DOUGLAS S.

HURST
Lenoir City, TN 37771 Tel: 865-548-6700 Email: douglas.hurst@yahoo.com

www.linkedin.com/in/dougshurst/
Chief Business Development Executive Proven business development and operational leader with over 25 years experience in sales, marketing, brand development and operations in consumer products, media, and e-commerce. In-depth knowledge of assessing competitive landscapes, identifying key brand attributes, and building strong and highly recognizable brands with the goal of increasing market share and bottom line revenue. Highly skilled in crafting and executing multi-layered marketing, advertising, and public relations campaigns to support and enhance existing business and generate new relationships that bring value to the organization. Experienced in both business-to-business and business-to-consumer strategic sales and marketing. A skilled problem solver who is able to see the big picture while managing details efficiently. Adept at improving processes and managing change. Proven ability to exceed objectives.

EXPERIENCE RITWAY INC., Knoxville, TN

May 2010 Present

Ritway, Inc. is a marketing services, e-commerce, and fulfillment company with revenues exceeding $60mm. Clients include Coca-Cola Refreshments, Scripps Networks Interactive, Hardees, Edison Learning, Nathans Famous Hotdogs, and Sangari America.

Vice-President and General Manager Responsible for all strategic sales, marketing and brand operations including business development, customer service, and client solutions Oversight of the Coca-Cola Company e-commerce site with over 12,000 registered users and over 8,000 unique SKUs. Manage the B2B e-commerce platform that has been widely accepted by both client and shopper while providing a wide range of merchandising items for customers in ten countries. Developed and executed new corporate brand identity, including marketing and PR initiatives, and the re-launch of company website Work with clients to develop solutions that enhance their brand identity and marketing strategies that exploit product attributes that are more relevant and enticing to the end user Enhanced Ritways business operations from a traditional Marketing Services and Fulfillment company to one that specializes in end-to-end e-commerce solutions Developed systems, procedures and infrastructure required to support the company through a period of unprecedented 800% year over year growth

HURST MARKETING

2008 - 2010

Independent marketing and brand development consultant primarily focused on launching new brands and products into the consumer marketplace, as well as executing advertising campaigns and partnership initiatives that drove brand awareness and revenue.

President Worked with numerous start-up operations to launch their brands into the business and consumer marketplace. Activities included sales, business development, brand/product naming, brand identity creation, development of marketing and advertising initiatives, and oversight of creative including TV, radio, print, digital, and social media campaigns. Developed marketing and partnership initiatives for CTAM Cable & Telecommunications Association for Marketing.

DOUGLAS STEPHAN HURST

SCRIPPS NETWORKS INTERACTIVE, Knoxville, TN

1994 - 2008

Scripps Networks Interactive is the leading developer of lifestyle content for television, digital, mobile and publishing, and owners of the brands HGTV, Food Network, Travel Channel, DIY, The Cooking Channel, and Great American Country.

Senior Vice President/General Manager, Non-Linear Distribution (2007-2008) Responsible for sales, marketing, operations, P&L, business development, testing, change management, technological improvements, and product development for digital content offerings Negotiated a distribution deal with Sony Home Entertainment to deploy an interactive DVD line at 2,500 retail locations that extended Scripps market presence and tapped a new revenue stream Analyzed potential partners and negotiated syndication agreements with 20 global leaders, including Amazon, YouTube, Verizon, FLO-TV, iTunes, Adobe, Tidal TV, AOL, Comcast, Tastebook, and MiBook Assisted in creating product offerings based on consumer behavior research, focus groups, usage data analysis, and brand positioning objectives to improve customer experience Developed innovative business and marketing models to position the business for long-term profitability while driving brand awareness and revenues across multiple platforms Designed brand syndication strategies to strengthen market position through broadened consumer awareness and sampling while driving new revenue streams Senior Vice President, Affiliate & On Demand (2004 2007) Responsible for creating and implementing consumer and trade sales and marketing strategies for six networks and affiliates, supervising creative, research, budgeting, media placement, public relations, and industry events, maintaining client relationships, and managing strategy, programming, marketing, research, and operations for the On Demand group Executed rebranding for the newly acquired network, Great American Country, to position it as a leader in country music television Achieved 2000% ROI and obtained $25 million in media exposure by creating and marketing the pioneering Real Rewards promotional program with distribution partners Created best-in-class production and operational procedures to develop and distribute over 600 new On Demand titles per month Penetrated a new revenue stream by negotiating an agreement and implementing the companys first download-to-own venture with Amazons Unbox Developed innovative new advertising models to target incremental revenue streams for On Demand Vice President, Affiliate Marketing (1999 2004) Responsible for directing creative and research functions, cultivating client alliances, and overseeing strategic marketing programs for five networks and affiliates Designed and implemented industry-leading affiliate promotions to drive advertising revenues and brand awareness, including HGTVs Dream Home Giveaway and Emeril Kicks Up Your School Cafeteria Vice President, Sales, Marketing & Promotions, HGTV (1994 1999)

Responsible for selling and marketing the newly launched HGTV Television Network to the consumer marketplace EDUCATION
Bachelor of Science; Business Administration - Purdue University, West Lafayette, IN

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