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Victorian Renovations (VR) is a start-up company that is being formed to meet the growing need for unique restored vintage homes in downtown Portland, Oregon. The company is initially focused on one building, located on Fifth and Pearl, which it is in the process of purchasing. The house will be renovated by the two owners of the business, Doug Machen and Sarah Renner, both of whom are experienced in house renovation and both of whom have graduated from the MBA program at the University of Portland. External contractors will also be used for the larger jobs, but most of the work will be completed by Doug and Sarah. After completion, the house will be rented out, and the income stream will be used to pay the mortgage on the house and to finance the purchase of another property in downtown Portland. Due to the rising demand of unique homes in this area, it is believed that the property at Fifth and Pearl will be rented out for a high price and will produce substantial cash flow to finance future projects.
1.1 Mission
The mission of VR is to develop rundown houses in the Portland area, to improve the look and financial viability of downtown Portland, and rent those properties out to provide a stream of income for future investments. The company will develop unique homes targeting the discriminating renter who is willing to pay more for a top quality home. VR seeks to be viewed as a highly visible company in the property development market.
1.2 Objectives
The following are the main objectives for VR:
To obtain investor funding to purchase and renovate a four bedroom residence on Pearl and Fifth in the Hawthorne District of Portland, Oregon. To complete renovations on the four bedroom victorian residence, to convert it into two 2-bedroom units by October 2001. To rent out that residence to provide an income stream enough to pay the mortgage and provide additional income for future projects. To purchase another residence for renovation immediately thereafter.
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To complete the renovation work within the scheduled time and within the budgeted amount. To find rental occupants for the building before renovations are completed or as soon as possible after completion. To maintain an average 80% occupancy rate each year.
Company Summary
Victorian Renovations is a vintage house renovator based in Portland, OR. We purchase dilapidated buildings at low cost and renovate them in vintage Victorian style, they are then rented to young families and couples. We are a privately-owned Oregon corporation. We are relatively small, but have a good understanding of the market, a background in this industry, and a great passion for our work.
Other costs associated with start-up are the legal costs of incorporating the business and building insurance.
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Start-up Requirements Start-up Expenses Legal Insurance Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements $500 $250 $750 $74,500 $750 $144,000 $219,250 $220,000
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Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date
Total Assets Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities
$219,250
$0 $160,000
Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest$0 free) Total Liabilities $160,000 Capital Planned Investment Sarah Renner Doug Machen Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities Total Funding
Crunching numbers adjusted for inflation and factoring out rises in home size and quality, the Harvard University report concluded that Portland had the third-largest leap in housing prices out of 35 U.S. cities. The heftiest increases were tallied by Salt Lake City, with 60%, and Denver, with 49%. One of the largest dips in housing prices affected another West Coast neighbor, Los Angeles, which saw prices slump 18%. Metro Councilor Rod Park attributes much of Portland's home-pricing increases to the influx of out-of-state workers. Intel Corporation, for instance, recently announced plans to expand facilities in Hillsboro's high-tech Sunset Corridor. Park said the global chip maker plans to fill many new jobs with out-of-state employees. The trend with Intel snagging local tax breaks and then bringing in workers from elsewhere ought to raise the eyebrows of local officials, and especially local colleges and universities, he added. "What we view up here as expensive has a lot to do with people with more earning potential coming in and bidding the prices up," Park said. According to an affordability index prepared by the National Association of Home Builders, Portland recently ranked as the 25th least affordable of 192 major U.S. cities. (Source: The Portland Business Journal, Brian J. Back Business Journal Staff Writer.)
