Professional Documents
Culture Documents
IMPACT OF GLOBALISATION
ON
Acknowledgement
No endeavor can be successful without the entire co-operation of the people encouragement, which veers forth coming, in full swing this study. It is extremely difficult to find success, which can do justice to this sort of cooperation. Success is endeavor call for co-operation & guidance from services and colleagues. This was comply brought out to me while undergoing my research project, as MBA courses is not only require the theoretical knowledge but practical knowledge too. I am a great debt of my gratitude & sincere thanks to my Prof. Mrs Deepti who gave me the opportunity to my research project i.e. Marketing Strategies followed by Sports Goods Industry, a Study of Jalandhar. I thankfully acknowledge her contribution for giving me the important tips and guidance on the research project,. I am grateful to my friends & all those who helps me in one way or other at every stage of my work. Moreover, this achievement is extremely due to the moral support of my parents & teachers.
PREFACE
Jalandhar is the oldest city in Punjab situated at a distance of about 84 kms southeast of Amritsar on the G.T. road going at Calcutta. Jalandhar is Indias foremost producer of sports goods. Jalandhar is the sports city of India as it has not only finest sport industry but also a large number of sportsmen. Infact 12 of Indias greatest hockey players have come from a single village, Sansarpur, In Jalandhar City. Jalandhar has a very alive atmosphere, something that is typical to the whole of Punjab. Jalandhar ranks second in India in the rate of urbanization and has the highest density of population at 598 persons per square km, as per the 1991 cencus. The reason far this is growing industrialisation. Industrial Production of sports goods began on a small scale during the late forties. Over the years, the sports goods industry has grown at an impressive are and of late Indian sports goods are also exported to different countries. Rough estimate suggest that today Jalandhar has more than 100 major industries and about and abut 20,000 small scale industries with a most conservative estimate of an annual turnover of approximately Rs 450 crores. The Jalandhar Sports goods industry manufactures 318 items. The Jalandhar Sports Industry is highly labour intensive industry and provide employment to the weaker sections of society. .
Table of Contents
1. Defining the Research Problem. 2. Research Methodology. 3. Sampling procedure. 4. Objectives of Research. 5. Limitations. 6. Introduction to various sample units. 7. Introduction to Jalandhar Sports Goods Industry. 8. Introduction to Export Marketing of Export Goods Industry. 9. Introduction to Sports Marketing Strategies. 10.Presentation and analysis. 11. History of the Industry. 12.Benefits to Exporters through Exporting. 13.Conclusion. 14.Suggestion. 15.Chi-square test. 16.Questionnaire. 17.Foreign Trade Policy 2004-2009. 18.Highest Export awards. 19.Bibliography.
The various points regarding impact of Globalization will be considered in these industries including threats, opportunities, quality, quantity, profitability, competitors. So in my study main focus is given to the business strategies adopted by Jalandhar Sports Industry, aimed at enchanting global competitiveness.
RESEARCH METHODOLOGY
Research is defined as a scientific and systematic search for information on a specific topic ." "Research is the systematic method consisting of enunciating the problem formulating the hypothesis collecting the facts or data, analyzing the facts and reaching certain conclusions either in the form of solution towards the concerned problem or in certain generalization for some theoretical formulation." RESEARCH DESIGN The research is exploratory in nature. VEHICLES OR METHOD OF DATA COLLECTION Facts, information systematically collected and presented for the purpose of drawing inferences may be called data. Two types of data taken into consideration Le. primary data and secondary data. PRIMARY DATA Direct collection of data from the source of intonnation include personal interviewing, survey, etc. The result thuis are based on Primay data rebound to be empirical and of great utility value . SECONDARY DATA Indirect collection of data from sources containing past or recent. Past information like books, magazines, journals, various article through internet. RESEARCH INSTRUMENT A questionnaire will be used for the survey. It consists of set of questions for the respondents to answer.
