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Another big mover was Apple rival Samsung, ranked 9, which was the only non-American company in the

top ten. Coca-Cola was valued at $77.9 billion, which is surprisingly similar to the $74.3 billion value generated by the Brandz ranking earlier this year.

#20 Amazon

Amazon/Screenshot

$18.6 billion brand value Up 46 percent from last year Ranked 26 last year Amazon rode the success of the Kindle brand all the way to its spot as the 20th most valuable brand in the world. The Kindle Touch and Kindle Fire, which now has the world's second-largest tablet market share, were introduced to 175 countries this year, and they serve as a solid iPad alternative. Source: Interbrand

#19 Nokia

Steve Kovach, Business Insider

$21 billion brand value Down 16 percent from last year Ranked 14 last year Nokia's 2012 fall is closely linked with competitor Samsung's 40 percent rise in brand value. Samsung has a stronghold in the handset business, and Nokia no longer holds its spot as the world's largest phone manufacturer by volume. Source: Interbrand

#18 Oracle

Associated Press

$22.1 billion brand value Up 28 percent from last year Ranked 20 last year Oracle's acquisition of Sun Microsystems helped the brand become one of this year's top risers. Source: Interbrand

#17 Louis Vuitton

Louis Vuitton

$23.6 billion brand value Up 2 percent from last year Ranked 18 last year Louis Vuitton has dominated the luxury field both in terms of conquering the digital space with an innovative travel app and conquering new markets. Louis Vuitton was the top gift brand for the Chinese luxury market this year and partnered with the 2012 America's Cup. Source: Interbrand

#16 Gillette

$24.9 billion brand value Up 4 percent from last year Ranked 16 last year P&G announced a 10-year sponsorship agreement with the International Olympic Committee this year, linking Gillette to some of the biggest male athletes in the world. Ryan Lochte even got gold-plated, diamond-encrusted razors. Gillette has also increased its shipments by the double digits this year. Source: Interbrand

#15 Hewlett-Packard

TechShowNetwork / Flickr

$26.1 billion brand value Down 8 percent from last year Ranked 10 last year First there was instability in the boardroom. Then there was HP's retreat from mobile devices, losing ground on PCs, and a slow move into enterprise-level services. Source: Interbrand

#14 Cisco

$27.2 billion brand value Up 7 percent from last year Ranked 13 last year Rather than just focusing on the switching and router market, Cisco is securing a spot in the B2B market. It's also recently acquired NDS, a leading video software and content security solutions. Source: Interbrand

#13 Disney

screenshot / SNL

$27.4 billion brand value Down 5 percent from last year Ranked 15 last year The Disney brand is losing appeal as it struggles to create original content, but it is plugging along with revenue from amusement parks and resorts, movies, merchandise and the Disney channel. Source: Interbrand

#12 BMW

Jan Kruger/Getty Images

$29.1 billion brand value Up 18 percent from last year Ranked 12 last year BMW kept pace with Mercedes-Benz by providing more than 3,000 vehicles for the 2012 Olympics and opening brand stores in London and Paris as part of its Future Retail program. More than 11 million Facebook fans don't hurt either. Source: Interbrand

#11 Mercedes-Benz

Travis Okulski / Business Insider

$30.1 billion brand value Up 10 percent from last year Ranked 12 last year Mercedes-Benz has doubled-down on luxury, parlaying its 2010 The Best or Nothing" campaign into the new A as in Attack to push its A-class lineup into continued growth. Source: Interbrand

#10 Toyota
Toyota.com

$30.3 billion brand value Up 9 percent from last year Ranked 11 last year Toyotas Prius has been carrying the brand as it draws new customers, especially the environmentally-conscious and young crowds, while deepening its connection with existing customers. Source: Interbrand

#9 Samsung
Samsung

$32.9 billion brand value Up 40 percent from last year Ranked 17 last year Beating out Apple and Nokia as the global leader of smartphone shipments in 2011, Samsung and its 19.1 percent market share was one of the biggest successes of 2012. Source: Interbrand

#8 Intel
Boonsri Dickinson, Business Insider

$39.4 billion brand value Up 12 percent from last year Ranked 7 last year Intel shifted its attention to the user by putting an anthropologist in charge of research and luring executives from Apple and the BBC to crack the markets of smartphones, tablets and home entertainment. Source: Interbrand

#7 McDonald's

$40.1 billion brand value Up 13 percent from last year Ranked 6 last year McDonald's now has more than 33,500 restaurants in 119 countries with continuing growth in Asi. Expansion is fosterered by openness to locally relevant menu and service variations. Source: Interbrand

#6 GE
Flickr/chuckthewriter

$43.7 billion brand value Up 2 percent from last year Ranked 5 last year With GE Works, an integrated communications platform, GE reasserted itself as a global leader in everything from job creation in the manufacturing sector to advanced healthcare technologies. Its energy infrastructure business is doing well as is GE Capital. Source: Interbrand

#5 Microsoft
Dell/Flickr

$57.9 billion brand value Down 2 percent from last year Ranked 5 last year Microsoft's growth hasn't been as robust as Apple and Google, with weak computer demand as customers switch to mobile. The future depends on the success of Windows 8 and its move into tablets. Source: Interbrand

#4 Google
Frazer Harrison/Getty Images

$69.7 billion brand value Up 26 percent from last year

Ranked 4 last year Google revenue keeps growing. The brand value also increased with the purchase of Motorola Mobility. Meanwhile: Project Glass augmented-reality head-mounted display, Google TV, Google Drive cloud computing and continued deployment of its self-driving cars. Source: Interbrand

#3 IBM
Patrick H~ via flickr Creative Commons

$75.5 billion brand value Up 8 percent from last year Ranked 2 last year IBM continued to reinvent itself by pivoting to emerging markets, big data analytics, and cloud computing, as well as its Smarter Planet initiative. "It remains a textbook example of how to create, build, and deliver a world-leading business-to-business brand," says Omnicom. Source: Interbrand

#2 Apple
YouTube

$76.6 billion brand value Up 129 percent from last year Ranked 8 last year Apple continued to inspire intense devotion in its customers and met expectations in both the IPad3 and the IPhone5. And have you seen that stock price? Source: Interbrand

#1 Coca-Cola
BilabialBoxing on flickr

$77.8 billion brand value Up 8 percent from last year

Ranked 1 last year Coca-Cola remains "a name that is more universally recognized than any other in the world," according to Omnicom. Its brand continues to crow too through popular Olympic sponsorship, its "Coca-Cola Music" promotion, and various progressive initiatives. Now with 3,500 different beverages sold worldwide, Coke is leading the emerging markets too. Source: Interbrand

Read more: http://www.businessinsider.com/most-valuable-brands-in-the-world-201210?op=1#ixzz2dWfKv7t1

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