Under 5 years 5-19 years 20-44 years 45-64 years 65+ years
Median Age
32
31
34
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Market Analysis Year 1 Potential Customers Growth 20 - 44 year olds Other Total 14% 0% 11,050 0 12,597 0 12,597 14,361 0 14,361 16,372 0 16,372 18,664 0 18,664 Year 2 Year 3 Year 4 Year 5 CAGR 14.00% 0.00% 14.00%
14.00% 11,050
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Below are the most recent figures we are able to find on the Portland housing market. If trends in the housing market have remained similar, the vacancy rate of 5.59% looks very promising for VR, since the target is to have the building occupied 80% of the year. City of Portland 1990 Housing Breakout: Vacancy Rate: Owner Occupied: Renter Occupied: (Source: US Census.) 5.59% 99,244 87,980
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Sales Forecast Year 1 Sales Rental Revenue Other Total Sales Direct Cost of Sales Rental Costs Other Subtotal Direct Cost of Sales $21,600 $0 $21,600 Year 2 $23,760 $0 $23,760 Year 3 $26,136 $0 $26,136
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5.4 Milestones
The following Milestones table illustrate the key steps that Victorian Renovations must achieve in order to ensure the success of this venture.
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Milestones Milestone Complete Sale on House Wall repairs Plumbing Repairs Floor Refinishing Start Date End Date Budget 6/1/2001 6/15/2001 $2,000 6/15/2001 6/15/2001 6/30/2001 6/30/2001 6/30/2001 7/10/2001 8/30/2001 9/15/2001 $3,000 $2,000 $3,000 $5,000 $200 $15,200 Manager Doug Machen Contractor Doug Machen Renner/Machen Renner/Machen Sarah Renner Department Owner Admin Owner Owners Owners Owner
Management Summary
Victorian Renovations will be wholly owned and managed by Doug Machen and Sarah Renner. Both have MBA degrees from the University of Portland and both are experienced home owners and renovators. Victorian Renovations will be a side business for them, since they currently work time. They will be working on renovating the building on Fifth and Pearl at night and on weekends. Doug works for an accounting firm and deals with many real estate transactions for his clients. This experience makes him perfect to negotiate the sales price and mortgage on the house.
Sarah works as a marketing specialist for an interior design firm that focuses on high end reproductions of antique era household items, such a victorian style sinks, taps, wall paper, tiles, and furniture. Most of the products are sourced from overseas, so the company works on big margins. As a result, employees can get good discounts on products from the company. Sarah will be purchasing most products for the house renovation directly from her work.
Financial Plan
The following financial information shows the assumptions and outcomes of the purchase, renovation, and rental of the first property on Fifth and Pearl. No attempt has been made to discuss the implications of purchasing other buildings, since these will happen on a more ad hoc basis.
General Assumptions Plan Month Current Interest Rate Year 1 Year 2 Year 3 1 2 3 9.00% 9.00% 9.00% 6.75% 30.00% 0 6.75% 30.00% 0
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The regular Break-even Analysis is not appropriate for this project, but the following text explains the Break-even chart. Investors will receive 66% of the rental income from the property. It is estimated that this property will produce $2400 per month of rental. At maximum occupancy, the payout to investors will be fixed monthly cost of $1,600. The remaining $800 per month will be kept in a savings account to pay for general upkeep of the building and any unexpected repairs. It is estimated that routine bills and maintenance will be no more than $400 per month.
