Professional Documents
Culture Documents
98
FEATURES
Editorial Comment........................................6
Interview:Viacoms Dan Frugtniet...............8
Heroes of the City in 180 countries...........10
Customer is King!.........................................48
The Megalicense viewpoint
2013:The year of Kikoriki ...........................52
16
38
12
Bologna 2013................................................58
Where publishing meets licensing
Poland............................................................62
The latest from the marketplace
Calendar of Fairs and Events......................64
Upcoming Features......................................64
Spring 2013
2013
Publisher
Francesca Ash
francesca@totallicensing.com
Editor
Goran Krnjak
goran@totallicensing.com
Sales Director
Jerry Wooldridge
jerry@totallicensing
Editorial
Becky Ash
becky@totallicensing.com
Advertising Sales
James Ash
james@totallicensing.com
Subscriptions
subscriptions@totallicensing.com
Contributing Writers
Danny Simon,
Janusz Tarasiuk,
Pete Canalichio
Total Licensing
New Europe Office
Goran Krnjak,
Business Development
Manager
Paljetkova 16, HR-10000
Zagreb, Croatia
tel: +385 1 3865 564
mobile: +385 99 202 33 93
goran@totallicensing.com
Head Office
Total Licensing Ltd
4 Wadhurst Business Park
Faircrouch Lane
Wadhurst, East Sussex
TN5 6PT, UK
Tel: +44 1892 782220
Fax: +44 1892 782226
www.totallicensing.com
2012 Total Licensing Ltd
All illlustrations are reproduced by
permission of their owners.
Francesca Ash
Goran Krnjak
Publisher
Editor
francesca@totallicensing.com goran@totallicensing.com
Jerry Wooldridge
Sales Director
jerry@totallicensing.com
Spring 2013
2012
Publisher
Francesca Ash
francesca@totallicensing.com
, 2012
, , .
Hello Kitty, -. The Walt Disney
Russia & CIS company ,
, 3 2013.
20th Century Fox and Dreamworks
. Viacom Nickelodeon
. !
...
2013 ,
- , . ,
, 35
500 ,
.
,
104 . , ,
. ,
,
. ,
.
, Total Licensing New Europe
2012
, Total Licensing 10
!
100,000 104 . , Total Licensing
6 ,
, .
!
,
,
.
Francesca Ash
Goran Krnjak
Publisher
Editor
francesca@totallicensing.com goran@totallicensing.com
Editor
Goran Krnjak
goran@totallicensing.com
Sales Director
Jerry Wooldridge
jerry@totallicensing
Editorial
Becky Ash
becky@totallicensing.com
Advertising Sales
James Ash
james@totallicensing.com
Subscriptions
subscriptions@totallicensing.com
Contributing Writers
Danny Simon,
Janusz Tarasiuk,
Pete Canalichio
Total Licensing
New Europe Office
Goran Krnjak,
Business Development
Manager
Paljetkova 16, HR-10000
Zagreb, Croatia
tel: +385 1 3865 564
mobile: +385 99 202 33 93
goran@totallicensing.com
Head Office
Total Licensing Ltd
4 Wadhurst Business Park
Faircrouch Lane
Wadhurst, East Sussex
TN5 6PT, UK
Tel: +44 1892 782220
Fax: +44 1892 782226
www.totallicensing.com
2012 Total Licensing Ltd
All illlustrations are reproduced by
permission of their owners.
Jerry Wooldridge
Sales Director
jerry@totallicensing.com
NEWS
Viacom
International
Media Networks
(VIMN)s rapid
business growth in
Russia & CIS was
a good reason for
TLNE to talk to
Dan Frugtniet,
Director,
Consumer
Products Emerging Markets
at VIMN. For
the last seven
years, Dan has
worked on the
Russian and CIS
territories.
VIMN ,
VIMN,
Viacom Inc..VIMN
,
Nickelodeon,
Paramount MTV , .
TLNE:
VIMN ?
DF: ,
.
VIMN
.
,
, ,
, ,
, .
TLNE: .
DF: 2012
,
VIMN .
