ti : Xy dng d n thnh lp mt website thng mi in t B2C

I-

BI LM LI M U

Ngy nay, khi xu hng pht trin ca n kinh t gn lin vi s pht trin ca cng ngh th vic bn hng theo m hnh thng mi in t ngy cng tr ph bin. Xy dng mt website thc hin vic giao dch khng cn qu kh khn. l nhng iu kin thc y chng ti a ra tng v vic kinh doanh, bun bn hoa trn mng internet thng qua qua website chnh l www.hoatuoi24h.net .

II- NI DUNG 1. Lp k hoch d n

1.1. Mc tiu v phm vi d n:
D n xy dng website bn l in t (B2C) www.hoatuoi24h.net chuyn cung cp cc mt hng v hoa ti a dng v mu m, m bo v cht lng v a cc dch v h tr i km n vi khch hng mt cch nhanh chng v hiu qu nht. D n hng ti vic xy dng mt website Thng mi in t B2C, khuyn khch khch hng tin hnh hot ng mua bn trn cc knh ca doanh nghip bao gm c phng thc mua bn trc tuyn, bn cnh , website cng cung cp y thng tin sn phm, dch v, xy dng cc tin ch trc tuyn h tr ti a cho khch hng nh t hng, mua hng trc tuyn, t vn, tham kho L mt doanh nghip mi gia nhp th trng v bn l cc sn phm v hoa cng nh mi tip cn vi phng thc bn hng trc tuyn, d n hng ti vic xy dng cho mnh mt thng hiu mi, cng c v pht trin th trng, bn cnh cng nhm mc ch kho st th trng, cung cp dch v sau mua, xy dng cc cng ng o, mang thng tin n vi khch hng mt cch d dng v nhanh chng hn.

1.2. Chin lc kinh doanh ca doanh nghip:

Tm nhn kinh doanh: Xy dng www.hoatuoi24h.com tr thnh mt website bn l hng u Vit Nam trong lnh vc cung cp hoa ti v cc sn phm v hoa. S mng kinh doanh: Pht trin bn vng da trn nn tng xy dng chui gi tr, mang li tin ch ln nht cho khch hng Chin lc v dch v: - Dch v chm sc khch hng: Nng cao dch v chm sc khch hng, gii quyt tha mn ti a nhu cu ca khch hng. - Gia tng cc dch v sau bn, dch v km sn phm & cc dch v kinh doanh c lp. Chin lc v h thng phn phi: - H thng phn phi: Tip tc duy tr & gia tng mi quan h thn thit vi cc i l, xy dng mi quan h bn cht vi nh cung cp. - Hu cn cung ng: ng dng h thng E-logistics vo h thng cung ng hng ha. - u t pht trin: Pht trin thm h thng i l Min Trung & Min Nam. Chin lc v sn phm: a dng ha cc mt hng c th cung cp. Dch v gia tng: Tng cng cht lng dch v i km sn phm.

- Kch thch tiu th: i vi nhng sn phm c bit, sn phm c doanh thu thp. Cc hot ng qung b: din ra lin tc - Gii thiu SP, DN: Xy dng cc chng trnh gii thiu sn phm, gii thiu cng ty. Xy dng cc knh qung co. Xy dng cc chnh sch khch hng hp l. o to pht trin nhn vin:

Chng trnh o to, tuyn dng:

- o to & pht trin NV: Lin tc o to i ng nhn vin mi v nng cao cht lng nhn vin. Pht trin h tr nhn vin khi cn thit. Xy dng i ng t vn vin ngay ti trung tm, tip nhn tr gip cho khch hng trn ton quc thng qua tng i in thoi, mng. - Chnh sch o to: Xy dng cc chnh sch o to hng nm tuyn dng hp l m bo tnh khoa hc, trnh hin tng thiu ht nhn s cho cng ty. Chng trnh i ng: - Cc chnh sch i ng: Xy dng chnh sch i ng vi nhn vin mi, c.Xy dng cc chnh sch thng, khuyn khch nng cao cht lng lm vic nhn vin. - Cc phong tro thi ua: Xy dng thng nin nhng phng tro thi ua cho cc nhn vin trong cng ty.

