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Contents
Executive Summary
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Nigerian Telecommunications Radical Revolution from Grass to Grace Current Development in Telecommunications Sector
Price War among Mobile Operators Good for Nattering among Subscribers 6 Industry Performance a Display of Key Statistics Analysis of Industry Leaders and Laggards Origin and Constitution of the Nigerian Communications Commission (NCC) Some of the Functions of NCC A few Objectives of NCC Nigerian Telecommunications Limited (NITEL) Origin and Ownership Status Nigerian Telecommunications Regulatory Framework Nigerian Communications Act, 2003 8 9 11 11 11 13 14 14
Policy Initiative
Telecommunications as a Transformational Tool for Economic Growth CDMA Subsector Opportunities Hang on Regulation Broadband Explosion The Next Phase of Opportunities and Growth Bracing Telecoms Infrastructure A Strategy for Cutting Operating Cost Impediment to Investment in Telecommunications Sector SWOT Analysis of the Nigerian Telecommunications Industry
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15 16 21 26 32 33
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Power Sector Reform: Unlocking the Investment Opportunities Benchmarking Nigerian Telecoms with India an Imminent New Face of Growth 37
Investment Opportunities in Nigerian Telecoms Sector Summary of Findings Intelligence Gathering Conclusions and Recommendation s Appendix 1: All Mobile Operators in India
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PanAfrican Capital Research
Executive Summary
The sector has witnessed radical transformation since year 2000 when it was first opened up to liberalization as a result of the new telecommunications policy and eventually to Global System of Mobilecommunication (GSM). Within few years, four GSM operators (Econet, MTN, Mtel and Globacom) entered Nigerian market and mobile telecommunications awareness became heightened. Communication among Government officials, individuals and businesses became easy and improved as many people greatly reduced rate of travelling from one distant location to the other just because they want to deliver oral message. Telecoms market in Nigeria has been fully liberalized where law of competition has been put in place by Nigerian Communications Commission (NCC) in order to remove barrier to market entry and allow natural market forces to promote market sustainability. Price war in the nations telecoms sector is an age long occurrence in the nations Telecoms sector . In the early stage of GSM in the country, MTN Nigeria, Mtel and Econet stated categorically that it was not possible to do per second billing, so consumers were exploited to the fullest. When Globacom Nigeria came on board, the company experimented and started per second billing, this action marked the beginning of price war in Nigerian and other companies that have proved impossibility immediately followed suit and tariffs were seen on a downward trend. All along, it has been mentioned that the industry is basically divided into three subsectors namely; GSM, CDMA and Fixed Wired/Wireless. Available data shows that GSM subsector is the industry leader among the three operational telephony standards in Nigeria with 81.196 million active lines (not Subscribers) while Fixed Wired/Wireless is the industry laggard with 1.050 million active lines out of 88.348 million total active telephone lines in Nigeria. Nitel was formed in 1985 after the merger of Nigerian External Telecommunications Ltd, responsible for external telecommunications, common carrier services and the telecommunications arm of the Department of Posts and Telecommunications of government. Recently, government proposed to merge the company with Nigerian Communication Satellite Limited (NigComSat). Latest development about NITEL is governments desire to engage Willing buyer, willing seller option against the bidding option which has failed the privatization process. Many local and foreign firms are on the brings of negotiation. Increase in access to telephone and broadband services all over the world in the past 15 years has been unprecedented. This growth has been driven primarily by wireless technologies and the liberalization of telecommunications markets, which allowed for faster and cheaper rollout of mobile networks and broadband services. This growth effect of the mobile phones is higher than that of fixed-line phones, but less than internet access or broadband. This shows that broadband has most impact on economic development in telecommunications than other aspects such as telephony, television etc. As the exclusive right given to the Global System of Mobile Communication (GSM) operators by the Nigerian government expires, Unified Access License was granted by Nigerian Communication Commission (NCC) to Code Division Multiple Access (CDMA) operators so as to offer multiple services such as mobile telephony, fixed telephony, internet broadband and long distance services. Survey has shown that minimum of 31 million Nigerians have access to internet services where many consumers use internet for socializing, research, entertainment, education and others. Broadband service in Nigeria is majorly driven by wireless access technologies operated by mobile operators due to poor state of wire-line infrastructure. Telecoms operators in Nigeria have realized the fact that strategy for success in the industry is hinged on the ability to cut operating costs which industry experts believed can be best achieved in collocation or sharing of facilities. Operators in Nigerian telecoms have realized the fact that strategy for success in the industry is hinged on the ability to cut operating costs which industry experts believed can be best achieved in collocation or sharing of facilities. Investment in telecoms in Nigeria has faced sequence of hurdles which are crippling existing investment in the sector and scaring the prospective ones. Power is a major factor described as an encumbrance making