. ,
VIMN
,
, , ,
,
,
,
.
, Toncheva
.
-
.
-
Nickelodeon, Comedy
Central MTV
. ,
VIMN , Riki
Group.
.
TLNE:
VIMN
?
DF:. , VIMN
Nickelodeon - 24- , - 60%
6,45 .
2011 (
) CSTB,
.
TLNE:
.
?
DF: ,
, ,
87 .
2012 , Nickelodeon , Teenage Mutant
Ninja Turtles. TMNT .
, TMNT
.
Dora the Explorer
.
,
.
,
, MTV South Park
. South Park
Paramount ,
. 24-,
, - ,
-
NEWS
Viacom
International
Media Networks
(VIMN)
TLNE
Dan Frugtniet,
Director, Cosumer
Products
Emerging
Markets VIMN.
, Dan
.
5,2 . .
Viacom Nickelodeon
, South Park.
TLNE:
,
territiories?
DF:
,
....
.
.
NEWS
10
NEWS
,
,
2-
. Ruta Ett
Your Family
Entertainment
2-
Spielwarenmesse
,
,
KidScreen
-
.
Heroes of
the City - 3D
, -
. 52 x 14
HD
, 2-
,
,
,
,
2014 .
,
.
,
, ,
, , ,
.
Heroes of The
City- Paulie, Police Car Fiona Fire
Engine-
,
, .
- Calamity
Crow-
.
Ruta Ett DVD AB- , .
3D
, ,
.
. 2004 .
50
.
250 DVD
,
Disney Channel Scandinavian,
Egmont Warner. 2008
. Heroes of the City,
,
120.000
.
11
NEWS
12
,
. ,
,
,
, ,
.
2011
, SKU 11-
6-. ,
2013
, ,
- .
,
.
,
school
3 6 .
, .
,
.
,
,
.
.
-
Ferrero Group,
.
- Kinder ingui, Kinder milk slice
Kinder Maxi King.
,
,
, . 2013
Kinder Surprise
NEWS
.
- .
.
22,4%.
,
.
:
30
.
Google
Youtube .
36 ,
. ,
, ,
.
, 2013
, ,
,
.
13
NEWS
14
,
.
2010
- Magic Collection -
.
Magic Collection
,
,
(
).
Pea Promoplast
,
,
,
.
NEWS
,
.
,
,
.
.
,
, ,
(
),
,
. (,
)
2009 , Pea
Promoplast
.
2012
2013 ,
,
.
15
NEWS
16
Studio 100, ,
,
, .
, ,
! 1912 .,
1975 .
136 120 .
3D CGI .
200+
,
,
, ,
, ,
,
,
.
, 1979
165 .
, 1963
,
.
, Tiburon ,
68%
, 86%
.
2012 .
,
.
8 3D
Ma,
11 .
,
78 2014 .
,
CITI TV,
.
Ma
Rio
Licensing,
, B&S Polska
, Intersonic -
Toyzzshop (Sunman).
TRT Cocuk ,
, ,
,
Educa Borras , Kozmoneks-
, Ormak-
, Anil- , Ucar- ,
Sunman-
, Hakan Canta-
, Zorlu- Cimpa .
Ma Marie-Laure
Marchand, International Licensing
Director, Studio 100.
marie-laure.marchand@studio100.tv
NEWS
,
E Plus M
- ,
Androni - Dairy 4 Fun - o .
,
- - www.maya.tv ,
17
COVER
STORY
ZEPTOLAB
THE BIG INTERVIEW
At Toy Fair in New York
Total Licensing New
Europe caught up with
Zeptolabs licensing
business driving forces:
Misha Lyalin, CEO
and Tanya Haider, VP
Global Licensing and
Merchandising.
Zeptolab was started by twin
brothers, Semyon and Efim Voinov,
based out of Moscow. They were
the kind of guys who took out parts
of computers (when they ware 10
years old) and then put them back
together again. They were really very
technically-minded guys - you could
call them geeks or nerds (although
theres nothing wrong with that!).
The two brothers wanted to create
their own games. The first game
they launched was Parachute Ranger,
which did well for them.
