Before and After 0673

Before&After
BAmagazine.com
i U X
DesignTalk15
FourDesignIdeas
Label Envelope
Mike & Judy Smith

74925 Chatterly Road
Columbus, OH 43215
No-Bleed Design
Tall Image, Wide Page

Guitar
Warp Tool
An Illustrated Guide to Getting the Best

Sound and Feel From Your Guitar
MARTIN BOWMAN
Continued
Design talk 0673
Before&After
Design talk
BAmagazine.com
2 of 11
i U X
Envelope Make a wraparound label

This intriguing variation of a standard mailing label wraps around to the back.
Front
The Parkers
719 Almond Lane
Elk Grove, CA
95624
Back
The Parkers
719 Almond Lane
Elk Grove, CA
95624
Mike & Judy Smith

Columbus, OH 43215
What a fun idea! This clever, wraparound label arrived in our mailbox affixed
to an invitation, and we were immediately smitten. Mailing and return addresses
are both on a single, artistic strip thats fun to design and efficient to print. Its
inexpensive, too, and ideal for use on colored envelopes.
Because its non-standard, the post office will not love you, so its probably best
for small-batch use like invitations in place of handwritten envelopesno massive,
corporate mailings, please. Our label was 6 3 4 x 112; size yours proportionately.
For artwork, try patterns, textures and even photos.
2 of 11
Make sure that the

backside tab and
return address are
very small to avoid
being mistaken for
the mailing address.
Design talk 0673
Before&After
Design talk
i U X
BAmagazine.com
3 of 11
Layout Designing without bleeds

Im working on a tight budget that wont allow bleeds, let alone color. I try to avoid
this, but should I just make a white border around the image? | Elijah Park
Before
After
Guitar
Guitar
Print area
Scale image to edge
Guitar
MARTIN BOWMAN
MARTIN BOWMAN
MARTIN BOWMAN
Set guides
Place content inside
Create a smaller page If a narrow, unprinted margin doesnt suit your design
style, try this. Create a smaller, artificial page inside the real one, then extend your
photographic object beyond it. The wide margin no longer feels like a border (its
width disconnects it from the page), and the breakout object adds depth. For more
on designing without bleeds, see article 0609 (left).
3 of 11
Design talk 0673
Before&After
Design talk
BAmagazine.com
4 of 11
i U X
Image Tall image on a wide page | Page 1 of 2

Horizontal images fit horizontal slides perfectly. But what if I have a tall image and
want to go full screen? Can this be done without losing part of it? | Karen Vogel
Before
After
Cropping doesnt always work (Left) A vertical image can

often, but not always, be cropped horizontally. In this case, cropping not only loses the energy of the high-flying dancer, we
cant even tell what hes doing! Now what?
Soften the edge Fill the background with a color eye

droppered from the image, then feather the edges of the photo.
Its still a vertical image, but it now looks spotlighted, not just
pasted on. Note how much wider the slide looks.
4 of 11
Design talk 0673
Before&After
Design talk
BAmagazine.com
5 of 11
i U X
Page 2 of 2
Variation 1 | Sky-color gradient
Variation 2 | Blurred image
Different techniques
work with different
p
hotos. The thing
to remember is to
tie photo and background in some way,
usually with a common color.
Sample a color.
Apply a gradient.
Two-tone photo? Try

both colors.
Blur.
Scale to fit.
Paste original on top.
5 of 11
Design talk 0673
Before&After
Design talk
BAmagazine.com
6 of 11
i U X
Photoshop From flat to dimensional | Page 1 of 4

