PREFACE

Decision making is a fundamental part of the research process. Decisions regarding that what you want to do, how you want to do, what tools and techniques must be used for the successful completion of the project. In fact it is the researchers efficiency as a decision maker that makes project fruitful for those who concern to the area of study.

Basically when we are playing with computer in every part of life, I used it in my project not for the ease of my but for the ease of result explanation to those who will read this project. The project presents the role of financial system in life of persons.

I had toiled to achieve the goals desired. Being a neophyte in this highly competitive world of business, I had come across several difficulties to make the objectives a reality. I am presenting this hand carved efforts in black and white. If anywhere something is found not in tandem to the theme then you are welcome with your valuable suggestions.

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EXECUTIVE SUMMARY

Deutsche Bank has partnered millions of demanding customers across 74 countries. With an experience of over 135 years, today it is one of the worlds leading global bank. All over the world, Deutsche Bank is respected for a strong advisory approach and innovative banking services. For the last 25 years, they have partnered both corporate and private investors in India with the same expertise. Now there are leveraging this knowledge and understanding to bring world-class retail and private banking experience in India and hence are in expansion mode. This research is undertaken to study the following objectives:

Comparative analysis of the private banks, offering premium-banking products (investments) with Deutsche Bank.

Assessing the saving & investment needs and usage pattern of the retail investor.

Methodology

To study the parameters listed above a market study was done. Descriptive research is conducted within the sample taken (100) and for specified area (Noida, Delhi). The data collected is a blend of primary and secondary data. Primary data was collected from a structured questionnaire and field interviews. The secondary data was collected from various magazines, journals and visiting various websites. The collected data was tabulated; analysed using statistical methods (spss), interpreted and recommendations were given.

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Findings & Analysis

The findings uncover various aspects. It highlights the different choices of investments people make and how they allocate their savings in achieving their financial dreams. It also reveals the way people want to maximise there wealth by investing in different assets classes, so as to capitalise on their unique risk, reward and liquidity attributes.

The analysis & findings will also assist Deutsche Bank in knowing the risk profile and life goals, earning capacity, regularity of income and time of horizon of investment of the retail investors.

Recommendations

The exhaustive list of recommendation is given in the chapter-titled recommendation. These are applicable with current scenario and will help in deciding future marketing strategies to attain a reasonable market share.

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CHAPTER 1 Introduction

Chapter 1.1

Overview of Banking Industry

Improved performance of the banking industry in India has helped the economy to bounce back to a positive growth level. According to the Reserve Bank of India (RBI), the banking sector in India is sound, adequately capitalised and well-regulated. Indian financial and economic conditions are much better than in many other countries of the world. Credit, market and liquidity risk studies show that Indian banks are generally resilient and have withstood the global downturn well.

Economic Survey 2008-09 says: The Indian economy has shock absorbers that will facilitate early revival of growth. First, the banks are financially sound and well capitalized. Secondly, the foreign exchange reserves position remains comfortable and the external debt position has been within the comfort zone. According to RBI's 'Quarterly Statistics on Deposits and Credit of Scheduled Commercial Banks: March 2009', nationalised banks, as a group, accounted for 49.5 per cent of the aggregate deposits, while State Bank of India and its Associates accounted for 24.1 per cent. The shares of other scheduled commercial banks, foreign banks and regional rural banks in aggregate deposits were 18.2 per cent, 5.2 per cent and 3.0 per cent, respectively. Nationalised banks held the highest share of 50.5 per cent in the total bank credit followed by State Bank of India and its associates at 23.1 per cent and other scheduled commercial banks at 18.2 per cent. Foreign banks and regional rural banks had slightly lower share in the total bank credit at 5.9 per cent and 2.3 per cent, respectively.

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According to the RBI in March 2009, number of all Scheduled Commercial Banks (SCBs) was 171 of which, 86 were Regional Rural Banks and the number of Non-Scheduled Commercial Banks including Local Area Banks stood at 5. Taking into account all banks in India, there are overall 56,640 branches or offices, 893,356 employees and 27,088 ATMs. Public sector banks made up a large chunk of the infrastructure, with 87.7 per cent of all offices, 82 per cent of staff and 60.3 per cent of all automated teller machines (ATMs).

Also, growth of aggregate deposits of all Scheduled Commercial Banks (SCBs) including Regional Rural Banks (RRBs) up to March 27, 2009 stood at 19.8 per cent while overall nationalised banks was at 24.7 per cent, foreign banks at 7.8 per cent and private sector banks about 8.0 per cent.

According to the RBI, gross bank credit offered by all Scheduled Commercial Banks (SCBs) including Regional Rural Banks (RRBs) grew by 17.3 per cent up to March 2009. Public sector banks' credit grew by 20.4 per cent, foreign banks' credit by 4 per cent and private sector banks about 10.9 per cent.

Deposits with scheduled commercial banks (SCBs) surged by US$ 13.41 billion in the fortnight ended July 3, as against an accumulation of US$ 1.29 billion in the previous fortnight. In the said fortnight, time and demand deposits jumped by US$ 8.92 billion and US$ 4.49 billion, respectively. Credit off take from the SCBs was up by US$ 5.8 billion. Corporates, MSMEs, agriculture, and the retail sector have been borrowing strongly, according to major bankers in the country.

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The government's huge borrowing programme, investments by banks, predominantly in government securities, were higher at US$ 9 billion in the July 3 ended fortnight as against an investment of US$ 4 billion in the preceding fortnight.

Non-resident Indians (NRIs) have cumulatively placed US$ 1.167 billion as deposits with banks in the April-May 2009-10 period as against US$ 452 million in the corresponding period last year. NRIs are finding it remunerative to park their money with Indian banks, which are offering higher interest rates. In the April-May 2009 period, NRIs deposited almost US$ 543 million in Foreign Currency Non-Resident (Banks) deposits. In the corresponding period last year, they had pulled out US$ 291 million from the FCNR (B) deposits. The new borrowing level for April-September 2009 has been set at US$ 62.85 billionnearly 25 per cent more than the March 2009 projection of US$ 50.66 billionjointly by the Finance Ministry and the Reserve Bank of India (RBI).

During 2008-09, non-food bank credit (year-on-year basis) stood at 17.5 per cent by March 2009. India's foreign exchange reserves were US$ 252.0 billion as at end-March 2009 which increased to US$ 253.0 billion by April 10, 2009.

The country's largest bank The State Bank of India's (SBI) branch network increased from 470 to over 11,900 branches. Based on March-end 2009 figures, SBI's deposits had increased from US$ 6 billion to US$ 152.32 billion and advances from US$ 4.57 billion to US$ 120 billion.

Boosted by gains from gilts, corporate debt and equity, Axis Bank and HDFC Bank have posted healthy net profit growth of 70 per cent and 30 per cent respectively, for the quarter ended June 30, 2009.

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Public sector banks too are now being approached by more customers owing to low interest rates and better-managed and transparent operations. An analysis by Crisil Research reveals that the increasing customer preference for public sector banks is evident by the rise in their market share by more than 10 per cent over the last one year. The share of the PSBs has in fact risen to 40 per cent of the total vehicle finance portfolio as against 25-30 per cent earlier. Private banks have retained their share at 50 per cent.

DEUTSCHEBank has organised road shows in Asia, Europe and the US, jointly with the Union Ministry of Road Transport and Highways to attract investments for highways and roads. To begin with, the bank organised a meeting between potential investors and the Union Minister of Road Transport and Highways, Mr Kamal Nath.

HDFC Bank has signed an agreement with Guruvayoor Devaswom for offering e-collection through HDFC Bank Payment Gateway.

Government Initiatives In its platinum jubilee year, the RBI, the central bank of the country, in a notification issued on June 25, 2009, said that banks should link more branches to the National Electronic Clearing Service (NECS). Ideally, all core-banking-enabled branches should be part of NECS. NECS was introduced in September 2008 for centralized processing of repetitive and bulk payment instructions. Currently, a little over 26,000 branches of 114 banks are enabled to participate in NECS.

