Professional Documents
Culture Documents
THE APPROACH
Huron approached Clemsons questions with a comprehensive enrollment evaluation to diagnose the underlying factors contributing to Clemsons enrollment challenges. This assessment was comprised of an analysis of historical admissions and nancial aid data, a review of policies and procedures, an assessment of related technology and the use of analytics in measuring success, an evaluation of the effectiveness of marketing and communications, and an organizational and qualitative review of stafng. Simultaneously, Huron addressed Clemsons revenue concerns by analyzing both tuition and fee revenues, nancial aid, and educational and infrastructure expenses to develop potential nancial models for consideration.
1-866-229-8700 | huronconsultinggroup.com/highereducation
Our States appropriation trends highlight the importance of identifying new funding sources to help Clemson achieve its strategic goals. Huron helped us engage key stakeholders to focus on prioritizing improvements to our enrollment processes that can lead to new revenue opportunities.
Brett Dalton, Vice President for Finance and Operations
FIGURE 4: IN-STATE AND OUT-OF-STATE APPLICATIONS Despite the success of Clemsons admissions and financial aid offices in enrolling increasingly talented students of increasing academic quality over the past decade, Huron observed challenges in both areas related to legacy technology systems, a recruiting philosophy focused more on capturing interested applicants than active recruitment of students who Clemson desired, and financial aid award strategies for out-of-state students that were no longer competitive relative to other institutions. Supplementing Clemsons own enrollment initiatives, Hurons evaluation identified opportunities to further focus resources both financial and operational more actively on the most academically talented admitted students to improve yield. While financial aid plays an important role in improving yield, many institutions struggle to recognize the importance of relationship building throughout the student recruitment life-cycle; the benefits of utilizing various communications tools including print, the web, social
1-866-229-8700 | huronconsultinggroup.com/highereducation
THE RESULTS
Huron made a series of recommendations that will help Clemson achieve additional revenue while maintaining the culture and infrastructure that create such a strong sense of community at Clemson. Some of Hurons key recommendations included implementing: A new organizational structure for enrollment management to elevate its importance within the university and highlight the need for improved coordination to achieve long-term enrollment goals A long-term, strategic, and data-driven methodology for admissions and financial aid with a commitment to a long-term strategy for financial aid A plan for enrollment growth leading to a stable enrollment target, using output from the Incoming Cohort Dynamics Model developed by Huron specifically for Clemson Incentives for faculty to create new interdisciplinary programs focused on market-based needs, using Hurons analysis of Clemsons academic strengths and key demographic trends to identify opportunities A clear academic identity focused on highlighting the distinctive character of many of Clemsons unique academic differences
These and other Huron recommendations will help Clemson align institutional mission and resources with enrollment management strategy. The universitys Board of Trustees accepted Hurons recommendations, and directed the administration to move forward immediately with implementation.
1-866-229-8700 | huronconsultinggroup.com/highereducation
2012 Huron Consulting Group Inc. All Rights Reserved.