MBA SEMESTER-IV

ASSIGNMENT Set 1
Name :.. Registration No. :. Learning Center :. Learning Center Code : Course :. Subject :. Semester :. Module No. :. Date of submission :. Marks awarded :.

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Important Note to the Students:

The student must submit all the assignments given per course per semester to the learning Center. Assignment marks will be accounted for your Internal Assessment. Assignments should be submitted within the time given. Please answer all the Assignments on ruled sheets. Write in your own handwriting Write in your own words. Do not copy. Assignments which are not original/ copied shall be awarded zero marks. Write neatly and legibly in the prescribed format

Comments by the Subject Evaluator: (Subject expert will give comments on overall content, reliability, correctness and appropriateness of information provided)

Suggestions for improvement: (Subject expert will give areas of improvement and possible ways/ methods to follow to improve)

INSTRUCTIONS FOR ASSIGNMENT SUBMISSION

1. Ensure that you answer all questions according to the marks allocated. 2. Content that has been directly copied from the Internet will NOT be accepted. 3. Please attempt all the assignments individually and independently. Assignments that have been copied and shared among students will be automatically rejected and disqualified. 4. All students must sign the acknowledgement sheet while submitting assignments.

5. Follow assignment format and complete all the details for each assignment individually.

Master of Business Administration- MBA Semester 4 MK0017 e-Marketing - 4 Credits (Book ID: B 1330) Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions. Q1. What is an e-marketing plan? Mention the steps to develop it.
10 marks (350-400 words)

Q2.

Describe E-mail marketing features, its merits and demerits.

10 marks (350-400 words)

Q3.

Write a short note on: A. e-Marketing for Business to Business (B2B) Markets B. e-Marketing for Business to Consumer (B2B) Markets

5 +5 = 10 marks (200-250 each) words

Q4.

Determine the 4ps in e-Marketing mix.

10 marks (350-400 words)

Q5.

Mention the different techniques used while evaluating the performance of e- 10 marks marketing activities.
(350-400 words)

Q6.

Write a short note on: A. e-functional models B. Principles of e-Marketing

5 +5 = 10 marks (200-250 each) words