A STUDY ON THE PRESENT INFRASTRUCTURE & FACILITIES OF STHIRA IT SOLUTIONS PVT LTD(BANGALORE) INTRODUCTION ABOUT THE SUMMER INTENSHIP

PROJECT:
Summer Training is a part in the Post-Graduation Level. To learn about the functions of the industry through practical experience. During the training programme we have learnt about the functions of the company and also the practical knowledge about the company workings.

INTRODUCTION
The description of the mark registered is "Scientific and technological services and research and design relating thereto, industrial analysis and research services, design and development of computer hardware and software." It comes under Class 42 Trademark classification.

About the Company Sthira IT Solutions Pvt Ltd is an India-based company. The company is engaged in software development. Its range of services include ERP readiness/assessment services, ERP vendor evaluation services, domain specific custom-made consulting services, etc.

2013 Athena Information Solutions Pvt. Ltd., distributed by Contify Provided by Syndigate.info an Albawaba.com company Sthira is a confluence of young minds with a passion to deliver an innovative business solution to the customers. Our endeavor is to develop and integrate a technology solution which addresses the core activities of each of the functions without reinventing the wheel ! We have successfully designed, developed and implemented complex solutions while taking the end-user comfort in deploying the same. The change-management expertise is one of the key successful attributes in our deployment experience. Holistic approach, Quality adherence and cost effective solutions have been the building blocks of our organization. We have elicited ethical and professional relationship with our clients.

Registered Office: STHIRA IT SOLUTIONS PRIVATE LIMITED #30, 17th Main Road, B.S.K. 1st Stage, 2nd Block, Bangalore 560 050. Phone: +91 80 26679697 Email: connect@sthiraits.com

MISSION
To provide a simple, stable and scalable business solution to enterprise, with: o Consultative Approach. o Reliable Customer Support. o Best of Technology

Our Values
Put the clients interest ahead of our own o We deliver more value than expected. It doesnt mean doing whatever the client asks. Uphold Professionalism o Maintain absolute integrity and commitment. Handle client information with top most confidentiality o We dont reveal sensitive information, and dont promote our own good work. We focus on making our client successful. Independence from Software Vendors o Independence in selection and negotiation of the vendor, ensures mitigating risk and optimizing business benefits

Tell the truth as we see it o We stay independent. We get to real issues, and reach practical recommendations.

Industry Profile
:

Information technology (IT)

Information technology (IT) industry in India has played a key role in putting India on the global map. IT industry in India has been one of the most significant growth contributors for the Indian economy. The industry has played a significant role in transforming Indias image from a slow moving bureaucratic economy to a land of innovative entrepreneurs and a global player in providing world class technology solutions and business services. The industry has helped India transform from a rural and agriculture based economy to a knowledge based economy.Information Technology has made possible information access at gigabit speeds. It has made tremendous impact on the lives of millions of people who are poor, marginalized and living in rural and far flung topographies. Internet has made revolutionary changes with possibilities of e-government measures like e-health, e-education, e-agriculture, etc. Today, whether its filing Income Tax returns or applying for passports online or railway e-ticketing, it just need few clicks of the mouse. Indias IT potential is on a steady march towards global competitiveness, improving defense capabilities and meeting up energy and environmental challenges amongst others. IT-ITeS sector in India, with the main focus on increasing technology adoption, and developing new delivery platforms, has aggregated revenues of USD 88.1 billion in FY2011, while generating direct employment for over 2.5 million people. Out of 88.1 billion, export revenues (includingHardware) has reached USD 59.4 billion in FY2011 while domestic revenues (including Hardware) of about USD 28.8 billion.

Government Initiatives:
After the economic reforms of 1991-92, major fiscal incentives provided by the Government of India and the State Governments, like, liberalization of external trade, elimination of duties on imports of information technology products, relaxation of controls on both inward and outward investments and foreign exchange, setting up of Export Oriented Units (EOU), Software Technology Parks (STP), and Special Economic Zones (SEZ), has enabled India to flourish and acquire a dominant position in worlds IT scenario.