Break-even Analysis Monthly Revenue Break-even $1,417 Assumptions: Average Percent Variable Cost Estimated Monthly Fixed Cost 10% $1,275
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Pro Forma Profit and Loss Year 1 Sales Direct Cost of Sales Other Production Expenses Total Cost of Sales Gross Margin Gross Margin % Expenses $21,600 $2,160 $18,000 $20,160 $1,440 6.67% $23,760 $2,376 $0 $2,376 $21,384 90.00% $0 $1,300 $4,800 $0 $1,200 $300 $0 $0 $0 $7,600 $13,784 $18,584 $10,380 $1,021 $2,383 10.03% Year 2 $26,136 $2,614 $0 $2,614 $23,522 90.00% $0 $1,400 $4,800 $0 $1,300 $350 $0 $0 $0 $7,850 $15,672 $20,472 $10,061 $1,684 $3,928 15.03% Year 3
Payroll $0 Sales and Marketing and Other Expenses $9,500 Depreciation Leased Equipment Utilities Insurance Rent Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales $3,200 $0 $2,300 $300 $0 $0 $0 $15,300 ($13,860) ($10,660) $10,668 $0 ($24,528) -113.56%
$21,600 $23,760 $26,136 Year 1 Year 2 Year 3 $0 $41,654 $41,654 $0 $0 $0 $3,938 $0 $0 $0 $0 $16,489 $16,489 $0 $0 $0 $4,572 $0 $0 $0 $0 $17,339 $17,339 $0 $0 $0 $4,891 $0 $0 $0
Pro Forma Balance Sheet Year 1 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Year 2 Year 3
Accumulated Depreciation $3,200 Total Long-term Assets $140,800 Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing
$192,058 $189,957 $189,062 Year 1 Year 2 Year 3 $1,274 $0 $1,363 $0 $0 $1,363 $151,490 $152,853 $1,431 $0 $0 $1,431 $146,599 $148,030
Other Current Liabilities $0 Subtotal Current Liabilities $1,274 Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital $156,062 $157,336 $60,000 ($750)
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Ratio Analysis Year 1 Sales Growth Percent of Total Assets Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net Worth Percent of Sales Sales Gross Margin 0.00% 0.39% 26.69% 73.31% 100.00% 0.66% 81.26% 81.92% 18.08% 100.00% 6.67% 10.00% 0.39% 28.40% 71.60% 100.00% 0.72% 79.75% 80.47% 19.53% 100.00% 90.00% 79.97% 0.00% 58.01% 39.60 39.60 80.47% 9.17% 1.79% Year 2 10.00% 0.40% 30.60% 69.40% 100.00% 0.76% 77.54% 78.30% 21.70% 100.00% 90.00% 74.97% 0.00% 59.96% 40.44 40.44 78.30% 13.68% 2.97% Year 3 Industry Profile 7.20% 30.60% 80.40% 19.60% 100.00% 44.20% 11.50% 55.70% 44.30% 100.00% 18.10% 7.00% 0.20% 3.50% 1.83 0.86 55.70% 5.40% 12.20% n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a
Selling, General & Administrative Expenses 120.22% Advertising Expenses 1.39% Profit Before Interest and Taxes -64.17% Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab. to Liab. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout 40.24 40.24 81.92% -70.64% -12.77%
Year 1 Year 2 Year 3 -113.56% 10.03% 15.03% -70.64% 6.42% 9.57% 33.70 27 0.11 4.53 0.01 $49,984 -1.30 8.89 1% 40.24 0.62 0.00 12.17 29 0.13 4.12 0.01 $52,595 1.33 7.99 1% 39.60 0.64 0.00 12.17 29 0.14 3.61 0.01 $56,432 1.56 7.23 1% 40.44 0.64 0.00
Appendix
Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Sales Rental Revenue Other Total Sales Direct Cost of Sales Rental Costs Other Subtotal Direct Cost of Sales 0% 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,800 $0 $4,800 $2,400 $0 $2,400 $2,400 $0 $2,400 $2,400 $0 $2,400 $2,400 $0 $2,400 $2,400 $0 $2,400 Month 10 $240 $0 $240 $0 $240 $2,400 $0 $2,400 Month 11 $240 $0 $240 $2,400 $0 $2,400 Month 12 $240 Month 10 Month 11 Month 12
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $480 $0 $480 $240 $0 $240 $240 $0 $240 $240 $0 $240 $240 $0 $240
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General Assumptions Month 1 Plan Month Current Interest Rate Tax Rate Other 9.00% 30.00% 0 Long-term Interest Rate 6.75% 1 9.00% 6.75% 30.00% 0 Month 2 2 9.00% 6.75% 30.00% 0 Month 3 3 9.00% 6.75% 30.00% 0 Month 4 4 9.00% 6.75% 30.00% 0 Month 5 5 9.00% 6.75% 30.00% 0 Month 6 6 9.00% 6.75% 30.00% 0 Month 7 7 9.00% 6.75% 30.00% 0 Month 8 8 9.00% 6.75% 30.00% 0 Month 9 9 9.00% 6.75% 30.00% 0 Month 10 10 9.00% 6.75% 30.00% 0 Month 11 11 9.00% 6.75% 30.00% 0 Month 12 12
Pro Forma Profit and Loss Month 1 Sales Direct Cost of Sales Other Production Expenses Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Sales and Marketing and Other Expenses Depreciation Leased Equipment Utilities Insurance Rent Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales 15% $0 $2,100 $0 $0 $400 $300 $0 $0 $0 $2,800 ($5,800) ($5,800) $900 $0 ($6,700) 0.00% $0 $2,100 $0 $0 $400 $0 $0 $0 $0 $2,500 ($7,500) ($7,500) $898 $0 ($8,398) 0.00% $0 $2,100 $0 $0 $400 $0 $0 $0 $0 $2,500 ($7,500) ($7,500) $896 $0 ($8,396) 0.00% $0 $2,300 $0 $0 $300 $0 $0 $0 $0 $2,600 ($7,600) ($7,600) $894 $0 ($8,494) 0.00% $0 $200 $400 $0 $100 $0 $0 $0 $0 $700 $3,620 $4,020 $892 $0 $2,728 56.83% $0 $100 $400 $0 $100 $0 $0 $0 $0 $600 $1,560 $1,960 $890 $0 $670 27.91% $0 $100 $400 $0 $100 $0 $0 $0 $0 $600 $1,560 $1,960 $888 $0 $672 28.00% $0 $100 $400 $0 $100 $0 $0 $0 $0 $600 $1,560 $1,960 $886 $0 $674 28.08% $0 $100 $400 $0 $100 $0 $0 $0 $0 $600 $1,560 $1,960 $884 $0 $676 28.17% $0 $100 $400 $0 $100 $0 $0 $0 $0 $600 $1,560 $1,960 $882 $0 $678 28.25% $0 $100 $400 $0 $100 $0 $0 $0 $0 $600 $1,560 $1,960 $880 $0 $680 28.34% $0 $100 $400 $0 $100 $0 $0 $0 $0 $600 $1,560 $1,960 $878 $0 $682 28.42% $0 $0 $3,000 $3,000 ($3,000) 0.00% $0 $0 $5,000 $5,000 ($5,000) 0.00% Month 2 $0 $0 $5,000 $5,000 ($5,000) 0.00% Month 3 $0 $0 $5,000 $5,000 ($5,000) 0.00% Month 4 Month 5 $4,800 $480 $0 $480 $4,320 90.00% Month 6 $2,400 $240 $0 $240 $2,160 90.00% Month 7 $2,400 $240 $0 $240 $2,160 90.00% Month 8 $2,400 $240 $0 $240 $2,160 90.00% Month 9 $2,400 $240 $0 $240 $2,160 90.00% Month 10 $2,400 $240 $0 $240 $2,160 90.00% Month 11 $2,400 $240 $0 $240 $2,160 90.00% Month 12 $2,400 $240 $0 $240 $2,160 90.00%
Month 1 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received 0.00% New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance $0 $0 $0 $0 $0 $0 $0 $223 ($223) $74,277 $0 $0 $0 $0 $223 $223 $0 $0 $0 $0 $0 $0 $0 $0 $0 Month 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$4,800 $4,800 $0 $0 $0 $0 $0 $0 $0 $4,800 Month 5 $0 $8,267 $8,267 $0 $0 $0 $354 $0 $0 $0 $8,621 ($3,821) $45,852
