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m a r k e tin g a d v is o ry s e r v ic e s
S Y N E R G Y
m arketin g adv i sory s erv i ces
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m a r k e tin g a d v is o ry s e r v ic e s
Belief
In Todays Environment
Marketing is Business
&
Brands The Future
brands are the only assets of business
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m a r k e tin g a d v is o ry s e r v ic e s
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m a r k e tin g a d v is o ry s e r v ic e s
As Marketing Consultants
Our role
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m a r k e tin g a d v is o ry s e r v ic e s
and
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in
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m a r k e tin g a d v is o ry s e r v ic e s
There by
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in
S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in
S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s
S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s
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m a r k e tin g a d v is o ry s e r v ic e s
Advertising Brand Proposition Positioning Creative approvals Media Mix Decisions Media Brief, Approval & scheduling
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m a r k e tin g a d v is o ry s e r v ic e s
S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s
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m a r k e tin g a d v is o ry s e r v ic e s
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m a r k e tin g a d v is o ry s e r v ic e s
We customise our strategies and Tactics only after an in depth understanding of the company, the competition and the customer
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m a r k e tin g a d v is o ry s e r v ic e s
Branding is creating a unique identity for your product / service that assures the customer of the lineage, the quality and consistency of deliverables / benefits over time at a fair price
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m a r k e tin g a d v is o ry s e r v ic e s
Its a mistaken notion that branding is an expensive exercise At the most basic level its as simple as inserting a label with your name in every pack / with every transaction The monies you spend on branding depend on your ambitions and the resources available
It is not how much you spend but how and where you spend determines the success of branding
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m a r k e tin g a d v is o ry s e r v ic e s
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m a r k e tin g a d v is o ry s e r v ic e s
Adoption
Action
Acknowledgement
Acceptance
Acceptance of concept Acknowledgement of deliverables Motivation for action Adoption in lifestyle
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m a r k e tin g a d v is o ry s e r v ic e s
Time
competition
Universe Offers
customer
Expectations Satisfaction
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m a r k e tin g a d v is o ry s e r v ic e s
Brand
Product space
Looks Features Performance
Ground Space
Availability Ambience Experience
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m a r k e tin g a d v is o ry s e r v ic e s
Santoor Shikakai
UTI Rajlaxmi
Ascoril Hawkins Halo Shampoo Sunflower
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m a r k e tin g a d v is o ry s e r v ic e s
Our expertise is retained for restructuring or augmenting existing Marketing & Sales operations or for setting up New Operations. Synergy can be engaged on:
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m a r k e tin g a d v is o ry s e r v ic e s
New market/New Product Development New Business Development Perception Management (Attitudinal reorientation within and outside the company)
Review of Distribution
infrastructure and Systems Brand / Product Portfolio Analysis
Relationship Management
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m a r k e tin g a d v is o ry s e r v ic e s
Synergy operates on the basis of planned & structured Strategy & Review meetings
The frequency of the meetings would vary from 1 a week to 1 a month depending upon the needs of the client The areas covered would be: Product Branding Segmentation Feature optimisation Development Packaging Pricing Strategy Channel structuring Margins & Discounts Profitability & Revenues Distribution Strategy Recruitment Stockist & retail profiling Policies Reporting & Evaluation Systems Advertising & Promotions Creative & Media Trade & Consumer Promos Sales Supports Control & Evaluation
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m a r k e tin g a d v is o ry s e r v ic e s
Fields Of Expertise
Consumer Perishables Foods , Dairy & Farm produce etc. Consumer Durables Electronics, White goods Refrigerators, Appliances, Kitchenware etc.
Health and Hospitality OTC, Alternative therapies etc. Financial Products -Banks, Mutual Funds, Credit Cards etc.
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m a r k e tin g a d v is o ry s e r v ic e s
A Management Graduate from the Jamnalal Institute of Management Studies (1979) with over 20 years of experience in Sales, Advertising and Marketing. Over the last 30 years I have launched and handled over 25 successful national brands like Hawkins, Colgate, Glaxo, Standard Chartered, Wipro, UTI, Asian Paints, Glenmark Pharma, Cipla, Tips & Toes, Waghbakri Tea, V N Jewellers, Pidilite Industries, Gini Textiles I have also been an active sales and behavioral trainer for companies like Unilever, Godrej, D, Mart, Kamani, Kores etc. I have also been a project guide and a visiting faculty at Jamnalal Bajaj, Narsee Monjee and other prestigious Institutes.
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m a r k e tin g a d v is o ry s e r v ic e s
Contact
Vijay Raut Synergy Marketing Advisory Services 7A/04, Ashirwad CHS, New MHADA Colony,