1.3. Xc nh ngun lc
Cu trc ma trn xy dng cng tc t chc: Gim c

Ph gim c ti chnh

Ph gim c Marketing

Ph gim c sn xut

Ph gim c k thut

Ph gim c qu l d n

Phn chia ni dung cng vic:

*Lp bn bo co cho mi cng vic: Lp bn bo co theo tun, c gi cho cc nh qun l d n v b phn kim sot d n. Cc b phn so snh thc trng cng vic vi trng thi lp k hoch v nh tnh, nh lng v bo co cho ngi qun l d n hoc b phn kim sot d n. Cc vn cn tp trung: +Bo co hot ng +Bo co tin +Bo co thay i, vn , ri ro, hin trng ca tng b phn

1.4. K hoch thi gian v ngun lc

D nh trin khai d n trong vng 6 tun STT Cng vic 1 Ln k hoch 2 Lin h ch mua Tun1 Tun2 Tun3 Tun4 Tun5 Tun6 x x

hoa 3 4 5 6 7 8 9 Thit lp website bn hoa Pht trin v gia tng tnh nng ca website Chnh sch o to b hoa Chnh sch bo qun cho hoa Gii thiu sn phm Kch thch tiu th o to nhn vin x x x x x x x x x x x x x x x x x x x x x x x x

*) Ngun lc - Gm mt nhm sinh vin ca trng H Thng Mi gm 25 ngi -Ngun ti tr: 2 Thy c vn hc tp

1.5. Kim sot thc hin d n:

- o tin vic trin khai d n theo cc giai on ra - Ngi lnh o l ngi thc hin cng tc kim sot trong mi giai on - Kp thi ng ph vi nhng ri ro c th xy ra v c nhng bin php thay th nht nh.

2. Trin khai v t chc hot ng d n

2.1: Thu thp v tm km thng tin: a. Kho st doanh nghip:
- Chin lc kinh doanh: Xy dng mt website bn hoa trc tuyn. ng dng hiu qu hnh thc giao dch thng mi in t v thanh ton trc tuyn vi mong mun em n cho khch hng nhiu tin ch, tit kim c thi gian qu bu. To phong cch lm vic chuyn nghip, cung cp sn phm v dch v hon ho, ng thi ch trng n quyn li khch hng. - c tnh ca doanh nghip: + Tnh cht sn phm: Hoa l mn qu mang nhiu ngha, thch hp tng nhng ngi m bn quan tm. Hoa c th thay bn ni li yu, c th thay bn gi li chc mng n nhng ngi thn yu ca bn. Hoa cng lm cho ngy ci ca bn thm phn long trng v lng mn. y l loi sn phm c rt nhiu ngi la chn v yu thch. + Phm vi hot ng: cung cp tt c cc loi hoa nh hoa ti, hoa kh trong cc ngy bnh thng v trong c cc dp c bit nh ci hi, hi ngh, l hi... v cc s kin (event) quan trng khc. + Hnh thc kinh doanh: Xy dng mt website bn hoa trc tuyn, ln k hoch ng dng thng mi in t vo kinh doanh thc t, dng internet thay th dn phng thc kinh doanh truyn thng. - Th trng v th phn: xy dng mt mng li i l ca hng hoa rng khp cc tnh-thnh trn ton quc, tp trung ch yu cc trung tm th x, th trn v cc thnh ph. - H tng CNTT ca doanh nghip: H tng cng ngh thng tin l mt h thng ht sc quan trng. Cn xy dng mt h thng h tng m bo cc yu t nh: D qun l: H thng c thit k trn tiu chun d qun l, thun tin cho cng tc kim tra v vn hnh h thng; D dng m rng: H thng cho php d dng thi cng m rng khi c nhu cu p ng cho cng vic. Ti u ha chi ph u t ban u; D dng lp t, vn hnh v sa cha: h thng phi cho php d dng v thun tin cho thi cng v trong trng hp c s c th phi thun tin cho vic kim tra v sa cha; p ng tt cc yu cu ca cng ngh: h thng p ng tt cc nhu cu k thut hin ti v cc nhu cu pht trin cng ngh thng tin trong tng lai 15 nm; p ng tt cc nhu cu trong hot ng kinh doanh v thng mi ca cng trnh; H thng c tnh linh hot v sn sng cao, s dng vt t thit b ca cc hng sn xut c uy tn, cht lng trn th trng v c i tc ti Vit Nam. Qun l Ti chnh k ton Qun l