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1.5 1 0.5 0
0.85 0.62
1.06
2001
2002
2003
2004
2005
2006
2007
2008
Source: NCC
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Price War among Mobile Operators: Good for Nattering among Subscribers
Price war in business economics is a term used to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reduction. It happens when a competitor lowers its price, and then others lower their prices to match up. If one of them reduces their price again, a new round of reductions starts within the sector. Price war is an age long occurrence in the nations Telecoms sector. In the early stage of GSM in the country, MTN Nigeria, Mtel and Econet stated categorically that it was not possible to do per second billing, so consumers were exploited to the fullest. When Globacom Nigeria came on board, the company experimented and started per second billing, this action marked the beginning of price war in Nigerian telecommunications industry and other companies that have proved impossibility immediately followed suit and tariffs were seen on a downward trend. Figure 2: Mobile Peak Period Off-Net Tariff in Naira (2001 2009)
Mobile Peak Period Off-Net Tarrif in Naira (2001- 2009)
60 50 50 40 30 20 10 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 15 50 47.5 41 41 41 41.4 42 36
Source: NCC
Lately, price war ensued in the industry especially among the GSM operators as they are doing all things possible to surpass one another in the areas of Revenue Market Share and Subscribers Market Share. All these operators have offered competitive tariffs to subscribers which excited broad-spectrum of the populace. It was reliably gathered that the price war was kick-started at this time by Airtel to further deepen its market share and revenue before MTN and others followed suit. Airtel crashed its call rate to N9.00 per minute from the industry rate of between N35 to N42 per minute across all network. After all other networks followed suit to reduce call rate to their respective convenient zones, the industry average stands at N15 per minutes at the end of December 2010 (figure 2). In the last five years, the nations telecoms sector has witnessed new entrants into the market to take positions in different segments such as GSM, CDMA, Equipment Providers and WiMAX & Data. Most of them have also hinted that the only way to penetrate Nigerian market and compete with long standing telecoms giant is to crash price of per unit call.
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Source: NCC
Source: NCC
Research has shown that the major drivers of subscription level in telecommunication industry in the country since the liberalization of the sector includes severe competition, use of prepaid payment plans, low cost handsets and the rapid expansion of mobile networks to different parts of the country. Nigerian telecoms sector is basically made up of three standards for telephone system namely, Global System of Mobile communication (GSM), Code Division Multiple Access (CDMA) and Fixed Wired/Wireless. Since the liberalization of the sector, telephone users in the country have sought to adopt any of the standards of communication for businesses and at home. Statistics has shown the share of the telecommunication standards where GSM accounts for 92 per cent of the entire subscribers, CDMA accounts for 7 per cent and Fixed Wired/wireless accounts for just 1 per cent of the entire telephone users (Figure 6). Figure 6: Percentage Distribution of Telecommunication Services
CDMA, 7% Fixed Wired/Wireless, 1%
Source: Nigerian Communication Commission At the inception of GSM in Nigeria in 2001, a total of 266,461 lines were subscribed for and this increased consistently to 32,814,861 in 2006 and largely to 98,684,272 in 2010. The rate of growth in the number of subscribers in the GSM subsector has been alarming. Active lines of the GSM mobile service stands at
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Operator
Mobile (GSM) Mobile (CDMA) Fixed Wired/Wireless Total Teledensity (%)
Connected Lines
96,684,272 12,132,584 2,736,373 111,517,229 80
Active Lines
81,195,684 6,102,105 1,050,237 88,348,020 63
Installed Capacity
131,319,542 17,172,670 9,347,771 157,839,983 -
Source: NCC Table 1 above shows that all GSM operators in Nigeria as at December 2010 have 96,684,272 connected lines while 81,195,684 were active out of 131,319,542 installed capacity. The entire CDMA mobile standard operators have 12,132,548 connected lines where only 6,102,105 lines were active out of 17,172,670 installed capacity. The Fixed Wired/Wireless lines that were connected as at December 2010 stood at 2,736,373 with 1,050,237 installed capacity, the total installed capacity remains at 9,347,771 (Table 1). Teledensity can be conceptualized as a measure of telephone availability, expressed as the number of main lines per 100 inhabitants in a country. The adopted system of determining the teledensity by Nigerian Communications Commission (NCC) has been the use of active lines of telephone service providers against the 2006 population census (Table 2), although in some countries number of lines connected have been used. The teledensity of the Nigerian telecommunications sector stood at 63 per cent as at December, 2010.
