PROFILES COMPANY OVERVIEW PLACE DESIGN GROUP
PLACE DESIGN GROUP
PLACE Design Group is an
international planning, design and
environment consultancy, with
offices in major international markets
including Australia, Asia, the Middle
East and the Pacific.
Established in 2001 by a small group
of leading Australian planning, design
and environment professionals, PLACE
began with a deliberate strategy to
create an integrated multidisciplinary
practice that could provide either
single or multiple services. The group
had the insight to understand that
offering clients multi-disciplines in-
house delivered an obvious and highly
desirable level of project integration.
Offering intelligent, creative and
sustainable solutions, key PLACE
staff members lead teams committed
and dedicated to maximising client‘s
opportunities and delivering best-
practice results.
The success of this approach is
reflected in the depth and calibre
of the results for our clients in all of
PLACE’s disciplines.
› › Master Planning
› › Urban Design
› › Strategic Planning
› › TOWN Planning
› › Landscape Architecture
›› Waterfeatures, Swimming Pool Design
› › Artwork & Sculptures
› › Environmental Planning
› › Applied Ecology
› › Sustainability Advice
› › Visualisation & Animation
Employee-owned, the market
continues to recognise and reward
the initiative PLACE demonstrates in
providing an exemplary service and
commitment to creating great places.
PLACE Design Group’s multi-
disciplinary skill allows it to work in
a wide variety of development areas
inclusive of the following:
› City Planning, Urban Regeneration
& Mixed Use
› Health, Education & Aged Care
› Hotels, Resorts & Marinas
› Attractions, Sport & Recreation
› Industrial, Mining & Infrastructure
› Residential & Master Planned
Communities
Working from five offices in Australia
and four international offices, PLACE
employs over 140 planning, design
and environment professionals. Each
of the disciplines are successful in their
own right and provide collaborative
services to other development
professionals and teams where
required.
PDG 001
Helping our client’s to achieve and
surpass their goals is paramount to the
way we do business.
Our Planning and Environment
professionals provide specialist
consulting services to both public
and private sectors which include;
Master Planning, Property Acquisition
and Appraisal, Development
Assessment and Approval, Strategic
and Policy Planning, Applied
Ecology, Environmental Planning and
Sustainability.
Our Design teams offer a full range of
services in Urban Design, Landscape
Architecture and Attractions which
include; Landscape Master Planning,
Concept Design and Visualisation,
Documentation and Contract
Administration, Urban Design
Guidelines, Open Space Management
Plans and Recreation Planning.
PLACE Design Group works as a
true collaboration and the benefits
of our innovative approach provides
best practice outcomes to our valued
clients.
› creating great places
PROFILES COMPANY OVERVIEW PLACE DESIGN GROUP PDG 001

› Beijing Olympic Green, CHINA

Following an extensive submission process, PLACE was one of only two Australian Master
planning consultancies invited to prepare an overall masterplan for the Beijing Olympics
2008. Drawing on the skills of our planners, landscape architects, attractions & sports
and recreation designers, PLACE prepared a comprehensive package of master planning
documents, perspectives and constructed a scale model of the design.

› Wuxi Swan Lake Master Plan, Jiangshu CHINA

PLACE was invited by the Government to participate in an international master planning
competition for the redevelopment of a 110 hectare site on the shores of the “Swan Lake”.
PLACE provided visioning, master planning and design services for the development and
redevelopment of the site. The unique setting on the 533 hectare Swan Lake, its tourism
reputation and strong population growth, provided the project with great potential for
further development.

› Wuhu City East Commercial Centre, Wuhu CHINA

PLACE was invited by Architectus to assist them with the master planning of the expansion
of the city centre. An additional 42km² was master planned to accommodate an increased
population and provide appropriate commercial, cultural and recreational facilities. PLACE
provided expertise to guide the design and integration of the land uses, activity centres,
open spaces and networks of movement.

› Denarau Island Golf Course Development Master Planning, FIJI

Following on from Landscape Architectural services on the Radisson Fiji for Tabua
Investments, PLACE prepared a development masterplan for the existing Denarau
golf course. The golf routing was remodelled, an additional 9 holes incorporated, and
development parcels identified. Detailed design was then carried out on each parcel creating
sites for residential development, a sports stadium and a convention centre.

› Thornlands Master planned Community, Brisbane AUSTRALIA

PLACE Design Group advised on the ecological values of the Thornlands Investigation
Area, a potentially suitable urban release parcel identified by the Regional Plan and assisted
with a submission seeking its inclusion in the Urban Footprint. PLACE further advised on
the suitability of the proposed Masterplan to identify other environmental management
requirements with the end result being an environmentally acceptable development plan.

› Infrastructure Projects, Brisbane AUSTRALIA

PLACE contributed to significant infrastructure works in Queensland with its in house
Urban Design and Visualizations skills. PLACE‘s role consisted in providing specialist input
to the Environmental Impact Statement (EIS) for Airport Link , the Concept Design Impact
Management Plan (CDIMP) for stage 2 of the Northern Busway, the Springfield Multimodal
Corridor Study within others. PLACE provided high quality visualization interfaces to these
projects, proven very useful tools for marketing and consultation.

› creating great places

PROFILES COMPANY OVERVIEW PLACE DESIGN GROUP PDG 001

› Queanbeyan CBD Master Plan, Queanbeyan AUSTRALIA

PLACE was invited to produce a Masterplan for the Queanbeyan CBD. The Council required
an inspiring document capable to guide the future of its city centre, recognising its regional
centre character for the short and medium term. PLACE worked with Queanbeyan Council
and stakeholders delivering a considered, feasible and practical Masterplan which will
inform development. The Masterplan articulated diverse disciplines such as Urban Design,
Landscape Architecture, Town Planning, Engineering, Economics and Place-making.