nhn s tnh lng (lng doanh s, lng vn phng, lng sn xut ) - S hiu bit ca nhn s v CNTT v TMT: bn hoa trn mng yu cu i ng nhn s cn phi c kin thc v vic xy dng v iu hnh mt website, thit k website sao cho thu ht c khch hng, giao din p d dng s dng, cc thao tc mua hng v thanh tuyn trc tuyn cn gn nh, d lm. - Kh nng duy tr hot ng cho TMT: chi ph hot ng cho mt website bn hng TMT l t hn nhiu so vi mt ca hng bn hoa truyn thng. Tuy khng phi chu chi ph mt bng nhng website bn hoa cn phi thit k cho sao cho tht p, v to dng uy tn & cch phc v khch hng, vn chuyn nhanh chng khng?, dch v tt khng? Gi ph hp khng? cht lng m bo khng?...nu m bo c iu ny hot ng TMT s din ra lin tc v ngy cng pht trin - Kh nng ti chnh: cn u t cho vic xy dng v duy tr hot ng ca website. Bn cnh cn u t mua hoa, nn b ra mt s vn nht nh k hp ng lu di vi mt nh cung ng hoa

b. Khai thc nhng yu t bn ngoi:

- Khch hng: khch hng mua hoa thuc mi la tui v mi tng lp, phn ln khch hng u yu thch hoa v mun tng cho ngi thn ca mnh nhng b hoa c o, ring bit v p nht. V vy phi to c phong cch ring cho ca hng ca mnh ng thi phi pht trin c cc dch v km theo chm sc khch hng nh: chuyn hoa tn ni, gim gi vi khch hng quen, min ph thip gi km v c cc thng tin h tr khch hng nh cch cm hoa ti lu, cch trng cy cnh trong nh... - S ng h ca chnh ph v ngnh: hnh thc bn hng trc tuyn TMT ang c nh nc khuyn khch pht trin, y l mt iu kin thun li xy dng mt website bn hoa - Bn hoa qua mng gip bn b th gii bit nhiu hn v hoa cng nh vn ha Vit Nam, ng thi gip khch hng trong nc c th mua v bit n nhiu hn v cc loi hoa trn th gii, iu ny to iu kin cho cc doanh nghip bun bn hoa gia cc quc gia khc nhau hp tc trao i tin ti xut khu v nhp khu hoa

2.2. Chn m hnh

Website la chn hnh thc bn hng thng mi in t B2C tc l xy dng mt website tin hnh hot ng thng mi in t gia 2 i tc mt bn l cng ty vi bn kia l nhng khch hng . Nhng hot ng bao gm: Khch hng thu thp thng tin. Mua hng bao gm hoa kh, hoa ti... Nhn hng ha s trn mng. Hnh thc ny c t trng ln th hai trong cc hnh thc TMT v l loi hnh c mt trn thng trng sm nht. Hnh thc ny em li nhng li ch: VI KHCH HNG :Gim chi ph giao dch nh cng sc tm mua hoa, tng kh nng tip cn vi thng tin ca nhiu ngi bn qua ngi mua c th tm c hng mun mua vi gi thp nht. VI CNG TY: - Chi ph cho vic m mt ca hng rt thp so vi vic m mt ca hng thc t. iu ny gip cng ty tit kim chi ph khi nghip. - Chi ph cho vic chuyn hng ha hp dn hn so vi vic vn chuyn giao hng thc t. - Gim chi ph qung co tip th v ng thng tin trn mng internet r hn cng nh n c vi nhiu khch hng hn cng nh hot ng 24/7. - Gim chi ph lin lc vi khch hng khi c vn cn trao i vi nhau nh khiu ni, thc mc hu mi

2.3. Xy dng website a. Thng thuyt vi khch hng.

Tn min: chnh l a ch xc nh trn mng hoadep.com. (la chn tn ring theo ch , v cp tn min theo i tng tn min theo phn loi quc t). La chn dch v hosting: Dch v lu tr website ( hosting ) s dng ca - Tt c cc gi hosting u c min ph ph khi to - My ch hosting cu hnh cao c t ti trung tm d liu FPT , VDC cho tc tt nht i vi nhng website c lng ln ngi truy cp ti Vit Nam - My ch hosting cu hnh cao t ti M , Singapore cho tc tt nht

i vi nhng website c lng ln ngi truy cp ti ngc ngoi ( Website du lch )

b. Thit k website.
Thu ngoi ca Cng Ty TNHH Phn Mm Ndot - 418 ng La Thnh, ng a, H Ni in thoi : 04-35123054 * Hotline : 0906200983 Email : ndot@ndot.com.vn *Website :http://ndot.com.vn , http://taoweb123.com n hng:

