You are on page 1of 27

S Y N E R G Y

m a r k e tin g a d v is o ry s e r v ic e s

Profit from our Expertise

S Y N E R G Y
m arketin g adv i sory s erv i ces

Pro fit fro mo ur Expe rtise


7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 9322266445 e-mail: synergyconslt@yahoo.co.in

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Belief

Profit from our Expertise

In Todays Environment
Marketing is Business

&
Brands The Future
brands are the only assets of business

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

The Brand Terrain


The battles of the brands are not fought in the towns or in media or in the market They are fought in The mind of the consumer

Profit from our Expertise

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Profit from our Expertise

As Marketing Consultants

Our role

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Profit from our Expertise

To Develop Unique Value Propositions

and

7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Profit from our Expertise

To Build Winning Teams

There by

7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Profit from our Expertise

To Build Profitable Brands

7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Our role Advisory


As marketing advisors we:
Study Plan & Organise Strategise Deploy resources Direct execution Control & Monitor results

Profit from our Expertise

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Our role Resources deployment


The Sales Team Numbers

Profit from our Expertise

Hierarchy & Roles


Deployment Policies & Guidelines

Reporting & MIS

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Our role Resources deployment

Profit from our Expertise

Advertising Brand Proposition Positioning Creative approvals Media Mix Decisions Media Brief, Approval & scheduling

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Our role Resources deployment


Promotions Trade & Customer Ideation & Formulation Timing Monitoring

Profit from our Expertise

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Our role Resources deployment


Information Systems Research MIS for Decision Making Competitive analysis

Profit from our Expertise

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

The Synergy Edge


As a marketing consultant we believe that our skills lie in bringing together Sales, Advertising, Promotions, Research and other Marketing Mix elements in an implosive mix that maximises impact while reducing costs. This is what builds profitable brands

Profit from our Expertise

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

The Synergy Edge ..


In practical terms it means that:

Profit from our Expertise

We customise our strategies and Tactics only after an in depth understanding of the company, the competition and the customer

We work closely with your sales and marketing staff to translate


plans into effective action We do not shy away from visiting the market

We involve ourselves in all critical areas to ensure integrity of data


and actions

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

The Essence of Branding

Profit from our Expertise

Branding is creating a unique identity for your product / service that assures the customer of the lineage, the quality and consistency of deliverables / benefits over time at a fair price

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

The Price of Branding

Profit from our Expertise

Its a mistaken notion that branding is an expensive exercise At the most basic level its as simple as inserting a label with your name in every pack / with every transaction The monies you spend on branding depend on your ambitions and the resources available

It is not how much you spend but how and where you spend determines the success of branding

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

The Advantage of Branding


Greater control of channel partners Valuation beyond immediate P & L Wider status and recognition Better resource availability Lower cost of acquisition and operations

Profit from our Expertise

Branding benefits at multiple levels and not just in sales

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Profit from our Expertise

The Science of Branding

Adoption

Action
Acknowledgement

Acceptance
Acceptance of concept Acknowledgement of deliverables Motivation for action Adoption in lifestyle

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

The Art of Branding


Brand Environment company
Brands Resources

Profit from our Expertise

Time

competition
Universe Offers

customer
Expectations Satisfaction

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

The Deliverables of Branding


Holistic Brand Experience
Mind space
Aware Aspire Associate

Profit from our Expertise

Brand

Product space
Looks Features Performance

Ground Space
Availability Ambience Experience

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

The Proof of Branding


Wipro Wipro

Profit from our Expertise

Santoor Shikakai

Candid Cream Glentona Syrup

Asian Paints Tractor Asian Paints APCA

Tips & Toes


Waghbakri Tea Gini

UTI Rajlaxmi
Ascoril Hawkins Halo Shampoo Sunflower

Colgate Dental Cream


Glaxo Farex Glaxo Complan

and many many more

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Retaining Synergy - Consultancy

Profit from our Expertise

Our expertise is retained for restructuring or augmenting existing Marketing & Sales operations or for setting up New Operations. Synergy can be engaged on:

Regular monthly retainership


Assignment for a specific task and for a specific period Ad-hoc consultation

If you have a Marketing or Sales Problem Trust us to have a solution

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Retaining Synergy - Consultancy


Reviewing existing Marketing plans Reviewing existing Brand Strategy

Profit from our Expertise

New market/New Product Development New Business Development Perception Management (Attitudinal reorientation within and outside the company)

Review of Distribution
infrastructure and Systems Brand / Product Portfolio Analysis

Repositioning an Existing Brand

Relationship Management

We believe that there are no problems Only solutions and opportunities

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Retaining Synergy - Consultancy

Profit from our Expertise

Synergy operates on the basis of planned & structured Strategy & Review meetings
The frequency of the meetings would vary from 1 a week to 1 a month depending upon the needs of the client The areas covered would be: Product Branding Segmentation Feature optimisation Development Packaging Pricing Strategy Channel structuring Margins & Discounts Profitability & Revenues Distribution Strategy Recruitment Stockist & retail profiling Policies Reporting & Evaluation Systems Advertising & Promotions Creative & Media Trade & Consumer Promos Sales Supports Control & Evaluation

A 360 approach to making a winning Brand

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Fields Of Expertise

Profit from our Expertise

FMCG (Fast moving Consumer Goods) - Toiletries and Cosmetics,


Stationery etc.

Consumer Perishables Foods , Dairy & Farm produce etc. Consumer Durables Electronics, White goods Refrigerators, Appliances, Kitchenware etc.

Health and Hospitality OTC, Alternative therapies etc. Financial Products -Banks, Mutual Funds, Credit Cards etc.

Service Industries - Hotels, Travel Agencies, Resorts, Advertising etc.

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Profile Vijay Raut

Profit from our Expertise

A Management Graduate from the Jamnalal Institute of Management Studies (1979) with over 20 years of experience in Sales, Advertising and Marketing. Over the last 30 years I have launched and handled over 25 successful national brands like Hawkins, Colgate, Glaxo, Standard Chartered, Wipro, UTI, Asian Paints, Glenmark Pharma, Cipla, Tips & Toes, Waghbakri Tea, V N Jewellers, Pidilite Industries, Gini Textiles I have also been an active sales and behavioral trainer for companies like Unilever, Godrej, D, Mart, Kamani, Kores etc. I have also been a project guide and a visiting faculty at Jamnalal Bajaj, Narsee Monjee and other prestigious Institutes.

S Y N E R G Y
m a r k e tin g a d v is o ry s e r v ic e s

Contact
Vijay Raut Synergy Marketing Advisory Services 7A/04, Ashirwad CHS, New MHADA Colony,

Profit from our Expertise

Near Poonam Nagar, Andheri (E). Mumbai 400 093.


91-22-2836 5149 M 0 9322266445 e-mail: synergyconslt@yahoo.co.in raut.vijay@gmail.com

You might also like