COMPANY PROFILE: Tata Gluco+, a glucose-based lemon flavoured drink, which provides energy and refreshment, was launched

by NourishCo in Chennai in November 2011. A joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited, NourishCo aims to provide meaningful hydration solutions in the non-carbonated, ready-to-drink beverages segment in India and around the world. NourishCo will be keenly focused on enhancing the hydration category in India. The portfolio includes 3 Products which straddle the Top & Bottom End of the Pyramid in the Beverages space: Tata Gluco Plus, a glucose based drink in an affordable cup format, Himalayan Natural Mineral Water, pristine source water and now Tata Water Plus, Nutrient Water, an innovative product that seeks to provide essential micronutrients. The group has built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions. The JV was formed in 2010 through a joint venture agreement between Tata and PepsiCo India. NourishCo has a vision for growth and has tremendous potential with good for you products. About Tata Global Beverages:

Tata Global Beverages is an incredible story, with almost 200 years of history behind us and a heritage of consistent innovation and development. It all started when Tata Finlay was set up as a joint venture between Tata Sons and the UKbased tea plantation company, James Finlay and Company in 1962. In 1983 Tata Tea was born after James Finlay sold his shareholding to Tata, heralding the beginning of a new journey. The company set out on a path with global ambitions, evidenced by the acquisition of Tetley in 2000. This was followed by a string of strategic acquisitions including Good Earth, Jemca, Vitax, Eight O Clock Coffee and Himalayan Water. Today we are an integrated beverage business that has set out on a journey to become a global leader in branded good-for-you beverages through innovation, strategic acquisition and organic growth.

The groups annual turnover is US$1.5 billion (FY 2009/10) and it is the second-largest player in tea in the world. Its global expansion is highlighted by the fact that over 65 per cent of the consolidated revenue originates from markets outside of India. The group maintains a strong focus on consumer brands; more than 90 per cent of turnover is delivered by its branded products. Over five years ago, nearly all the groups turnover came from tea interests, but now the figure is nearer 71 per cent, underpinning its successful diversification strategy and giving it a leadership position in the good for you beverage space. Formerly known as Tata Tea, the business diversified and expanded significantly over the last decade. Tata Global Beverages now employs around 3,000 people with a significant presence in over 40 countries worldwide. It recently opened its new corporate headquarters, located in the UK (Uxbridge, West London). Areas of business With innovation and excellence at the heart of everything it does, Tata Global Beverages has a stable of leading global and regional brands.

Tata Tea: Tata Tea is officially a superbrand in India, where it is the second -most trusted hot beverage brand, thanks to national and regional brands Tata Tea Premium, Kanan Devan, Chakra Gold, Agni, Gemini, Life and Tata Tea Gold. To know more, visitwww.tataglobalbeverages.com

Tetley: Acquired by Tata in 2000, Tetley is currently enjoyed in 70 countries worldwide and in close to 9.1 million UK homes. Tetley is a true leader in black tea, decaffeinated and redbush, with fast growing green tea and innovative tea infusions too. Currently market leader in the UK and Canada, the brand's strong innovation agenda includes the first launch of Extra Strong tea for a fuller flavour and Infusions, a liquid Real Brew tea mix for water. To know more, visit www.tetley.com

Good Earth: One of the first American herbal tea companies and a leader in specialty teas, Good Earth produces and markets fruit, medicinal, red, green, black, white and organic teas. Today, its premium teas and coffees, all with green packaging are enjoyed across the US, Canada and the UK.

Vitax: A part of the Tata Global Beverages portfolio since 2007, this is a wellestablished fruit and herbal tea brand in Poland

Jemca: This is a market leading tea brand in the Czech Republic with a growing range of fruit and herbal, black and green teas

Tata Coffee: The well-known brands here include Mr Bean, Mysore Gold, Coorg Pure, Tata Cafe and Tata Kaapi. The coffees are grown on 19 estates in the southern states of India and produce about 10,000 tonnes of natural shade grown Arabica and Robusta coffees. To know more, visit www.tatacoffee.com

Eight OClock Coffee: This is the best-selling whole-bean coffee in the United States and the third-largest coffee brand by volume in the country. To know more, visit www.eightoclock.com

Grand: Joining the Tata family in 2009, Grand is one of Russias leading umbrella beverage brands known for its consistent quality, good value coffee, tea, cocoa, chocolate, green tea and iced tea products all made using natural, environmentally friendly ingredients.