The reduction in the Reserve Bank's policy rates and easy liquidity conditions in the market have helped all public sector banks, most private sector banks and some foreign banks reduce their

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deposit and lending rates. Term deposit rates between October 2008-April 18, 2009 have been reduced by a range of 125-250 basis points by public sector banks, 75-200 basis points by private sector banks and 100-200 basis points by five major foreign banks. The reduction in the range of BPLRs was 125-225 basis points by public sector banks, followed by 100-125 basis points by private sector banks and 100 basis points by five major foreign banks.

Since mid-September 2008 till date, the Reserve Bank has cut the repo rate by 400 basis points to 5 per cent and the reverse repo rate by 250 basis points to 3.5 per cent. The CRR was also reduced by 400 basis points of NDTL of banks and stood at 5 per cent.

Apart from the bank rate cuts announced in the stimulus packages, cash withdrawals from bank will not attract tax from April 1, 2009 following abolition of the banking cash transaction tax (BCTT) in the Union Budget 2008-09. Also, inter-ATM usage transaction became free of charges effective April 1, 2009.

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Chapter 1.2

Prologue of Deutsche Bank

Deutsche Bank is a leading global investment bank with a strong and profitable private clients franchise. . 1.035 billion in assets 64,103 employees from 130 nations Unparalleled financial services in 73 countries

A leader in Germany and Europe, the bank is continuously growing in North America, Asia, and key emerging markets.

Founded in Berlin in 1870 to support the internationalization of trade, Deutsche Bank has since come a long way: We are now a leading global investment bank, with a strong and profitable private clients franchise. We have been elected IFRs Bank of the Year twice in just three years. We remain committed to capturing growth opportunities and to anticipating and shaping market development. We know that our most precious asset is the intellectual capital of our people. This is why we seek out and bring together the worlds top talentseach with their own passion to perform.

It is our brand that connects our businesses, regions and markets to effectively deliver the one bank. And our values show how we bring our brand to life each and every day.

Identity It is the leading global investment bank with a strong and profitable private client franchise.

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Mission They compete to be the leading global provider of financial solutions for demanding clients creating exceptional value for our shareholders and people.

Our Values Performance: We are committed to a result-oriented culture.

Trust: We behave reliably, fairly and honestly.

Teamwork: We benefit from the diversity of our business and our people by working together to achieve success.

Innovation: We are constantly challenging conventional wisdom and developing new solutions to meet customer requirements.

Client Focus: We place customers at the centre of our activities and they drive all that we do.

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Organisational Structure

Deutsche Bank comprises three Group Divisions: Corporate and Investment Bank (CIB) Private Clients and Asset Management (PCAM) Corporate Investments (CI)

Responsibility for the operational management of the groups core businesses lies with the respective Divisional Committees.

Deutsche Bank India

With a presence in 74 countries and an asset base of Euro 964 billion, Deutsche Bank is one of the leading banks in the world. For the last 135 years we have offered financial solutions to demanding customers in the worlds most dynamic markets.Their approach of pursuing excellence, delivering innovative solutions, leveraging unique insights and building long-term relationships has earned us the trust of millions of customers. Today, Deutsche Bank is highly respected all over the world by individuals and corporates alike for its strong advisory approach and innovative banking services.

For the past 25 years, Deutsche Bank has made a mark in India in Global Markets, Investment Banking, Global Equities, Asset Management, Corporate & Transaction Banking and Private Wealth Management. They have partnered some of the countrys top corporations and leading institutions and their consistent performance and business focus has won us various awards -

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including The Best Foreign Investment Bank in India by Finance Asia in 2004 and The Best Cash Management Bank in India by AsiaMoney in 2004.

In the 4th quarter of 2005, Deutsche Bank has launched its retail banking services in India with a comprehensive range of high quality-products and services to provide the customer an excellent banking experience. With db Financial Planning - Deutsche Banks sophisticated advisory service - customers will be empowered to have a 360 optimization of their finances.

Deutsche Bank is dedicated to excellence and has constantly challenged status quo to deliver superior solutions to its customers. Our passion to perform will ensure that our customers benefit from a world-class retail banking experience.

History of Deutsche Bank in India

1870 Deutsche Bank was founded in Berlin to promote and facilitate trade relations between Germany and international markets.

1874 Negotiations of Deutsche Bank with the German government on issuing a silver loan for India

1889 Foundation of Deutsch-Asiatische Bank in Berlin as a special institution for the East Asian market by a German bank syndicate led by Disconto-Gesellschaft and Deutsche Bank

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1896 Deutsch-Asiatische Bank opened its first branch for India in Calcutta (now Kolkata).

1914 The Calcutta branch closed due to the beginning of World War I.

1956 Later spokesman of Deutsche Banks Management Board Hermann J. Abs met the prime minister of India Jawaharlal Nehru during his visit in Germany.

1972 Deutsch-Asiatische Bank and its branches were integrated into the newly founded European Asian Bank.

1980 European Asian Bank opened its branch for Sri Lanka in Colombo, and its first branch for India in Bombay (now Mumbai). 1986 European Asian Bank became Deutsche Bank (Asia).

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1988 Deutsche Bank (Asia) was merged into Deutsche Bank AG. The management of the Asia business was relocated from Hamburg to the regional head office in Singapore.

1989 Deutsche Bank opened a branch in Indias capital New Delhi.

1990 DB Finance India, a joint-venture financial services company between Deutsche Bank and Unilever, was established in Bangalore.

1994 Deutsche Bank opened a branch in Bangalore.

1996 Deutsche Bank opened a branch in Kolkata.

2003 Deutsche Bank started Private Wealth Management (PWM) in India.

2005

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Deutsche Bank launched its Private & Business Clients (PBC) activities in India.

2006 Deutsche Bank launched credit cards in India. DWS started its activities in India.

2007 New PBC branches in Aurangabad and Kolhapur.

2008 Deutsche Bank launched its global alternative investment management business in India

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Deutsche Bank :Private Banking

Overview

With Private Banking, we offer you a comprehensive DB financial planning concept to help you manage your finances from daily banking and insurance to long-term investment planning. As one of the worlds leading financial service providers, we will use our experience and strength to make your financial and wealth planning robust. Our personal approach gives you direct access to the professional team in charge of your account. They provide you with carefully designed plans for your portfolio after having completely understood your investment objectives and offer unbiased advice so that you can invest as per your unique needs. Our aim is to make you financially successful with our superior and integrated solutions.

Private Banking is all you need to get the opportunity to maximize your chances of growing your wealth. Our partnership with various providers of mutual funds, portfolio management services, insurance products and bonds gives you a wide choice of financial products.

As our private banking customer, you also get the privilege of a dedicated Relationship Manager who would assist you in your financial needs. You will also be eligible for various exclusive benefits and services, some of them being: Free gold debit card (with higher withdrawal limits, free personal accident and purchase protection Free demand drafts Free payable-at-par personalized cheque book

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Free monthly statement No commission on Travelers cheques 50% discount on locker facility

DB Financial Planning

With DB Financial Planning, we offer you a comprehensive financial planning concept to help you manage your finances from daily banking and insurance to long-term investment planning. As one of the worlds leading financial service providers, we will use our experience and strength to make your financial and wealth planning robust. Our personal approach gives you direct access to the professional team in charge of your account. They provide you with carefully designed plans for your portfolio after having completely understood your investment objectives, and offer unbiased advice so that you can invest as per your need.

DB Financial Planning Entails

World-class research reports: As a Deutsche Bank customer, your portfolio will benefit with our regular research updates from the world over and will help you make efficient decisions about your money.