Chi ph tng cho vic mua website = 3.700.000 VN. Giao din ca website l:

Cc yu t cn tnh n khi xy dng website: Kh nng iu dn - Kh nng iu dn oc hiu l kh nng ngui dng mng c th i li trong site mt cch d dng. - Mc tiu then cht ca thit k iu dn tt l ti tiu ha vic i li, chiu su, cng nh s rm r khi di chuyn trong site. Qu trnh ny c th a ngi dng tr li trang ch t bt k trang no. - Vic di chuyn trong hoadep.com tng i d dng, nhanh chng. Thit k thanh menu nm ngang bn trn v module hai bn, rt thun tin cho KH ty chnh ni dung xem, c kh nng quay li trang ch hoc n trang sn phm, mc sn phm ngay lp tc m khng phi tm kim lu mt thi gian.. Tnh tng tc - Tnh tng tc c coi l s tng tc gia ngui dng web v bn thn web , c th: - Website c cc cng c giao tip truyn thng ti KH; chnh l mc thng tin ca web gm cc thng tin v hng dn t hng, thanh ton v giao hng

- C truyn thng 2 chiu tt, c trang gii thiu v doanh nghip, gip KH hiu r v DN. Site thun li ha thng tin phn hi ca KH n DN qua phn lin h - Bt k cu hi thc mc no ca KH cng u oc gii p nhanh chng qua mc h tr trc tuyn lun thng trc h tr 24/24h.. Sp xp cc menu: - Khng gian p, mu xanh d chu, bt mt to cm gic thn thin v trn y sc sng cho ngi truy cp, ph hp vi 1 ca hng bn hoa trc tuyn. - Loi hnh sp xp l phi hp hnh v v dng t do: gip KH di chuyn d dng, thun tin. Sp xp menu: Trang ch:

H tr trc tuyn

Gii thiu v website v doanh nghip.

Hng dn t hng:

Trang ch sn phm:

Chi tit sn phm:

Vi vic mua website ny ch mt 15 pht khi to trang web, p ng nhanh nhu cu c ca hng in t, khi trang web i vo s dng s dn c pht trin v b sung cc tnh nng v tin ch mi, gp phn nng cao tnh hp dn cng nh kh nng iu dn ca website.

c. Admin.
C mt nhm ngi chuyn cp nhp v chnh sa d liu trn website. C h thng x l thng tin: s ln truy cp v s lt ngi truy cp.

2.4. Duy tr v pht trin website.

C ring 1 i ng nhn vin chuyn qun tr thng tin cho web, cp nht, x l n hng. cp nht thng tin v cc sn phm mi, tnh trng s lng hng c th cung cp.

X l cc n hng ca khch hng, cng nh kim tra cc li khi khch hng t n hng c th xy ra. C th pht hin cc li ca web (nu c), ng thi c kh nng thm cc tin ch cho web khi c yu cu pht trin: to forum, tch hp vi facebook, yahoo, google, thanh lin kt vi cc trang web khc.

2.5. Yu cu h tr.
H tr t pha cc i tc: Nh cung cp website: t vn cc website c th p ng c nhu cu ca doanh nghip, cng cc chi ph km theo cc dch v m doanh nghip chn. Nh cung cp hoa: thi gian cung cp hoa, gi c, vn chuyn, u i... C 2 bn u c hp ng quy nh r rng qua cc iu khon v cc iu khon pht nu vi phm hp ng. Cng nh cc u i cng c quy nh r rng nu xy ra tranh chp c cn c gii quyt.

