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In his new book, The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek columnist Carmine Gallo reveals the techniques that have turned the Apple () CEO into one of the worlds most extraordinary communicators. For more than three decades, Jobs has transformed product launches into an art form. In this slide show, learn what Jobs does to captivate his audience and how you can use his techniques to pitch your own company, service, product, or ideas.
#14.-Practice a Lot.
Steve Jobs spends hours rehearsing every facet of his presentation. Every slide is written carefully, every presentation staged like a theatrical experience. Steve Jobs makes a presentation look effortless, but that polish comes after hours and hours of grueling practice. I don't believe Steve Jobs is a natural presenter. If you watch video clips of his presentations going back 20 years, you will see that he improves significantly every decade. The Steve Jobs of 1984 had a lot of charisma but the Steve Jobs of 1997 was a far more polished speaker. The Steve Jobs who introduced the iPhone in 2007 was even better.
#15.-Dress Appropriately Steve Jobs can wear a black mock turtleneck, blue jeans, and running shoes because, quite simply, he has earned the right to dress anyway he wants. For most communicators, it's best to dress a little better than everyone in your audience. Don't throw away the suit just yet!
#16.- One More ThingHave Fun! Steve Jobs makes every keynote seem like fun. During the January 2007 Macworld keynote presentation, Jobs' clicker failed to advance the slides. Instead of getting rattled, Jobs paused and told a funny story about the time he and "Woz" (Apple co-founder Steve Wozniak) built a TV jamming device and had fun messing up TV signals in Wozniak's dorm at UC Berkeley. Once the slides were fixed, Jobs moved on as if it had been planned. He smiles, laughs, and seems to genuinely enjoy himself on stage