SAMPLING PROCEDURE
UNIVERSE: The universe to be studied for the project is IMPACT OF GLOBALISATION on Jalandhar Sports Industry SAMPLE UNIT: Sample unit for research is Exporters of Jalandhar Sports Industry. SAMPLE SIZE: The sample size of about 10 sports industries will be taken into consideration and impact of Globalization will be studied on them STATISTICAL TOOLS: Data collected will be analyzed and interpreted with the help of tables or Pie charts. SAMPLE METHOD: Convenience method i.e. research conducted ion the industries according to own convenience . STATISTICAL TEST: Hypothesis test
OBJECTIVES OF RESEARCH
To have an overview or Sports industry in Jalandhar City like profitability , Export market, Size of sports industry , etc. To find various policies regulating the export of Sports goods from India . To analyze various marketing strategies followed by Exporters of Sports Goods To identify the various problems faced by the exporters in the light of findings and suggest measures to solve them or remove them.
LIMITATIONS
Scope of the study is limited to Jalandhar City only which cannot represent the whole Indian market. Lack of interest on the part of respondent. Sports good industry is Cottage industry and highly organized. So certain shortcomings will be unavoidable due to inherent structural weaknesses prevailing in the industry.
RATTAN BROTHERS
Rattan Brothers , established in 1976 is one among the old companies, manufacturing all types of inflatable balls like Soccer Ball, Rugby Ball, Volleyball, Netball, Handball, American and Australian Football, Cricker, Boxing and Hockey Equipment. The main focus is given on Basketball, Volleyball, Boxing, Football, Soccer & Martial Arts products. Its market extends worldwide under the leadership of Mr Tilak Khinder, CEO of the Company The employee strength of the company is 51-100 and the annual sales range is between US $5 Million US $10 Million. The company gains various certificates like ISO and Export House.
of sports goods to the international markets. The Indian sports goods are increasingly being used in international tournaments and cater to the top brands like, Addidas, Puma, Gilbert etc. More than thousand enterprises, livehood to thousands, contributing towards a healthier society, creating a place in the world market, earning foreign exchange for the country, are the just some of the achievements of the Jalandhar Sports Goods Industry.
presence amongst the competitors, the council ventured to explore new and upcoming markets as identified under the FOCUS Programmes of the Ministry of Commerce, Government of India by organising Buyer Seller mets in the emerging markets of Latin America, namely Brazil, Chile and Argentina. The Councils initiatives have received an enthusiastic response from the industry that can be measured in terms of participation in the international events organised by the Council. This response is a parameter of the industrys preparedness to face international challenges and also indicates a high degree of inclination to internationalize. During 2004-05, India continued its drive to further develop its existing range and at the same time diversify Indias export basket of Sports goods and toys. Exports of this sector as recorded by the Council reached a new high of Rs. 395.11 crores ($ 87.94 million) recording a growth of 18% in dollar terms. The highest item of export was inflatable Balls which maintained its last years contribution to account for 38% of Indias export of sports goods. It was heartening to note that the export of inflatable balls recorded a bobust growth of 20%. The top five items of sports goods following Inflatable Balls, namely Protective Equipment for Cricket, Cricket Balls, Boxing Equipment and Hammocks together accounted for 68% of sports goods and toys exports. The top five destinations of exports were U.K., Australia, United States, Germany and Italy which together accounted for 70% of Indias export of sports goods and toys during 2004-05. Amongst these top five destinations, the largest increase in exports from India was recorded in Italy by 46.2% followed by USA and Australia by 16%.
extremely carefully in deciding the export marketing mix. The elements of the marketing mix can be broken down as per the product mix, pricing the product, the perishable channels of distribution and planning promotion strategy. The decision regarding the method , the system used to get needed products into the hands of consumers in foreign countries can be called the basic marketing mix decisions and includes planning and strategy with regard to products, promotion and channels of distribution and price. Thus it cab be concluded the basic ingredients of the market are product, promotion and distribution. The basic objective of this project is to study the various market strategies adopted by various by various exporters of sports goods industry.
bats and hockey sticks manufacturers, they need high quality wood for manufacturing these items so they get their wood from state of Jammu & Kashmir and Himachal Pradesh. The manufacturers of leather based sports goods, they purchase leather from locally as well as from other states like U.P and for rubber based items they purchase the raw material from the local market and also from outsider sources. Statement 3:- Find various categories of sports goods that are being exported & also their direction. The 3rd question is what are the various items that are being exported from India. From all the information and the data collected it is clear that one exporter of the sports goods is not exporting one category of sports goods.