And then came Cute the Rope.
In October 2010, at time of its
launch, it was incredible one million
dowloads in the first week. Cut the
18
19
Would you
say that your
business
based in
Russia or...?
ML: Our
business has
always been very
20
21
COVER
STORY
ZEPTOLAB
-
Total Licensing
New Europe
ZeptoLab: ,
,
. , Global Licensing
and Merchandising
ZeptoLab, , -,
. (
10 )
.
(
!).
. ,
, Parachute
Ranger, .
Cute the Rope.
2010 .,
, -
. Cut the
Rope
22
iTunes App store iOS ,
, BAFTA
Apple Design Award.
,
, Cut the Rope
300 .
.
- 50
5 . ,
.
--
.
. ,
- Licensing and
Merchandising ZeptoLab, .
2011 :
.
.
Nickelodeon, ,
,
.
,
,
, .
,
,
,
.
iOS
Android . ,
.
.
?
: ITV
.
,
, .
Toys R Us. .
.
35 .
, .
.
Televisa
Exim
.
.
?
:
,
.
Playcom
, ,
.
, ,
,
.
. ,
.
.
,
,
.
Cut
the Rope ?
?
: -. ,
, ,
,
- . - ,
. ,
, ,
-
, !
?
:
- .
. -
,
.
, ,
?
: -
23
. 2010 .
Cut the Rope, Cut the
Rope Experiments 2011 .,
1.
?
: -.
Cut
the Rope.
.
,
.
.
,
.
Cut the Rope,
,
. ,
,
. ,
,
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,
...?
:
.
,
.
-,
.
24
,
Spielwarenmesse
Cut the Rope, ,
. ?
: , - ,
, .
. ,
. 50% , , ,
.
30%. .
,
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Cut the Rope-
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the Rope
.
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Cut the Rope,
Moshi Monsters Angry Birds. , .
.
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: Angry Birds Cut the Rope
-
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Moshi
.
.
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?
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.
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.
.
: Goran Krnjak
25
AN INTRODUCTION TO
BRAND LICENSING
In the last two editions of Total
Licensing New Europe we have
given our readers an insight into
different types and styles of
licensing.
In this issue, Pete Canalichio,
an expert in brand licensing,
gives readers an introduction to
licensing in terms of brands and
branded goods.
AN INTRODUCTION TO BRAND
LICENSING
An easy way to get started on the
topic of Brand Licensing is to break
the subject into its two component
parts brand and licensing. Lets start
with the latter part first.
WHAT IS LICENSING?
Licensing means nothing more than
the renting or leasing of an
intangible asset. An example
of intangible assets includes
a song (Somewhere
Over The Rainbow), a
character (Donald Duck),a
name (Michael Jordan) or a
brand (The Ritz-Carlton). An
arrangement to license a brand
requires a licensing agreement. A
licensing agreement authorises
a company which markets
a product or service (a
licensee) to lease or rent
a brand from
a brand owner
who operates a
licensing program
(a licensor). Before
we move any further,
lets discuss what we
mean when we use the term
brand.
WHAT IS A BRAND?
According to Philip
Kotler and Gary
Armstrong a brand is
defined as a name,
26
Licensor or its
agent finds and
negotiates a
license with best
licensees
Licensees develop
concepts, prototypes
and final production
samples and submit to
Licensor for approval
Licensor approves
licensed products for
sales
Licensees sell
approved licensed
product in
authorized channels
to retailers
27
Royalty Flow
Retailers such as Sears and
Target sell $10 million of
licensed product, e.g. tee shirts
and caps in a calendar year
28
Pete is a brand licensing strategist with over 20 years of business experience. Having worked in brand
licensing for close to 15 years for companies such as The Coca-Cola Company and Newell Rubbermaid, he
is considered an expert on the subject and is repeatedly asked to speak at branding and licensing
conferences and leading business schools globally.
In 2009, Pete founded Licensing Brands, Inc., a company dedicated to helping brand owners and
manufacturers harness the power of brand extensions through licensing.
