Introduction to

Content Development for

iPhone
Ahmad Sahar, OpenSOS Sdn. Bhd.
shah@opensos.net
 Topics
• Overview of iPhone Development & iTunes
• Global Market Statistics for Content Development for
iPhone
• Creating Animation, Mobile Content, and Application for
iPhone
• Global Distribution of Contents for iPhone
• Content Development for iPhone as a business
• Demo: Content and Application creation
• Q&A
Overview
 Content Content Server iTunes iPhone
Authoring (Podcasting, (Mac & PC) iPod touch
(iLife, streaming)
iWork,
Pro Apps)
 App Dev Apple iTunes iPhone
(iPhone SDK) App Store (Mac & PC) iPod touch
Global Market Statistics
 iPhone & iPod touch
• 80 countries in less than 2 years
• 30M iPhone + iPod touch by end 2008
• 800,000 SDK downloads
• 50,000 paid Developers
• over 60% never developed for Apple before
• 6B songs downloaded Jan 2009
• Over 25K apps available
• 1B downloads from Apps store
 World has gone mobile
• 1.14B Mobile phones shipped worldwide in
2007
• 3.3B Mobile phone subscriptions worldwide
• Mobile networks cover 90% of the world’s
population
• Smartphones 25% market in 2012
(expected)

Global mobile penetration hits 50%

http://www.digitimes.com/news/a20071130PR205.html

Global mobile revenues to top $1tn in 2013

http://www.telecoms.com/3602/global-mobile-revenues-to-top-1tn-in-2013

Size and Growth of Smartphone Market Will Exceed Laptop Market for Next Five Years
http://www.instat.com/press.asp?Sku=IN0703823WH&ID=2148
 Mobility trends
Device 2002 2006 2007
Wireless email
device 6% 22% 36%

Cellphone 38% 43% 53%

Internet 38% 38% 45%

Landline 63% 48% 40%

 Higher Education
Students

• Notebook ownership +7.5%

• Desktop ownership -10.8%

The ECAR Study of Undergraduate Students and Information

Technology, 2007
http://www.educause.edu/ir/library/pdf/ers0706/rs/ERS0706w.pdf
 Higher Education
Students

• 2005 Smartphone use 1.5%

• 2007 Smartphone use 10.1%

The ECAR Study of Undergraduate Students and Information

Technology, 2007
http://www.educause.edu/ir/library/pdf/ers0706/rs/ERS0706w.pdf
 How important was technology
in choosing a school?

• Vocational & technical - 90%

• Communications - 89%
• Engineering - 79%
• Business - 78%
• Education - 73%

Is Hi Ed technology keeping up with demand

http://www.campustechnology.com/articles/68495/
 How important was technology
for academic success?
• Engineering - 100% • Education - 85%

• Science - 92% • Medicine - 84%

• Vocational & Technical - • Fine Arts - 76%

90%

• Business - 90%

• Communications - 89%

• Law Legal - 86%

Is Hi Ed technology keeping up with demand

http://www.campustechnology.com/articles/68495/
 Students technology
use
• Prepare for class - 63%
• Use every day in class - 24%
• Notebooks - 75%
• Social networking - 60%
• iPods or MP3 players - 58%

Is Hi Ed technology keeping up with demand

http://www.campustechnology.com/articles/68495/
 WiFi access

• 90% students say it’s essential

• only 66% classrooms have WiFi access

Wifi Essential to Education

http://campustechnology.com/articles/2008/10/college-students-
find-wifi-essential-to-education-survey-reports.aspx
 Online courses

• 82% prefer online lectures over traditional

classes that do not provide lectures online
• 60% institutions do not make materials
available online

Lecture Capture no longer optional

http://campustechnology.com/articles/2008/09/lecture-capture-no-
longer-optional.aspx
 Creating Animation,
Mobile Content and
Applications for iPhone
 Animation & Mobile
Content Creation
• iLife ’09
• iWork ’09
• FOSS (Blender, Frame by Frame)
• Commercial software (Mac or PC)
 Application Creation

• Web applications
• Xcode
Global Distribution of
Contents
 Content Distribution
Hosting
• Podcasting (any web server)
• Podcast Producer (Apple)
• iTunes store
• iTunes U
 Content Distribution
Access

• iTunes
• Mac or PC
• Autosync
 Content Development
for iPhone as a business
 App development
• Requirements: Apple Mac, iPhone or iPod touch and
USD 99 Standard iDP account
• Sell to 62 countries (15 in progress)
• 70% revenue back to developer (taxes, exchange
rate)
• Gameloft - 20 games and 2 million paid downloads
in a few months
• Steve Demeter, Trism developer - USD 250K in first
two months
 Contacts - Training
• H.M. Hong & Associates
Chris Hong
tel: 019 351 6728
email: chrishhong@gmail.com
• iTrain
Bikesh L.
tel: 012 302 7527
email: bikesh@itrain.com.my
 Contacts -
Development
• Terato
Reza Razali
tel: 016 219 6929
email: reza@terato.com
• Manga BlackBox
Teng Chou Ming
tel: 012 382 1271
email: teng@mangablackbox.com
 Other resources

• iPhone Developer Center

http://developer.apple.com/iphone/
• iPhone Developer University Program
http://developer.apple.com/iphone/program/
university.html
 Thank you
shah@opensos.net
Demo: Content and
Application Creation