already used Can't Say

Advice

Interpretation: 37.3 % of consumer said they had consulted with someone recently bought the same while 29.3 % of consumer consulted with someone tech savvy. (5). Future Purchase and Mode of Purchase of Smart phone (a).Statistics MethodOfBuying N Valid 75 Missin 0 g Mean 1.6800 MethodOfBuying Frequenc y Valid Search options with in a particular brand Go for different brand Total 24 51 75 Valid Percent 32.0 68.0 100.0 Cumulative Percent 32.0 100.0

Percent 32.0 68.0 100.0

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MethodOfBuying

60

50

40

Frequency

30

20

10

0 Search options with in a particular brand Go for different brand

MethodOfBuying

Interpretation: For future purchase 68% of consumers said they will go for different brands and 32% search options within a particular brand. b). Future Purchase Statistics Future Purchase N Valid Missin g Mean

75 0 2.3600

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Future Purchase Frequenc y 29 10 16 20 75 Valid Cumulative Percent Percent 38.7 38.7 13.3 21.3 26.7 100.0 52.0 73.3 100.0

Valid Apple Blackber ry HTC Samsung Total

Percent 38.7 13.3 21.3 26.7 100.0

FuturePurchase

30

20

Frequency
10 0 Apple Blackberry HTC Samsung

FuturePurchase

Interpretation: For purchase of smart phone in future consumer are more interested in brands like Apple followed by HTC and Samsung.

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6).Most Effective Advertising Media Statistics Effective advertising N Valid 75 Missin 0 g Mean 3.0800 Effective advertising Frequenc y 16 7 7 45 75 Valid Cumulative Percent Percent 21.3 21.3 9.3 30.7 9.3 40.0 60.0 100.0 100.0

Valid Television Newspaper Magazine Internet Websites Total

Percent 21.3 9.3 9.3 60.0 100.0

Effectiveadvertising

50

40

Frequency

30

20

10

0 Television Newspaper Magazine Internet Websites

Effectiveadvertising

Interpretation: The most effective medium for advertisement as per consumers view is internet websites (60%) followed by T.V (21%).
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CONCLUSION:

Most preferred brand in smart phone market is Apple followed by Samsung and HTC. The main reason for smart phone purchase is its features. Internet retailers / review / technology websites is an important source of information to consumer. Mostly consumer wants to opt for different smart phone brands instead of looking for same brand. So consumer is not brand loyal in case of smart phone. The most effective medium of advertisement of smart phone is internet websites. There is no difference between preferences for features of smart phones on the basis of gender.

There is no association between gender and brand loyalty for Smart phone.

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RECOMMENDATION:

1. Smart phone companies should focus more on advertisements on internet websites. 2. As consumer wants more and more features so smart phone manufacturers should increase the number of features. 3. As the consumer prefers word of mouth or consulting someone tech savvy, so smart phone brands must maintain their good will and increase services.

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Bibliography

Books Referred

Marketing Management Marketing Research Business Statistic -

by Phillip Kotler by Naresh Malhotra by Ken Black

Website Referred:

1. 2. 3. 4. 5. 6.

www.blackberry.com www.htc.com www.apple.com www.samsung.com www.wikipedia.com www.google.com

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Appendix

Name-______________________ Mobile-_____________________

Q1. Demographics: Gender-_______ Age-____ Educational Level-_________ Profession-________________ Q2. What one reason makes you purchase a smart phone? 1).Required for Work 2).Features. 3).Status symbol. 4).Multi Tasking. Q3.Which brand of smart phone you prefer the most? 1). Apple. 2). Blackberry 3). HTC 4). Samsung Q4.Please tick as per your preference for feature you were looking while buying a smart phone? (1- Least Preferred & 5- Most Preferred) Feature Touch Screen Wi-Fi Apps GPS Least Preferred Somewhat Preferred Neutral Preferred Most Preferred

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Q5. (a).Where did you look for the information before purchasing a smart phone? 1).In Store promo Display. 2).Internet retailers/ reviews / technology websites. 3).Television / Newspaper. 4). Word of mouth (b). Did u take advice from someone else? 1). someone having latest technological update. 2). someone recently bought the same. 3). Someone already used. Q6. Tick the appropriate option: (a).Which method of buying will you use for future purchase? 1). Search options with in a particular brand. 2).Go for different brand. (b). If in case you will buy a smart phone in future you will go for which brand? 1). Apple. 2). Blackberry 3). HTC 4).Samsung 5).Cant say now. Q7). Which type of advertising do you feel is most effective for smart phones? 1).Television. 2).Newspaper. 3).Magazine. 4).Internet websites.

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