Table No.1
Table Showing categories of sports goods to be exported:Categories Wood based Leather based Metal based Rubber based Plastic based Fiber based Textile based %age 29.10 26.80 09.00 03.80 00.70 03.80 04.50
35 30 25 20 15 10 5 0
Ba Le se at d he rb as ed M et al B as Ru ed bb er Ba PL se as d tic Ba se Fi d br e Ba se Te d xt ile Ba se d
29.1
26.8
oo d
Interpretation:From the given chart it is clear that what are the various sports goods which are being exported by these exporters of the sports goods industry of Jalandhar. One exporter indulge in more than one product. For example One exporter is exporting wooden based products like cricket bats, hockey sticks or table tennis , Bat sets and the same exporter exports leather based products like boxing gloves, leather balls, leather footballs etc and also the same exporter exports rubber based items like all types of inflatable balls. So from information collected we come to know that out of 100% of the exporters, there are 29% of the exporters who exports wooden based products. These wooden based products include cricket bats, hockey sticks, table tennis balls, caram boards etc. Exporting Countries:- U.K., South Africa, Australia, Kenya, Canada, Germany. Leather based Items:Again out of these exporters 26.8% of the exporters involve in the leather based sports goods which included various products first come the primary products like leather football, volleyball, rugby ball, softball, cricket ball, boxing gloves, pads, protective of legs deist, foot, face, and hands etc. there products are namely manufactured in Jalandhar city and in Merrut also.
Exporting Countries:U.K., USA, Canada, Germany, Kenya, south Africa, Holland, France etc. Metal Based Products:Indian products goods industry is using metal as the fabrication of equipment Eg: Aluminum buckets with steel shafts, brack & feed equipment like throwing hand handover, putting shaft etc. Countries to Export:- South Africa, Australia, Malaysia, Sri Lanka Rubber based products:Include rubber based products, sports grips, tennis balls, play balls, basket balls, rubber based football etc. the share of these exports are very high in the total export of sports goods. Countries to Export:- USA, Malaysia, UK, France etc. Plastic based Products:The Major products included are the various types of protective equipment which are namely used in the game of hockey, football, cricket. These equipments include leg guard, leg-pads, arm guard, sports helmet. Hence very few exporters of these products to the foreign market. Countries to Export:- European Union, Australia, USA, Canada etc. Textile based products:-
Textile based products are specially made for the purpose of playing sports games in which sports person feel comfortable while playing. So sports wear is also become a good opportunity for exporter to export textile based products. Countries to Export: Australia, Canada, Germany France etc.
Statement 4:- To Know the various modes of entering to foreign market. Table showing various modes of entering to foreign market. S.No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Modes Direct Export
Contract Manufacturing
% 38 0 0 0 0 12 0 16 34
Licencing Foreign Manufacturing Piggy Back Selling to Visiting Agent Joint Ventures Selling through export house Selling through trading company
Graph Showing the Various Modes of Entering to Foreign Market Graph No.2
40 35 30 25 20 15 10 5 0 Direct Export Contract Manufacturing Licencing Foreign Manufacturing
Piggy Back
Interpretation:-
Joint Ventures
As far as the modes of entry of the exporters to the foreign market. There are many ways through which an exporter can enter to the foreign market like direct exports, foreign manufacturing, contract manufacturing, licensing, Peggy back, selling to visiting agent, Joint Ventures, Letting through export house, letting through trading company etc. entering into the foreign market is one of the completed lash which requires a lot of finance we well as complex documentation procedure. For the study of export market of sports goods, the exporter mainly followed three ways to enter into the foreign market. Here are direct export through export house & through trading companies. Here are few exporters who followed the mode of letting to visiting agent. From the data collected through the survey of the market there are 38% of export who entered the foreign market through direct export only. Few follow other means of export also to sell it in the foreign market etc through export house as well as through trading company, selling through visiting agents. There are 34.6% of the exports entered onto the foreign market by selling to the visiting agents. The above information showed that exporters who sell through direct export, they followed the other means of export also, not a singled way of exporting because the that various countries have different types of rules and regulations, different export-import policies. So the exporter have to follow the norms of the country to whom they are exporting. That is why the exporter follow different modes of exporting goods to different countries.
