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Unit 1 Session 1 Chapter 1

Organization Development and Reinventing the Organization

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Learning Objectives

Define OD and recognize need for change.


Describe culture and understand its impact. Understand the psychological contract. Describe five stages of OD.

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The Workout: Organization Changes at GE (part 1 of 2)


GE has training center for managers. Participants said GE was slow to make

changes.

Workout is program that came from sessions.

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The Workout: Organization Changes at GE (part 2 of 2)


In workout employees take the leadership in bringing about changes.

GE continues to use workout so it can reinvent


itself.

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Challenges for Organizations


Change avalanching down on us.
Tomorrows world different from todays. Organizations need to adapt to change. Organizations in continuous interaction with external forces.

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Figure 1.1 The Organizational Environment

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Course Outline

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Organizational Stakeholders

Copyright 2005 Prentice Hall, Inc. All

Exhibit 3.11 38

What Is OD?
Long-range efforts and programs aimed at
improving an organizations ability to survive by changing problem-solving and renewal processes.

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OD Is:

Planned. Organization wide. Managed from top. Increases organization effectiveness. Planned interventions.

Uses behavioral science knowledge.


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The Characteristics of OD
Planned change.
Collaborative approach. Improve performance. Humanistic values. Systems approach.

Scientific approaches.
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Table 1.1 Major Characteristics of the Field of OD

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Our Changing World: Germany in Slow-mo (part 1 of 2)


Germany entering 2nd decade of stagnation.
A model of world in 70s and 80s. Reputation as Europes unchanging core. History of blaming others for problems.

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Our Changing World: Germany in Slow-mo (part 2 of 2)


Some looking inward for causes.
Problem traced to job-protection law of 50s. Unions block proposals to reform labor laws.

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Why OD?
Most cited reasons for beginning change
program:

The level of competition. Survival. Improved performance.

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Primary Goals of Change Programs


Increase productivity.
Increase responsiveness. Improve competitive position. Increase employee involvement. Increase employee morale.

Develop new managerial skills.


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Table 1.2 Major Goals of Large-Scale Change Programs

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Factors Leading to Emergence of OD


Need for new organizational forms.
Focus on cultural change. Increase in social awareness.

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The Only Constant Is Change


Today's managers need new mind-set.
Flexibility. Speed. Innovation. Constantly changing conditions.

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Successful Firms Share These Traits

Faster.
Quality conscious. Employee involvement. Customer oriented. Smaller.

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Figure 1.2 Changing Organization of Twenty-First Century

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OD in Practice: Trilogy Software (part 1 of 2)


Trilogy Software example of shifting
organizational structures. Workers are shareholders, managers, and partners. Biggest worry is not facing down other

businesses.
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OD in Practice: Trilogy Software (part 2 of 2)


Depends on talented people.
Economy fostering new kinds of practices. This case shows major element in planned change is planning for organizational culture.

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Evolution of OD
Evolved since the late 1940s.
NTL Laboratory-Training methods. Survey research and feedback.

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Who Does OD? (part 1 of 3)


OD practitioners consist of specialists and those applying OD in daily work:

Professionals and specialists trained in OD.

Managers and leaders applying OD.

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Who Does OD? (part 2 of 3)


OD specialists:

Internal practitioners from within organization. External practitioners from outside organization.

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Who Does OD? (part 3 of 3)


Activities include:

Team leaders developing teams. Building learning organizations. Implementing total quality management. Creating boundaryless organizations.

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Organization Culture
A system of shared meanings including:

Dress. Patterns of behavior. Language. Value system.

Feelings. Attitudes. Interactions. Group norms.

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Norms (part 1 of 2)
Organized and shared ideas of what members
should do and feel. How behavior is regulated.

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Norms (part 2 of 2)
Pivotal norms - essential to accomplishing
organizations objectives. Peripheral norms - support and contribute to pivotal norms but not essential to organizations objectives.

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Socialization Process
Process that adapts employees to culture.
New employees become aware of norms. Employees encounter culture. Individuals understand power, status, rewards, and sanctions.

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Figure 1.3 The Socialization Process

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Adjustment to Cultural Norms and Socialization Occurs in 3 Ways


1.
2.

Rebellion - rejection of all values and norms.


Conformity - acceptance of all values and norms. Creative individualism - acceptance only of pivotal values; rejection of others.

3.

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Figure 1.4 Basic Responses to Socialization

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Psychological Contract
Unwritten agreement between individuals and
organization. Open-ended so issues may be renegotiated.

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A Model for Change


OD is continuing process with emphasis on
viewing organization as total system of interacting and interrelated elements.

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Figure 1.5 Organization Developments Five Stages

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Five-stage Model for OD Process


(part 1 of 5)

Stage one: Anticipating need for change.


Someone recognizes need for change. There must be felt need for change.

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Five-stage Model for OD Process


(part 2 of 5)

Stage two: Developing practitioner-client relationship.


OD practitioner enters system.

Good first impressions and match important.


Practitioner establishes trust, open communication, shared responsibility.
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Five-stage Model for OD Process


(part 3 of 5)

Stage three: The diagnostic phase.

Practitioner and client gather data about system. Objective is to understand clients problems, identify forces causing situation,

and select change strategies.


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Five-stage Model for OD Process


(part 4 of 5)

Stage four: Action plans, strategies, and


techniques.

Series of interventions, activities, or programs aimed at increasing effectiveness.

Programs apply OD techniques.


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Five-stage Model for OD Process


(part 5 of 5)

Stage five: Self-renewal, monitor, and stabilize.

As OD program stabilizes, need for practitioner decreases. Monitor results. Stabilize change.

Gradual disengagement of OD practitioner.


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Key Words and Concepts

Action research model - collecting


information, feeding back to client, developing and implementing action programs.

Change leader - person responsible for change.

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Client - person or organization that is being assisted. Creative individualism - questioning of peripheral norms, accepting of pivotal norms.

External practitioner - person from outside


organization who serves as resource for change.

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Internal practitioner - internal resource for change. Norms - organized and shared ideas regarding what members should do and feel,

how behavior should be regulated, and what


sanctions should be applied.

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Organization culture - system of shared meanings, including language, dress, values, norms of organization.

Organization development - planned strategy

to bring about change.

OD practitioner - people using, advocating, and assisting others to implement OD.

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OD specialist - professional who has specialized and trained in OD and related areas.

Peripheral norms - support and contribute to

pivotal norms but not essential to


organization's objectives.

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Pivotal norms - essential to organization's objectives. Psychological contract - expectations between individual and organization.

Socialization - process of individual adjusting


to organization's culture.

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Preparations for Next Chapter

Read Chapter 2.
Read instructions for Simulation 2.1. Read and prepare analysis for Case: The NoGo Railroad.

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