Camera angles (Rap) 50 cent - In * Establishing shot of car and birds da club

Mise en scene
* Very futuristic, almost lab setting, which relates back to the fairly modern development of rap music and the culture that surrounds it.

Editing
* Special effect of text on top of shot hints back to modern reference. * Zoom emphasises the artist. * Green screen of him upside down has a slightly individual feeling like rap itself.

Sound
* The sound of 50 cent rapping obviously ts in with the typical rap theme. * The very heavy bass sound of the track also demonstrates a consistent theme.

Theory
* Duff - States that a genre is consistently evolving over time, so the audience are in a continual process of creating meaning for the media.

eye view shot, establishes the music genre. * Rule of thirds of woman by wall, portrays women in a way rap music tends to do. * Panning around location. * Constant zooms on to the men characters in the video back up the idea of a normal person watching the video. * Rule of thirds appear to highlight Marina herself.

(Pop) Marina & the diamonds How to be a heartbreaker

* Most of the video is * Simple jump cuts set in a shower throughout the which could be a video compliment reference back to the catchy and the everyday feel rapid pace of the that pop has and pop genre. how approachable it is by everyday people. *Black and white is the main theme until the trance part of the track and bright colours are introduced. * Set in a desert which contrasts to the futuristic outts of the women. * Set is red, white and black - typical colours associated with rock. *Fading in mirrors the feeling of trance/ dance music.

* The upbeat sound of the song is a very typical assest possesed by songs of the pop genre. * Marinas female voice is also a sign of modern pop music. *Typical dance music, however his voice doesnt t the genre.

* Andrew Goodwin that a star persona (Marina who the camera constantly zooms and focuses on) is featured in close ups to sell them to the audience. * Robert Stam States that a genre is hard to dene, like the concept of trance music. * Versallis - states that the idea of feminism vs masculinity can be reversed. * Rick Altman semantic elements (colours) allow us to identify the genre.

(Dance) Faithless * Low angles of the artist hint at the - Insomnia

power he has because of the power of his music. *Panning sets the scene and later follows a character that moves to to beat. * Random panning and zooming works alongside the music.

(Electric house/ techno) Swedish house maa Greyhound (Rock) Foo Fighters - The pretender

* Graphics are present which also work with the futuristic theme. *simple jump cuts highlight the pace of the music.

* Electrical instruments are clearly being used to create the music. * Very, very typical rock and roll.