Statement 5:- To know what are promotional strategies followed by exporters. Table showing promotional strategies to promote products
Graph Showing the promotional strategies to promote products internationally. Graph No.3
Interpretation:The major marketing strategy which is the important part of any kind of business is promoting of the products. Promotion is the major and most important part of marketing strategies because it makes the product aware in the market by means of advertising, sales promotion, personal selling etc. In case of international trade, promotion mix is very much differentiated from what we use in local or domestic market, because in the International trade products is to be promoted in the international market and the market of one country is very much different from other countries Because of cultural differentiation demographic structure, income pattern etc. The data collected of exporters of sports goods industry of Jalandhar: The export houses are small & financially weak. so they are unable to promote their products in the foreign market because of the reasons that promoting of the products Internationally requires a large amount of financial resources. The other reasons is that the exporters do not export the sports goods on the brand name of their own. They sell their products on the buyers brand name & specifications. Advertising through internet is the latest concept in the promotion of the products world wide. There are few exporters who have their own websites.
Statement 6:- To find the pricing policies followed by sports goods exporters.
S.No. 1. 2. 3. 4. 5. 6. 7.
Pricing Policy Competitive Pricing Perceived Value Mark-up Pricing Value Pricing Marginal Pricing Going rate Target Return Policy
Graph Showing the Pricing Policy followed by the Sports Goods Exporters:-
Graph No.4
40 35 30 25 20 15 10 5 Competitive Pricing 0 0 Perceived Value 0 Mark-up Pricing Value Pricing 7.2 0 Marginal Pricing 32.4
34.2 26.2
Goeng 6
Interpretation:-
Next strategy is pricing that what kind of pricing policy is followed by the exporter. The pricing policy internationally followed includes competition pricing, perceived value pricing, mark-up pricing, going rate pricing, target pricing and others. The pricing based on the deals , orders & agreements made between exporter & buyer is the major form of pricing policy followed by exporters. It is the competition prevailing in the pricing policy, where the product sold internationally, the exporter have to fix up price based on the size of order, quality of the product & agreement between exporter and importer.
Table Showing the Distribution Strategies followed by the exporters. Export Mgt Co.
Export Agent
Buying Agent
2. 3. 4. 5.
Tracking
Graph Showing the Indirect Modes of Entering the Following Market:Graph No.6
Foreign retailers
1.2 0
46.4
Interpretation:The last strategy that is followed by exporters is distribution policy. The distribution process followed are of two types in the international business. These are direct channel and indirect channels of distribution.
The direct channels of export includes:Foreign dealers Trading Company Foreign distribution End Users
The Indirect channel of distribution includes:Export Agent Export Management Company Buying Agencies Export Broker Trading Company Most of the exporters of sports goods industry followed both direct as well as indirect channel. In the direct channels 98% of the exporters also followed indirect channel of distribution. In the direct channels of distribution 52.4% of the exporters followed the policy of distribution of foreign retailer and 46.4% of these same exporters follow the distribution through the trading company & in case of indirect channel only 11.1% of the exporters but 88.9% of the exporter use indirect channels. They use distribution through the buying agents. Statement 8:- To find the problems faced in exports of sports goods. Table showing Problem of exporting Sports Goods:-
S.No. 1 2. 3. 4. 5. 6.
