Google glasses for Peruvian market Introduction Google is an American multinational corporation based in California that was created

on September 27, 1998, google business lies on a branch specializing in products and services related to internet, software, electronic devices and other technologies. Its main product is the Internet content search engine called Google, also offers other services like e-mail: Gmail, map services: Google maps and Google earth, the YouTube video website additionally offers other web utilities like Google books or Google news and Google Chrome browser. Moreover, development of Linux-based operating system - Android, aimed at smartphones and tablets, the latest release that the company has been google glasses that enhanced reality can be perceived: Google glass. Problem definition In an effort to place this new product: Google glass in Peru, trying to determine if you can have a high level of acceptance by the people living in Peru to determine whether it is possible to launch Google glass in Peru, is due bear in mind that this is a product that does not currently exist in the Peruvian market and few countries in which Google has been able to launch this product, so there is no competition in this way, so what we do is try how comfortable they can feel people to experience the feeling of having a device that has connectivity to high-speed internet, which can be used with voice commands, in other words, you do not need to be manipulated by hand and you can take pictures and record videos in HD format that automatically internet can be hung either a social network or a mail storage. Marketing research Se puede afirmar que la empresa Google, se encuentra posicionada, a nivel mundial, en la mente de los consumidores como una empresa que posee una alta responsabilidad social y adems relacionan la marca como una empresa slida que brinda confianza y seguridad y una constante innovacin tecnolgica; el rubro que ms se identifica a google es mediante su buscador y su plataforma de navegador Google Chrome, segn esa apreciacin, debemos realizar un estudio que evidentemente nos demuestre que el consumidor peruano nos identifica con los lineamientos descritos arriba es decir: si el consumidor peruano relaciona la marca Google como sinnimo de confianza, seguridad e innovacin tecnolgica. Market research We can say that the company Google, is positioned, globally, in the minds of consumers as a company that has a high social responsibility and also relate the brand as a solid company that provides confidence and security and constant technological innovation , the category that best identifies google is using its search engine to your Google Chrome browser platform, according to this assessment, we must conduct a study to clearly show us that the Peruvian consumer identifies us with the guidelines described above, in other words, if the

consumer Peruvian related Google brand synonymous with trust, security and technological innovation. Main objective Determine the level of acceptance of the launch of Google Glass in Peru.

Specific objectives Determine the level of satisfaction people have with the brand google. Determining if people want a product that can further facilitate interaction with the world of the Internet or are comfortable with what they currently have. Determine how people live connected to the world of internet. Identify the reasons why we may not be successful with the launch of Google Glass in Peru. Determine whether the public preferences of Lima and the other regions of Peru have a high variability.

Hypothesis According to studies if you can prove that people recognize Google as a cult brand synonymous with trust, security and technological innovation, then the launch of Google Glass in Peru have a high acceptance. Sample design The technological revolution that is currently suffering Peru may be used by Google to launch its Google Glass within the Peruvian market more specifically in people who correspond to the segment A, B as the introductory price that the company has proposed to his product makes Google Glass is expensive for the consumer's pocket, then it is intended to launch in conjunction with communications companies in the Peruvian market leaders such as Telefonica del Peru and Claro Peru, the target audience will be all those who reside preferably in Lima and socioeconomic belonging to A and B, regardless of their level of education, gender and occupation.