7/29/13

Bob Mansfield bio vanishes from Apple executive leadership page | Apple - CNET News

CNET News

Bob Mansfield bio vanishes from Apple executive leadership page

Executive was at the center of a shakeup that began with his announced retirement and ultimately led to a promotion. Apple says Mansfield will remain at Apple working on special projects reporting to Tim Cook.
by Steven Musil | July 28, 2013 5:29 PM PDT

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Apple's Bob Mansfield. (Credit: Apple)

Bob Mansfield, the Apple executive at the center of a mysterious executive shakeup last year, has disappeared from the company's executive leadership page. The Apple technology chief's bio vanished from the page [http://www.apple.com/pr/bios/] in the past 24 hours, according to MacRumors [http://www.macrumors.com/2013/07/28/apple-senior-vice-presidentbob-mansfield-removed-from-leadership-webpage/] , which first reported on the development. However, a version of his page retrieved a week ago is still accessible on Google's Web cache [http://webcache.googleusercontent.com/search? q=cache:CJ5aWzCDtOIJ:www.apple.com/pr/bios/bob-mansfield.html ] . Mansfield, who was formerly Apple's senior vice president of hardware engineering, announced his intention to retire [http://www.cnet.com/8301-13579_357463313-37/apples-senior-hardware-chief-bob-mansfield-to-retire/] in June 2012, and the company announced he would be replaced by Dan Riccio, Apple's
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Bob Mansfield bio vanishes from Apple executive leadership page | Apple - CNET News

vice president of iPad [http://reviews.cnet.com/ipad/] hardware engineering.

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Rights group alleges worker abuse at Apple partner Pegatron [http://www.cnet.com/8301-13579_3-57595886-37/rights-group-allegesworker-abuse-at-apple-partner-pegatron/] Now that we have Chromecast, is it time for 'Xbox TV?' [http://www.cnet.com/8301-33620_3-57595815-278/now-that-we-havechromecast-is-it-time-for-xbox-tv/] Will Nexus 7 beat iPad Mini by out-cooling it? [http://www.cnet.com/8301-17852_3-57595851-71/will-nexus-7-beatipad-mini-by-out-cooling-it/] That decision was soon overturned [http://www.cnet.com/8301-13579_357501223-37/did-tim-cook-make-bob-mansfield-an-offer-he-couldntrefuse/] as part of a change-up in Apple's top ranks that left him as an adviser to CEO Tim Cook on "future products." Two months later, Apple changed his role once again [http://www.cnet.com/8301-13579_3-57542219-37/applereshuffles-top-brass-ios-chief-to-leave-in-2013/] , putting him charge of the company's technologies group. Apple never commented publicly on the event, but the selection of Riccio as Mansfield's replacement apparently did not sit well with company's some of the company's top employees, who went to Cook to protest the choice, according to Bloomberg Businessweek [http://www.businessweek.com/articles/2012-1003/mapping-a-path-out-of-steve-jobs-shadow#p2] . After several senior members on Mansfield's team voiced concern that Riccio was prepared for the job, Cook reportedly approached Mansfield and offered him a pay package worth $2 million a month to stay with the company. A leaked company-wide e-mail [http://9to5mac.com/2012/10/29/timcook-emails-employees-thanks-scott-forstall-says-bob-mansfield-to-stayon-for-two-years/] from Cook last October noted that Mansfield would be staying on
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Bob Mansfield bio vanishes from Apple executive leadership page | Apple - CNET News

with Apple for another two years. A month later, Mansfield, who joined Apple when the company acquired Raycer Graphics in 1999, sold 35,000 shares of Apple stock, worth just over $20.37 million, leaving him with about 30,000 shares. CNET has contacted Apple for comment and will update this report when we learn more. Updated at 8 p.m. PT An Apple spokesperson told Reuters [http://twitter.com/poornimagupta/status/361676821571448833] that Mansfield has been removed from the executive team but remains employed by the company on special projects. [http://www.cnet.com/profile/stevenmusil/]

About Steven Musil [http://www.cnet.com/profile/stevenmusil/]

Steven Musil is the night news editor at CNET News. Before joining CNET News in 2000, Steven spent 10 years at various Bay Area newspapers. E-mail Steven [mailto:stevenm@cnet.com] . [http://plus.google.com/111575668479044656314/]

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Bob Mansfield bio vanishes from Apple executive leadership page | Apple - CNET News

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Lusitron [http://www.cnet.com/profile/Lusitron]
1 hour ago

He's too fat.