In order to alleviate and to promote Indian IT industry, the Government of India had set up a National Task Force on IT and Software Development to examine the feasibility of strengthening the industry. Venture capital has been the main source of finance for software industry around the world. In line with the international practices, norms for the operations of venture capital funds have also been liberalized to boost the industry.The Government of India is also actively providing fiscal incentives and liberalizing norms for FDI and raising capital abroad. Financial Assistance While the underlying theme of 2010 was that of steady recovery from recession, thanks to the accelerated recovery in emerging markets, worldwide spending in IT products and services increased significantly in 2011. In 2011, Indias growth has reflected new demand for IT goods and services, with a major surge in the use of private and public cloud and mobile computing on a variety of devices and through a range of new software applications.High inflow of FDI in the IT sector is expected to continue in coming years. The inflow of huge volumes of FDI in the IT industry of India has not only boosted the industry but the entire Indian economy in recent years. Foreign direct investment (FDI) inflow rose by more than 100 per cent to US$ 4.66 billion in May 2011, up from US$ 2.21 billion a year ago, according to the latest data released by the Department of Industrial Policy and Promotion (DIPP). This is the highest monthly inflow in 39 months. Foreign technology induction is also encouraged both through FDI and through foreign technology collaboration agreements. India welcomes investors in Information Technology sector. Greater transparency in policies and procedures has made India an investor friendly platform. A foreign company can hold equity in Indian companys upto 100%.

Research & Development:

To support Research & development in the country and promoting Start ups focussed on technology and innovation, a weighted deduction of 150% of expenditure incurred on inhouse R&D is introduced under the Income Tax Ac. In addition to the existing scheme for funding various R&D projects have been funded through new scheme like Support International Patent Protection in Electronics & IT (SIP-EIT), Multiplier Grants Scheme (MGS). The government has initiated the setting up of an Open Technology Center through NIC aimed at giving effective direction to the country on Open Technology in the areas of Open Source Solutions, (OSS), Open Standard, Open Processes, Open Hardware

specifications and Open Course-ware. This initiative will act as a National Knowledge facility providing synergy to the overall components of Open Technology globally. Regulations After the economic reforms of 1991-92, liberalization of external trade, elimination of duties on imports of information technology products, relaxation of controls on both inward and outward investments and foreign exchange and the fiscal measures taken by the Government of India and the individual State Governments specifically for IT and ITES have been major contributory factors for the sector to flourish in India and for the country to be able to acquire a dominant position in offshore services in the world. The major fiscal incentives provided by the Government of India have been for the Export Oriented Units (EOU), Software Technology Parks (STP), and Special Economic Zones (SEZ). Challenges Cyber security and quality management are few key areas of concern in todays information age. To overcome such concerns in todays global IT scenario, an increasing number of IT-BPO companies in India have gradually started to emphasize on quality to adopt global standards such as ISO 9001 (for Quality Management) and ISO 27000 (for Information Security). Today, centers based in India account for the largest number of quality certifications achieved by any single country.India aims to transform India into a truly developed and empowered society by 2020. However, to achieve this growth, the sector has to continue to re-invent itself and strive for that extra mile, through new business models, global delivery, partnerships and transformation. A collaborative effort from all stakeholders will be needed to ensure future growth of Indias IT-ITeS sector. We will need to rise up to the new challenges and put in dedicated efforts toward providing more and more of end-toend solutions to the clients to keep the momentum going.India is now one of the biggest IT capitals in the modern world and has presence of all the major players in the world IT sector . HCL, Wipro, Infosys and TCS are few of the household names of IT companies in India.

Future prospects
Globalization has had a profound impact in shaping the Indian Information Technology industry. Over the years, verticals like manufacturing, telecom, insurance, banking, finance and lately the retail, have been the growth drivers for this sector. But it is very fast getting clear that the future growth of IT and IT enabled services will be fuelled by the verticals of climate change, mobile applications,healthcare, energy efficiency and sustainable energy. . By 2015, IT sector is expected to generate revenues of USD 130 billion (NASSCOM) which will create a transformational impact on the overall economy. IT spending is expected to

significantly increase in verticals like automotive and healthcare while the government, with its focus on e-governance, will continue to be a major spender.

COMPANY PROFILE
Sthiras team consists of highly experienced professionals & Industry experts working on each project with focus and dedication delivers perfect solution and committed results within timeline. Sthira also believes in collaborative expertise and have strategically tied up with many Professionals, Companies in the various domains Statutory; Legal; Technology.