I have come across something which is of great interest to me. On the
first page of article 0652, you show a 3-D image of the booklet cover
and an open spread. How did you achieve the effect? | Georgi Kalchev
From flat . . .
. . . to dimensional
Article 0652 is about designing a panoramic booklet. For the article cover, we wanted to show
the physical booklet. Rather than show an actual printed piece, we chose to create an illusion
using Photoshop CS3s Warp tool. The cover above is slightly different from the one featured in
the article, but the steps are the same. Heres how we did it . . .
6 of 11
Design talk 0673
Before&After
BAmagazine.com
7 of 11
Design talk
i U X
Page 2 of 4
Cover
A
C
B
(1) Make a template (A) In

your layout program, open a blank
page the size of your booklet
cover. Draw a grid of nine equal
parts, then print the page. (B) Place the print
on a flat surface (here, we used a large piece of
cardboard), and tape the binding side. (C) Trace it.
(D) Have someone lift the page to your desired
curl, so you can take a picture (inset).
(2) Open in Photoshop Open the picture in

Photoshop. Double-click the Background layer
to unlock it, name it Template, and click OK.
Next, bring in your cover image, and name its
layer Cover. Next, lower the covers opacity in
order to see the template grid below.
(3) Warp the cover image With

the cover layer selected, go to
Edit>Transform>Warp. Youll notice
that Photoshop has divided your
image into nine equal
parts (above). Position the covers grid
over the template by
clicking-dragging inside
a box, its corners, edges
and handles (right). Click
Enter to apply the warp.
7 of 11
Design talk 0673
Before&After
Design talk
BAmagazine.com
8 of 11
i U X
Page 3 of 4
Note the shadows
and staple
(4) Add the underlying page, and distort

Add a Temporary Background layer above the
Template layer, and fill with a gray background.
Paste the underlying page below the Cover layer.
Go to Edit>Transform>Distort. (Below) Using the
tracing from Step 1 as a guide, drag each corner.
Note: Youll have to eyeball the top-right corner.
(5) Add more pages To create the illusion of

additional pages, youll need to add thickness to
the booklet. Add a More Pages layer below the
Underlying Page layer. Using the Pencil tool (below),
draw multi-colored lines, and position as shown.
Draw multi-colored lines
Position underneath
(6) Add a shadow between the two pages

Create a new layer above the Underlying Page
layer. With black as the foreground color, select
a large soft brush, and draw an angled shadow
as shown below. Next, Option-Click (PC: ControlClick) to mask the shadow.
Option-Click between
the two layers
8 of 11
Design talk 0673
Before&After
BAmagazine.com
9 of 11
Design talk
i U X
Page 4 of 4
Spread
Move down
and over.
(1) Open your spread in Photoshop Double-click the Background

layer to unlock it, name it Master Spread, and click OK. Go to Image>
Canvas Size, and increase the height and width as shown above. Using
the Rectangular Marquee Tool (above), click-drag to make a selection . . .
. . . . over the right page. Duplicate this page (Layer>New>Layer), and

name it Right Page. (2) Distort the page Add a Temporary Background layer (above). Next, go to Edit>Transform>Distort. Grab the
two right corners, and move down and over as shown above.
A
35%
45%
D
35%
A
B
C
D
A
5%
(3) Add shadows On separate layers,

youll need to create shadows A, B, C
and D as shown above. (Left) Note that
the spine shadow (A) is duplicated
one goes above the Right Page layer,
and one goes below.
(4) Mask the shadows One by one,

where all four arrows are pointing (left),
Option-Click (PC: Control-Click) to mask
the shadows. Reduce the shadows
opacity to the percentages shown above.
9 of 11
Design talk 0673
Before&After
Design talk
BAmagazine.com
10 of 11
i U X
Article resources
Typefaces
9
Guitar

10
1 Luxury Royale JF | 170 pt

2 (ab) Futura Medium | a) 17.5/25 pt
b) 17.5 pt
C30 M30 Y30 K100
10 C0 M0 Y0 K55
3 ITC Franklin Gothic Book Condensed

9.8/14.5 pt
2a
Colors
4 Utopia Regular | 12/16.5 pt
5
Images
Images: iStockphoto.com
7
MARTIN BOWMAN
2b
5 (255532)
6 (4417809)
7 (3542258)
8 (5479457)
3
The Parkers
719 Almond Lane
Elk Grove, CA
95624
Mike & Judy Smith