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MTN Airtel, 19.50% MTN, 47.64% Globacom Airtel Etisalat Globacom, 24.17% Mtel
Source: NCC In the GSM subsector, there are five mobile telecoms companies with certain percentage of the industry share. Figure 7 above shows that MTN Nigeria with 47.64 percent is the sector leader within the GSM subsector while Mtel, a mobile subsidiary of Nitel, with 0.32 percent is the sector laggard. Comparing 2009 data with the year 2010, some players in the subsector lost their market share to others within the subsector (Table 7). Table 7: Loss of Market Share by Some GSM Operators GSM Operator December, 2010 December, 2009 MTN 47.64% 47.04% Globacom 24.17% 26.01% Airtel 19.50% 22.55% Etisalat 8.36% 4.01% Mtel 0.32% 0.39% Total 100% 100% Source: NCC
Globacom Nigeria, Airtel and Mtel lost their market shares to MTN Nigeria and Etisalat Mobile Service in 2010. Globacom has 26.01 per cent market share in December 2009 which declined by 1.84 per cent to 24.17 per cent in December 2010 (Table 7). Airtel also lost its market share by 3.05 per cent while Mtel lost 0.07 per cent to competitors. In contrast, MTN gained 0.60 per cent market share in 2010 while Etisalat gained 4.35 per cent market share during the same period. This occurrence has been attributed to innovative tendencies of MTN and Etisalat vis--vis making available Value Added Services (VAS) to subscribers. Also we have linked the rise in market share of the two companies to the relentless aggressive penetration of the core Northern states and the underserved areas. CDMA market has been facing serious challenges in the recent time. The four major dominant operators of the CDMA subsector are Starcoms, Multilinks, Visafone, Intercellular and Zoom-Mobile, these five have been pronounced as the subsectors market leaders with substantial active subscribers base.
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Policy Initiative
The nations telecoms sector has been described as one of the most deregulated telecommunications market in the world. Private participation is permitted in all segments of the industry GSM, CDMA, Fixed wireless, Broadband, Telecoms Infrastructure e.t.c and a number of value added services. Federal government decided to liberalize telecoms sector in order to achieve the following objectives: To promote the implementation of the national communication or telecommunications policy. To promote the provision of modern, universal, efficient, reliable, affordable and easily accessible communication services. To encourage local and foreign investment in the Nigerian communication industry To encourage the development of a communications, manufacturing and supply sector within the Nigerian economy. To protect the rights and interest of service providers and consumers within Nigeria
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Fixed Lines
Broadband
Source: Qiang, 2009 This growth effect of the mobile phones is higher than that of fixed-line phones, but less than internet access or broadband (Figure 8). This shows that broadband has most impact on economic development in telecommunications than other aspects such as telephony, television etc. The study also found that all information and communications technologies promote growth more effectively in developing countries than in the developed ones. This is because telecommunications services help improve the functioning of the markets, reduce transaction costs and increase productivity through better management in both the public and private sector.
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African Commerical Telecommunications Incorporated (AfriTel) Telecel Commerical International Kasapa Commercial
Intercellular Nigeria Commerical Ltd. Zoom Mobile Commerical Starcomms Ltd. Visafone Telecel International Commerical Commercial Commercial
Source: CDA Development Group (2009) A review of activities of some Nigerian CDMA operators is shown below:
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Q1- Mar,2011
N'Billion 6.051 (2.05) -0.014 (2.06) 41.688 0.829 1.517 21.527
Q1- Mar,2010
N'Billion 7.936 (1.44) -0.091 (1.53) 43.476 1.133 0.282 23.588
% Gain/Loss
-23.75 42.25 -84.62 34.71 -4.11 -26.83 437.94 -8.74
Source: NSE
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Business History
Visafone was born out of strategic acquisition of three CDMA mobile network operators that had been in operation for up to 8 years with 30,000 subscribers and coverage in different parts of the country. The Company was incorporated on 20th June, 2007 and received its Unified Access Service License as a telecoms operator from the Nigerian Communications Commission (NCC) on 1st August, 2007. Visafone displayed a considerable leadership in the CDMA subsector in its Eleven months of operations. The company has been honored with many awards in the industry apart from crossing the 1million subscriber mark in 6 months, amassing 2.5m in 10 months and extending its coverage to 20 states and over 160 cities and towns in Nigeria. Lately, Visafone attempted to acquire the telephony-components of Multilinks-Telkom with about 1.2 million subscribers. This bold action would have given Visafone 4.2 million subscribers in the subsector with just over 6 million active subscribers making the company active segment market leader. Strategic Direction: Visafone formulated inventive and wining strategies encompassing a handset strategy, a marketing strategy, an operational strategy, a financial strategy and HR strategy. The Company has proposed to adopt a bold and revolutionary approach in every aspect of its dealings so as to attract and retains customers. Visafone vision and objectives are to be a market leader in the provision of telecommunication services, to be the telecommunication service provider of choice, to deliver good returns to shareholders and maintain sound financial health and to be a good corporate citizen in its country of operation.