An Investment Profiler: At Deutsche Bank, we realize that before you plan your investments we should understand your specific requirements, risk appetite and your investment capacity. Thats why, a dedicated Relationship Manager will attempt to determine your risk tolerance with the help of a Risk Profiler Questionnaire. We analyse your risk profile thoroughly so that you invest according to your unique individual needs and your risk tolerance.

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Asset allocation: After getting a fair estimate of your risk profile, we help you select the right kind of portfolio. This portfolio can always be changed as your preferences change. By doing this, we will endeavour to help you maximize the returns generated in line with your willingness and ability to take risk.

Fund recommendations: Through asset allocation, we recommend how much exposure you should have in each asset class. Within each asset class, we help you choose the most promising funds available to meet your requirements. This is done on the basis of a comprehensive ranking methodology, which is based on an objective ranking model which covers various return, risk and portfolio related parameters. Through our recommendations, you have the opportunity to invest in select funds available in the market

DB Savings Account

DB SavingsAccount Select is the most exclusive of all savings accounts. This product is offered only to Private Banking customers, and you are not penalized for not maintaining any balance in this account. You will experience a host of privileges and exclusive services that truly complement your lifestyle, in addition to innovative features, value-added benefits and conveniences.

Dedicated Relationship Manager Exclusive Banking Zone International Gold Debit Card

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Schedule of Charges

Products Offered Under Private Banking

Life Insurance

As part of your individual wealth accumulation, insurance policies also play an important role. A life insurance not only lets you make an important contribution to safeguarding your standard of living in the later years of life, but also creates security for you and your family. In this way, you can build up your tax-free assets and at the same time provide security for your family.

To give you appropriate life insurance solutions, we have tied up with Birla Sun Life, a leading private life insurance company. You can avail of a range of products to suit your insurance needs.

Flexi Cash Flow Money Back Plan Flexi Save Plus Endowment Plan Flexi Life Line Plan Flexi Long Term Saving Flexi Access Money Flexi Secure Life II Retirement Plan Flexi Secure life Retirement Plan

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Term Plan Premium Back Term Plan Woman First Plan Medicare Classic Life Premier My child Bima Kavach Yojana Life Companion

Non Life Insurance

Your important possessions in life your home, business and vehicle are prone to the dangers of natural disasters and social evils like theft and riots. Also, emergency medical expenses can put you under serious financial strain. Travelling too, involves risks such as accidents, loss of baggage and passport, and medical expenses.

Deutsche Bank is committed to provide you with time-tested and trusted financial solutions that give you all the security you need. It offers you Non-Life Insurance solutions from Bajaj Allianz General Insurance Company Limited.

Motor Vehicle Insurance Burglary Insurance Shopkeeper Insurance

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Health Care Health Guard Hospital Cash Critical Illness Travel Elite Fire Insurance Office Package Gururaksha

Mutual Funds Mutual Funds can be an excellent option if youre looking for a diversified investment portfolio which offers liquidity and transparency. Deutsche Bank offers you more than 300 funds from 14 Asset Management Companies. These companies have been selected through a comprehensive review process so you can choose to invest in funds that fit your requirements. This ensures that you are in complete control of your investments.

Deutsche Bank offers you more than 300 funds from following 14 AMCs:

Franklin Templeton Asset Management Pvt Ltd HDFC Asset Management Pvt Ltd Prudential DEUTSCHEAsset Management Pvt Ltd

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 Bonds

Birla Sun Life Asset Management Pvt Ltd Deutsche Asset Management Pvt Ltd DSP Merrill Lynch Asset Management Pvt Ltd PNB Principal Asset Management Pvt Ltd Stan Chartered Asset Management Pvt Ltd Reliance Asset Management Pvt Ltd HSBC Asset Management Pvt Ltd Fidelity Asset Management Pvt Ltd Benchmark Asset Management Pvt Ltd SBI Asset Management Pvt Ltd Tata Asset Management Pvt Lt

8% (taxable) RBI Relief Bond For Whom ? Charitable Trusts, this is the best option available to trusts Resident Individuals, in the name of Minor & HUFs

Limit of Investment : No maximum limit Interest : 8% p.a. payable half-yearly or Rs.1,000 becomes Rs.1,601 after 6 years Period/ Duration : 6 Years Investment : Min. Rs.1,000 and no upper limit

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Tax Benefits : Income Taxable but Wealth Tax exempted Transferability : Non Transferable and pledgeable Clarification on TDS : No TDS will be deducted as per the recent notification Portfolio Management Services Deutsche Bank helps you avail Portfolio Management Services from 4 providers that work towards the growth of your funds. This investment vehicle is sophisticated, personalised and gives you high levels of customer service and interaction with the Portfolio Manager. In return for a fee, the Portfolio Manager offers you a bouquet of stocks and bonds that aim to suit your personal investment goals and risk preferences.

You can choose from Portfolio Management Services of Prudential ICICI, Reliance Capital, Franklin Templeton and Benchmark Asset Management. Take a look at a few of the products on offer from these companies:

Prudential ICICI Reliance Capital Franklin Templeton BenchMark

Prudential ICICI

Prudential DEUTSCHEAsset Management Company is a joint venture between Prudential Plc. UKs leading insurance company and DEUTSCHELtd., Indias premier financial institution. The Company serves as the investment manager for Prudential DEUTSCHEMutual Fund, Indias

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largest private sector mutual fund. Various products of Prudential DEUTSCHEPortfolio Management Services offered to Deutsche Bank customers are:

1.

Structured Products

These products invest in a portfolio of various kinds of instruments: Asset Shield: This is a capital preservation product that is a combination of fixed income

and equity derivatives. Its objective is to preserve a stated percentage of initial capital while taking advantage of the opportunities offered by equity markets through an appropriate mix of the above-mentioned asset classes. Arbitrage Product: This product endeavours to take advantage of spreads between the

price of a stock future and the underlying stock. It is suitable for investors with investments in relatively low-risk assets who are looking for potentially risk-adjusted higher returns. Only Options Product: This portfolio endeavours to achieve significant appreciation in

capital, by investing in a portfolio of stock and index options and fixed income instruments.

2.

Equity Products

PMS products investing mainly in equity instruments: Aggressive Portfolio: This is a diversified equity portfolio that endeavours to generate

absolute returns. It is suitable for investors with a medium to high risk appetite and an investment horizon of 24 months and above. Dividend Yield Portfolio: The Dividend Yield Portfolio endeavours to achieve growth in

your portfolio through a combination of dividend income and capital appreciation. It is suitable for investors with a relatively low risk appetite and an investment horizon of 24 months and above.

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Deep Value Portfolio: The objective of Deep Value Portfolio is to generate long-term

capital gains by investing in a diversified portfolio of undervalued stocks. The Deep Value Portfolio is suitable for investors with a medium to high risk appetite and an investment horizon of 24 months and above.

Reliance Capital Reliance Capital PMS has been sponsored by Reliance Capital Ltd (RCL) which, in turn, is promoted by Reliance Industries Ltd. (RIL). It is one of Indias largest private sector enterprises. RIL has a net worth of Rs 40,483 crore as on March 31, 2005, and currently has a large family of shareholders. RCL is a non-banking finance company engaged in leasing, investment and other fund-based activities. Various products of Reliance Capital PMS offered to Deutsche Bank customers are: 1. Absolute Freedom

This is a highly flexible investment option that exploits opportunities across the broad market spectrum. The option pursues an aggressive approach to portfolio construction and allocates assets judiciously among large-cap, mid-cap and small-cap stocks.

2.

Large-caps:

This is a relatively protective investment option with investments predominantly in large-cap stocks. This ensures liquidity and lower impact costs leading to a more stable portfolio.

Franklin Templeton

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Franklin Templeton, based in California, USA, is one of the largest financial services groups in the world. Globally, the group has US$ 444.7 billion in assets under management. Various PMS product of Franklin Templeton offered to Deutsche Bank customers are:

1.

