Professional Documents
Culture Documents
I.
CC THNG K CHUNG
I.1.
Hc vn
Ngh nghip
Gii tnh
Tui
I.2.
Tn s
Phn trm
Trung hc c s (cp 2)
0,90
12
10,81
10
9,01
Cao ng
17
15,32
i hc
71
63,96
TNG CNG
111
100,00
Sinh vin
3,60
Gio vin
6,31
65
58,56
7,21
Ngh t do
0,90
Ngh thut
0,90
21
18,92
Ch kinh doanh va v nh
0,90
Th th cng
1,80
Bc s
0,90
TNG CNG
111
100,00
53
47,75
Nam
58
52,25
TNG CNG
111
100,00
T 16 n 25
66
59,46
T 26 n 35
32
28,83
T 36 n 45
13
11,71
TNG CNG
111
100,00
Thng k kinh nghim s dng Internet c trnh by trong Bng IV.2 sau:
Bng IV. 2. Thng k kinh nghim s dng Internet
Tn s
Phn trm
T 3 - 6 thng
0,90
T 7 - 12 thng
4,50
T 1 nm 2 nm
21
18,92
Hn 2 nm
84
75,68
TNG CNG
111
100,00
I.3.
Thng k d nh mua hng trc tuyn c trnh by trong Bng IV.3 sau:
Bng IV. 3. Thng k d nh mua hng trc tuyn
II.
Tn s
Phn trm
Khng mua
8,11
Nh hn 500.000
12
10,81
6,31
14
12,61
4,50
8,11
Ln hn 20.000.000
1,80
53
47,75
TNG CNG
111
100,00
Xc nh tin cy v gi tr
II.2.1 tin cy
Internal consistency reliability (cn gi l tin cy ca cc thnh phn), xem
xt phm vi cc mc c s dng nh gi mt kin trc phn nh s
im chung cho kin trc (Barki and Hartwick, 1994), trong bi ny c
o lng bng h s Cronbachs alpha (Cronbach and Meehl, 1955) kim nh
cc thang o ring bit v thang o ton b. Xem kt qu trong Bng IV.4.
Bng IV. 4. H s tin cy
Nhn t
Mean
SD
TERMI
Cronbach Alpha
0,5870
TERMI_1
3,0090
1,0313
TERMI_2
3,7658
0,8734
TERMI_3
3,3063
0,9704
SCREEN
0,6706
SCREEN_1
3,8559
0,7116
SCREEN_2
3,9459
0,8294
FACI
0,5726
FACI_1
3,5586
0,9787
FACI_2
3,4955
1,0346
FACI_3
3,5495
0,9414
PU
0,5788
PU_1
3,6036
0,9073
PU_2
4,1802
0,6633
PU_3
3,8108
0,9097
PU_4
3,8649
0,7069
PEU
0,6708
PEU_1
3,7117
0,7791
PEU_2
3,7568
0,8966
PEU_3
3,4775
0,8618
PEU_4
3,7117
0,7184
BI
0,8043
BI1
3,3063
0,7109
BI2
3,6036
0,8973
PRT
0,7855
PRT_1
3,5045
1,0346
PRT_2
3,7568
0,9928
PRT_3
3,3514
0,9968
PRT_4
3,6847
0,8526
PRP
0,7654
PRP_1
3,6306
0,8082
PRP_2
3,3694
0,9335
PRP_3
3,2703
0,9995
PRP_4
3,5315
0,8182
PRP_5
3,5946
0,8778
Gi tr yu cu
Kt qu thc hin
7.505
Df (bc t do)
2/df
3.0
1.25
RMSEA
0.5
0.0478
GFI
0.90
0.978
AGFI
0.80
0.992
NFI
0.90
0.928
NNFI
0.90
0.949
RMR
0.05
0.0431
CFI
0.90
