MBA SEMESTER IV

ASSIGNMENT Set 1
Name Registration No Learning Center : _________________________ : _________________________ : _________________________

Learning Center Code : _________________________ Course Subject Semester Module No Date of Submission Marks Awarded : _________________________ : _________________________ : _________________________ : _________________________ : _________________________ : _________________________

Signature of Center

Signature of Evaluator

Director of Distance Education Sikkim Manipal University 2nd Floor, Syndicate House Manipal - 576104

Signature of Coordinator

Important Note to the Students:

The student must submit all the assignments given per course per semester to the Learning Center. Assignment marks will be accounted for your Internal Assessment. Assignments should be submitted within the time given. Please answer all the Assignments on Ruled Sheets. Write in your own handwriting. Answer independently in your own words and do not copy. Assignments which are not Original / copied shall be awarded zero marks. Write neatly and legibly in the prescribed format.

Comments by the Subject Evaluator (Subject expert will give comments on overall content, reliability, correctness & appropriateness of information provided):

Suggestions for improvement (Subject expert will give areas of improvement & possible ways / methods to follow and improve):

INSTRUCTIONS FOR ASSIGNMENT SUBMISSION

1. Ensure that you answer all questions according to the marks allocated. 2. Content that has been directly copied from the Internet will NOT be accepted. 3. Please attempt all the assignments individually and independently. Assignments that have been copied and shared among students will be automatically rejected and disqualified. 4. All students must sign the acknowledgement sheet while submitting assignments.

5. Follow assignment format and complete all the details for each assignment individually.

Master of Business Administration- MBA Semester 4 MK0016 Advertising Management & Sales Promotion 4 Credits (Book ID: B1329) Assignment Set - 1 (60 Marks)

Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60 1. Why sales promotion is an integral part of marketing? marketing and advertising? 2. Explain why laws are needed to protect all stakeholders from unscrupulous commercial selling. Mention some of the major laws available to an aggrieved Indian buyer. 3. Describe the role of Advertising Standard Council of Indias role in mass media advertising. How effective is it? State some of the major offensive issues explicitly banned by ASCI Code. 4. Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. 5. Give a broad overview of the psychological changes that is happening in India which is deep and not superficial and is changing advertising strategies for ever. 6. Every business in India wants to pursue the middle class spending habits. Describe how valid it is and why? How does it differ from