*Please answer each question honestly according to your preference Personal Information: Name: ____________________________________ Address______________________________________________________________________________ Phone no:

_________________________________ E-mail:_____________________________________ Gender: Age: Male below 16 Female 17 to 21 Business 22 to 26 Service 27 to 31 32 to 36 37 to 41

Occupation: Student

Any other (specify) :___________________ 100,000 to 300,000 Above 500,000 : Yes No

Annual Income: Below 100,000 300,000 to 500,000 1. Do you have a mobile telephone handset? 2. Which of the brands below do you have?

: Nokia Samsung LG iPhone Cherry Mobile Motorola MyPhone BlackBerry Lenovo HTC Sony Other (s) please specify

3. How satisfied are you with your current brand of mobile hand set? Highly Satisfied Satisfied Neither Unsatisfied 4. Do you often change your mobile handset brand? 5. How long have you been using your current mobile handset? : Yes

Very Satisfied No 3Y 4Y 5Y

: 1Y 2Y

6. How many mobile handset brand types have you had for the past five years? : 1 2 3 4< more 7. Which of the marketing factor influenced your choice most? Price Advertisement Product features Companys reputation Word of mouth Other (s) please specify.. 8. Brand reputation affects your choice for mobile handset? : Yes No

9. To what extend does a companys brand reputation influence your choice? Very much Much Not really Not at all 10. Does the quality of mobile telephone handsets actually reflect their brand reputation? Yes No

11. Please rank the following brands According to reputation* : (1 to 5) 1 will be most and 5 will be least. Nokia Samsung iPhone Cherry Mobile Motorola BlackBerry MyPhone LG Lenovo HTC Sony Other (s) please specify 12) Which of the following is your favorite brand? Nokia Samsung iPhone Cherry Mobile MyPhone LG Lenovo HTC Sony

Motorola BlackBerry Other (s) please specify

13) Specify your preferences about Mobile Hand sets as per the following features, Which of the following need less Maintenance? Nokia Samsung iPhone Cherry Mobile Motorola BlackBerry MyPhone LG Lenovo HTC Sony Other (s) please specify Which of the following brand has better Resale Value? Nokia Samsung iPhone Cherry Mobile Motorola BlackBerry MyPhone LG Lenovo HTC Sony Other (s) please specify Which of the following brand has better Sound Quality? Nokia Samsung iPhone Cherry Mobile Motorola BlackBerry MyPhone LG Lenovo HTC Sony Other (s) please specify Which of the following has a better Camera Quality? Nokia Samsung iPhone Cherry Mobile MyPhone LG Lenovo HTC Sony

Motorola BlackBerry Other (s) please specify

Which of the following brand has Easy to Function to Operate? Nokia Samsung iPhone Cherry Mobile Motorola BlackBerry MyPhone LG Lenovo HTC Sony Other (s) please specify Which of the following brand has a Stylist Look? Nokia Samsung iPhone Cherry Mobile MyPhone LG Lenovo HTC Sony Which of the following brand has better durability? Nokia Samsung iPhone Cherry Mobile MyPhone LG Lenovo HTC Sony

Motorola BlackBerry Other (s) please specify

Motorola BlackBerry Other (s) please specify

14) Which Characteristics attracts you to buy the particular brand? _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ 15) What do you like about the mobile handset brand you have? _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________