2.6. Chun b hng v kho hng

-Chun b hng: chun b hng l khu u tin chun b cho vic trin khai v t chc hot ng d n thnh lp website.1 website mun i vo hot ng v p ng c nhu cu ca khch hng cn thc hin tt vic chun b hng ha. -Quan h i tc: i tc l ngi hoc nhng nhm ngi c nh hng ng k n s sng cn v pht trin ca website.V vy cn to lp 1 mi quan h tt vi cc i tc.Doanh nghip cn t chc tip xc vi cc i tc mt cch h thng v c k hoch. Chng ta c th ln lch lm vic nh k vi cc i tc thu thp kin nh gi, nhu cu ca h. Nhiu khi doanh nghip ch cn th hin s quan tm v tn trng kin ca i tc cng lm tng ng k mc hi lng ca h. -Chun b kho hng cc a phng/chi nhnh -Cc phng tin vn chuyn:xe my, t -Cc phng thc giao hng * GIAO HNG TRC TIP: + Ti nh khch hng: da vo thng tin (a ch, s in thoi, Tn) ca Qu khch v giao trong khong thi gian trao i khi t hng. * GIAO HNG I XA + Bu in: da vo thng tin (a ch, s in thoi, Tn) ca Qu khch v giao trong khong thi gian trao i khi t hng - Vi cch ny SN PHM s c nhn vin bu in giao tn nh cho bn. + Gi theo xe: da vo thng tin (a ch, s in thoi, Tn) ca Qu khch v giao trong khong thi gian trao i khi t hng - Vi cch ny SN PHM s c gi ti a ch bn dch v tng ng vi XE khi gi n.

H s trc tip gi cho bn khi hng ti, cc bn ch cn lm theo hng dn ca h nhn hng..

2.7. Marketing trc tuyn

-Lu tr c s d liu t khch hng v i tc. -Trin khai cc chng trnh marketing trc tuyn +Qung co qua email +Cc chng trnh xc tin bn:khuyn mi,tip th trc tip,qung co +Trao i banner:trao i banner l mt knh min ph trao i v lin kt cc website li vi nhau.Hot ng ny gip website a sn phm n cc website khc,c nhiu khch hng bit n hn. +Tng kh nng tm kim cc t kha ca cc cng c tm kim qua meta tag +T ng tr li email +ng k ti cc cng c tm kim: Nu website ca bn mun thu ht traffic t cc cng c tm kim,mt iu chc chn m bn phi lm l hy cho cc Search Engine bit s tn ti ca website bn trn mng Internet.Google,Yahoo,MSN,AOL,Ask l nhng ci tn ph bin nht trn th gii cng c tm kim. c cc cng c tm kim bit n website ca bn,cng vic u tin ca bn l phi submit (ng k) trang web ca bn vo cc Search Engine .Cng vic ny cn gi l Search Engine Submisson. 3. Kim sot thc hin d n B2C l loi hnh giao dch gia doanh nghip v ngi tiu dng qua cc phng tin in t. Doanh nghip s dng cc phng tin in t bn hng ha, dch v ti ngi tiu dng. Ngi tiu dng thng qua cc phng tin in t la chn, mc c, t hng, thanh ton, nhn hng. Giao dch B2C tuy chim t trng t (khong 10%) trong TMT nhng c s phm vi nh hng rng. tham gia hnh thc kinh doanh ny, thng thng doanh nghip s thit lp website, hnh thnh c s d liu v hng ho, dch v; tin hnh cc quy trnh tip th, qung co, phn phi trc tip ti ngi tiu dng. TMT B2C em li li ch cho c doanh nghip ln ngi tiu dng. Doanh nghip tit kim nhiu chi ph bn hng do khng cn phng trng by hay thu ngi gii thiu bn hng, chi ph qun l cng gim hn. Ngi tiu dng s cm thy thun tin v khng phi ti tn ca hng, c kh nng la chn v so snh nhiu mt hng cng mt lc.

3.1. Kim sot tin

Mc ch -Nhn bo co t cc b phn khc v tin thc hin d n thnh lp website v a web i vo hot ng,cung ng sn phm hoa n vi khch hng. - Tnh trng tin hnh d n so vi k hoch c vch ra - Pht hin ra nhng vn cn tn ti khng hp l qua ra bin php gii quyt d n hon thnh kp tin Quy trnh * D kin thi gian cn thit hon thnh mi cng tc Thi gian d kin cho vic hon thnh d n l 6 tun vi 9 cng tc. Thi gian d nh bt u cng nh hon thnh mi cng tc nh sau: Tn cng tc Ln k hoch Lin h a ch mua hoa Thit lp website bn hoa Pht trin v gia tng tnh nng ca website Chnh sch o to b hoa Chnh sch bo qun cho hoa Gii thiu sn phm Kch thch tiu th o to nhn vin Thi gian bt u Tun 1 Tun 2 Tun 2 Tun 2 Tun 2 Tun 2 Tun 2 Tun 2 Tun 1 Thi gian hon thnh 1 Tun 1 Tun 1 Tun 2 Tun 3 Tun 5 Tun 2 Tun 5 Tun 6 Tun

