1. The changing marketing environment - environmental monitoring, external macro-environment, an international perspective, 2.

Precision marketing- Market research and information need, marketing information system, decision support system. 3. Green marketing- environmental & public health issues, design for Re-use and
Recycling (DfR) / Eco-design; corporate social responsibility (CSR), extended producer responsibility (EPR),consumer recycling / reuse/ disposal behavior; consumer awareness campaign design and communication, international perspective, commitment to environment.

4. Mobile Marketing- M-commerce, mobile marketing platform (platforms and protocols), apps, promotion, pricing, market space. 5. E-marketing- strategies, online consumer behavior, creation delivery and exchange of value offerings, implications, applications, social media, etc. 6. Social media marketing- blogging, micro blogging and Twitter, social networks (Facebook etc.)media sharing, rating and reviews, virtual world, strategies and tactics, measurement. 7. Market Segmentation and Target-Market Strategies- overview of markets and target markets, market segmentation, Target market strategies, international perspective, one-to-one marketing. 8. Positioning and repositioning- competition and repositioning the competition, changes and evolution is reality, role of crisis, the art or repositioning. 9. Consumer buying behavior- decision making as problem solving, information and purchase decisions, social and group forces, psychological factors, attitudes and consumption, situational influences. 10. The business market- nature and scope, business vs consumer markets, components of business market, characteristics of business market demand, determinants of business market demands, business buying behavior. 11. Services marketing-nature and importance, perspectives on marketing in the service economy, services organizations attitudes towards marketing, consumer behavior in service encounter, promoting the value proposition and positioning services in competitive markets, international services marketing (hurdles etc.), and future. 12. Relationship marketing- definitions, drivers of CRM Applications, principles of CRM, information and technologies for CRM, ROI, Issues. 13. Product planning and development - meaning of product, classification of product, importance of product innovation, international perspective.

14. Product mix strategies- product mix and product line (length, width), how many products are too many, PLC, planned obsolescence and fashion, domestic examples. 15. Brands packaging and other product features- brands, branding strategies (with example), international perspective (global brand, local brand, glocal brand), labeling. 16. Price determination and pricing strategies- meaning, importance, objectives, factors influencing price determination, types of pricing, market entry strategies, discount and allowances, geographic pricing strategies, special pricing strategies, price vs non-price competition, international perspective (is pricing same across different nations). 17. marketing and tourism- The management, marketing and branding of places (nations / regions / cities / towns / communities / shopping centers / other (e.g. retail / airport)); Place identity, image and reputation; Nation branding and soft power; Nation branding and public diplomacy; Consumption of and consumer behavior with respect to places; Design, art and planning of places; Place competitiveness; Community engagement and development; Places as locations and destinations; Place tourism marketing. 18. Marketing and innovation- the generation of innovations, market feasibility for innovations, go-to-market strategies for innovations. 19. Channel and distribution- designing distribution channels, selecting the type of channels, determining the intensity of distribution, conflict and control of channels, legal consideration in managing channels. 20. Retailing- nature and importance, classification of retailers (form of ownership, marketing strategies etc.), non-store retailing, future of retailing. 21. Promotion- nature and purpose of promotion, determining promotion mix, budget, campaigning concept, regulation in promotional activities. 22. International and global marketing- attraction of international marketing, organizational structures for international marketing, international trade balances, trade theories and world market environment. 23. Sports marketing- understanding the sports industry, the players and the opportunities; sponsorship; designing, planning, and controlling events logistics; hospitality at sports event; event marketing; recruiting and leveraging sports celebrity; licensing agreement and merchandising; sports tourism.