For more information, please visit website: www.brandlicensingexpert.com
30
Total Licensing New Europe
.
, ,
,
.
.
.
(),
,
().
,
,
.
, , ,
,
.
(Somewhere Over The Rainbow),
(Donald Duck),
(Michael Jordan) (The
Ritz-Carlton).
32
. ,
,
,
,
.
,
.
,
.
,
, ,
,
.
,
,
.
?
,
,
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Coke Pepsi.
,
. , ,
,
.
,
,
.
, ,
.
.
,
,
,
.
, ,
. ,
,
BMW, ,
BMW. -
,
,
.
, .
,
.
,
(). ,
,
.
.
,
,
. ,
Apple iPod,
; Apple,
-
, ,
(),
Licensor or its
agent finds and
negotiates a
license with best
licensees
Licensees develop
concepts, prototypes
and final production
samples and submit to
Licensor for approval
Licensor approves
licensed products for
sales
Licensees sell
approved licensed
product in
authorized channels
to retailers
33
Royalty Flow
Retailers such as Sears and
Target sell $10 million of
licensed product, e.g. tee shirts
and caps in a calendar year
, ,
,
. iPod
, iPod
.
Bose Sound
, ,
iPod
iPod,
.
.
,
.
,
,
.
34
,
,
,
, .
,
.
,
.
,
,
.
-
.
,
,
.
-
. , Crest
(Crest Whitestrips).
Crest
Whitestrips, Procter&Gamble (P&G),
Crest, , ,
,
, Rembrandt
Aquafresh. P&G ,
, Crest
-
, ,
, . , Crest
Whitestrips
.
P&G
,
,
.
Mr. Clean P&G, ,
Mr.
Clean. , P&G
Magla,
,
.
. ( )
?
, -
, . ,
,
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,
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.
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.
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,
,
.
. , ,
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,
-. ,
,
,
. ,
, .
,
.
,
,
Total
Licensing New Europe.
- 20- .
15 , The Coca-Cola Company
Newell Rubbermaid,
, -
.
2009 Licensing Brands, Inc., ,
.
, , - www.brandlicensingexpert.com
36
Licensing
is no
Theme Park
ride!
By Danny Simon
President of The Licensing Group
danny@TLGLA.com
Tel: 323.653.2700 x20
38
Happy Licensing!
39
By Danny Simon
President of The Licensing Group
danny@TLGLA.com
Tel: 323.653.2700 x20
,
. , ,
,
.
, ,
,
,
.
,
, -,
,
, .
; -
40
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!
41
Australia
Skylanders
Peppa Pig
Hello Kitty
China
Spain
Rabbit Gang
Monster High
Bonnie Bears
Peppa Pig
MegaMinimals
Skylanders
Germany
Turkey
Sizinkiler
Disney Planes
Cille
France
UK
Rabbids
Superman
The Ranch
Monsters Inc.
Italy
42
Russia
USA
Barbie
Minnie Mouse
Skylanders
Cars
Man of Steel
RUSSIA
1: Masha and the Bear
The franchise is based on a famous Russian cartoon series. It is the first Russian animation brand that
has the potential to connect with children all over the world thanks to its style and emotional appeal
generated by the top-notch animation quality and amusing scenarios. The Bear is a big and hearty
character who loves comfort and whose life is quite average and boring without Masha.
Licensor: Masha and the Bear Licensing Agent: INK Brands
2: Hello Kitty
Hello Kitty was born in London in 1974.Throughout the years she has become one of the most
unique and interesting characters ever created, a worldwide social icon with relevance to women of
all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers. Her
motto is: you can never have too many friends.
Licensor:Sanrio Licensing Agent: RIO Licensing
3: Teenage Mutant Ninja Turtles
Back and better than ever! The new TMNT are younger, funnier and Ninja-ier than ever before, Teenage Mutant Ninja Turtles explores the lives of four teenage brothers.
Licensor: Nickelodeon and Viacom Consumer Products
Licensing Agent in Russia: RIKI Group
Also No 1 in France, UK and Australia.