* Kim tra cc ngun lc thc thi cc cng tc iu ny rt quan trng i vi d n n khng nhng quyt nh n tin hon thnh d n hay khng ? m n cn quyt nh n vic thnh bi ca d n. Cc cng tc nh ln k hoch ,lin h a im mua hoa l nhng cng tc khng cn n nhiu ngun lc ca doanh nghip nhng n li rt quan trng trong d n l nhng cng tc i u l tin nhng cng tc tip theo c thc hin. Cc cng tc tip theo cn nhiu ngun lc v ti chnh cng nh con ngi l nhng cng tc ct li quyt nh tnh hiu qu ca d n * Xc nh trnh t cn thit cho cc hot ng Bc 1: Ln k hoch

Bc 2: Lin h a ch mua hoa, o to nhn vin, Chnh sch o to b hoa, Chnh sch bo qun cho hoa Bc 3 Thit lp website bn hoa, Pht trin v gia tng tnh nng ca website Bc 4 Gii thiu sn phm, Kch thch tiu th * Theo di tin Phn cng nhim v cho tng b phn ,nm bt cng vic thi gian ca tng cng tc so snh vi thi gian trong k hoch, qua kp thi iu chnh thi gian cng nh cc ngun lc.

3.2 Kim sot ngun lc

+Theo di hp ng mua bn hoa kh trn web,tnh trng hang bn,hang tn kho.. +nm r cc ngun lc v thi gian:thi gian chun b sn phm,thi gian giao hang.v s lng hang ho,v cht lng sn phm. Tm hiu nhng sai st trong qu trnh lp web v qu trnh bn: Nh d tnh sai v thi gian,ngn sch cho vic lp web,vic nhp sn phm.tm hiu nguyn nhn ca sai st ny:do nng vi v cha c nhiu k nng trong thit k v trin khai web B2C,bn cnh lnh vc bn hoa kh cn kh mi m vi th trng trong nc nn gp nhng kh khn ban u. Cc yu t khc: Kh nng thu ngoi:l yu t c th mang li li th cnh tranh cho sn phm ca cng ty so vi cc cng ty khc,nu thu ngoi r c th tit kim c chi ph cho cty. chn cng ty t hng :chn cng ty chuyn v cng ngh thng tin c th to web nhanh v hiu qu,chn i tc giao hang cht lng tt. y chng ta chn .. thng lng t hang: qun l hp ng mua bn:. -qun l t chc v nhn vin d n thng mi in t: +cc b phn tham gia d n hon thnh tt nhim v ca mnh.b phn thit k v trin khai web:thit k v to lp web,a web n vi ngi tiu dng nhanh nht,hiu qu nht.b phn sn phm:cung cp sn phm,chm sc khch hang.. +nh gi nhn vin trong cc b phn:da vo doanh s bn hang,phn nh tnh hnh ca khch hang v phong cch phc v ca nhn vin.

3.3 Qun l mua sm

Mc ch:

 Nm duc tm quan trng ca vic qun l trang thit b trong d n v vic gia tng s dng linh kin cho d n Nm duc qui trnh QL Mua sm trang thit b trong d n nhu ln k hach mua sm trang thit b, Lp K hach mi gi, Mi gi, Chn Nh cung cp, QL Hp dng v Kt thc hp ng Gii thiu mt s k thut v cng c h tr QL Mua sm trang thit b trong d n Gii thiu v nhng loi phn mm c sn gip cho vic qun l trang thit b d n Lp k hach mua sm Xc dnh nhng vn lin quan ti k hoch mua sm m d n cn nht trong vic s dng sn phm hay nhng dch v t bn ngoi. Bao gm: C mua hay khng Mua bng cch no Mua ci g Mua bao nhiu Khi no mua Trong website www.hoakhobachhop.com s dng dch v thu gia cng cc sn phm bn ngoi, ch yu t cc lng ngh th cng, m ngh. Phn tch Lm/Mua: xc dnh mt dch v hay mt sn phm c th no c th t sn xut hay mua hoc thc hin trong cng ty hay mua t bn ngoi. Thung lin quan ti phn tch ti chnh. Lp k hoch mi thu: K hoch mi thu lin quan ti vic chun b mt vn bn Yu cu xut: mi gi t nhng nh cung cp tng lai Yu cu bo gi: xem xt tnh cht ca s mua sm n nh mi thu hay m phn v phc p li ch thu du tin cung l mt phn ca k hach mi thu Vic mi thu lin quan ti vic thu thp nhng ngh hay s b thu t nhng nh cung cp tng lai. Nhng cng ty c th thng bo nhu cu mua sm hng ha v dch v theo mt s cch: Tip cn vi mt s nh cung cp uy tn Tip cn vi mt s nh cung cp tim nng Qung b ti nhng i tung quan tm

S dng phn mm h tr QL mua sm trang thit b d n Phn mm x l vn bn gip son tho nhng d xut v hp dng, bng tnh gip dnh gi nh cung cp, d liu gip ta thy hot ng ca nh cung cp, v phn mm trnh by gip th hin thng tin lin quan ti vic mua s m

3.4 Kim sot chi tiu

Quy trnh kim sot chi tiu trong d n nhm m bo cho d n hon tt trong s m bo ca ngn sch. Gm c: Lp k hoch cho ngun ti nguyn c lng chi ph hon tt d n D ton chi ph, phn b ton b chi ph vo tng hng mc cng vic Kim sot- iu chnh chi ph: iu chnh thay i chi ph d n

3.5 Kim sot cht lng

Mc ch : m bo cht lng hoa n tay khch hng l tt nht nhm to nim tin ca cng ty i vi khch hng Quy trnh :- Kim tra cht lng sn phm loi b nhng loi hoa khng t yu cu v kiu dng, ti ca hoa ,quy trinh b hoa dung k thut thm m - Tnh ton chi ph cht lng t vic mua sn phm t nh cung ng n li nhun em li khi bn sn phm n tay khch hng - Qun l ton din cc hot ng lin quan n cht lng,kim sot cc ngun lc , o lng phn tch v ci tin cc cng tc trong quy trinh xy dng d n .

3.6 Kim sot ri ro

Xc nh nhng ri ro khi thc hin d n: D n l xy dng website bn hoa ln yu t sn phm quyt nh n s thnh cng ca d n - Cc ri ro v sn phm : + Ngun cung ng hoa hn ch iu ny nh hng n kh nng p ng sn phm i vi khch hng. C nhiu nguyn nhn xy ra tnh trng ny nh nh hng ca thi tit lm cho ngun cung ng hoa b hn ch + Cht lng hoa khng m bo: lm nh hng n uy tn ca doanh nghip trong mt khch hng - Cc ri ro khc : + nh hng lm pht lm gi sn phm tng lm chi ph ca d n tng + Website khng thu ht c khch hng iu ny lm cho doanh thu ca doanh ngip b hn ch + Sn phm khng tha mn c tiu chi khc hng

 xut cc gii php khc phc cc ri ro i vi ri ro v sn phm bin php c t ra l lin h vi nhiu nh cung ng khc nhau ,a dng ha cc loi hoa tm ra nhng loi hoa c th thay th sn phm ma khch hng yu cu khi m ngun cung ng b hn ch, kim tra k cht lng u vo ca sn phm loi b nhng sn phm khng t yu cu i vi ri ro v lm pht,ri ro ny i hi doanh nghip phi ti u ha chi ph, khi gi hoa u vo tng theo mt quy lut cung cu tt yu th doanh nghip buc phi tng gi bn hoa m bo doanh thu nhng phi ph hp vi xu hng ca th trng Website cn phi thit k hp l,bt mt thu ht c nhiu khch hng, ci tin c nhng quy trnh phc tap nh t hng, n hng, gi hng to thut li cho khch hng tip cn vi sn phm ca doanh nghip, c cc chnh sch marketing qung co v doanh nghip cng nh sn phm, xut cc chng trinh khuyn mi thu ht khch hng