Columbus, OH 43215
4
8
10 of 11
Design talk 0673
Before&After
Design talk
11 of 11
Subscribe to Before & After

Subscribe to Before & After, and become a
more capable, confident designer for pennies
per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this article
To pass along a free copy of this article to
others, click here.
Join our e-list
To be notified by e-mail of new articles as
they become available, go to
http://www.bamagazine.com/email
BAmagazine.com
i U X
Before & After magazine

Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understandable, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail mailbox@bamagazine.com
www http://www.bamagazine.com
Copyright 2008 Before & After magazine
ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
11 of 11| Printing formats
Design talk 0673
Before&After
BAmagazine.com
i U X
Before & After is made to fit your binder

Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
For presentation format

Print: (Specify pages 111)
For paper-saver format

Print: (Specify pages 1318)
Print
Format: Landscape
Page Size: Fit to Page
Save
Presentation format or
Paper-saver format
Back| Paper-saver format
Before&After
DesignTalk15
2 of 11
Mike & Judy Smith

Columbus, OH 43215
Warp Tool
BAmagazine.com
Continued
BAmagazine.com
Tall Image, Wide Page

Guitar
MARTIN BOWMAN
Back
i U X
Design talk
0673
Design Talk 15: Four Design Ideas 0673

0673
Design talk
2 of 11
Make sure that the

backside tab and
return address are
very small to avoid
being mistaken for
the mailing address.
The Parkers
719 Almond Lane
Elk Grove, CA
95624
i U X
FourDesignIdeas
Label Envelope
Front
1 of 6
Before&After | www.bamagazine.com
What a fun idea! This clever, wraparound label arrived in our mailbox afxed
to an invitation, and we were immediately smitten. Mailing and return addresses
are both on a single, artistic strip thats fun to design and efcient to print. Its
inexpensive, too, and ideal for use on colored envelopes.
Because its non-standard, the post ofce will not love you, so its probably best
for small-batch use like invitations in place of handwritten envelopesno massive,
corporate mailings, please. Our label was 6 3 4 x 112; size yours proportionately.
For artwork, try patterns, textures and even photos.
Mike & Judy Smith

Columbus, OH 43215
This intriguing variation of a standard mailing label wraps around to the back.
Envelope Make a wraparound label
Design talk
No-Bleed Design
Before&After
The Parkers
719 Almond Lane
Elk Grove, CA
95624
0673 Design Talk 15: Four Design Ideas
Before&After
Before
Before&After
Design talk
3 of 11
Layout Designing without bleeds
After
Guitar
MARTIN BOWMAN
BAmagazine.com
3 of 11
i U X
Scale image to edge

Guitar
MARTIN BOWMAN
Design talk
i U X
Place content inside
BAmagazine.com
Set guides
Print area
Im working on a tight budget that wont allow bleeds, let alone color. I try to avoid
this, but should I just make a white border around the image? | Elijah Park
Guitar
MARTIN BOWMAN
4 of 11
Create a smaller page If a narrow, unprinted margin doesnt suit your design
style, try this. Create a smaller, articial page inside the real one, then extend your
photographic object beyond it. The wide margin no longer feels like a border (its
width disconnects it from the page), and the breakout object adds depth. For more
on designing without bleeds, see article 0609 (left).
Design talk
Image Tall image on a wide page | Page 1 of 2
After
Horizontal images t horizontal slides perfectly. But what if I have a tall image and
want to go full screen? Can this be done without losing part of it? | Karen Vogel
Before
0673