The TV launched in the US and Canada in September 2012, for English language markets in October
2012 and for non-English language markets in November 2012. The target groups on-air are boys
between six and 11. The relaunch looks good for 2013 in Australia, with the master toy line from
Jakks Pacific being distributed locally by Headstart International. Licensing agency in Australia: Haven
Licensing
TURKEY
1: Sizinkiler
Sizinkiler is an animated comic strip and is Turkeys most famous comic strip series, which has been
published in Sabah Newspaper since 1991. TV broadcasting started on 31 December 2012 aimed at
children aged between four and 12.
Licensor: Mart Ajans
2: Cille
In ancient times, there was a war taking place between the humans and Ezakis. One day these two
armies faced eachother in Blacksmith Valley. But this time the leader of the Kadu people came forwards to make peace with Zend, the Ezaki leader. As a result, the Caspian Age began. But the leader
of the Ezakis Zend died and the evil Zigat acceeded to the throne. He put an end to the peace and
re-started the war. When all hopes run out old King Kadu went to Blacksmith Valley to take refuge in
Ikivak the tree.The tree explained to Kadu the secret of saving his people: using the forces of the four
elements, twelve creatures from ancient times and the power of Cilles. So a mission for peace begins.
Licensor: Cordoba Animation Studio
3: Nane and Limon
Two curious siblings with highly-developed imaginations have new adventures on ordinary days. The
only need of Nane and Limon is their quest for learning. Interesting ways of solving daily problems
are in their minds. Sometimes they are fearless explorers and sometimes they are heroes of old fairy
tales. While Nane considers herself as an expert tailor, leading the fashion world, Limon dreams he is
a football player who is the nightmare of all goalkeepers. The most important guests that visit the siblings in their dream worlds are Biber and Cilek. Cilek follows the clear plans of Nane but when Biber
and Nane come together they push the limits of their imagination. If there is common ground for all
of these four friends, it is to entertain and to learn new and interesting things.
Licensor: Cordoba Animation Studio
43
44
45
46
enced in licensing.
Among the participants at this years
Forum were representatives from
Masha & The Bear, INK Brands, Plus
Licens, ELC - European Licensing
Company, Brand Extensions Russia,
Warner Bros., Consumer Products,
Marmelad Media, Megalicense,Viacom Nickelodeon, Hasbro, Hamleys,
The Walt Disney Company CIS
LLC, FC Zenit, Riki Fashion, Sony
Pictures Consumer Products, Turner
CN Enterprises, STV Film company,
Tvidi Kids&Tweens Portal, Fashion
Consulting Group, Playcom LLC (Cut
the Rope), IRSOL (Angry Birds) and
others.
Through these and others, several
licensing categories were represented
at the show: entertainment and characters, corporate brands, sport, fashion, art & design.
47
48
49
Megalicense
rc@megalicense.ru
!
!
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51
52
sue of Baby Rikies magazine was published. The magazine has been such a
big success that we are considering
making a cartoon series with the same
name, continued Olga Kritskaya.
In the meantime editors, artists and
psychologists from the Umnaya Masha have started
writing a script.
The series are
likely to appear
on the screen by
the end of the
year, and will definitely become an
excellent licensing platform for
the entire project.
The
agencys
portfolio
does
not exceptionally
consist of Russian brands. Since
2011 The Riki
Group, including Marmelad Media, became Nickelodeon Viacom Consumer Products
exclusive agent in the Russian and CIS
Markets. In the framework of the partnership, Marmelad Media represents
over 20 Nickelodeon properties, including SpongeBob SquarePants, Dora
the Explorer, Teentage Mutant Ninja
Turtles, Go, Diego, Go!, ICarly, Avatar:
The Last Airbender, Jimmy Neutron,
Funboy and ChhumChum, as well as
Paramount Comedy Brands, such as
South Park and others.
In March 2013, the Teenage Mutant
Ninja Turtles series aired on national
Russian and Ukraine channels, TNT,
Novyi, and QTV. Marmelad is planning
a strong licensing programme around
this.