FT Select

FT Select focuses on large-cap stocks that are well researched, so as to reduce negative surprises in terms of corporate governance and management quality. The large-cap orientation of this offering gives you the reassurance that your money is invested only in established blue-chip stocks which enjoy an established performance. You also benefit from lower transaction costs because of better liquidity.

2.

FT Opportunities

FT Opportunities invests in stocks across the entire market capitalization range and would have the option of maintaining up to 25% of its assets in fixed income/money market securities. The product will follow a bottom-up approach to stock picking and will choose the best companies across sectors some of which could even be in out-of-favour sectors. The aim will be to build a solid portfolio of stocks which will have the ability to outperform the markets through economic cycles.

BenchMark

Benchmark is Indias first Asset Management Company to focus exclusively on passive and quantitative asset management. It is promoted by professionals with vast experience in domestic and international capital markets. Various PMS products of Benchmark offered to Deutsche Bank customers are:

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1.

Nifty CaPPS (Capital Preservation Portfolio System)

CaPPS is a Portfolio Management Service product based on a quantitative model. The main objective of the model is to have a defined downside and unlimited upside based on performance of the underlying portfolio. To achieve such a pay-off structure, what this model does is, when the value of the underlying asset rises, the allocation to it also rises and vice versa.

2.

Nifty STraP (Nifty Systematically Trading Portfolio)

Nifty STraP implements the age-old principle of selling at highs and buying at lows, disciplined by a quantitative model. Nifty STraPs investment comprises equities and cash. The portfolio is re-balanced once a month.

Private Clients and Asset Management

The Private Clients and Asset Management Group Division, or PCAM, comprises Deutsche Banks investment management business for both private and institutional clients, together with our traditional banking activities for private individuals and small and medium-sized businesses. PCAM comprises two Corporate Divisions: Asset and Wealth Management and Private & Business Clients.

Asset and Wealth Management

Asset Management comprises four businesses: the retail mutual funds business (DWS Investments), alternatives (RREEF Alternative Investments), institutional asset management (DB Advisors) and asset management for insurance companies (Deutsche Insurance Asset Management). Private Wealth Management (PWM) serves high net worth individuals and

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families worldwide. We provide these very discerning clients with a fully-integrated wealth management service, encompassing portfolio management, tax advisory, inheritance planning and philanthropic advisory services.

Private & Business Clients

The Private & Business Clients Corporate Division (PBC) conducts business with private customers as well as small and medium-sized business clients in eight countries in Europe and Asia. PBCs range of products and services includes payment and current account services, mutual funds and securities, loans and investment management. PBC has a total of 1,852 branches in Germany, Italy, Spain, Poland, Belgium, Portugal, India and China. The fixed sales network is reinforced by more than 3,300 independent financial advisors. We also work with numerous cooperation partners such as Deutsche Vermgensberatung (DVAG), the largest independent financial advisory firm in Germany, and BancoPosta, the financial services division of the Italian post office.

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Chapter 1.3

Comparative Analysis of Private Banks

Comparative analysis of Deutsche bank is done with three top private banks of the world, which are: ABN AMRO HSBC CITIBANK

The focus is given on comparing the premium segment i.e. wealth management & investments

Basis of Comparison

The comparison is done in three phases: Comparison on the basis of establishment & banking Comparison of the product offered by each bank (investment products)

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Comparison of the exclusive service & differentiating factor.

The data collected is from secondary sources and is represented in tabular form BANKS ABN AMRO PARAMETERS Origin Branches ATMs USA 23 57 Van Gogh Banking Preferred Banking Hong Kong 47 150 HSBC Premier Power Vantage USA 39 440 GERMAN 7 8 HSBC CITIBANK DEUTSCHE BANK

Citi Gold

Private Banking

Portfolio Product Specification Advisory Services Mutual Funds

Portfolio management services Mutual Funds Insurances

Portfolio management services Mutual Funds Insurances

Portfolio management services Mutual Funds Insurances

Table 1.3.1: Comparison On The Basis Of Establishment & Banking

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Table 1.3.2: Comparison of the product offered by each bank

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BANKS

ABN AMRO Services 1 Exclusive 24 Hour Bank By Phone 2 Doorsteps Banking For A Cash Withdrawal, Demand Draft Or Cheque. 3 Extended Banking Hours - Up To 7pm 4 Alerts On Your Mobile Or E-Mail.

HSBC

CITIBANK Services 1 Regular Statement,

DEUTSCHE BANK

Services 1 Investment Profiling 2 Research Reports 3Assesrt Allocation 4 Fund Recommendation 5 Consolidated

Services 1 Self-Service Banking With Over 150 InBranch And Off-Branch ATM s And 24-Hour

Showing The Latest Position Of Your Holdings With Us. 2 Specialised

2 Phone banking. 3 A State-Of-The-Art Treasury Dealing System 5 Online @HSBC, HSBC Internet Banking Service,

Research Reports On Key Economic Trends And Market Movements. 3 Detailed Risk Profiling To Suit Your Present And Future Financial Needs.

Services

5 Net banking. Privileges 1 Van Gogh Preferred Banking Credit Card 2 No Commission On Traveller's Cheques Reserved Parking

Account Statement 6 Regular Updates On Market

An Aggregate Of Rs 25 Lakh In A Combination Of Deposits, Maintain INR 30 Lakh As A Combination Of Average Balances Account, Time Deposits Or Investment Products With The Bank. Investments And Loans. A Minimum Of Rs 20 Lakh In Deposits (Savings / Current Deposit) And/or Investments (Mutual Funds). The Remaining Rs. 5 Lakh Of The Relationship Can Comprise Loans From The Bank.
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Relationship Would Need To Grow To A Minimum Of Rs. 30 Lakh Over A Period Of 6 Months. A Relationship Would Need To Grow To A Minimum Of 25 Lakh Over A Period Of 6 Months

Across Your Savings Account / Fixed Relationship Value

Chapter 1.4

Corporate Social Responsibility

1.

Corporate Social Responsibility in Transition

Business ethics expert Karl Homann considers the complex challenges of corporate social responsibility and its influence on sustainable business success in a globalized world and in times of economic turmoil.

2.

With Respect and Dignity

ASA founder and President Shafiq Choudhury, one of the worlds leading microfinancers, talks about the tension between social goals and economic forces and about the conflict over high interest rates for the poor.

3.

Alfred Herrhausen Society

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Founded in 1992, the AHS is the international forum of Deutsche Bank. Its Urban Age Conference series and Urban Age Award have given rise to global networks that seek solutions for the pressing social challenges of our time.

4.

Carbon Neutral by 2013

Climate neutrality is a key pillar of our climate protection strategy. We have set a target of reducing our global CO2 emissions by 20 percent annually compared with the 2007 reference year, and aim to put all our business operations on a climate-neutral footing from 2013 onwards.

5.

Corporate Community Partnership

The Corporate Community Partnership (CCP), launched in 2008, is Deutsche Banks flagship volunteering program. It offers our employees the resources and the opportunity to provide stateof-the-art assistance in developing and emerging market countries through targeted and resultsdriven missions focusing on issues of public concern.

6.

DB Africa Foundation recognised for Long-Term Development of the Arts

Deutsche Banks support for the Little Artist Project in South Africa was recognised on Monday night at the 12th Annual Business Day BASA (Business Arts South Africa) Awards. The awards are considered South Africas most prestigious business-arts awards.

Microfinance & Social Venture Funds

7.

Abstraction and Empathy

The Deutsche Guggenheim presents the exhibition Abstraction and Emphathy.

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Drawn from Deutsche Banks extensive collection of works on paper, this exhibition takes its inspiration, and its title, from Wilhelm Worringers seminal 1907 book Abstraction and Empathy. DB artmag: Subscribe to our free online art magazine to keep you informed about

Deutsche Bank's Art activities.

8.