Himalayan Water: A brand that has been a part of Tata since 2007. The water is sourced directly from an underground aquifer located about 120 metres below the earth's surface in the Shivalik range of the Himalayas, and is bottled at the source. To know more, visitwww.himalayanmineralwater.com

T!on: A new good for you cold beverage launched in India in 2008 SUKK: This is a brand new jelly drink concept launched in the UK in 2010 To know more, visit www.thecleverjellycompany.com

T4KIDZ: This caffeine-free hot beverage, specially blended for kids by Tetley in the UK, was launched in March 2010

About Pepsi Co. Ltd: Pepsi was founded in 1898 by Caleb Bradham, a New Bern, North Carolina, druggist, who first formulated Pepsi-Cola. Today, Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft drinks, juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced waters. PepsiCo Americas Beverages (PAB) has well known brands such as Mountain Dew, Diet Pepsi, Gatorade, Tropicana Pure Premium, Aquafina water, Sierra Mist, Mug, Tropicana juice drinks, Propel, SoBe, Slice, Dole, Tropicana Twister and Tropicana Season's Best. In 1992 PAB formed a partnership with Thomas J. Lipton Co. to sell ready-to-drink tea brands in the United States. Pepsi-Cola also markets Frappuccino ready-to-drink coffee through a partnership with Starbucks. Tropicana was founded in 1947 by Anthony Rossi as a Florida fruit packaging business. In 1954 Rossi pioneered a pasteurization process for orange juice. For the first time, consumers could enjoy the fresh taste of pure not-from-concentrate 100% Florida orange juice in a ready-to-serve package. The juice, Tropicana Pure Premium, became the company's flagship product. PepsiCo acquired Tropicana, including the Dole juice business, in August 1998. SoBe became a part of PAB in 2001. SoBe manufactures and markets an innovative line of beverages including fruit blends, energy drinks, dairy-based drinks, exotic teas and other beverages with herbal ingredients. Gatorade thirst quencher sport drinks, was acquired by The Quaker Oats Company in 1983 and became a part of PepsiCo with the merger in 2001. Gatorade is the world's first isotonic sports drink as is backed by 40 years of science. Created in 1965 by researchers at the University of Florida for the school's football team, "The Gators," Gatorade is now the world's leading sport's drink. Pepsi Beverages Company (PBC) is PepsiCo's beverage manufacturing, sales and distribution operating unit in the United States, Canada and Mexico. PBC handles approximately 75 percent of PepsiCo's North America beverage volume. Its diverse portfolio includes some of the world's most widely recognized beverage brands, including Pepsi, Mountain Dew, Sierra Mist, Aquafina, Gatorade, SoBe, Lipton, and Amp Energy. In many markets, PBC also manufactures and/or distributes non-Pepsi brands, including Dr Pepper, Crush, ROCKSTAR, and Muscle Milk. The operating unit is headquartered in Westchester County, New York and employs approximately 70,000 people.

PepsiCo Asia, Middle East & Africa (AMEA) makes, markets and sells a number of leading snack food brands including Lays, Kurkure, Chipsy, Doritos, Smiths, Cheetos, Red Rock Deli and Ruffles, through consolidated businesses as well as through noncontrolled affiliates. Further, either independently or through contract manufacturers, AMEA makes, markets and sells many Quaker-brand cereals and snacks. AMEA also makes, markets and sells beverage concentrates, fountain syrups and finished goods, under various beverage brands including Pepsi, Mirinda, 7UP and Mountain Dew. These brands are sold to authorized bottlers, independent distributors and retailers. However, in certain markets, AMEA operates its own bottling plants and distribution facilities. In addition, AMEA licenses the Aquafina water brand to certain of its authorized bottlers. AMEA also, either independently or through contract manufacturers, makes, markets and sells ready-to-drink tea products through an international joint venture with Unilever (under the Lipton brand name).

Our vision
Tata Global Beverages is today an integrated beverage business that has set out on a journey to become the global leader in branded good for you beverages. We believe passionately in making the world a better place through life-enhancing sustainable hydration - and its our mission to make this a reality. What do we mean by life-enhancing sustainable hydration? Put simply beverages which taste good, are good for you, good for others and good for the planet.

Our culture
We need everyone who works for us to share our vision and join us on our mission. Our cultural themes encourage a sense of common purpose, pride in our company and are integral to our strategy. Together, they add up to something unique and give a sense of responsible irreverence to everything we do.

Product Profile
Tata Gluco Plus has been brought to the Indian market through NourishCo Beverages Ltd, our Joint Venture with PepsiCo India. NourishCo is focused on delivering healthy beverages for a healthier India and is intent on enhancing the hydration category in India. Tata Gluco Plus is a glucose-based, lemon-flavoured drink in a unique cup format that provides instant energy to consumers. It offers the benefit of glucose energy, mineral salts and iron that provide instant refreshment and recharge. Priced at an affordable Rs. 7, and available in a convenient 200ml cup, Tata Gluco Plus comes with the promise of quality and hygiene, besides its great taste. Conceived as an affordable on-the-go re-hydration solution with the combination of great taste and energy, the product is targeted at the mass consumer segment. The product has been developed in India keeping in mind the requirements of the average Indian consumer. The challenge was to deliver a quality product that tastes good, has functional benefits and is available at a low unit price. The breakthrough was the packaging format, which came in the form of a 200ml plastic cup that ensured product quality at that price point and yet did not compromise on taste or aroma.