0673
Design talk
4 of 11
Soften the edge Fill the background with a color eyedroppered from the image, then feather the edges of the photo.
Its still a vertical image, but it now looks spotlighted, not just
pasted on. Note how much wider the slide looks.
2 of 6
Cropping doesnt always work (Left) A vertical image can

often, but not always, be cropped horizontally. In this case, cropping not only loses the energy of the high-ying dancer, we
cant even tell what hes doing! Now what?
Before&After
Different techniques
work with different
photos. The thing
to remember is to
tie photo and background in some way,
usually with a common color.
Design talk
Page 2 of 2
5 of 11
Variation 1 | Sky-color gradient
6 of 11
Apply a gradient.
Design talk
Sample a color.
Before&After
Two-tone photo? Try

both colors.
Scale to t.
i U X
Design talk
i U X
Paste original on top.
BAmagazine.com
5 of 11
BAmagazine.com
Variation 2 | Blurred image
Blur.
Photoshop From at to dimensional | Page 1 of 4
3 of 6
0673

0673
Design talk
6 of 11
Article 0652 is about designing a panoramic booklet. For the article cover, we wanted to show
the physical booklet. Rather than show an actual printed piece, we chose to create an illusion
using Photoshop CS3s Warp tool. The cover above is slightly different from the one featured in
the article, but the steps are the same. Heres how we did it . . .
. . . to dimensional
I have come across something which is of great interest to me. On the

rst page of article 0652, you show a 3-D image of the booklet cover
and an open spread. How did you achieve the effect? | Georgi Kalchev
From at . . .
Before&After
Cover
Design talk
Page 2 of 4
Design talk
7 of 11
8 of 11
(1) Make a template (A) In

your layout program, open a blank
page the size of your booklet
cover. Draw a grid of nine equal
parts, then print the page. (B) Place the print
on a at surface (here, we used a large piece of
cardboard), and tape the binding side. (C) Trace it.
(D) Have someone lift the page to your desired
curl, so you can take a picture (inset).
Before&After
Page 3 of 4
(4) Add the underlying page, and distort

Add a Temporary Background layer above the
Template layer, and ll with a gray background.
Paste the underlying page below the Cover layer.
Go to Edit>Transform>Distort. (Below) Using the
tracing from Step 1 as a guide, drag each corner.
Note: Youll have to eyeball the top-right corner.
(2) Open in Photoshop Open the picture in

Photoshop. Double-click the Background layer
to unlock it, name it Template, and click OK.
Next, bring in your cover image, and name its
layer Cover. Next, lower the covers opacity in
order to see the template grid below.
Position underneath
(5) Add more pages To create the illusion of

additional pages, youll need to add thickness to
the booklet. Add a More Pages layer below the
Underlying Page layer. Using the Pencil tool (below),
draw multi-colored lines, and position as shown.
Draw multi-colored lines
4 of 6
BAmagazine.com
i U X
Design talk
i U X
(3) Warp the cover image With

the cover layer selected, go to
Edit>Transform>Warp. Youll notice
that Photoshop has divided your
image into nine equal
parts (above). Position the covers grid
over the template by
clicking-dragging inside
a box, its corners, edges
and handles (right). Click
Enter to apply the warp.
7 of 11
BAmagazine.com
Note the shadows

and staple
(6) Add a shadow between the two pages

Create a new layer above the Underlying Page
layer. With black as the foreground color, select
a large soft brush, and draw an angled shadow
as shown below. Next, Option-Click (PC: ControlClick) to mask the shadow.
Option-Click between
the two layers
0673

0673
Design talk
8 of 11
Design talk
Page 4 of 4
Design talk
9 of 11
10 of 11
(3) Add shadows On separate layers,

youll need to create shadows A, B, C
and D as shown above. (Left) Note that
the spine shadow (A) is duplicated
one goes above the Right Page layer,
and one goes below.
(1) Open your spread in Photoshop Double-click the Background

layer to unlock it, name it Master Spread, and click OK. Go to Image>
Canvas Size, and increase the height and width as shown above. Using
the Rectangular Marquee Tool (above), click-drag to make a selection . . .
Spread
Before&After
A
B
C
D
A
Before&After
9
10
1
2a
5
2b
3
4
8
35%
BAmagazine.com
35%
9 of 11
Colors
9
i U X
0673
Move down
and over.
45%
Design talk
i U X
Design Talk
0673
Design talk
10 of 11 15: Four Design Ideas0673
10 C0 M0 Y0 K55
C30 M30 Y30 K100
BAmagazine.com
(4) Mask the shadows One by one,