Problem Procuring Raw Material Documentation problem Unfavourable Govt. Policies Distribution Problem Competition to Foreign High Quality Products Others
0 28.3
Interpretation:Problems faced by the exporters:- The next part of the data analysis & interpretation of the study in its major problem faced by the exporters of the sports goods. So as per as the problem of the exporters of the sports goods. They face many problems like financial constraints , infrastructural
development, quality, , raw material etc, but the major problem faced by the exporters are:a) Procurement of raw material. b) Documentation problem. c) Unfavorable Govt Policies. d) Distribution problem. e) Competition to high quality foreign products. These problems are mainly faced by the exporters of the sports goods. All the exporters of the sports goods industry are independent. The exporter of the wooden based items faced the big problem in procuring crane wood. Because they buy the wod from the State of Jammu & Kashmir & from Himachal Pradesh. Both states have their limit of selling wood to the other states so its not easy for the manufactures & exporters of sports goods to procure the raw wood from these states. For the leather goods exporters again there is problem of procuring the new leather. They purchase most of the leather from the Uttar Pradesh & there are mainly the problem of transportation, documentation, corruption etc. also the quality of leather is the main contribution while purchasing the raw material. Out of the total respondent there are 28.8% of the exporters agree that they face problems in procuring raw material. Same is the case with other types of raw material by the exporters. They face problems in procurement of the other raw materials also. The second problem is the documentation problem which is a big problem. Every exporter have their professional expertise who are efficient in handling the documentation procedure of the exporters. They know the overall documentation procedure of exporting sports goods. So maximum of the exporters do not face much problems in export documentation. The
percentage of the exporters who face documentation problem is 3.6% only. The documentation problem mainly arises to the countries like France, Italy, Germany, Spain etc as the different languages used in these countries. The next problem is the unfavorable Govt. policies. Most of the exporters are not satisfied with Govt. policies towards the export industry of its sports goods of India. Like the sports industry is not subsidized by the Govt. nor Govt is providing any kind of tax rebate. The policy of the Govt. not much favourable to these exporters of the sports goods. Thus the overall 23.9% of the exporters are dissatisfied with Govt. Policies towards sports industry. Thereafter the major problem of exporters is the distribution of the products in the foreign market which is faced by the exporters of the sports goods industry. This problem arise due to various reasons, First is financial constraints. Because the exporters do not have high financial resources with them to establish their own distribution network in the foreign market. Secondly is the lack of knowledge of the foreign market, of this reason the exporters unable to set-up their own business in the foreign market. There are 35.2% of the exporters who face the problems of distribution of the products in the foreign market. There are many other reasons also regarding the problems of distribution of the sports goods. The last problem faced by the exporters is the High Competition with the high quality sports goods of the other countries like Indian exporters faced extent competition with Chinese goods. The Chinese products is of very high quality and labour in china is also very cheap which leads to low cost of production that ultimately lead to low price of products in the international market. As a result Indian exporters find themselves hard to stand in front of them.
Statement 9: Know the threats and opportunities for exporters of sports goods industry. The next part of the study is related with threats & opportunities procedures to the sports goods industry. The major threat for sports industry is the competition that the exporters facing with high quality sports by the other countries the is India hers opened for other foreign manufacturers and
its exporters. Not only reserve the foreign market but also sell their in Indian market. The major threat to Indian Industry is from Chinese products. The opportunity available for the Indian exporters is that new doors are opened for the Indian to enter new market of the world. Now, Indians exporters can easily enter into foreign market because of WTO Agreement between various countries.
Statement No. 10:- Role of Govt in boosting export of goods from India:Here comes the role of Govt. in boosting the export industry of India. The Govt. providing much help to exporters but until there are some of the contributions which is made by the Govt. to boost the export of sports goods from India to other countries. Govt. is providing duty draw back to the
exporters and also Govt. of India & Ministry of Commerce has established sports goods export promotion council of India. Its sole purpose to increase the export of sports goods from India.
themselves with sports like hockey, Tennis, Cricket and once the Tennis Racket of British Army Officer required some repair so he called Mr. Ganda Singh Oberoi, a clerk in the army to call some local artisans to repair his rackets. This racket was repaired well. Thus Mr Oberoi found a vision to start sports Industry in India. As India has always been proud of its skilled artisans, so the labour force was not a big problem. The Industry suffered a great set back in the wake of countrys partition into India / Pakistan in the year 1947. This industry was reestablished after the partition of India. Its centre then spread over Jalandhar, Meerut and Batala.