Vishwas Sharma (Director) Vishwas is the founder and Director of Sthira. He has an experience of over 15 years in the field of Finance. He has worked in several organizations prior to setting up the Sthira IT Solution. His understanding of Statutory and its compliances is highly acknowledged. He has an exclusive experience in the field of ERP Implementation, has done full life cycle implementations for various industries like IT Services, Manufacturing & Central Govt. Institutions. From the Customer Need, Project initiation, Planning, Implementation with timelines and Training are his key strengths. He brings with him rich experience of strong domain knowledge especially in the Finance and its related sub-processes and very importantly ably manages the techno-functional teams very effectively. At Sthira he is responsible for the entire business line and its success.

Sesharaj G (Director) He has an overall experience of more than 20 years in the field of Information Technology, Business Process Development and Application implementation and deployment. He brings with him an experience of implementing of full IT based solutions in a multilocation, multi-product environment. He has experience in conceptualizing, designing and implementing ERP solutions especially to Service industry with a background of understanding of Computer Science. He has integrated the available technology, business applications with customer needs in designing MIS systems for large organizations. At Sthira he is responsible for technology innovations, business development and customer satisfaction.

BUSINESS CONSULTING
Today, the Consulting word is used for everything and anything. People start coding the moment they hear the word Consulting It can go as primitive as Temporary Staffing, Marketing Consulting, Share Market etc The most trusted definition as per Wikipedia, the Consulting is providing advice in a particular area of expertise. This is not same as the customer service. Demonstrate profound analytical capabilities The solution we propose is based on a rigorous analysis, and is adapted to the dynamics of the clients organization. Hence, with our teams collaborative expertise put together of more than 3 decades, we help the customer to redefine / calibrate their business functions and processes backed up with a technology platform to manage the same. We work hard with our customers to get the most unarticulated thoughts and set the expectations clearly. We have worked in many Industry verticals, Manufacturing, Trading, Autonomous / Government Funded Educational Institutions, FMCG, ITES, BPO etc

Sthira provides organizational change management assistance, technology implementation or operational improvement services. We bring our expertise of proven methodologies / frameworks to guide the identification of problems, and recommend effective ways of performing business tasks.

As part of our consulting process, we also enable the Organizations in selecting the Enterprise Application Process It is proved in the Industry there is no product which suits all and there is no one product which addresses all the processes! Using a proven model of selection process, Sthira helps clients find the right software that best fits their budget, timeframe, industry, technological infrastructure and operational needs.

Our engagement levels are with high intensity, with a deep-dive approach. We take few assignments which justify our partnership.

We have strong understanding of the SME segment and our consulting approach here will start with a strategic approach with an action plan to choose between the best possible

options. We ensure to get an effective solution in terms of its domain functionality, scalability, commercial outlay and a clear focus on its return on investment.

In summary, our key services under Business Consulting are as follows: o ERP Readiness / Assessment Services o ERP Vendor Evaluation Services o ERP Implementation / Project Management (*) o Benefit Realization - What the project intends to deliver to the customer/stakeholder upon completion o On-Site ERP Training o Domain specific Custom-made Consulting Services (#) (*) Here Change-Management is part of our deliverables Refer for details in the changemanagement section

(#) With our in-depth understanding in various domains such as Finance, HR & Payroll, Sales & Marketing, CRM, Supply Chain and Manufacturing processes, we can also offer consulting services in these domains with a custom-made service depending on the need and its priority in the organization. We follow a diagnostic study process to identify the core issues / problem statement before recommending our services.

NICHE SOFTWARE APPLICATIONS Focused to key business functions

Sthira have developed niche software applications to manage some of the key business functions which are predominantly used in the Central Govt. and State Govt owned Educational institutions and its subsidiaries. These tools are extremely easy to implement as well its usage. The objectives of these applications are to address the need, compliances with a considered investment.

Integration with other ERP or main applications is also provisioned.

The relevant training to end-user is a given process and as a team we continuously work on the product for its enhancement both from functional perspective as well from technology innovations and User Interfaces.

IMPORTANCE

All Organizations which operate on Grants (Restricted, Specific or General)

Education Institutions of Dept of Higher Education Research Intuitions Non-Government / Non-Profit Organizations NGOs / NPOs Private Trusts handling multiple fund / grants Turn Key Projects Autonomous Organizations - Science & Technology, Health & Family Welfare, Animal Husbandry, Fisheries, Agricultural Sciences etc

TURNKEY PROJECTS
As the name suggests we become a one-stop-shop for the entire solution It initiates from our Consulting engagement and gets into nuances of the business; identifies the relevant technology application and its hardware requirements; entire project deployment with a clear hand-hold process till it goes live. The vendor selection process is also included in this offering.