Status
Founder CEO CCO CMO CTO Director, Sales Director, Sales (North) Director, Compliance
S/N
1 2 3 4 5 6 7
Product
Vsa Free Visa Chill Visa World Visa Profit Visa Power Visa Kampus Klub Visa Super Circle
Benefits
Lowest International Rate from N12/min Free On-net Midnight Calls (1.00 am to 4.30 am) Peak Call Rate to GSM at 42kobo per Second More Profit for you Business Lowest On-net Call rate at 10kobo per second 24/7 free calls amongst Visa Kampus Klub Members No daily, weekly or monthly rental
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Status
Founding Chairman Executive Vice Chairman GMD/CEO Director Director
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Intercellular
Intercellular Nigeria Limited is a 100 percent private sector-owned competitive telecommunications provider. The company was licensed in 1996 by Nigerian Communication Commission (NCC) commenced operation in 1998 as the first indigenous wireless communications provider in Nigeria. Intercellular has licences to operate VSAT gateways and to provide cellular telephone and terrestrial wireless data and Internet services. At present, the Company provides telecommunication services in Nigeria's commercial capital Lagos, Port Harcourt in the heart of Niger Delta, Kaduna, Zaria, Kano and Maiduguri in the Northern part of the Country. Kaduna/Zaria and Maiduguri have joined the Intercellular national brand drive with 15,000 and 5,000 line capacity respectively. Since then, Management has not looked back as the Company has continued to prosecute its national telecommunications programme with the determination and rare vision to build a wireless Nigeria. The journey to National network infrastructure deployment has been tough yet surmountable, challenging yet rewarding.
State
Lagos Rivers Abuja Kaduna Kano Borno Source: Industry Sources
Cities
Lagos PortHarcourt Abuja Kaduna, Zaria Kano Maiduguri
Status
Chaiman
Vice Chairman
Non Executive Director Non Executive Director Non Executive Director Non Executive Director Director
Dr. Babatunde Daniel Arch. Monsur Hamadu Arch. Salisu Garba Hasan A. Dantata Dr. Tom Adaba Source: Industry Sources
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Source: Industry Sources Nigeria is the most populous nation in Africa and this has helped its internet penetration which has been rated as the highest in Africa (Table 15). Table 15: Country
Nigeria Egypt South Africa Ghana Kenya
Internet Users Internet Users Penetration per User Growth % Users in (Dec 2000) (Latest Data) Population (%) (2000 - 2011) Africa
200,000 450,000 2,400,000 30,000 200,000 43,982,200 20,136,000 6,800,000 1,297,000 3,995,500 28 24.50 14 5 10 21,891.10 4,374.70 183 4,223.30 1,897.80 37 17 6 1 3
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Swift Networks
The Company is a facilities-based telecommunications provider established in 2002 after its bid for a Fixed Wireless Access (FWA) License from Nigerian Communication Commission (NCC) to provide multi-service broadband connectivity services to businesses and residential subscribers. Swift Networks holds an exclusive wireless spectrum license from NCC so as to be able to operate an end-to-end reliable fiber-like connectivity services in the exclusively licensed and interference-free 3.5GHZ spectrum. The Company has recently attracted foreign direct investment from The International Finance Corporation (IFC), European Investment Bank and Commonwealth Development Corporation under the Capital Alliance Private Equity II fund scheme managed by Capital Alliance Nigeria. Accordingly, Swift Networks has the requisite financial and organizational resources to become the leading broadband connectivity Services provider in Nigeria. Swift Networks claims that its subscribers can leverage on its multi-service network to acquire integrated Data services, Internet access, public switched Voice telephony, Video and surveillance services using the same CPE. Vision Statement To create a full-spectrum telecommunications institution of choice, differentiated by superior quality of service, consistently creating value for all stakeholders through innovative, leading-edge products, delivered by a high quality workforce, utilizing the best in modern technology.