A much bigger area of market, so that the exporter may be less dependent upon the tastes and the preferences of one particular country. With Global market the exporter is much less likely to be effected by the business cycles and political instability of a particular country. A good network of market implies that if a competitor capture one market, only a position of his sales are likely to be effected. Exports help in developing domestic trade, domestic consumers are inclined to have more faith in products which they know are selling abroad. Export creates a goodwill in the eyes of the customer.
CONCLUSION
In overall study of export marketing strategies followed by the sports goods exporters we come to the following conclusion: -
Whole industry of sports goods exporters of Jalandhar, i.e all exporters are the independent manufacture of sports goods as they buy the products from the local manufacture to sell the same to the foreign market. All the sources of procuring raw material is from the local market as well as outsides sources. In composition of the sports goods being exported to various countries, the major exports include, wood based product , like cricket bats, hockey sticks . etc. leather based products like : cricket balls, hockey balls, boxing gloves equipments , leather footballs rugby balls etc. rubber based product & all types of inflatable balls rubber bladders etc. There is very less percentage of metal based products of textile based products in the compositions of sports goods exports. The direction of sports goods of Indian sports goods industry is mainly to the developed countries like UK, USA, Australia, South Africa, France, Germany, Canada etc. and some of the exports to developing countries like Srilanka, Malaysia etc. The modes of exporting sports goods by the Indian exporters are mainly direct exports, selling to visiting agents through export house of trading companies. In exporting sports goods the percentage of exporters who promote their products in the foreign market is not much higher. There are approximately 50% of the exporters who believe in promoting the products in the foreign market. These exporters are using the limited means of promoting the products internationally. They are attending national level as well as international trade fairs & by other means of advertisement through internet etc. Pricing policies followed by the sports goods exporters are competitive pricing, going rate pricing & pricing based on the negotiations between the exporters and importers.
Methods used for distribution of the products is of 2 types : Direct Methods & Indirect Methods Maximum of the exporters follow the Methods of foreign retailers , distribution through trading company. In the indirect methods of distribution the exporters follow mainly distribution through buying agents.
The major problems faced by the sports goods exporters are procurement of raw materials unfavorable, Govt policies & competition with high quality foreign products.
The threats for the exporters is the competition from high quality sports goods by foreign manufacturer. The Major opportunity available for these exporters is that new doors have opened for the Indian exporters to enter to the new markets of the world.
SUGGESTIONS
Recommendations:
In the study of project export marketing strategies followed by the sports goods industry , there are many start comings which prevail in sports goods industry for which following are the suggestions given : 1. Govt. role in exporting sports goods is satisfactory. So gout should need to help more to exporters by providing financial help to them in form of credit or in form of subsidies. 2. Exporters faced a lot of problems in procuring row materials from other states like procuring wood from other states. Therefore, state Govt. should make policies that reduces the problem in procuring raw material for manufacturer of sports goods. 3. Indian sports goods are facing competition with high quality sports goods by the foreign manufacturer . So , Indian sports goods manufacturer should give more emphasis to manufacture high quality products. So that they can complete in the International market.
Null hypothesis is that there is no relationship between promotional activities of the problems faced by the exporters.