Deutsche Bank Americas Foundation launches College Ready Communities Initiative

The Deutsche Bank Americas Foundation announced the grant recipients for its new College Ready Communities Initiative, which is designed to connect community revitalization with education reform efforts in low-income neighborhoods in New York City.

Chapter 1.5

Awards

2008
Date December 2008 December 2008
Awards

IFR Awards

Commodities Derivatives House of the Year Best Bank Best FX House (Japan) Best Securitisation Deal (Japan)

Finance Asia - Awards for Achievement, 2008

November 2008 Structured Products Magazine - Europe Awards 2008 Hedge Funds house of the year

Structured Funds house of the year

November 2008

Asia Risk Awards 2008

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Derivatives House of the Year, Asia (excluding Japan)

Equity Derivatives House of the Year Global Finance - Worlds Best Bank Awards Deutsche Bank has won 16 titles at Global Finance magazines Worlds Best Bank 2008 awards. Among the awards, Deutsche Bank was named Best Foreign Exchange Provider Globally, in Western Europe and in Germany. The Bank was also named Best Investment Bank in Western Europe and Germany. More details in our headlines section. Here is the full list of Worlds Best Bank Awards won by Deutsche Bank. Best Foreign Exchange Provider Global Winner Western Europe Germany Best Strategy/Hedging October 2008 Best Foreign Exchange Derivative Provider Europe Asia Best Domestic Bank Germany Best Islamic Financial Institution Europe Germany Best Investment Bank Western Europe Germany Best Debt Bank Western Europe Middle East & Africa Best Equity Bank

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 Central & Eastern Europe Best M&A Bank Western Europe Best Trade Finance Provider Germany Financial Times Innovative Lawyers Awards Each year the FT conducts a review of innovation in the legal services sector. The industry's leaders are recognised at an awards ceremony held in the Royal Courts of Justice in London.

In the In-House section, Deutsche Bank Legal was the top

October 2008

financial services team, and was placed third overall. The FT Innovative Lawyers Report 2008 notes: Deutsches legal department stands out for its root and branch willingness to reengineer itself. It has comprehensively reviewed the way it functions and the value it delivers ... The Deutsche legal team has displayed industry-leading innovation in its approach to certain types of work. Life and Pensions magazine - poll of pension funds Deutsche Bank came top, ranking No.1 with a market share of 19.5%. Deutsche was voted the best provider in four of the nine categories including Asset and Liability Management (ALM), a key focus for pension funds at the present time. Deutsche Bank was also ranked No.1 in every single risk management category. Institutional Investor - Derivatives Week Magazine - Annual Global Derivatives and European Securitization Awards Deutsche Bank won the coveted "Global Derivatives House of the

October 2008

October 2008

Year" award and both credit categories:

Global Derivatives House of the Year Flow Credit Derivatives House of the Year

September 2008

Structured Credit House of the Year Euro money and Ernst & Young Global Renewable Energy Awards 2008

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IPO of the Year. This award recognizes the best Initial

Public Offering (IPO) of the Year in the sector of renewable energy. August 2008 Reactions Magazine - Global Awards 2008

Best Asset Manager

World's Best Investment Banks 2008 Best Investment Bank Western Europe Country Award July 2008 Germany Best Debt Bank Western Europe Middle East / Africa Best M&A Bank Western Europe Best Equity Bank Central & Eastern Europe uro magazine - Best Wealth Managers in Germany uro magazine selected the best ten out of the Top 30 Wealth July 2008 Managers in Germany:

Deutsche Bank's Business Division Private Wealth Management in Germany ranks first among commercial and state banks: First-class wealth advisory with seal highly recommended

Private Wealth Management convinced with an extraordinary investment proposal on a ten-million-euro depot. Expertise, risk

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management and persuasive teamwork were the keys to success. Qualiance - Best advice for retirement provision July 2008 In Spring 2008, the independent consulting company Qualiance conducted 660 tests to check the advisory quality of 28 banks and insurance companies for retirement provision. Result of the survey:
Deutsche Bank

provides the best advisory services for

July 2008

retirement provision. Euro money Awards for Excellence 2008 Deutsche Bank has been presented with a string of awards in Euromoney magazines annual Awards for Excellence 2008. Most impressively, Deutsche Bank was named Best Global Foreign Exchange House, as well as Best Risk Management House. In announcing the awards, Euro money noted that Deutsche Bank continued to lead the way in the foreign exchange market, providing clients with a "consistency of service delivery through the year." Global awards:

Best Foreign Exchange House Best Risk Management House

Regional and country awards in Western Europe:

Best Investment Bank in Western Europe Best at Risk Management in Western Europe Best Investment Bank in the United Kingdom Best Investment Bank in Germany Best Investment Bank in Greece Best Equity House in Sweden

Regional and country awards in Central & Eastern Europe:

Best Investment Bank in Central & Eastern Europe

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Best at Risk Management in Central & Eastern Europe Best at Foreign Exchange Management in Central & Eastern Europe Best Debt House in Central & Eastern Europe Best Debt House in Russia

Regional and country awards in North America:

Best Equities in North America Best Cash Management in North America Best Foreign Exchange in North America Best Risk Management in North America

Regional and country awards in Asia and in the Middle East:

Best Foreign Exchange in Asia Best Debt House in Korea Best Risk Management in Asia

Best Debt House in Middle East CRF - Top employers for Switzerland July 2008 CRF is an international publishing company that conducts research to identify and certify the top performers in Human Resources, Strategy and Leadership.

CRF Quality Seal for Deutsche Bank: Top Employer for

June 2008

Switzerland Risk Magazine - Institutional Investor Rankings 2008

Deutsche Bank has topped Risk magazine's institutional

June 2008

investor poll for the fourth year in a row. German Institute for Service Quality - Best Bank for Retirement Provision in Germany The German Institute for Service Quality (Deutsches Institut fr Service-Qualitt or DISQ) tested the retirement provision offer of 15 financial institutes in Germany. Deutsche Bank is overall winner.

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Thomson Reuters Extel Investor Relations Awards June 2008

Leading quoted company for Investor Relations - Banks Leading Investor Relations Professional - Banks, Dr.

Wolfram Schmitt Asia money 2008 Private Banking Poll

Overall Best Private Bank in India No.1 Private Bank in Asia (voted by HNWI's with USD1m to 5m under management with private banks) No.1 Private Bank in Asia (voted by HNWI's with USD5.01m to 25m under management with private banks) No.1 Private Bank in Singapore (voted by HNWI's with USD5.01m to 25m under management with private banks) No.1 Private Bank in Taiwan (voted by HNWI's with USD5.01m to 25m under management with private banks) No.1 Private Bank in other countries in Asia (voted by HNWI's with USD1m to 5m under management with

May 2008

May 2008

private banks) Euro money - Foreign Exchange Poll 2008

Deutsche Bank was voted the worlds best FX house This is the fourth year in a row that Deutsche Bank has won this award, the most prestigious in the global foreign exchange industry. According to the poll results: Deutsche Bank now has a 21.7% share of the global FX market up from 19.3% last year. The gap between Deutsche Bank and the rest of the

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premier league is widening. 4th Annual Global ETF Awards The Global ETF AWARDS provide an opportunity for industry professionals worldwide to be recognized for their contributions to the growth of the ETF marketplace. Award categories include April 2008 Greatest Contribution to the ETF Industry, Best Research, Largest Growth of Assets under Management, among others. db x-trackers Deutsche Bank Exchange Traded Funds wins 3 first prices in the following categories:

Most recognized ETF brand Europe 2007 Most innovative ETF Europe 2007

db x-trackers ShortDAX ETF db x-trackers MSCI Emerging Market TRN Index

Most assets raised in absolute terms Europe 2007

April 2008

ETF Finance Asia Magazine - Annual Achievement Awards

Best Foreign Exchange House, Japan

Structured Products House, Japan Prix Victoria in gold for the brand image film A Passion to Perform: The way we do business The brand image film was awarded the Prix Victoria in gold at the 23. Internationale Wirtschaftsfilmtagen in Vienna, Austria. April 2008 With an inspirational style, the film presents how employees of Deutsche Bank from around the world interpret and implement A Passion to Perform. The "Internationale Wirtschaftsfilmtagen is a corporate film festival held each year. It offers German-speaking companies, producers, public institutions, media agencies and TV stations the opportunity to see how their audio-visual media measure up against the creative competition.

