Adriaan Rainso Botha

superstar601@gmail.com
adriaanrainsobotha@gmail.com

Top-producing sales and marketing professional with 20 years management- and sales experience in
world-class organizations. Consistently successful in developing new markets, penetrating new territories,
identifying and capturing new business. Goal-driven manager committed to developing outcomes
mutually benefiting the company and the client. Excellent qualifications in building corporate
relationships with all the role-players.

Areas of expertise include:

* New Account Development * Key Account Development
* Trouble shooting * Turnaround Management
* Sales Promotions * Database Development
* Client Needs Assessment * Contract Negotiations
* Competitive / Strategic Planning * Establishing Alliances
* Positive People Management * Coaching
* Sales Performance Improvement * Effective Budget Development
* Business- and Market Development * Use of Information Technology in Business
* Master of 21st Century Marketing Methods: e-mail, SMS, E-cards etc.

PROFESSIONAL EXPERIENCE:
* March 2008 - Present: Owner and Prospective Client Solutions Expert at Unlimited
Prospects: Supply top quality prospects to businesses
* September 2005 - February 2008: Financial Adviser at Old Mutual Personal Financial
Advice
* June 1999 – Augustus 2005: Successful Market Development (Contract Basis) at
several companies: I have helped the top 3 Insurance companies (Old Mutual, Sanlam and Liberty) to
develop their database and their people. I use Kaizen (CANI) (Constant And Never ending Improvement)
to uplift the people. Helped Pretorium Trust to improve their market in Pretoria in Association with the
Shoprite Checkers Holdings Group and Spar, I also opened other avenues to create further market
domination. Reported to General Manager and improved closing rate from 48% to 90% and also
improved membership total by thousands. Worked as Marketing Manager at Ability Fashions (income
initiative for the Association for People with Disabilities) and took the market from 3 external outlets to
23 in six months. We became household names in our marketing area. Reported to Regional Director.
Worked at Superior Arms (t/a e-Gun Shop), I reported to the Managing Director, Michael Stead. I
improved sales by 48% through the use of effective market positioning. I worked at the Durban and
Pretoria branches but my methods were implemented at branches nationwide.
* February 1996 – May 1999: Regional Relief Manager and Branch Manager at Pep
Stores:
Worked at 25 branches in four provinces and the former Transkei
Was in Top 3 in Region when I left. The only branch in area that was above target (43% at that time)
Received 2 recommendation letters from the Managing Director and also received several trophies.
* 1987 – 1996:
Did my National Service at the Air Force
Also studied for my National Diploma in Management
Also held several entry level relationship marketing positions

EDUCATIONAL BACKGROUND:
Certificate in Financial Planning
Damelin (2006 – 2007)
Completed 3 year Certificate in 2 years

National Diploma: Management

Technikon Pretoria (1991 – 1993)
Technikon South Africa
Subjects:
* Management Principles 1
* Management Principles 2
* Management Principles 3
* Financial Management 1
* Financial Management 2
* Financial Management 3
* Financial Accounting
(1993 – 1994)
* Mercantile Law
* Economics
* Personnel Management
* Marketing Management
* Statistics
* Principles of Information Systems
* Production Management
Matric (Grade 12)
Hoërskool Oos-Moot, Villieria, Pretoria (1982 – 1986)
Success Correspondence College (1987)
Subjects:
* Afrikaans * English * Mathematics
* Accountancy* History * Business Economics

Further Qualifications:
South African Air Force Basic Computer Course
Computer literate in Several Computer Software programs
Also studied methods to do effective database development by using the Internet
Certificate in Basic Management Practices

EXTRAMURAL ACTIVITIES:
Mainly reading (Business Development and Selling), also books like “MBA in a day” and Self
Improvement Books like “The Monk who sold his Ferrari”
Also do research on Internet for anything related to: Success, Business Development, People
Development, Self Development and Motivation

Declaration: I, Adriaan Rainso Botha, hereby declare that the above-mentioned information is correct.