Table 16: Board and Management Table 17: Service Plan and Benefits
Benefits
Superfast internet connectivity for home comfort Ideal for students to learn, create and explore Faster internet connectivity for businesses Offers state-of-the-art data services to enterprises Faster internet in public places Web and Email hosting to individual and small business owners
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Direct on PC
Direct on PC has since 2002 completely modified the internet service in Nigeria through its unique products that it continually improves upon and adoption of technology that excites customers and make them happy at any point in time. Today's DOPC is the toast of financial institutions, banks, SMEs, NGOs, government and educational institutions. With its headquarters in Ilupeju, Lagos, DOPC enjoys the extensive technology compliments of its partners like Intelsat, iDirect, Navini, Verso, Hughes, ESS, Juniper, OKI, Onspeed, SkyVision, Main.net, net2phone, Alvarion, Redline, elitescore, among others. Highly innovative, Direct On PC has complete presence in 16 countries in Africa and average coverage in 10 other countries, making it one of the leading ISPs in the continent. And to imagine that all this is coming within a short space of the company's emergence into the Nigerian telecommunications industry, the influence of DOPC on the industry is still described as electric by many people. The company is a member of Bhojraj Chanrai group headquartered in Lagos with branches in Port Harcourt and Abuja
Table 18: Product offering of Direct on PC
Products
VoIP V SAT Unwired Powernet Wireless MDU Wireless WHA Source: Industry Sources
Benefit
Cheaper on net call any where Support High Uplink speeds Excellent WiMAX services Uses normal electrical cables Equipment that can Serve many homes For Wide Area Hotspot
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Helios Towers
IHS Main One Nitel Sat 3 Glo 1 System Integrators
3. 4. 5. 6. 7.
Source: Industry Sources Nigeria has about seven infrastructure providers in the telecoms sector that have been playing significant roles in the provision of infrastructures to mobile companies. Profiles of some of the companies are highlighted below.
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Status
Chairman MD/CEO
Director Director Director Director Chief Operating Officer (COO)
Ade Ogunlesi Henry Semenitary Doreen Abegunde Funso Soyoye Kesavan Madhavarao Source: Industry Sources
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Company Information
Chairman
MD/CEO
Mallam Bashir El-Rufai William Saad Victoria Island, Lagos. Price Waterhouse Coopers Intercontinental Registrars April, 30 2,200,000
Head Office Location Auditor Registrar Accounting Year End Outstanding Shares Source: Industry Sources
Source: NSE
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Summary of Findings
The following are the findings discovered during the course of this work on telecommunication sector in Nigeria: Broadband has most impact on economic development in telecommunications than other aspects such as mobile telephony, pay-television, etc Survey has shown that minimum of 31 million Nigerians have access to internet services where many consumers use internet for socializing, research, entertainment, education and others. Statistics has shown that Nigeria has the highest internet penetration per population in the African continent which accounts for one-third of those that use internet in the entire Africa Existing GSM operators lost parts of their market share to new entrants in 2010 due to innovation and Value Added Services (VAS). CDMA operators are losing marketing shares to GSM operators Population has helped telecoms penetration in Nigeria among African countries Power is a major factor described as an encumbrance making it impossible for operators to perform optimally and this situation has impacted negatively on the operation of the telecoms sector An industry source revealed that some mobile operators such as Globacom and Airtel have begun outsourcing parts of their operations such as customer care etc. in order to cut cost.
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Subscribers (Millions)
169.10
Ownership
Bharti (64.76%) Singapore Telecoms(32%) Vodafone (4.4%) Reliance ADAG (67%) Public (26%) Vodafone (67%) Essar Group (33%) Aditya Birla Group Axiata Group Berhad (19.1%) State-owned
1 Airtel
143.26
6 Tata Indicom (CDMA) Tata DoCoMo (GSM) Virgin Mobile (CDMA) Virgin Mobile (GSM) 7 Aircel 8 Uninor
90.99
Tata Teleservices
57.98 26.33
9 MTS 10 Videocon 11 MTNL 12 Loop Mobile 13 S Tel 14 Ping Mobile 15 Cheers Mobile
CDMA, EVDO GSM, GPRS, EDGE GSM, HSDPA EVDO GSM, GPRS GSM, GPRS GSM CDMA GSM, GPRS
Maxis Communications (74%) Apollo Hospital (26%) Unitech Wireless Telenor (67.25%) Unitech Group (32.75%) Sistema (73.71%) Shyam Group (23.79%) Videocon State-owned Essar Group (8.0%) Santa Trading Pvt Ltd (85.75%) Siva Group (51%) Batelco (49%) HFCL Infotel Limited Etisalat Dynamix Balwas Group
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