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TOP Employers Germany 2008 March 2008 Deutsche Bank was awarded with the TOP Employers Germany 2008 certificate by the Handelsblatt publishing group and the independent company CRF. The certificate is result of an extensive study analysing several aspects of HR management examining Deutsche Bank's qualification as an employer of choice. Top Employer Web Benchmark 2008 - Top Career Websites Deutsche Bank's career website improved its rankings in the Top February 2008 Career Website Study* 2008 with the following results:

no. 1 in the US, no. 2 in the UK and no. 3 in Germany.

This study is conducted yearly by the Swedish research institute

Potentialpark. FOCUS Money - n-tv Certificate Awards 2008 The magazine FOCUS Money and TV sender n-tv awarded their coveted Certificate Awards for the third year. X-markets received 6 of the 14 prices, including 2 first prices, in the following February 2008 categories: Best service (Rank #1) Strategy Certificates (Rank #1) Best Product Offer (Rank #2) Index Certificates (Rank #2) Bonus Certificates (Rank #3)

February 2008

Certificates with Capital Protection (Rank #3) Asia money Country Deals of 2007

Asiamoney announced the results of its Country Deals of 2007 wrapping up the year end results season. Deutsche Bank featured in four, or more than a third, of the winning

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country deals:

Deal of the Year - Hong Kong (Alibaba.com HK13.13 billion (US$1.7 billion) IPO) Deal of the Year - India (Tata Steel's 6.2 billion (US$12.2 billion) acquisition of Corus Group) Deal of the Year - Pakistan (Islamic Republic of Pakistan US$750 million 6.875% bonds due 2017) Deal of the Year - Singapore (Singapore Power and Babcock & Brown A$15.5 billion (US$12.6 billion)

acquisition of Alinta) Global Finance - Best Treasury & Cash Management Provider Best Overall Bank for Cash Management Western Europe January 2008 Best Bank for Payments and Collections Western Europe

January 2008

Treasury Management International - Excellence in Treasury Management Poll Global Cash Management Bank of the Year

2009

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Date

Award BASA Awards - South Africas most prestigious business-arts awards The award for Long Term Development was attributed to the

August 2009

Deutsche Bank Africa Foundation for Little Artists School. Now 10 years old, the Little Artists School is attended by children from two Hillbrow orphanages near Johannesburg. The Deutsche Bank support has ensured permanent class room facilities where structured programmes can be implemented. Econ Award 2009 Shortlist CSR Report 2008

July 2009

Digital Concert Hall Web-Special

Greentowers.de

The way we do business The right way June 2009 Best of Corporate Publishing Award 2009 Results, Deutsche Banks magazine for entrepreneurs, wins silver in the Best of Corporate Publishing (BCP) Award. With roughly 600 publications entered for the award in 2009, BCP, now in its seventh year, once again demonstrated its significance for the corporate publishing sector. BCP is Europes largest competition for corporate communication. June 2009 uro magazine - Best Wealth Managers in Germany uro magazine selected the Top Wealth Managers in Germany: First-class wealth advisory with seal "very good" for Deutsche Bank's Private Wealth Management June 2009 energy risk awards 2009: Deutsche Bank wins two major

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commodity awards Deutsche Bank was voted the Base Metals House of the Year Natural Gas US House of the Year By energy risk in their annual awards announced this month. Fuchsreport "Foundation Management Report 2009" - PWM May 2009 "recommendable without restriction" Industry analyst "Fuchsbriefe" awarded Deutsche Bank's Business division Private Wealth Management in Germany with the rating "recommendable without restriction" in its "Foundation Management report 2009" Euromoney FX Survey 2009 - Deutsche Bank voted Worlds Best FX Bank May 2009 Worlds Best FX Bank for the fifth year in a rowDeutsche Bank has topped Euromoneys 2009 FX Survey with a market share of 21%, over 6% more than its nearest rival, the largest gap in the history of the poll. It is the fifth year in a row that Deutsche Bank has ranked No.1 in the poll - the most influential in the industry and the second that it has secured a share of over 20%. OpRisk & Compliance: Deutsche Bank named Outstanding Bank for Operational Risk Management April 2009 Deutsche Bank has been named as OpRisk & Compliance magazines Outstanding Bank in Europe for Operational Risk Management. The award was part of OpRisk & Compliances 10 years of excellence awards, which highlighted the top 10 companies and regulators that have contributed to the evolution of the operational risk management discipline over the past decade. February 2009 Energy Risk Annual Energy and Commodity Rankings No. 2 Overall January 2009 Risk magazine - Risk Awards 2009 Credit Portfolio Manager of the year

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 Currency Derivatives House of the year Hedge Fund Derivatives House of the year Islamic House of the year. Global Trade Review - Leaders in Trade Awards Best Global Structured Commodity Finance Bank January 2009 Deutsche Bank has been voted Best Global Structured Commodity Finance Bank in Global Trade Review magazine's inaugural "Leaders in Trade Awards 2008 poll". Treasury Management International Awards Best Global Cash Management Provider

January 2009

Global Investor - Annual Sub-Custody Survey 2008/9 Germany: #1 (weighted & unweighted) India: #1 (weighted & unweighted) January 2009 Italy: #1 (weighted), #2 (unweighted) Pakistan: #1 (weighted & unweighted) Russia: #1 (weighted & unweighted) Turkey: #1 (weighted & unweighted) Midas Awards - Corporate Films January 2009 Finalist Certificate in the Corporate Film category for "Winning in a World of Change"

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Chapter 1.6

SWOT Analysis

STRENGTH

Right strategy for the right products. Superior customer service vs. competitors. Great Brand Image Products have required accreditations. High degree of customer satisfaction. Good place to work Lower response time with efficient and effective service. Dedicated workforce aiming at making a long-term career in the field.

WEAKNESS

Some gaps in range for certain sectors. Customer service staff needs training. Processes and systems, etc

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 staff

Management cover insufficient. Sectoral growth is constrained by low unemployment levels and competition for

OPPORTUNITIES

Profit margins will be good. Could extend to overseas broadly. New specialist applications. Could seek better customer deals. Fast-track career development opportunities on an industry-wide basis. An applied research centre to create opportunities for developing techniques to provide

added-value services.

THREATS

Legislation could impact. Great risk involved Very high competition prevailing in the industry. Vulnerable to reactive attack by major competitors Lack of infrastructure in rural areas could constrain investment. High volume/low cost market is intensely competitive.

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CHAPTER 2 Research Methodology

The data has been collected from SECONDARY SOURCES, it is of Descriptive nature & includes data collected from books, magazines, websites etc.

Meaning of Research Redman and Mory, define research as a Systemized Effort to Gain New Knowledge. Some people consider research as a movement, a movement from the known to unknown. Research is an academic activity and as such the term should be used in a technical sense. According to Clifford Woody, research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.

Objectives

This study has been undertaken with the following objectives:

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Comparative analysis of the private banks, offering premium-banking products

(investments) with Deutsche Bank. Assessing the saving & investment needs and usage pattern of the retail investor.

This study was executed with a view of meeting the above objectives with a sample size of 100 individuals from Delhi.

Structure of research followed the model:

Defining the problem Developing the study plan Collecting the preliminary information Identification Of areas of concern Questionnaire design Data collection Analysis and interpretations Presenting the findings Limitations Recommendation

Significance of Research

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All process is born of in enquiry. Doubt is often better than over confidence, for it leads to in enquiry and in enquiry leads to invention. Is a famous Hudson maxim in context of which the significance of research can well be understood? Increased amounts of research make progress possible. Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization.