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Bob Mansfield bio vanishes from Apple executive leadership page | Apple - CNET News

/ like []reply [] wolf7052 [http://www.cnet.com/profile/wolf7052]

2 hours ago

most the companies I've been at 'special projects' was code for purgatory.

/ like []reply [] HelloNewWorld [http://www.cnet.com/profile/HelloNewWorld]

2 hours ago

What about Bob ?

/ like []reply [] whattaguy62 [http://www.cnet.com/profile/whattaguy62]

3 hours ago

Wonder if "special projects" he is now consulting on refers to iWatch?

/ like []reply []
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Bob Mansfield bio vanishes from Apple executive leadership page | Apple - CNET News

bigdon199 [http://www.cnet.com/profile/bigdon199]
4 hours ago

what I find curious is - who sits there visiting sites looking for an executive's bio to disappear?

/ 2like []reply [] Stevvvv [http://www.cnet.com/profile/Stevvvv]

4 hours ago

@bigdon199 [http://www.cnet.com/profile/bigdon199] I think they just have scripts that check changes on major sites and companies.

/ like []reply [] bigdon199 [http://www.cnet.com/profile/bigdon199]

4 hours ago

@Stevvvv [http://www.cnet.com/profile/Stevvvv] @bigdon199 [http://www.cnet.com/profile/bigdon199] makes sense.

/ like []reply [] itobserver [http://www.cnet.com/profile/itobserver]

5 hours ago
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Bob Mansfield bio vanishes from Apple executive leadership page | Apple - CNET News

So we know who is really important to Apple. LOL

/ like []reply [] theyayarealiving [http://www.cnet.com/profile/theyayarealiving]

5 hours ago

He vanished like iPhone 4 prototype in a bar.

/ like []reply [] ikramerica--2008 [http://www.cnet.com/profile/ikramerica--2008]

5 hours ago

Shnikeys!!!

/ like []reply [] Lowlyffe [http://www.cnet.com/profile/Lowlyffe/]

5 hours ago

I'll do anything for love, but I won't do that!

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Bob Mansfield bio vanishes from Apple executive leadership page | Apple - CNET News

/ like []reply [] GaelicSoxFan [http://www.cnet.com/profile/GaelicSoxFan]

5 hours ago

Future endeavored

/ 2like []reply [] TheeWallaby [http://www.cnet.com/profile/TheeWallaby]

5 hours ago

@GaelicSoxFan [http://www.cnet.com/profile/GaelicSoxFan] I love how pro wrestling seeps into other aspects of our culture, almost without notice. Well done, good sir, well done.

/ 1like []reply [] GaelicSoxFan [http://www.cnet.com/profile/GaelicSoxFan]

5 hours ago

I couldn't help myself. Wonder if Apple.com has an "Alumni" section? If so, Bob will be joining Jobs, Woz, Markkula, Sculley & Forstall.

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/ like []reply [] GaelicSoxFan [http://www.cnet.com/profile/GaelicSoxFan]

5 hours ago

If you play MVP Baseball 2005 (still the best baseball video game ever IMO) with the crowd noise on, you can hear a woman say "lay the smack down".

/ like []reply [] owenwg [http://www.cnet.com/profile/owenwg]

5 hours ago

Every time I see that creepy, greasy looking meatball I get the feeling he should be on a Government watch list.

/ 1like []reply [] als [http://www.cnet.com/profile/als]

5 hours ago

@owenwg [http://www.cnet.com/profile/owenwg] he should have played Curley in the last Three Stooges movie

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/ 1like []reply []
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