0.980
H s chun ha
Cronbach'a
TERMI
TERMI_1(a)
TERMI_2(a)
TERMI_3(a)
SCREEN
SCREEN_1(a)
SCREEN_2(a)
FACI
0,849
FACI_1
(b)
FACI_2
0,776**
0,550**
(a)
FACI_3
PRT
0,641
PRT_1
(b)
PRT_2
(a)
0,478**
PRT_3(a)
PRT_4
0,923**
PRP
0,622
(b)
PRP_1
0,716**
(a)
PRP_2
PRP_3(a)
PRP_4(a)
PRP_5
0,467**
** p < 0.05
(a) Cc mc ny b loi khi bc 1 v bc 2
(b) Cc h s nhn t ny c c nh theo kt qu ly t EFA
Gi tr yu cu
7.505
Df (bc t do)
2/df
Kt qu thc hin
6
3.0
1.25
Gi tr yu cu
Kt qu thc hin
RMSEA
0.5
0.0478
GFI
0.90
0.978
AGFI
0.80
0.922
NFI
0.90
0.928
NNFI
0.90
0.949
RMR
0.05
0.0431
CFI
0.90
0.980
FACI
PRT
FACI
0.392
PRT
0.226
0.351
PRP
0.349
0.331
PRP
1.328
H s chun ha
PU
Cronbach'a
0,4721
PU_1(a)
PU_2
0,28**
ng cho trnh by phng sai trung bnh c trch. Cc mc di ng cho trnh by phng sai c
chia gia cc nhn t.
PU_3
0,28**
PU_4
0,66**
PEU
0.5465
PEU_1
0.56**
PEU_2(a)
PEU_3(a)
PEU_4
0,79**
BI
0,8043
BI_1
0,92**
BI_2
0,86**
** p < 0.05
(a) Cc mc ny b loi khi m hnh
BI
PU
BI
0.849
PU
0.194
0.637
PEU
0.108
0.745
PEU
0.891
Gi tr yu cu
Kt qu thc hin
44.369
Df (bc t do)
22
2/df
3.0
2.01
RMSEA
0.5
0.09
GFI
0.90
0.918
AGFI
0.80
0.832
NFI
0.90
0.834
NNFI
0.90
0.835
RMR
0.05
0.061
CFI
0.90
0.899
10
0.92
PU_2
PRT
0.28
0.92
PU_3
0.28
0.32
-0.22
PU
PRP
0.26
6.91
0.66
0.56
0.98
-0.14
BI
PU_4
-0.11
0.92
0.99
-6.71
0.68
0.95
BI_1
0.15
BI_2
0.25
-0.12
0.86
PEU_1
0.56
PEU
0.79
0.38
PEU_4
11
H s
t-value
Xc nhn
H1
TERMI
--> (+)
PEU
H2
SCREEN
--> (+)
PEU
H3
FACI
--> (+)
BI
H4
PEU
--> (+)
PU
0,99
4,490
H5
PU
--> (+)
BI
6,906
1,100
H6
PEU
--> (+)
BI
-6,71
-1,030
H7
PRT
--> (-)
BI
-0,113
-2,250
H8
PRP
--> (-)
BI
-0,14
-1,360
H9
PRT
PRP
0,32
3,250
K hiu:
: xc nhn gi thuyt
12
CHNG V.
SO SNH KT QU PHN TCH
I.
Quan h
USA
KOREA
VIT NAM
H4
PEUPU (+)
H5
PUPB (+)
H6
PEUPB (+)
H7
PRTPB ()
H8
PRPPB ()
H9
PRTPRP (+)
x
x
Tip theo, chng ta so snh nh hng trc tip v tng nh hng ca PRT
v PRP ln BI theo kt qu nghin cu ti M v Hn Quc. Cc tc ng
c trnh by trong bng sau:
Bng V. 2. So snh tc ng ca PRP v PRT ln BI
BI
USA
KOREA
Vit Nam
Direct
Total
Direct
Total
Direct
Total
PRT
-0,293
-0,293
-0,15
-0,15
-0,113
-0,113
PRP
-0,442
-0,442
-0,132
-0,132
-0,128
-0,128