The role of research in several fields of applied economics, whether related to as a business or to the economy as a whole, has a greatly increased in modern times. The increasing complex nature of business and government has focused attention on the use of research in solving operational problems. Research, as an aid to economic policy, has gained added importance, both for government and business.

Research Methodology Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods or techniques but also methodology.

Research Design: Descriptive Research The research has been conducted within the sample taken and for the area specified i.e. assessing the saving & investment needs and usage pattern of the retail investor. The current scenario is observed and an attempt has been done to relate the various variables.

Classification of Research Design:

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Field Survey Personal Interview

Research Instrument: Structured non-disguised questionnaire.

Data Collection Process: The data collected is a blend of primary data and secondary data. Primary data was collected from structured questionnaire, which included close-ended question. Secondary data was collected from various magazines, journals and visiting various websites.

Framework for Primary Research: The project required assessing behaviour of the people pertaining to different segments. The two segments, which were taken for the project study, are: Salaried class: 50 Businessmen: 50

Sample Size: 100 Sample Area: Delhi Type of Sampling: Convenience Sampling As the name implies, is based on the convenience of the researcher who is to select a sample. Respondents in the sample are included in it merely on account of their being available on the spot where the survey is in progress. In this, researcher may visit to potential people on its own.

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Limitations The sample size taken was small. There was difficulty in gathering data through the questionnaire since the people are

reluctant in disclosing income related facts. The study was restricted to only few areas, which were easily accessible. The study is dependent upon the response of the investors.

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CHAPTER 3 Conceptual Discussions

Deutsche Bank not looking to expand to consumer banking

Benget Besalicto Tnb. , The Jakarta Post , Jakarta | Mon, 09/14/2009 11:38 AM | Business

Deutsche Bank expects solid growth next year in Indonesia from its corporate and investment banking services, but says it has no intention of expanding into consumer banking to tap into the country's huge retail market. "Deutsche Bank is a corporate and investment bank, as we are in most Asian countries," Suresh Narang, Deutsche Bank country chief for Indonesia, said last week in an interview. "We're strong in that market and have no plans to expand to the retail services, at least in the short term." He added that elsewhere, Deutsche Bank, celebrating 40 years of operating in Indonesia, served the consumer segment. "In Asia, we serve the retail segment in China and India," Narang said. "In Europe, we have a large consumer and retail bank in Germany, Spain, Italy. and Poland.

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"In Indonesia, expansion to the retail segment is not yet likely. For the next foreseeable future, Deutsche Bank *Indonesia* will still focus on corporate and investment banking," he added. He pointed out that seeking new opportunities was part of Deutsche Bank's evolution of its profitable banking operation in Indonesia. After the 1998 financial crisis, as part of the evolution, the bank focused more on development of the local capital market rather than providing loans. That included, helping develop the Indonesian government bond market. The local currency bond market was born after the recapitalization of the country's banking system in 1998-1999, and Deutsche Bank helped develop the secondary market for the local currency bonds, Narang said. "Since then, Deutsche Bank has also played a key role in helping the Indonesian government and Indonesian companies get funding from the foreign currency debt markets," he said. He noted that seizing the opportunities that arose from the 1998 crisis had transformed Deutsche Bank in Indonesia from simple service provider of trade finance and loans during its first 25 years of operation since 1969, to a broader financial service provider that also covered equity brokering, capital market services, transaction banking and private structured funding. With a market share of about 50 percent in bond underwriting services in Indonesia, Narang said his bank had arranged the issuance of convertible bonds for top companies, including PT Medco Energi, PT Berlian Laju Tanker and PT Media Nusantara Citra. "We also arranged the IPOs of Indika Energy and Media Nusantara Citra," he said. "And we handled the dollar bond issuances for Fajar Surya Wisesa, Bank Danamon, Panin Bank and PT Indosat." Currently, he said, his bank was working on five bond mandates and a couple of IPO projects. "Based on this, we are very optimistic of achieving solid growth next year," Narang said. "The government of Indonesia has projected a budget to raise gross borrowing of Rp 144 trillion. Some of the corporations will have their debts due next year and will need to refinance.

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"Other corporations will need more funding for expansion and acquisition. We see that bond issuance, both in local and foreign currency, will go up easily by 50 percent compared to 2009," he added. "During first half this year Deutsche Bank posted a pre-tax profit of US$67 million. "It was mostly derived from four main areas of services: equity brokering, capital market services, transaction banking, corporate finance and private structured funding. We hope to end this year with a good turnover and income."

Deutsche Bank Trust and Securities is exclusive clearing and settlement provider for

Greenmarket

Deutsche Bank's Trust & Securities Services, part of the Bank's Global Transaction Banking division, has been mandated by the Brse Mnchen to act as the exclusive provider of a same day clearing and settlement solution for greenmarket; the new carbon spot trading exchange established under the umbrella of the Brse Mnchen.

Deutsche Bank will provide the robust automated infrastructure that is central to the efficient clearing and settlement of exchange-traded carbon certificates. The exchange clearing and settlement platform is an addition to Deutsche Bank's suite of post-trade carbon services including escrows, custody and administration for carbon offset project finance deals. "We are pleased to have the opportunity to provide the Brse Mnchen with carbon credit clearing and settlement for greenmarket," said Graham Cox, the European Head of Product Management for carbon administration services at Deutsche Bank. "This mandate further cements Deutsche Bank's position as a leading provider of administration services to a diverse range of participants in the carbon space."

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Andreas Schmidt, CEO of the Brse Mnchen added, "Deutsche Bank's Trust & Securities Services is the ideal clearing and settlement partner for Brse Mnchen. We believe this collaboration will create, in greenmarket, the perfect trading and settlement platform for the carbon market."

Deutsche Raises Indias Sensex Stock Index Target on Rainfall

By Pooja Thakur

Sept. 14 (Bloomberg) -- Indias Bombay Stock Exchange Sensitive Index may rise to 16,500 by September 2010, as a revival in rainfall and farm output lowers the risk of a sharp decline in economic growth and company earnings, Deutsche Bank AG said. Deutsche raised the target by 14 percent as it forecasts the index will trade at 15.7 times 2011 earnings per share, estimated at 1,052 rupees for the 30 stocks in the Sensitive Index in the year ending March 2011. The Sensex fell 0.7 percent to 16,153.47 at 10:24 a.m. Mumbai time, having gained 67 percent this year. Indias monsoon rainfall has revived over the past four weeks, allaying concerns over a sharp fall in agricultural output and as a corollary rural consumption as well, analysts Abhay Laijawala and Abhishek Saraf said in a note to clients dated Sept. 11. Apart from the increased rainfall, urban consumption remains resilient, according to the note. Indias monsoon rainfall, the main source of irrigation for the nations 235 million farmers, was above average for a second week, improving prospects for bigger crops of winter-sown wheat and oilseeds, Surinder Kaur, director at New Delhi-based India Meteorological Department said on Sept. 10. Over the past four weeks rainfall has been normal or higher than normal after posting two weeks of significantly deficient rainfall in early August, Deutsche said in the note.

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Maruti Suzuki India Ltd. was added as one of the top picks as investor concern over domestic consumption has eased as monsoon rainfall increased, the bank said. Infosys Technologies Ltd., Tata Consultancy Services Ltd., Tata Steel Ltd., Steel Authority of India Ltd. and Jindal Steel & Power Ltd. remain among Deutsches top selections. Ranbaxy Laboratories Ltd. and State Bank of India remain among its top sell recommendations.