At the end of 2012, marmelads portfolio was updated via the web-portal
Tvidi.ru. The monthly audience of the
socal network is around 2.1 million
people.
Internet is streaming into the licensing market, comments Olga Kritskaya. We have high hopes for this
project. It is well-known that one of
the main trends of the licensing indus-
2013-
-
.
-
.
-
,
.
: , -, ,
, -, -, Mr. Freeman,
. .
2013
, ,
, -
.
,
10- .
. ,
limited edition
.
,
,
,
.
60
,
4 200 30 .
,
50 .
2013
-
: 2012
.
,
, - .
,
:
,
, ,
: 2011
,
,
Nickelodeon Viacom Consumer
Products
.
20 Nickelodeon,
,
,
-, ,
, !, , :
,
, ,
Paramount Comedy
.
2013 -
( QTV).
.
2012
-
.
2,1 .
, -
.
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.
.
-,
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Cut the
rope, Angry birds Swampy , ,
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,
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2012
DVD -,
iOS Android. 2013
B2B
B2C . ,
-,
,
.
53
(Peppa Pig)
Hello Kitty
(Rabbit Gang)
Monster High
(Peppa Pig)
-! (MegaMinimals)
Sizinkiler
Cille
(Rabbids)
(The Ranch)
Monsters Inc.
54
1:
.
, , ,
. - , . ,
, , , . -
, , .
:
: INK Brands
2: Hello Kitty
Hello Kitty 1974. , , , , . : .
: Sanrio
: RIO Licensing
3: Teenage Mutant Ninja Turtles
, -! , . -, , ,
, . , !
: Nickelodeon Viacom Consumer Products : Marmelad Media
1 , .
2012 . , 2012 . 2012 . .
6-11 . 2013 . , Jakks Pacific,
Headstart International. : Haven Licensing
1: Sizinkiler
Sizinkiler
, Sabah 1991 .
, 4- 12 , 31 2012 .
: Mart Ajans
2: Cille
.
. ,
. . - -
. .
, ,
. : , . ,
.
: Cordoba Animation Studio
3: Nane and Limon
. , . , .
, ,
. ,
, . ,
, .
- .
: Cordoba Animation Studio
55
56
57
BOLOGNA
Licensing Trade Fair
58
tention to design and superior product quality, plus a new way of communicating with the distribution network
from wholesalers to major retailers
and department stores. In addition,
this show always aims to offer content
and cutting-edge insights on the future
of the licensing market, knowing that
only in a market like
ours can we talk
about food licensing, art, fashion and
design as features of
excellence of a market, alongside established brands.
In addition to the
presence of major Italian licensors and
licensing agencies as well as the Italian
headquarters of international agencies
and brand owners which constitute
the heart of our countrys market, visitors to the fair will encounter completely new Italian and international
companies such as Lynx, Raimondi &
Campbell, Moviemax and Torrini 1369,
to name just a few.
sector.
With regards to the Russian market,
on March 25 there will be a round
table discussion with the participation
of two major Russian agencies, JELC
and Rio Licensing, who respectively
specialise in brands and entertainment, along with Italian companies
who have already worked for some
time in the Russian market such as
Pea & Promoplast. With particular reference to the latter, this well-known
promotions company has been analysing the trends and preferences of the
Russian public for some time, studying
the properties which have been most
successful in the area.
The company has been working with
the leading players in the Russian publishing industry for two years with
their success with Smeshariki.
This year the Fairs central focus will
be retail.
The Retail Licensing Day will be a
whole day devoted to this important
topic, during which the first ever research into this sector will be presented, covering loyalty and modern
60
Polska
By Janusz Tarasiuk
JANTAR PROJEKT
03-133 Warszawa,
Nowodworska 29B
lok.104
Poland
Tel: +48 22 614 2028
jantar@antarprojekt.pl
62
POLAND 2013
2013
, ,
2013 .,
,
.
14% - 15%
. Cash
flow B2B
.
.
,
,
.
,
.
,
12 .
,
.
,
,
,
. ,
,
.
2013 . , ,
.
Disney, Mattel Sanrio
, ,
,
.