$2,400 $2,400 $0 $0 $0 $0 $0 $0 $0 $2,400 Month 6 $0 $1,661 $1,661 $0 $0 $0 $356 $0 $0 $0 $2,017 $383 $46,236
$2,400 $2,400 $0 $0 $0 $0 $0 $0 $0 $2,400 Month 7 $0 $1,330 $1,330 $0 $0 $0 $358 $0 $0 $0 $1,688 $712 $46,948
$2,400 $2,400 $0 $0 $0 $0 $0 $0 $0 $2,400 Month 8 $0 $1,328 $1,328 $0 $0 $0 $360 $0 $0 $0 $1,688 $712 $47,660
$2,400 $2,400 $0 $0 $0 $0 $0 $0 $0 $2,400 Month 9 $0 $1,326 $1,326 $0 $0 $0 $362 $0 $0 $0 $1,688 $712 $48,372
$2,400 $2,400 $0 $0 $0 $0 $0 $0 $0 $2,400 Month 10 $0 $1,324 $1,324 $0 $0 $0 $364 $0 $0 $0 $1,688 $712 $49,084
$2,400 $2,400 $0 $0 $0 $0 $0 $0 $0 $2,400 Month 11 $0 $1,322 $1,322 $0 $0 $0 $366 $0 $0 $0 $1,688 $712 $49,796
$2,400 $2,400 $0 $0 $0 $0 $0 $0 $0 $2,400 Month 12 $0 $1,320 $1,320 $0 $0 $0 $368 $0 $0 $0 $1,688 $712 $50,508
$6,757 $6,757
Pro Forma Balance Sheet Month 1 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $0 $160,000 $160,000 $60,000 ($750) $0 $59,250 $219,250 $59,250 $6,477 $0 $0 $6,477 $160,000 $166,477 $60,000 ($750) ($6,700) $52,550 $219,027 $52,550 $8,118 $0 $0 $8,118 $159,652 $167,770 $60,000 ($750) ($15,098) $44,152 $211,922 $44,152 $8,116 $0 $0 $8,116 $159,302 $167,418 $60,000 ($750) ($23,494) $35,756 $203,174 $35,756 $8,211 $0 $0 $8,211 $158,950 $167,161 $60,000 ($750) ($31,988) $27,262 $194,423 $27,262 $1,616 $0 $0 $1,616 $158,596 $160,213 $60,000 ($750) ($29,260) $29,990 $190,202 $29,990 $1,286 $0 $0 $1,286 $158,240 $159,526 $60,000 ($750) ($28,590) $30,660 $190,186 $30,660 $1,284 $0 $0 $1,284 $157,883 $159,166 $60,000 ($750) ($27,919) $31,331 $190,498 $31,331 $1,282 $0 $0 $1,282 $157,523 $158,804 $60,000 ($750) ($27,245) $32,005 $190,810 $32,005 $1,280 $0 $0 $1,280 $157,161 $158,440 $60,000 ($750) ($26,569) $32,681 $191,122 $32,681 $1,278 $0 $0 $1,278 $156,797 $158,074 $60,000 ($750) ($25,891) $33,359 $191,434 $33,359 $1,276 $0 $0 $1,276 $156,431 $157,706 $60,000 ($750) ($25,211) $34,039 $191,746 $34,039 $1,274 $0 $0 $1,274 $156,062 $157,336 $60,000 ($750) ($24,528) $34,722 $192,058 $34,722 $144,000 $0 $144,000 $219,250 $144,000 $0 $144,000 $219,027 Month 1 $144,000 $0 $144,000 $211,922 Month 2 $144,000 $0 $144,000 $203,174 Month 3 $144,000 $0 $144,000 $194,423 Month 4 $144,000 $400 $143,600 $190,202 Month 5 $144,000 $800 $143,200 $190,186 Month 6 $144,000 $1,200 $142,800 $190,498 Month 7 $144,000 $1,600 $142,400 $190,810 Month 8 $144,000 $2,000 $142,000 $191,122 Month 9 $144,000 $2,400 $141,600 $191,434 Month 10 $144,000 $2,800 $141,200 $191,746 Month 11 $144,000 $3,200 $140,800 $192,058 Month 12 $74,500 $750 $75,250 $74,277 $750 $75,027 $67,172 $750 $67,922 $58,424 $750 $59,174 $49,673 $750 $50,423 $45,852 $750 $46,602 $46,236 $750 $46,986 $46,948 $750 $47,698 $47,660 $750 $48,410 $48,372 $750 $49,122 $49,084 $750 $49,834 $49,796 $750 $50,546 $50,508 $750 $51,258 Starting Balances Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12