We extend the post-implementation support for effective deployment.

DATE OF ESTABLISHMENT:
The sthira IT solutions was initially started Nov. 1, 2010 by Vishwas Sharma and Sesharaj G. Sthira IT Solutions Pvt Ltd is using the trademark STHIRA IT SOLUTIONS PVT LTD SIMPLE. STABLE. SCALABLE (2350138) since Nov. 1, 2010.

Application for the trademark was filed on June 19, 2012.

The Trademark was published in Journal No. 1594 on June 24, 2013.

TYPE OF ORGANISATION
STHIRA IT solutions is a private company having its registered office at Bangalore.

OPERATION MANAGEMENT SFACTS - STHIRAs FUND BASED ACCOUNTING & MANAGEMENT SOLUTION
SFACTS - STHIRAs FUND BASED ACCOUNTING & MANAGEMENT SOLUTION SFACTS - Fund Accounting software is a nonprofit (like Govt Funded Institutions, Public Sector undertakings, NGOs etc.,) financial management solution used to plan and manage budgets, maximize grants, Inventory, Fixed Assets, Balance Sheet, Income & Expenditure and Utilization Certificate etc., and delivers accurate customized reports.

Built on fund based accounting concepts, this product addresses the specific nonprofit financial management needs of organizations that need to track and report on multiple funds across multiple budget periods and demonstrate accountability.

COMPETITORS OF THE COMPANY

1. Ramco IT servises 2. Microsoft dynamics 3. SAP

MARKETING STRATEGIES OUR METHODOLOGY

We perform each task and assignment successfully by: o Adopting holistic approach for the problem/situation o Bringing in-depth industry knowledge o Offering cost effective solutions o Delivering the committed results within stipulated time frame o Extending relentless support to our clients We share a structured problem-solving approach, where all opinions and options are considered and analyzed carefully before recommendations are made.

Change Management
Change-Management THE differentiator: One of our key focuses and our DNA in implementing the solution is Change management Simply put, widespread organizational change management is critical to any system implementation success and the changes it necessitates affects every aspect of an organization. And since people tend to fear change, managing this change process is the most important success criterion.

In our experience, the following are the key issues that we touch base during the process of Change Management, which are: o Context Setting: o Share the Overview of the Project to all stakeholders o How it benefits their day-to-day operations o How it helps in shaping the individual careers

o Train and Retrain: o Today these trainings are more of a mandatory process The training in our view should give the end-user clarity of its usage; its benefits and perhaps the preparations to do any transactions. o The objective is to remove the stated / unarticulated anxieties and avoiding resentment due to change in the system and processes. o To help focus, individual and team, activities to align to the business objective of the organization

o Getting Commitment from Management: o The C Level involvement in its true sense is an important step to accept this change by the employees. o Our focus is to get their buy-in from the day-one and ensuring the change happens at the Top before it percolate down.

SALES AND DISTRIBUTION STRUCTURE

LEVEL OF COMPUTERIZATION
The sthira it solutions has maximum level of computerization.

TYPES OF INFORMATION SYSTEM

Basically an Information System handles the flow and maintenance of information that supports a business or some other operation. It contains information about significant people, places and things within the organization or in the environment surrounding it. Information is derived from meaningful interpretation of data. Data consists of the raw facts representing events occurring in the organization before they are organized into an understandable and useful form for humans.

An Information System can be defined technically as a set of interrelated components that collect (or retrieve), process, store and distribute information to support decision making and control in an organization.

ANNUAL TURNOVER
The sthira it solutions is a startup company which has annual turnover of Rs.40,00,000 in the year 2011 and Rs.80,00,000 in the year 2012. The company pays the tax rate of 12.5%. The annual growth rate percentage is 3.5% and profit after tax percentage is 2% .

