PM Computing

Project Proposal Confidential CarneyFireman, Inc.

Project Proposal
For
PM Computing

Submitted by

Prepared For: Prepared By:

PM Computing CarneyFireman
27 Girdwood Lane 35 South 3rd St
Gibsonia, PA 15044 Pittsburgh, PA 15219
Tel: (412) 448-5325 Tel: (412) 325-3333

This proposal contains confidential and proprietary information. It may not be disclosed to any individual or organization
that is not explicitly approved by CarneyFireman.

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Project Proposal Confidential CarneyFireman, Inc.

TABLE OF CONTENTS

Project Technical Description..........................................................................................3

0.1. Solution Roadmap.......................................................................................................3
Benefits and Services.......................................................................................................3
Diagram..............................................................................................................................3
Specifications....................................................................................................................3
Contact Info.......................................................................................................................3
0.2. Project Scope..............................................................................................................4
0.3. Project Personnel........................................................................................................4
0.4. Project Dependencies.................................................................................................4
1. Timeframe and Cost.......................................................................................................5
1.1. Payment Schedule......................................................................................................5
1.2. Project Assumptions..................................................................................................5
2. Appendix A - Development Partner Profile – CarneyFireman, Inc............................6
2.1. Services........................................................................................................................6
2.2.

Current Clients..................................................................................................................7
2.3. References...................................................................................................................7

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Project Technical Description

0.1. Solution Roadmap

The following section describes the proposed solution, containing elements critical to the rebranding and
strategy for the Command Center. The components to this project are: brand development, flash demo,
product web site, email template, brochure, stationery and tradeshow design.

CarneyFireman suggests that similar components be grouped together to speed along the design and
approval process.

Brand development
A name, logo and color scheme will be selected that will best communicate
the benefits of the product. A logo style guide will be provided for usage
specifications on future materials.

Flash Demo
The program will auto start after loading. User will have the ability to view the
presentation in linear fashion or jump ahead to specific sections. Project will
be built so that a looping presentation can be burned to CD or DVD for
presentation purposes as well as online viewing.

Brochure
CarneyFireman will incorporate the same look and feel from the website and
demo

The brochure will include:

• Benefits and Services
• Diagram
• Specifications
• Contact Info

Product Web Site

Web site will include the newly established brand with the flash demo linked. A
registration for more information as well as a F.A.Q. section will be created.

Email Template
CarneyFireman will design an email template that will reflect the other
marketing materials and will easily be updated for ongoing email campaigns.

Stationery
Art will be provided for letterhead, business cards, envelopes, and labels.

Tradeshow
CarneyFireman will make booth recommendations as well as the design for all graphics.

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Project Proposal Confidential CarneyFireman, Inc.

Powerpoint
Based on existing content, a PowerPoint will be prepared in time for the July 31st builders
meeting.

0.2. Project Scope

The scope of this project will include the initiatives that PM Computing authorizes.

0.3. Project Personnel

Role Description Person(s) Affiliation
Clients Representative of client who reviews and provides Pravin Thakur PM Computing
sign-off on project milestones. Rick DiMarco
Project Manager Manages project schedule, assigns tasks, sets Robert Carney CarneyFireman
production goals, ensures deliverables meet stated Paul Fireman
goals, and manages technical decisions.

Creative Liaison Works directly with Client on creative issues and Robert Carney CarneyFireman
usability.

Graphic Translates print and website creative concepts into Taylor Collins CarneyFireman
Designers look and feel through layout, graphics, photo, and Michael Galone
navigation. Rich O'Donnel

Web Developers Translates requirement documents into operational Taylor Collins CarneyFireman
components. Jon Dean

Copywriting and Reviews existing content and creates new content to Sara Boehm CarneyFireman
Copyediting better reflect look and feel of new collateral and Paul Fireman
website.

Tester Tests site functionality in different browsers and Robert Carney CarneyFireman
Operating Environments.

0.4. Project Dependencies

This project is highly dependent on the timely access and availability of PM Computing personnel, technology
and other required information.

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Project Proposal Confidential CarneyFireman, Inc.

1. Timeframe and Cost

Task Time Cost

Strategy 1 week $2,500

Branding 1 week $1,500

Flash Demo 4 weeks $4,000

Web Site 3 weeks $4,000

Brochure 12 days $3,500

Email Template 2 days $1,000

Stationery 2 days $1,000

Tradeshow 1 week $1,500

PowerPoint 2 days $500

1.1. Payment Schedule

This proposal will serve as a Statement of Work between CarneyFireman and PM Computing. Terms of
payment will be as follows:

• 50% of each project due on signing

• Remaining balance of projects due upon completion

1.2. Project Assumptions

The following are both general and technical assumptions made by CarneyFireman based on information
provided by PM Computing:

• Timely knowledge transfer and resource availability will be provided by PM Computing, in the form of digital
files of existing PM Computing marketing materials for transfer of copy, logos and testimonials.
• Any changes to the requirements or scope stated in the proposal, the project plan, or to any deliverable
after sign-off will go through a change request process to determine the impact on project cost and
schedule.
• Project services costs only include services rendered from CarneyFireman.
• PM Computing will not grant rights to, license, sell or otherwise distribute/disseminate proprietary software,
processes or other CarneyFireman Intellectual Property without the prior written consent of CarneyFireman.

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2. Appendix A - Development Partner Profile – CarneyFireman, Inc.

3.1 Overview

CarneyFireman is an advertising, design, and public relations partner focused on the strategic development
and delivery of effective marketing communications. We have a concentration of expertise in tourism, real
estate, and regional assets.

We offer clients a well organized process for the development and execution of marketing and advertising
programs. The method of discovery, design, development, and deployment is consistent in all work.

We pride ourselves in our ability to mentor our clients, deliver high quality executions, respect budget
constraints, and take responsibility for our work. We deliver exceptional creative, while bringing out the best in
ourselves and our clients.

CarneyFireman is headquartered in Pittsburgh, PA.

2.1. Services

CarneyFireman services include the following:

• Creative:
Art direction, graphic design, illustration, copywriting, production for video, audio, interactive, signage and
print.

• Marketing:
Strategic planning, communication strategies, integrated marketing, market research, business
development, and sponsorship.

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2.2.

Current Clients

CarneyFireman’s current client list includes:

• Aethon • Laurel Highlands Visitors’ Bureau

• Asset Auctions • Mobile Aspects
• Blooming Body • Mosaic, Inc.
• Cohen Telecommunications Law • Network Parking
• CoManage • Perspectives in Print
• Cybergenetics • Pittsburgh Community Television Channel 21
• First Tee of Pittsburgh • Respironics
• Girl on the Go • Seven Springs Mountain Resort
• Glassworks • Sima Corporation
• Highland Tank and Manufacturing • Tolo Events
• Inteligistics • Walnut Capital Real Estate
• Kiddie Koncepts
• Kennywood Entertainment
• Laurel Highlands River Tours

2.3. References

Seven Springs Mountain Resort www.7springs.com

Robert Duppstadt 1-800-452-2223 x7776

Sima Corporation www.simacorp.com or www.godvd.info

Ilana Diamond 412-828-0387

Mobile Aspects www.mobileaspects.com

Suneil Mandava 412-325-1690

Cohen Telecommunications www.cohentelecom.com

Dan Cohen 412-447-0130

Asset Auctions www.asset-auctions.com

Shawn Allen 412-362-8607

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2.3.1. Acceptance

For PM Computing:

Signature:

Printed Name:

Title:

Date:

For CarneyFireman, Inc.:

Signature:

Printed Name:

Title:

Date:

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