Promotional Activities
Options A B C D E Total A 9 10 12 6 2 39 B 6 10 2 11 1 30 C 8 6 0 0 0 14 D 0 0 0 7 0 7 E 8 2 0 0 0 10 TOTAL 31 28 21 17 3 100
O 9 6 8 0 8 10 10 6 0 2 12 2 0 7 0 6 11 0 0 0 2
E 12.09 9.3 4.34 2.17 3.1 10.9 8.4 3.92 1.96 2.8 8.19 6.3 2.94 1.47 2-1 6.63 5.1 2.38 1.19 1.7 1.17
OE -3.09 -3.3 3.66 -2.17 4.9 -0.92 1.6 2.08 -1.96 -0.8 3.81 -4.3 -2.94 5.53 -2.1 -0.63 5.9 -2.38 -1.19 -1.7 0.83
(O E )2 (O E )2/E O-E-0.5 9.55 10.89 13.39 4.71 24.01 0.85 2.56 4.33 3.84 0.64 14.52 18.49 8.64 30.58 4.41 0.39 34.81 5.66 1.42 2.89 0.69 0.79 1.77 3.09 -2.67 7.75 0.07 0.3 1.1 -2.46 -1.3 1.77 -4.8 -3.44 20.8 -2.6 0.06 6.83 -2.88 -1.69 -2.2 0.33
(O E 0 . 5)2
(O E 0 . 5)2 / E
7.13
3.29
1 0 0 0
= 43 . 73 + 33 . 4 = 77 . 13 Degree of freedom = No. of Rows 1* (No. of Columns 1 ) = 5 1 * 5 1 = 16 Now the value table at 5% level at 16 degree of freedom = 26.3 Table value at 5% level is less than above calculated Chi Square Value . This proves that there exists a significant relationship between two elements. Null hypothesis hence rejected.
Questionnaire
1). Type of Export House (Please tick) a) Export Trading House b) Independent Manufacturer ____ ____
2.)
What are the various categories of sports goods that you are exporting. Wood based items Leather based items Metal based items Rubber based items Plastic based items Fibre cork based items Textile based Items . . . . . . .
Q3.
What are the major countries to whom you are exporting the sports
What are the different modes of entry you follow to enter the foreign market? a) Direct exporting b) Licensing c) Letting through export house d) Letting through trading Company e) Contract Manufacturing f) Setting through Visiting agents h) Through interact like ( ( ( ( ( ( ( ) ) ) ) ) ) )
Q5.
Q6.
Is yes, then, what are the various promotional tools that you are Following? a) Advertising on the Net b) Attending International trade fairs c) Personal Selling d) Sales promotion activities e) Others ( ( ( ( ( ) ) ) ) )
Q7.
What kind of pricing policy that you are following? a) Competitive pricing b) Growing rate policy c) Mark Pricing d) Perceived value pricing e) Target return policy f) Others ( ( ( ( ( ( ) ) ) ) ) )
Q8.
What are the different channels of distribution that you are following:Direct Foreign Retailer Trading Company Foreign Distribution Others ( ( ( ( ) ) ) ) Indirect Export Agent Export Mgt. & Co. Buying Agent Export broker Others ( ( ( ( ( ) ) ) ) )
Q9.
What are the major problems faced by you in exporting sports goods? a) Procurement of raw material b) Documentation Problem c) Unfavourable Govt. Policies d) Competition to High Quality Foreign Products e) Distribution Problem f) Others ( ( ( ( ( ( ) ) ) ) ) )
Q10. What are the various threats and opportunities prevailing in the sports goods industry?
________________________________________________________ Q11. How Govt. help to boost the export of sports goods from India? ________________________________________________________ ________________________________________________________ Q12. Name of the Company / Trading House:________________________________________________________
products / services have been deleted. Henceforth, all EPCG licenses issued under the same Customs Notification can be clubbed. This will considerable reduce paperwork both for the exporter and the licensing authorities and lead to easier monitoring. 5. Reducing congestion at the Major ports. The facility for export obligation discharge in rupee payment under the EPCG scheme has been extended to the minor ports, ICDs and CFS also. ADVANCE LICENSING SCHEME 1. The scope of Advance Licence for Annual requirement has been extended to all categories of exporters having past export performance. Earlier, the option was limited to Status Holders only. The earlier limit of obtaining advance Licence for Annual requirement has also been enhanced to 300% of FOB/FOR value of exports made in the pervious year from 200% . 2. Transfer on Duty Free material imported or procured under Advance Licence from one unit of the company to another unit of the same company to be allowed with prior intimation to the jurisdictional central excise authority. Earlier prior permission of the jurisdictional central excise authority was required .
b) The de-bonding procedure for EOUs has been simplified. A self assessment procedure along with time bound disposal of applications of such exiting EOUS will be put in place. c) Capital Goods will be allowed to be transferred or given on loan basis to other units under intimation to both Excise and Development Commissioner. d) Transfer of samples to other EOUs on returnable basis within a period of 30 days to be allowed. e) EOUs to be permitted to claim IT exemption in respect of income on export proceeds realized within a period of 12 months from date of export.