› Lauderdale Quay, Tasmania AUSTRALIA

PLACE was selected to Master Plan this new water front community. The role as a design
leader included the delivery of Urban Design, Landscape Architecture and Visual Assessment
services. The key design issue revolved around creating a contemporary waterfront
experience that reflected the rich history of Tasmanian maritime activity. The low rainfall of
the site provided key challenges which were overcome with multidisciplinary coordination.
PLACE delivered a fully animated visualization package to assist community consultation.

› Radisson Resort, Denarau Island FIJI

PLACE prepared a Landscape Concept for this 5 star resort project in 2002 for Tabua
Investments the developer of Denarau Island in Fiji. The design incorporated an extensive
lagoon area with 5 metre waterfall, a health spa island, adults only beach pool, dedicated
wading and children’s swimming areas, a dark waterslide through an artificial mountain, and
a large beach pool for general use complete with shade structures that complimented the
adjacent restaurant form.

› Palazzo Versace Resort, Dubai UAE

Palazzo Versace consists of luxury condominiums and hotel suites. The hotel sits amidst a
number of large formal and informal lagoon pools and majestic formal gardens. The PLACE
design incorporated shaded private spaces for relaxation and reflection, with views over
Dubai Creek and Business Bay. The design incorporated three large temperature controlled
pools on the ground floor, private plunge pools for the condominiums and penthouses, and
a Health Spa lap pool.

› Port of Airlie, Airlie Beach AUSTRALIA

Port of Airlie is located at Airlie Beach Queensland, gateway to the Whitsunday Islands.
This extensive development covers over 24 hectares and includes a variety of challenging
landscapes. Included are two resort hotels with pools and gardens on podium, a marina
promenade, beachfront walkways, numerous apartment complexes, a commercial plaza,
an exclusive house enclave, numerous streetscapes and public parklands. All of the public
spaces have been designed to reflect the tropical landscape character of Airlie Beach.

› Pacific Harbour Water and Golf Community, Bribie Island AUSTRALIA

PLACE were retained by QM Properties to prepare master plans for both the waterfront
and golf communities of Pacific Harbour. PLACE’s work has since included urban design,
ecological assessment, planning approvals for key areas, and landscape architecture for
all residential precincts, marina village, wader bird roost, golf course, clubhouse and
public parklands. Site planning of the marina village and golf clubhouse precincts was also
undertaken to prove up master planning and for architectural briefing.

› creating great places

PROFILES COMPANY OVERVIEW PLACE DESIGN GROUP PDG 001

› Shanghai Greentown, Shanghai CHINA

Shanghai Greentown is a large residential tower massing of more than 31 apartment towers
meandering between lush tropical landscaping and large green community areas. PLACE
was commissioned to design and document all internal and external landscape precincts.
The main challenge of the landscape design for this project was to incorporate different
elements into a cohesive landscape that provided choices for the residents, from active
sporting activities to passive, relaxing and contemplative spaces.

› Aquitainia - the World, Dubai UAE

Combining the islands of ‘France’ and ‘Spain’ on The World, Aquitainia is a private island
paradise and incomparable destination. Located four kilometres off the Dubai coastline,
at the centre of The World project, Aquitainia sits amidst the crystal blue waters of the
Gulf. PLACE was contracted to carry out the full design, documentation and construction
supervision of all external elements on the islands, inclusive of the landscape, beaches, pools
both private and common, water features and recreational facilities.

› Twin Creeks Golf Community, Sydney AUSTRALIA

Twin Creeks is a 400 hectare master planned rural residential golf community, comprising
177 acreage lots, an 18 hole Graham Marsh designed championship golf course, clubhouse,
resort and conference facilities, and a ‘Peppers’ boutique hotel. The overall objective of
PLACE’s landscape architectural services to the project was to reinforce the rural theme
through well considered design principals to ensure the evolution of an ecologically
sustainable community with minimal impact on the surrounding natural environment.

› The Strand, Townsville AUSTRALIA

PLACE (WSA) was commissioned by Townsville City Council to take the lead master planning
role for The Strand, Townsville’s award winning foreshore redevelopment. The design
involved developing beachfront parkland supported by public infrastructure elements that
has resulted in overwhelming ongoing public support for the 2.1 kilometre linear parkland.
Design objectives were to provide a vibrant and colourful beachfront that provides a relaxing
environment for the parkland users.

› Sheraton Resort, Dameisha CHINA

This 400-bed 5-star resort hotel and villas is located on 6.0ha of absolute beachfront on
the southern coast of Shenzhen City. PLACE work-shopped landscape forms and resort
component theming based on ‘Patterns in Nature’ – the flow of landscape form responding
to the perceived energy in the building. The resulting design features; sculptured landforms,
flowing paths with bold stripes, lanterns, fountains and arbours that explore unfolding
monstera leaves while complimenting the architectural curves of the building.

› Radius Industrial Estate, Brisbane AUSTRALIA

Radius Industrial City is a 50-hectare master planned industrial development at Larapinta, a
rapidly developing industrial growth zone in Brisbane. PLACE was engaged to coordinate the
complex ecological studies and approvals required to establish an acceptable development
footprint, and to coordinate management programs for the conservation and enhancement
areas intended to offset development impacts. The ability of PLACE to negotiate complex
environmental approvals has seen Radius developed as envisaged by the developer.

› creating great places