MHRM Important questions bank (New syllabus)

SECTION I CHAPTER 1: INTRODUCTION TO MARKETING What do you understand by Marketing? State its importance? What is Marketing Information System? Discuss its importance to business organisation? Short Notes: a) Market Opportunity Analysis b) Marketing Research Process CHAPTER 2: CONSUMER BEHAVIOUR & MARKET SEGMENTATION What are the factors influencing consumer behaviour? Why business firms undertake Market Segmentation? or Explain the importance/advantages of Market Segmentation? Short Notes: a) Consumer buying decision process b) Niche Marketing CHAPTER 3: MARKETING MIX What are the elements of Marketing Mix? What is a Brand? Explain the essentials of a good brand? Describe the factors influencing Product Pricing? (V.V.IMP) Discuss briefly the various methods of pricing of products? Explain the promotion tools used by Indian companies in recent years? Short notes: a) Product Life Cycle (V.V.IMP) b) Brand Positioning (meaning & importance) c) Brand Equity CHAPTER 4: RECENT TRENDS IN MARKETING State the problems in Rural Marketing and the measures taken to overcome them? State the problems associated with marketing of services? Short notes: a) Social Marketing b) Telemarketing c) Retail Marketing d) Internet Marketing SECTION II CHAPTER 5: HUMAN RESOURCE MANAGEMENT Define HRM? Describe its importance. What is Human Resource Planning? Explain its steps. What are Interviews? Explain different types of Interviews. Short notes: a) Job Analysis b) Induction

CHAPTER 6: HUMAN RESOURCE DEVELOPMENT Explain the importance of Training & Development. What are the benefits & limitations of Performance Appraisal? (V.V.IMP) Short notes: a) 360 degree appraisal (V.V.IMP) b) Employee retention CHAPTER 7: HUMAN RELATIONS Define Leadership. Explain traits of an effective leader. What is Motivation? What are the factors influencing motivation in employees? Explain the two factor theory on human motivation propounded by F. Herzberg? Short notes: a) Mcgregors Theory X and Theory Y (V.V.IMP) b) Maslows need hierarchy theory (V.V.IMP) CHAPTER 8: CURRENT ISSUES IN HRM What is Human Resource Accounting? Explain its advantages and disadvantages? Bring out the importance of career planning and development? Discuss the need for succession planning in organisation. Bring out the importance of safety and security management? Short notes: a) HRM Audit and its scope b) Group Dynamics c) Emerging challenging in HRM (V.V.IMP)
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