PROCEDURAL SIMPLIFICATION & REDUCTION OF TRANSACTION COSTS A committee to look into procedural simplification and reduction of transaction costs was set up under the Chairmanship of Director General of Foreign Trade. The Committee has submitted its report and some of the key recommendations made are: a. Internal process re-engineering to enable greater delegation and simplification of forms and documents. b. EDI linkage of all community trade partners like DGFT, Customs, Bank, Export Promotion Councils etc. to facilitate web-based filing, retrieval, and verification of documents. c. A fast track mechanism for clearances, examination, testing, quarantine, packaging etc. to be set up by all agencies to facilitate import / export of perishable cargo. d. Laying down time limits for giving approvals /s sanctions for different import and export activities by different import and export activities by different agencies to ensure a transparent system of working in Government Departments and ensure continuous improvement in quality of services rendered. As a first step towards this exercise, the DGFT has devised a single common application form called Aayaat Niryaat Form. This 50 page set of forms, as against the 120 page set currently in existence, provides availability of information on DGFT related documentation at a single place and has a web interface for on line filing by the exporter and retrieval of documents by the licensing authorities.
10. Rainbow Exports, Kolkata 11. National Sports, Meerut 12. Enkay (India) Rubber Co. Pvt. Ltd. , Delhi 13. Girdhari Lal Chopra (Agents ) Pvt. Ltd., Amritsar 14. R.K. International , Jalandhar 15. Stag International, Meerut 16. Funtime Innovations Pvt. Ltd. 17. Stag International Meerut 18. Frank Educational Aids Pvt. Ltd. , Noida
Fishing Equipment. Inflatable Ball Accessories. Bladders. Chessmen & Chess Boards. Hockey Sticks. Table Tennis Accessories. Magic Games. Table Tennis Tables. Puzzles.
25.Beat All Sports, Jalandhar 26.Brightway Exports International , Jalandhar 27.R.K. International, Jalandhar 28.Kamal Brothers, Jalandhar 29.International Legguard Works, Jalandhar 30.Enkay (India) Rubber Co. Pvt. Ltd. , Delhi 31.Ranson Sports Industry (Regd.) , Jalandhar 32.Universal Sports Industries, Jalandhar 33.Maxwel Exporters, Meerut 34.Ceela International, Jalandhar 35.Anand Track & Field Equipment Pvt. Ltd. Meerut 36.Ishar Dass Mahajan & Sons, Jalandhar 37.Girdhari Lal Chopra (Agents) Pvt. Ltd. Amritsar 38.Funtime Innovations Pct. Ltd. Kolkata 39.Sports Land Overseas Pvt. Ltd, Meerut 40.Archie International, Jalandhar 41.Premier Enterprises , Meerut 42.R.K. Mahajan Exports , Jalandhar 43.Chadha Sports, Jalandhar 44.Uma International , Jalandhar 45.Frank Educational Aids Pvt. Ltd. Noida 46.Avran Exports, Jalandhar 47.Nelco (India) Pvt. Ltd. Meerut 48.Delux Sports Co. Batala 49.Deal International Pvt. Ltd. Jalandhar 50.Vithal Overseas, Jalandhar
BIBLOGRAPHY
Varshney, R.L. & Bhattacharya , International Marketing Management on Indian perspective , Sultan Chand & Sons B.S. Rathor & J.S. Rathore, Export Marketing, Himalaya Publishing House International Marketing by S.C. Jin www.sgepc.org www.sportsgoodsindia.org www.mayorworld.com www.rattanbrothers.com www.indiamart.com/sports-syndicate www.soccerinternational.com www.fcsondhi&co.com