2013 . ,
Hello
Kitty, Monster High Barbie,
.
, ( ,
). Ben 10, Spiderman,
Thomas & Friends, ,
. ,
Scooby Doo, Smurfs, Cars , ,
,
.
, Angry
Birds, Paul
Frank,
(Dunlop,
No Fear, Vokl, Converse),
. ,
.
,
-
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TVP.
.
,
, .
, ,
,
.
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,
, , , 2014 .,
,
, 2013 . ,
.
,
.
2013 !
63
Whats on
Toys & Kids Russia............................................Mar 13 15.......................................................................www.world-of-toys.org
Russian Licensing Forum.................................Mar 12 - 14........................................................................ www.licensingforum.ru
Bologna Licensing Fair......................................Mar 25 - 27................................................................. www.bolognalicensing.com
MIPTV..................................................................Apr 8 - 11.......................................................................................www.miptv.com
Kazachok Licensing Forum.............................Apr 17 - 18.............................................................................. www.kazachok.com
Surtex .................................................................May 19 - 21 ................................................................................. www.surtex.com
National Stationery Show ..............................May 19 - 21.................................................... www.nationalstationeryshow.com
Intl Licensing Expo - Las Vegas......................June 18 - 20..................................................................... www.licensingexpo.com
Seoul Character Fair........................................Jul 17 - 21............................................................................... www.characterfair.kr
Surtex Asia..........................................................Aug 25 - 27............................................................................ www.surtexasia.com
Autumn Fair.......................................................Sep 1 - 4.................................................................................www.autumnfair.com
Moscow Licensing Event.................................Sep 17 - 19................................................................. www.bolognalicensing.com
MIP Junior...........................................................Oct 5 - 6................................................................. www.mipcom.com/mipjunior
MIPCOM.............................................................Oct 7 - 10.................................................................................. www.mipcom.com
Frankfurt Book Fair..........................................Oct 9 - 13................................................................................ www.buchmesse.de
China Licensing Show......................................Oct 15 - 17............................................................................... www.tjpa-china.org
Brand Licensing Europe - London.................Oct 15 - 17.........................................................................www.brandlicensing.eu
Upcoming Features
Total Licensing New Europe is published four times a year in both print and digital formats. Each issue of Total Licensing New Europe is distributed to a minimum of 12,000 readers within the New Europe region. In addition, Total
Licensing New Europe is distributed to the readership of Total Licensing flagship magazine which totals over 84000
professionals in 104 countries.
64
RUSSIA
ENGLISH /
Fixics
Friendship is a Miracle (My Little Pony)
Luntik and his Friends
Masha and the Bear
Chuggington
and their products with the Russian Agency for Patents and Trademarks. We work side by side with
the Customs division that regularly
reveals counterfeit, and we always ask
retailers to check if their suppliers
have licensing agreements. We also
regularly take part in relevant conferences, workshops and fairs.
The other kind of piracy is the socalled royalty piracy, sometimes
typical of Russian companies. International experts proved to be familiar
with it. The closed internal reporting and impossibility of actual sales
external auditing adversely affects the
image of Russian licensing market. In
Solving problems
According to experts and licensees,
the main problem of the national
56
Share
%
The Smurfs
Adventure of Captain Vrungel
Kikoriki
Maya the Bee
Rights Holder,
Representative
Fixics
2.81
Marmadale Media
The Smurfs
2.20
2.00
Soyuzmultfilm
1.90
1.80
1.64
Studio Melnitsa
Kikoriki
1.56
1.55
1.43
Chuggington
1.27
Neznaykas Adventure
0.70
Soyuzmultfilm
54
ENGLISH /
By Roman Fedotov,
RIO Licensing
fedotov@riolicensing.ru
Trkiye
To find out
more about
the state of the
Turkish licensing
marketplace,Total
Licensing New
Europe talked to
Hakan Durdag
who has two
licensing agencies
- Licens AS and
Sinerji - operating
in Turkey.
He gives us his
impression of the
market and some
of the issues that
anybody looking
to do business in
Turkey should be
aware of.
66
48
TURKEY