where all four arrows are pointing (left),
Option-Click (PC: Control-Click) to mask
the shadows. Reduce the shadows
opacity to the percentages shown above.
5%
. . . . over the right page. Duplicate this page (Layer>New>Layer), and

name it Right Page. (2) Distort the page Add a Temporary Background layer (above). Next, go to Edit>Transform>Distort. Grab the
two right corners, and move down and over as shown above.
Typefaces
1 Luxury Royale JF | 170 pt
2 (ab) Futura Medium | a) 17.5/25 pt
b) 17.5 pt
3 ITC Franklin Gothic Book Condensed
9.8/14.5 pt
4 Utopia Regular | 12/16.5 pt
Images
Images: iStockphoto.com
5 (255532)
6 (4417809)
8 (5479457)
7 (3542258)
5 of 6
Guitar
Mike & Judy Smith

Columbus, OH 43215
MARTIN BOWMAN

Article resources
The Parkers
719 Almond Lane
Elk Grove, CA
95624
Before&After
Design talk
11 of 11
Subscribe to Before & After

Subscribe to Before & After, and become a
more capable, condent designer for pennies
per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this article
To pass along a free copy of this article to
others, click here.
Join our e-list
To be notied by e-mail of new articles as
they become available, go to
6 of 6
BAmagazine.com
i U X

Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understandable, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail mailbox@bamagazine.com
www http://www.bamagazine.com
Copyright 2008 Before & After magazine
ISSN 1049-0035. All rights reserved
11 of 11
Design talk
0673
Printing formats
You may pass along a free copy of this article to others

by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
http://www.bamagazine.com/email

Before and After 0673

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Before and After 0673

Uploaded by

Copyright:

Available Formats

Before&After

Mike & Judy Smith

Tall Image, Wide Page

An Illustrated Guide to Getting the Best

Design talk 0673

Envelope Make a wraparound label

Mike & Judy Smith

Make sure that the

Design talk 0673

Layout Designing without bleeds

Scale image to edge

Place content inside

Design talk 0673

Image Tall image on a wide page | Page 1 of 2

Cropping doesnt always work (Left) A vertical image can

Soften the edge Fill the background with a color eye

Design talk 0673

Variation 2 | Blurred image

Two-tone photo? Try

Paste original on top.

Design talk 0673

Photoshop From flat to dimensional | Page 1 of 4

Design talk 0673

(1) Make a template (A) In

(2) Open in Photoshop Open the picture in

(3) Warp the cover image With

Design talk 0673

(4) Add the underlying page, and distort

(5) Add more pages To create the illusion of

Draw multi-colored lines

(6) Add a shadow between the two pages

Design talk 0673

(1) Open your spread in Photoshop Double-click the Background

. . . . over the right page. Duplicate this page (Layer>New>Layer), and

(3) Add shadows On separate layers,

(4) Mask the shadows One by one,

Design talk 0673

An Illustrated Guide to Getting the Best

1 Luxury Royale JF | 170 pt

C30 M30 Y30 K100

3 ITC Franklin Gothic Book Condensed

4 Utopia Regular | 12/16.5 pt

Mike & Judy Smith

Design talk 0673

Subscribe to Before & After

Before & After magazine

11 of 11| Printing formats

Design talk 0673

Before & After is made to fit your binder

For presentation format

For paper-saver format

Back| Paper-saver format

Mike & Judy Smith

Tall Image, Wide Page

Design Talk 15: Four Design Ideas 0673

Make sure that the

Mike & Judy Smith

Envelope Make a wraparound label

0673 Design Talk 15: Four Design Ideas

Layout Designing without bleeds

Scale image to edge

An Illustrated Guide to Getting the Best

Place content inside

Image Tall image on a wide page | Page 1 of 2