Deutsche Bank scoops green clearing role in Munich

By ICFA editorial 15 September 2009

Deutsche Banks Trust & Securities Services has been selected by the Munich stock exchange as the exclusive same day clearing settlement provider for a new carbon spot trading exchange. The Brse Mnchens greenmarket begins trading on October 2 this year. Deutsche Bank will provide the automated platform for the clearing and settlement of exchange-traded carbon certificates. Meanwhile Deutsche Bank also announced it had been appointed as the US dollar clearing bank for the Clearing Corporation of India Limited (CCIL). CCIL will use Deutsche Banks Money Transfer New Architecture platform to settle dollar transactions. The corporation provides clearing and settlement services for 73 member banks in India, and is the countrys first clearing and settlement house for transactions in government securities, foreign exchange and money and debt market.

Deutsche Bank appointed as USD clearing bank for CCIL

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Mumbai , Sep 14 Deutsche Bank has been appointed as the US dollar clearing bank for Clearing Corporation of India. CCIL is India&aposs first clearing and settlement house for transactions in government securities, foreign exchange, money and debt markets. Currently, it provides clearing and settlement services for 73 member banks in India. Under the agreement, CCIL will incorporate Deutsche Banks Money Transfer New Architecture (MTNA) platform for its USD settlements. This will enable CCIL to leverage the German lender&aposs treasury payment capabilities to settle its transactions, a press release said. MTNA is Deutsche Bank&aposs value proposition in the high-value payments segment. " Deutsche Bank&aposs MTNA platform will enable us to process our USD settlements more efficiently,"CCIL&aposs Chief Forex Officer, Indrani Rao, said. Deutsche Bank has operations in 72 countries and 78,896 employees.

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CHAPTER 4 Data Analysis Processing & Analysis the collected data: - once the field survey is over and questionnaire have been received, the next task is to aggregate the data in a meaningful manner. A number of tables are prepare to bring out the main characteristics of the data. The researcher should have a well thought out framework for processing and analyzing data, and this should be done prior to the collection. it includes the following activities

(i) Editing: the first task in data processing is the editing. Editing is the process of examining errors and omissions in the collected data and making necessary corrections in the same.

(ii) Coding: coding is the procedure of classifying the answer to a question into meaningful categories. Coding is necessary to carry out the subsequent operations of tabulating and analyzing data. If coding is not done, it will not be possible to reduce a large number of heterogeneous responses into meaningful categories with the result that the analysis of data would be weak and ineffective, and without proper focus.

(iii)Tabulation: tabulation comprises sorting of the data into different categories and counting the number of cases that belong to each category. The simplest way to tabulate is to count the number of responses to one question. This is also called universal tabulation. The analysis based

73

on just one variable is obviously meager. Where two or more variables are involved in tabulation, it is called bivariate or multivariate tabulation. (iv) Analysis: after the all three above steps, the most important step is analysis of the data. Under this step, they can use the various tools of the analysis such as Central Tendency, Dispersion, Correlation co-efficient, Regression Analysis, Test of Hypothesis etc.

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Are you having an bank account?

70 60 50 VALUES IN 40 NUMBER 30 20 10 0 YES NO YES OR NO

70 30

1-

70%

From which bank you have account?

40 35 30 25 VALUE IN 20 NUMBERS 15 10 5 0

38 20 12 Deutsche HDFC Other

BANK NAME

12-

38% Bank name of deutsche 12% Bank name of HDFC.

3- 20%Bank name of other.

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Do you think that Bank is giving a good return?

70 60 50 VALUES IN 40 NUMBER 30 20 10 0 YES NO YES OR NO 32 68

1- 32%Bank giving a yes return. 2- 68%Bank giving a no return.

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Are you planning to get account or loan from any company?

70 60 50 VALUES IN 40 NUMBER 30 20 10 0 YES NO YES OR NO 36

64

In which company are you looking to invest?

20 18 16 14 VALUES 12 IN 10 NUMBER 8 6 4 2 0

15 20 12

Deutsche

Other

COMPANY'S NAME

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If get an opportunity in future would you like to be get attached with DEUTSCHEBank?
90 80 70 60 VALUES IN 50 NUMBER 40 30 20 10 0

83

17 NO YES
YES OR NO

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CHAPTER 5 Findings

DEUTSCHE Bank and HDFC bank has to improve its brand image, i.e. it has to position itself in the minds of prospects in a better way in comparisons to others.

It should provide better career opportunities for the retention of its potential advisors.

Further it has to provide training to its recruited advisors by good and efficient training methods, which might be a little bit customized if needed.

It should more emphasize in advertising, as it is the most powerful tool to position ant brand in the mindsets of customers.

It should provide online training and for those who are in jobs and want to become advisors DEUTSCHE should provide evening training classes, so that they can join the training after doing there jobs.

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CHAPTER 6 Conclusions and Recommendations

Chapter 6.1

Conclusion

Banking is also now being regarded as a versatile financial planning tool. Research indicates that Indians have four basic financial needs during their life asset accumulation (such as buying a house or car), protecting their family, securing their childrens education, and provision for their retirement.

India being a country having a huge population of around one billion people with only 32% of the banking population in India possessing banking the country has a vast potential, which has been left untapped till now.

For Banking company Banking advisors are the lifeline and a very huge asset so each company try to recruit and select a potential force of Banking advisors because this is the advisors who generate maximum business for the Bank . Banking advisors provide a very strong support to the Bank and do sall possible efforts to generate huge amount of profit to the company and for him.

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Chapter 6.2

Recommendations

Awareness programme should be conducted to make people aware about the Deutsche bank and its premium-banking segment

Emphasis should be given on an individual investors income level, investment needs, risk bearing capacity and life goals, and thereafter communicating him the best suited investment options.

Bank should focus more in providing investment options, which fulfils the objective of liquidity, and have a regular income inflow, as average Indian investor generally prefers this combination.

People should be taped differently on the basis of their occupation (Salaried and Business class), as despite of income level, there is a drastic difference in their objective of investment.

Professional advice plays an important role in taking investment decision for an investor, so bank should provide its investors with financial analyst and managers.

Lack of awareness is seen among the masses toward exclusive services provided by bank, measures should be taken to communicate them in a better way.

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Insurance through bank is the investment option largely preferred by people, rest products faced minor interest, so bank should cultivate them by more attractive schemes.

Emphasis should be laid on opening branches and ATMs.

Awareness campaigns, education, free holidaying packages can be provided to investors to increase their loyalty.

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ANNEXURE Questionnaire

PERSONAL DETAILS: Name Mr./Mrs./Miss__________________________ Address____________________________________ ___________________________________________ Phone No. __________________________________ Email ______________________________________ Occupation a) Government Employee c) Self Employed Your monthly household income a) Less than 15000 b) 15001-25000 c)25001 and above b) Private Employee d) Student E) Housewife

Please give some references of people who you know are trading/investing in stocks: 1. 2. _________________________________ _________________________________

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Q1. ii. iii. iv.

Where do you open an account? DEUTSCHE HDFC Any other.

Q2. i. ii. iii.

Which bank is more secure? DEUTSCHE HDFC Other

Q3. i. ii. iii.

Which banks give more return? Deutsche HDFC Other

Q4. i. ii.

Are you satisfied with services of bank? Yes No

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Q5. i. ii. iii. iv. v.

Your open account decisions are influenced by Oneself Broker Market Research Friends/Relatives An other

Q6.

Are you satisfied with company services? i. Yes ii. No

Q7. i. ii. iii. iv. v.

What are the factors which you considered before opening account in a particular bank? Financial Position Current Market Position Goodwill Future Prospects Any others.

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BIBLIOGRAPHY

Books: Lawrence J.Gitman and Michale D. Joehnk. Personal Financial Planning, Eight Edition

Websites: www.business-standard.com www.financialplanning.com www.wikipedia.com/comperativeanalysis.htm

http://www. business-standard.com/intro.htm

http://www.scribd.com/doc/2918255/researchmethodology.htm http://www.fao.org/docrep/w7505e/w7505e07.htm

Newspaper: The Economics times The Times of India

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