Balance sheet (Rs lakhs) Mar ' 13 Mar ' 12 Mar ' 11 Mar ' 10 Mar ' 09 Sources of funds Owner's fund Equity share capital Share application money Preference share capital Reserves & surplus Loan funds Secured loans Unsecured loans Total Uses of funds Fixed assets Gross block Less : revaluation reserve Less : accumulated depreciation Net block Capital work-in-progress Investments Net current assets Current assets, loans & advances Less : current liabilities & provisions Total net current assets Miscellaneous expenses not written Total Notes: Book value of unquoted investments Market value of quoted investments Contingent liabilities Number of equity sharesoutstanding (Lacs)

30.30 802.46 832.76

30.30 666.12 696.42

15.15 581.96 597.11

15.15 461.44 476.59

15.15 367.36 34.49 417.01

400.17 114.22 285.95 83.31 93.52 734.04 364.05 369.99 832.76 93.52 175.16 303.00

351.89 94.53 257.36 33.39 159.76 642.21 396.29 245.92 696.42 159.76 233.88 303.00

170.99 75.72 95.27 107.55 234.35 475.34 315.40 159.94 597.11 234.35 138.59 151.50

169.26 76.26 93.00 27.25 203.50 611.22 458.38 152.84 476.59 203.50 131.45 151.50

159.82 77.76 82.06 14.87 128.06 663.40 471.38 192.02 417.01 128.06 37.83 151.50

COSTING METHOD
Process costing is an accounting methodology that traces and accumulates direct costs,
and allocates indirect costs of a manufacturing process. Costs are assigned to products, usually in a large batch, which might include an entire month's production. Eventually, costs have to be allocated to individual units of product. It assigns average costs to each unit, and is the opposite extreme of Job costing which attempts to measure individual costs of production of each unit. Process costing is usually a significant chapter. it is a method of assigning costs to units of production in companies producing large quantities of homogeneous products.

PRICING METHOD
Customer-based pricing, also known as value-based pricing, is a system where the price
is based on the customer demand or need for the product. If the product is unique or innovative, a value-based price may help create a demand for the product or service.

use price to support product image set price to increase product sales design a price range to attract many consumer groups set price to increase volume sales price a bundle of products to reduce inventory or to excite customers

Disadvantages of customer-based pricing

Before you implement a customer-based pricing method, note the following disadvantages. If you are too focused on the customer, you may:

ignore production costs forget about the competition

CUSTOMERS
Nimhans (Bangalore). University of Hyderabad. IISC Bangalore. Gears and phenaions IT company. All financial Government Institutions.

ORGANIZATION STRUCTURE

AVERAGE AGE OF EMPLOYEES

Sthira IT solutions has a qualified and experienced managerial and technical personnel with total staff strength of 30 permanent employees as on 2010 of which an Technical head, an Lead analyst, an Finance manager, an Human resource manager, an Marketing manager, 5 Associate software developers, 5 Senior software Engineers, 5 Software developers, 4 Trainees 4 Tester and 2 Workers. The average age of employees are about 25-35, Who have completed their post graduation and Bachelor of engineering and have their experience about 2-3 years.

TRAINING FOR EMPLOYEES

Training meas importing Skills and knowledge .Development means the result which we are getting from training. There are 2 types training are

On job training Off job training

TRAINING GIVEN FOR MANAGEMENT PEOPLE Total Productive Maintenance Production Planning And Controls

TRAINING GIVEN FOR EXECUTIVES Stress Management Total Quality Management

TRAINING GIVEN FOR STAFFS Team Building

Waste Minimization

TRAINING GIVEN FOR WORKERS First Aid Work Process

TRAINING PROCEDURES Feedback Procedures Training Register Training Record Performance Appraisal Merit Rate Form

The training budget of the company is Rs.50,000 per year.

HR POLICY
Small business owners should make sure that they address the following basic human resource issues when putting together their personnel policies:

Equal Employment Opportunity policies Employee classifications Workdays, paydays, and pay advances Overtime compensation Meal periods and break periods Payroll deductions Vacation policies Holidays Sick days and personal leave (for bereavement, jury duty, voting, etc.) Performance evaluations and salary increases Performance improvement Termination policies

TYPES OF DEPARTMENT IN THE COMPANY

Finance department Marketing department Personnal department

FINANCE DEPARTMENT
Finance is much more important to run a company. So, finance is the life blood of the company and its business. Financial management is concerned with planning, directing and controlling of all activities relating to the procurement and utilization of the financial resources. In this concern, accounts department is headed by Client manager (accounts) under the direct control of Senior General Manager. The major activities are record keeping, borrowings, budgeting, management of funds, reporting etc. The accounts department is equipped with computerized system to ensure the management in prompt decision making.

PERSONNEL DEPARTMENT
Personnel department is wholly concerned with the people for work and people at work. The personnel department of Burn Std co ltd does the provided work of governing the human aspects of the company. The company has a professional and benevolent outlook towards its energetic well-disciplined employees key positions coupled with qualified and experienced hands .The personnel department performs important functions such as requirement, training wages and bonus settlement, provision of welfare, safety and social security measures etc.

MARKETING DEPARTMENT

The marketing department of this company is functioning under the head of manager (sale). The objectives of the marketing department are supplying product and services to the maximum satisfaction of the buyers. Mostly the product produced by the organization are sold only in direct sales, no dealers, retailers, whole sale for distributing the goods of the company.

The marketing activities of the company are: Market only high quality products Follow latest system and methods to maintain consistent quality Keep unfailing delivery schedule Provide complete range of support services.

BUSINESS AWARDS
1. Letter of appreciation from Nimhans. 2. Letter of appreciation from IISC.

QUALITY CERTIFICATION
Incentive Scheme of Reimbursement of Acquiring Quality Management System (QMS) ISO 9000/ Environment Management System (EMS) ISO-14001 Certification .

QUALITY POLICY OF THE COMPANY

Sthira IT solutions (Bangalore) is committed to win customer confidence by prompt supply of quality through Continuous system improvements and process monitoring Proper technology and personnel development.

THE IMPACT OF GLOBALISATION ON BUSINESS

Increased competition - this is caused by more foreign investment flowing to countries, de-regulation which allows businesses to enter markets from which they once precluded.

Greater awareness and reactions to customer needs - the consumer is now very selective on such essentials as quality, service and price.

Economies of scale - by selling across many continents business can acquire economies of large-scale production. This makes them very competitive.

Location flexibility - many modern production techniques and service provisions can be allocated almost anywhere. This allows to them gain the advantages of low cost labour and other resource charges.

Increased mergers and joint ventures - allowing access to bigger markets and associated cost advantages.

RECRUITMENT METHOD

Selecting the best workforce from the labor market by using the recruitment options likewise they had following 3 types of sources. EMPLOYMENT EXCHANGE (Government) ADVERTISEMENT ( Notification) DEPUTATION(Internal Sources)

A general recruitment process is as follows: Identifying the vacancy:

The recruitment process begins with the human resource department receiving requisitions for recruitment from any department of the company. These contain: Posts to be filled Number of persons Duties to be performed Qualifications required Preparing the job description and person specification. Locating and developing the sources of required number and type of employees (Advertising etc). Short-listing and identifying the prospective employee with required characteristics.

Arranging the interviews with the selected candidates. Conducting the interview and decision making

Recruitment Process
The recruitment and selection is the major function of the human resource departmenmt and recruitment process is the first step towards creating the competitive strength and the strategic advantage for the organisations.Recruitment process involves a systematic procedure from sourcing the candidates to arranging and conducting the interviews and requires many resources and time.

SWOT ANALYSIS
STRENGTHS

* They managed to grow from $150 million to $400 million in revenues. This is a tougher milestone than the $1 billion one * They are very focused on creating a culture and processes, which have become differentiators for the company today

WEAKNESSES * Not doing well enough when it comes to innovation beyond process IP

OPPORTUNITIES * Should get into more service lines and big-ticket deals, R&D and engineering services play and should increase their geographical reach

THREATS * Global majors are becoming quite big * They should not ignore or underestimate the creativeness and capabilities of MNC competitors

Technology Partners International

STRENGTHS

Excellent project and services execution Excellent internal processes WEAKNESSES

* Reliance on less experienced talent pool for lower costs and therefore better financial results. This precludes certain types of work * Over reliance on India as delivery geography, has not diversified delivery capability to other offshore locations

OPPORTUNITY

* Extend delivery and process strengths to other global locations apart from India * Massive demand for additional work in all areas of services spectrum with many existing contracts now coming up for renewal - approx $100 billion in next few years. Infosys can get a chunk of this if they are willing to take on additional delivery risk and become a true global player

THREATS

* Extremely high expectations from their investor community for growth and profitability. Will be difficult to manage this as competition begins to undercut their pricing * MNCs have come of age in India and other offshore destinations. They can and do compete with Infosys from a level playing field.